Responsive sitesNot just looking good on a mobile

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Who we are

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Design Partners of TERMINALFOUR

DesignersDevelopersConsultants

What you can be doing

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right now…

User Engagement

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Heat mappingGoogle AnalyticsNavigationCall to actionsUse of language

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Heat mappingGoogle AnalyticsNavigationCall to actionsUse of language

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@RH__Digital

Heat mappingGoogle AnalyticsNavigationCall to actionsUse of language

@RH__Digital

Heat mappingGoogle AnalyticsNavigationCall to actionsUse of language

@RH__Digital

@RH__Digital

@RH__Digital

Heat mappingGoogle AnalyticsNavigationCall to actionsUse of language

@RH__Digital

Heat mappingGoogle AnalyticsNavigationCall to actionsUse of language

Make it easy for your users to navigate…

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“Emphasise information, not navigation”

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Steven Hoober (UX Matters)

Mobile users gravitate towards the centre

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image from UX Matters

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Heat mappingGoogle AnalyticsNavigationCall to actionsUse of language

@RH__Digital

Heat mappingGoogle AnalyticsNavigationCall to actionsUse of language

If there are tasks that you want your users to complete - make it obvious

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@RH__Digital

@RH__Digital

Heat mappingGoogle AnalyticsNavigationCall to actionsUse of language

@RH__Digital

Heat mappingGoogle AnalyticsNavigationCall to actionsUse of language

Understand your audience.Speak their language

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Aesthetic focus

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White space & readabilityColourRelevant imageryHit Areas

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White space & readabilityColourRelevant imageryHit Areas

Is your content easy to read?

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Bad - line length too long Good - reduced line word count

“Placing text in an 11px font and cramming it into the bottom of the page just won’t deliver the experience your readers crave”

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Gisele Muller (Treehouse)

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White space & readabilityColourRelevant imageryHit Areas

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White space & readabilityColourRelevant imageryHit Areas

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63%

* WebAim Survey of Users with Low Vision Results

use the accessibility settings or accessibility software on a mobile phone or tablet *

one of several scenarios where colour might be impaired when viewing your design

Poorly calibrated screens shifting colour

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Contrast between default and current slide navigation

Additional visual indicator for current slide

Text is visible over imagery

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White space & readabilityColourRelevant imageryHit Areas

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White space & readabilityColourRelevant imageryHit Areas

Staged photography can have a negative effect on your brand

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Be as honest and transparent as you can

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White space & readabilityColourRelevant imageryHit Areas

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White space & readabilityColourRelevant imageryHit Areas

“In darts, hitting the bulls-eye is harder to do than hitting any other part of the dartboard. This is because the bullseye is the smallest target.”

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Anthony T (UX Movement)

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Personalisation

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19% increase in revenue using personalisation techniquesEconsultancy and Monetate

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ReferrersRecommendationsLocationNetwork

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ReferrersRecommendationsLocationNetwork

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Landing Pages- Average of a 80% bounce rateKissMetrics

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ReferrersRecommendationsLocationNetwork

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ReferrersRecommendationsLocationNetwork

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Conversion rate 5.5x higher from clicking a recommendation than directly visiting the pageBarilliance

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Make them global call to actions based upon the information gathered from the users activities

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ReferrersRecommendationsLocationNetwork

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ReferrersRecommendationsLocationNetwork

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Instant segmentationbased upon where a user is located

90% of consumers find custom content usefulDemand Metric

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ReferrersRecommendationsLocationNetwork

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ReferrersRecommendationsLocationNetwork

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Mobile data traffic predicted to increase by 60% from 2015 to 2017.Statista

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47% of users expect a page to load in less than 2 seconds Kissmetrics

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40% of users abandon a website that takes longer than 3 seconds to loadKissmetrics

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Personalise by prioritising

Optimisation

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Delay greater than one second will interrupt a users thoughtGoogle Research

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Each second delay in load time leads to a 7% user drop outKissMetrics

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25% users expect mobile sites to perform the same as the desktop equivalentKissMetrics

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Education for editorial usersPrioritise visible contentWeb Content Optimisation

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Education for editorial usersPrioritise visible contentWeb Content Optimisation

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Images on average could be compressed by 38% Roundhouse Digital Research

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Average savings of 1200KB can be made.Roundhouse Digital Research

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Time savings:

Edge = 56 seconds

3G = 5 seconds

4G = 1 second

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Reduce dropouts rates by:

Edge = 392%

3G = 35%

4G = 7%

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Education for editorial usersPrioritise visible contentWeb Content Optimisation

@RH__Digital

Education for editorial usersPrioritise visible contentWeb Content Optimisation

@RH__Digital

Issue with mobile3G connections experience up to 300ms latency

SolutionReduce render blocking requests

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Education for editorial usersPrioritise visible contentWeb Content Optimisation

@RH__Digital

Education for editorial usersPrioritise visible contentWeb Content Optimisation

@RH__Digital

User ServerWCOServer

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Polish ImagesMinify/Compress CSS and JSAutomatic CDN

Network detection

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Without WCO With WCO

ran from Hong Kong

Come and talk with us if you have any

questions.@RH__Digital