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Israel Mobile Summit 2015 | June 9, 2015
Mobile Marketers: Looking Beyond the Install
Daniel Neumann, General Manager, EMEA & APAC ClicksMob
Israel Mobile Summit 2015 | June 9, 2015
About us
1.
Mobile Performance Platform2.
+500 Advertisers
3.
~5000 different traffic sources
4.
World wide traffic in all platforms5.
Proprietary technology
2
Israel Mobile Summit 2015 | June 9, 2015
Where we are today
‘‘
Mobile app market is booming
X apps and counting…
Despite the growth, app ecosystem starting to mature
3
Israel Mobile Summit 2015 | June 9, 2015
Volume is not the only success factor
Engagement is key
Engaged users generate revenue
Mobile marketers demand better ROI
Transitioning from quantity to quality
4
Quality is KING
Israel Mobile Summit 2015 | June 9, 2015
Diving into the funnel
5
Know your KPIs
Share your KPIs
Analyze / OptimizePerform
Understand the app
Israel Mobile Summit 2015 | June 9, 2015
Mobile marketers need to
Registration
Tutorial
Completion
In-app Purchase
Share6
Target relevant audience
s
Track post- install events
Enhance touch points with users
Re-targeting
Deep Linking
New ad formats
Location
Segment
Device
Israel Mobile Summit 2015 | June 9, 2015
Finding the right balance
‘
7
Don’t stop at installs
Optimize by ROI
Different types of
campaigns
Stand out
Cost effective
Easy method
Israel Mobile Summit 2015 | June 9, 2015
How do we keep up?
Explore new pricing models (CPA, CPE,
CPS)
Tight integration with post-install events
Full package / Service
8
Israel Mobile Summit 2015 | June 9, 2015
What’s next?
By 2016 mobile ad spend will exceed desktop
Marketers will pay for a desired result
Marketers will use different types of campaigns for each goal
Technology will get smarter
9
Israel Mobile Summit 2015 | June 9, 2015
‘‘
See you there!
Israel Mobile Summit 2015 | June 9, 2015
Thank You