Looking for Eric Marketing

This poster is used to attract a different audience as it has a feel of romance to it which would most likely attract women.. From the facial expressions it suggests that there will be some laughs. The use of round edges on the letters give a slightly more feminine touch to the titles as they are curved and neat rather than jagged and rough which is usually used for some action films. Eric is holding flowers which are a common gesture of romance and the body language of himself and the woman in the shot with him show that they are a couple. However links to a comedic genre are used as Eric is not looking at his partner but his eyes are looking towards Eric to almost show to the audience that his love for Cantona is bigger than his real life love which shows that he has more time for Eric and the female character will have to compete for his attention. This gives away hints to the romance side of the storyline in the film and also the use of the image of Eric Cantona shows that he is a guide to the main character as he takes up the majority of the poster and has quite a serious look on his face. The image is slightly faded which shows that he almost isn’t there, therefore the other character is almost chasing after something that may or may not be there.

This poster has been created in such a way to attract British film fans as it is made in a ‘quirky style’. This is done by showing all the individual characters personalities in a way to portray the film without giving too much away and it simply showcases the nature of the storyline. This is done by the use of their body language, for example many of the men are shown in a ‘lad-ish’ sort of way to portray them as quite rowdy and typical British men. And the female characters body language portrays the relationship she has with the main character who is her partner as she is quite stubborn in her demeanor which represents perhaps, the arguments they have in the film