Professional background and philosophy of Eric Schulz, Marketing Consultant.
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1. Eric Schulz
Brand Strategist
2. Schulz Consulting specializes in brand strategy &
marketing plans, focused on giving world-class marketing expertise
to startups, non-profits, small and mid-size businesses.
We provide our clients access to Fortune 500 level marketing
knowledge to create and develop their strategic brand positioning
and marketing plans at the about the cost of an average
administrative assistant!
3. Sundance Resort, Utah
4. Professional Experience
5. Major Projects
6. Professional Experience
7. Created Direct to Video Product Category
Retail Sales
$383 million
8. Professional Experience
9. 1996 Summer Olympic GamesAtlanta, GA
10. Board of Directors Presentations
Herb Allen
Allen & Company
Peter Ueberroth
Warren Buffett
Berkshire Hathaway
11. Professional Experience
12. Professional Experience
13. Adjunct Marketing Faculty
Undergraduate 2003-05
MBA 2003-Present
PMBA2005-Present
Undergraduate 2004-05
MBA 2004-05
14. Marketing Book Author
Published in 2001
Printed in 14 languages
Global sales over 250,000 copies
15. Citations
16. Consulting Clients
17. Innovation Specialist
18. Brand Differentiation
How can you make your brand standout in the crowded marketplace as
being
Different, Better and Special
In the mind of the consumer?
19. Law of Gravitational Marketing
The marketplace will remain at a steady state, and customers will
retain customary habits, until a new PROMISE with PROOF that is
SIGNIFICANTLY DIFFERENT FROM WHAT ALREADY EXISTS is
introduced.
20. Brand Identity
21. Brand Architecture
22. Competitive Analysis / Best Practices
What is the competition doing?
23. Market Trends
Whats the Next Big Thing?
24. Social Media
25. Eric Schulz
Brand Strategist
Call:801-369-8509
Email: [email protected]
Website:www.ericschulz.com
