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Brand- LOrealProduct- Cosmetics

Presented By:-Kiran Pariani

S.Y. B.M.S - 53

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LOreal Paris - because you're worth it

Garnier Take Care

Maybelliene - Maybe she's born with it. Maybe it'sMaybelline

 Yves Saint Laurent- the freedom let to women and men

to express their personality .

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ProductCategories

yConsumer Products

y

Professional Productsy A ctive Cosmetics

yLuxury Products

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In 1909, young chemist Eugène Schueller sets up thecompany that will later become LOréal.

Everything begins with one of the first hair dyes, soldto hairdressers in Paris.

He used research and innovation to enhance beauty.

In 1996, L'Oreal acquired Maybelline for 758 millionand began a complete makeover of the brand

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StrengthsBrand imageWorld No.1Research & development-586 patentsInnovation on IN productsRange of portfoliodiversity of 

productsGlobal brandpresence in 130countriesStrong Corporate Social Responsibility policy 

 Weakness

Brand confusionPositioning in the myriad brandsPresence remains underdeveloped inemerging markets.

OpportunitiesEmerging markets of developingcountriesGrowing cosmetic and groomingmarketNewer acquisitionsmore range of products

ThreatsNew channels on the electronic mediaLocal players in the new market

expansionsBrand cannibalization

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7Ps

Product

Promotions

PricePlace

People

Process

Physical evidence

7Cs

Customer value

Communications

CostConvenience

Capable

Convergent

Conductive

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y Business Unit Strategy  -it is concerned more with how a business competessuccessfully in a particular market

y Operational Strategy: it is concerned with how each part of the business isorganized to deliver the corporate and business-unitlevel strategic direction. Operational strategy therefore

focuses on issues of resources, processes, people etc.y Corporate Strategy  -

is concerned with the overall purpose and scope of thebusiness to meet stakeholder expectations

y Grow Sales with Existing Products

y  With this approach the marketer seeks to actively increase the overall sales of products the company currently markets

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�There are various strategies used for eachproduct.

�

Every company makes its own strategy dependingupon the cost and the nature of product.

�Basic requirement seen in luxury products arenot the price but the quality.

�No man will take a risk on his skin to try newcosmetics on himself.

�If the brand name is trusted only than aconsumer is ready to pay the price.

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