Embed Size (px)
DESCRIPTION
Looking for the Mobile Web. We’re not there yet. Kathleen Caldwell Pine Tree Legal Assistance Hugh Calkins, consultant Equal Justice Conference, May 2008. Just a few statistics. In March 2008 the Pew Internet and American Life Project released the results of a study of the Mobile Web - PowerPoint PPT Presentation
Citation preview
We’re not there yet.
Kathleen CaldwellPine Tree Legal AssistanceHugh Calkins, consultantEqual Justice Conference, May 2008
Just a few statisticsIn March 2008 the Pew Internet and
American Life Project released the results of a study of the Mobile Web
In April Connecticut Legal Services issued report of client surveys, showing similar usage trends
Things are Changing 62% of all Americans are part of a wireless,
mobile population that participates in digital activities away from home or work.
58% of adult Americans have used a cell phone or personal digital assistant (PDA) to do at least one of ten mobile non-voice data activities
It’s not just the white middle class
African Americans and English-speaking Latinos are more likely than white Americans to use non-voice data applications on their cell phones.
Cell phones are in widespread use
in all segments of the American population:
84% of English-speaking Hispanics have cell phones.
74% of white Americans have cell phones. 71% of black Americans have cell phones.
Among those who have cell phones:
eighteen percent of white Americans, twenty-two percent of Hispanics and twenty-seven percent of black Americans
have used them to access the internet for information.
Low-income users are significant % Within the population of people who have
accessed digital data or tools on the go, twenty-four percent have household incomes of $25,000 annually or less.
April 2008 Connecticut Legal Services Report
51% of callers had access to a computer.42% of callers had internet access.35% of callers had an e-mail account, and 31%
check e-mail at least once a week.58% of callers had a cell phone.32% of callers use text messaging from a cell
phone.
“Sprint, Clearwire Join for WiMax Venture” PC World - 5/7/08 WiFi-like service for mobile broadband $3 billion from Google, Intel, and several
cable operators service to120 to 140 million people by 2010
AT&T and Verizon LTE (Long Term Evolution), also by 2010
What does the mobile web look like?
Surely LSC does better
How about the ABA
We could come up with excuses So, Pine Tree, LSC and the ABA are complex
sites. We can’t expect them to work well on a cell phone.
Complex sites can work well
Get pictures and videos
A little work can improve things
A few resources:
W3C Content Transformation Guidelines 1.0
Holly Ross, Executive Director
Your Nonprofit Technology Community
www.nten.org
• Opportunities in mobile and wireless
• Demonstration of a mobile campaign
• Resources to learn more
I’d like that to go:
Photo from Flickr: Mike Licht
Holly Ross, Executive Director
Your Nonprofit Technology Community
www.nten.org
Two Great Trends
Photo from Flickr: Bob.Fornal
Holly Ross, Executive Director
Your Nonprofit Technology Community
www.nten.org
Mobile By the Numbers• 236 million US cell phone users / 76% market
penetration• 25% of all mobile phone users around the
world access the internet on their phones• 30% of all internet access in 2007 was
exclusively from mobile phones• The global population grows by 3 people per
second. In the same second, 38 wireless devices will be sold
Sources: Guidestar.org / Ipsos News Center / Tomi T. Ahonen, author of Communities Dominate Brands
Holly Ross, Executive Director
Your Nonprofit Technology Community
www.nten.org
Year of the Mobile Phone"...if you think there was
a lot of cellphone news this year, you ain't seen nothin' yet. The coming year is going to be the real Year of the Cellphone." - New York Times technology columnist David Pogue
Holly Ross, Executive Director
Your Nonprofit Technology Community
www.nten.org
Put These Things Together…
Holly Ross, Executive Director
Your Nonprofit Technology Community
www.nten.org
So What Do You Do About It?• Invest in:
– Creating a mobile version of your site– SMS Strategies
Holly Ross, Executive Director
Your Nonprofit Technology Community
www.nten.org
Text Messaging and More!
Holly Ross, Executive Director
Your Nonprofit Technology Community
www.nten.org
Ladies & Gents, Start Your Phones!• We’re Going to Live Demo
– SMS Join– SMS to Voice
Holly Ross, Executive Director
Your Nonprofit Technology Community
www.nten.org
Scenario: Janice is facing eviction
• Quick Answers• Confidential
Answers• From a device she
knows how to use• She sees your
flier…
Holly Ross, Executive Director
Your Nonprofit Technology Community
www.nten.org
SMStext: eviction
to: 69866
Holly Ross, Executive Director
Your Nonprofit Technology Community
www.nten.org
SMStext: divorce
to: 69866
Holly Ross, Executive Director
Your Nonprofit Technology Community
www.nten.org
The Bottom Line:Mobile Commons mcommons.com• Roughly $2,000
per month• mConnect is $500
/ month• Messaging out
- .03/msg• VOIP Calls - .08 /
minute
