Logic Models, Strategic Credibility, and Stakeholders

Rick Stoddart & Jesse ThomasUniversity of Idaho

Interlibrary Loan - Why should Rick care?

What Rick Really Thinks…

ILL is:Crown JewelResearch ImpactStudent Success

StakeholdersWho are they?

StakeholdersWhat do they value?

Mission Statement

Can you state your library’s mission? Your parent organization mission?

Logic Models

...are narrative or graphical depictions of processes in real life that communicate the underlying assumptions upon which an activity is expected to lead to a specific result.

Example: Logic Model

Elements of a Logic Model

Example: Complex Logic Model

Fill out your ownLogic Model

Reading Your Logic

Model

Logic Model Conversations (ongoing)

Do the outcomes match up with our outputs, statistics, or other assessments?

Are Lending/Borrowing policies aligned with purpose?

Are fees/fines appropriate?

Strategic Credibility

“...refers to how other others view the company’s overall

corporate strategyand its strategic

planning capability.”

Higgins and Diffenbach, (1989).

Study - Strategic Credibility of ILL

Population:

Orbis Cascade Alliance - 37 academic libraries in the Northwest

Design:

Capture ILL webpage language (What ILL does)

Code for themes

Code University Mission Statements for themes

Compare ILL language to University Mission Statement (Outcomes)

Purpose:

More aligned ILL is with University mission - better strategic credibility

University Mission Themes

ILL Themes

ILL and Mission Theme Alignments

84% have no alignment (31)

5% had 2 themes in alignment (2)

11% had 1 theme in alignment (4)

Most Common Aligned ThemesMost Common Aligned

Research (2)

Education (2)

Nation

Professional Practice

Learning / Learners

Accessibility

Additional Mission Themes (Not Aligned)

Global

Collaboration

ILL Not Aligned To

Mission

SummaryLogic Models + Strategic

Credibility

It is not just about books and borrowing, it is about students and stakeholders

Logic models can assist in visualizing actions and outcomes.

Low ILL strategic credibility - not communicating alignment to parent mission

Assessment of ILL impact is lacking

Need to revisit ILL activities and policy for mission alignment

Images & CitationsSlide 7: Logic Model - http://www.cals.uidaho.edu/edcomm/pdf/CIS/CIS1097.pdf

Slide 8: Marketing Logic Model - http://www.artsjournal.com/fieldnotes/2013/09/media-logic/

Slide 9: The Logic Model - http://www.cals.uidaho.edu/edcomm/pdf/CIS/CIS1097.pdf

Slide 10: Example: Complex Logic Model - http://www.emstarresearch.com/services/

Slide 15, 17: Higgins and Diffenbach, (1989)“Communicating corporate strategy: the payoffs and the risks,” Long Range Planning

Slide 16,18: Higgins (1996) The search for corporate strategic credibility

Thank You!Discussion?