Upload
others
View
3
Download
0
Embed Size (px)
Citation preview
Littlest Pet Shop and Transformers Happy Meal – McDonald‟s India (West & South)
31st October–2012
Synopsis and Coverage Document of McDonald‟s Littlest Pet Shop and Transformers Happy Meal that took place in the Month of September- October, 2012
Coverage Document prepared by Torque Communications
Synopsis
McDonald‟s India gave its fans a chance to collect their favourite Littlest Pet Shop and
Transformers toys with the McDonald‟s Happy Meal.
McDonald‟s for the first time offered the All New Dessert Happy Meal consisting of a Happy Meal
hamper with a toy and a dessert to choose from McFlurry/ Walnut Brownie/ Soft serve ice cream
with the Happy Meal.
The new range of Happy Meals was a limited period offer available from 28th September - 28th
October, 2012.
McDonald‟s Happy Meals offered four loveable Littlest Pet Shop Toys and four Transformers toys
to chose from:
Bunny in Meadow,
Ladybug Bracelet,
Lamb in Garden,
Squirrel Bangle,
Optimus Prime,
Bumblebee,
Star Scream and
Megatron
Number of coverages received for the McDonald‟s Littlest Pet Shop and Transformers Happy Meal
is 17.
Coverage
South
PUBLICATION:
Deccan Chronicle
EDITION:
Bangalore
DATE:
October 18, 2012
PAGE NUMBER:
25
PUBLICATION:
The Hindu, Metro Plus
EDITION:
Bangalore
DATE:
October 18, 2012
PAGE NUMBER:
03
PUBLICATION:
The Hindu, Metro Plus
EDITION:
Chennai
DATE:
October 20, 2012
PAGE NUMBER:
05
PUBLICATION:
New Indian Express, Indulge
EDITION:
Chennai
DATE:
October 26, 2012
PAGE NUMBER:
13
PUBLICATION:
Visalandhra
EDITION:
Hyderabad
DATE:
October 15, 2012
PAGE NUMBER:
02
Newest Happy Meal toys collection
PUBLICATION:
Viduthalai
EDITION:
Chennai
DATE:
October 21, 2012
PAGE NUMBER:
06
McDonald's Special Sales Plan
PUBLICATION:
Kathirmathi
EDITION:
Chennai
DATE:
October 23, 2012
PAGE NUMBER:
03
McDonald's: Happy Meal toys
PUBLICATION:
Prajashakti
EDITION:
Hyderabad
DATE:
October 24, 2012
PAGE NUMBER:
09
McDonald’s newest Happy Meal Toys collection
Rest of West (ROW)
PUBLICATION:
Agnibaan
EDITION:
Indore
DATE:
October 5, 2012
PAGE NUMBER:
13
McDonald’s presents its toys collection
PUBLICATION:
Gujarat Niti
EDITION:
Ahmedabad
DATE:
October 4, 2012
PAGE NUMBER:
03
Littlest Pet Shop Pet and Transformers Toys Storm McDonald’s this October
PUBLICATION:
Suryakal
EDITION:
Ahmedabad
DATE:
October 9, 2012
PAGE NUMBER:
07
Transformers Toys Storm McDonald’s this October
PUBLICATION:
Rakheval
EDITION:
Ahmedabad
DATE:
Oct ober11, 2012
PAGE NUMBER:
04
Transformers Toys Storm McDonald’s this October
PUBLICATION:
Alpaviram
EDITION:
Ahmedabad
DATE:
October 10, 2012
PAGE NUMBER:
03
This October month welcome to McDonald’s: Littlest Pet Shop Pet and Transformers Toys
PUBLICATION:
Lokmitra
EDITION:
Ahmedabad
DATE:
October 10, 2012
PAGE NUMBER:
03
Littlest Pet Shop Pet and Transformers Toys Storm McDonald’s this October
Now with every McDonald’s Happy Meal take home Littlest Pet Shop toys and Transformers Toys
PUBLICATION:
Mahanagar Metro
EDITION:
Ahmedabad
DATE:
October 11, 2012
PAGE NUMBER: 04
Now with every McDonald’s Happy Meal take home Littlest Pet Shop toys and Transformers Toys
PUBLICATION:
Marvad Mitra
EDITION:
Ahmedabad
DATE:
October 10, 2012
PAGE NUMBER: 04
Online Coverage
India Infoline.com
Link: http://www.indiainfoline.com/Markets/News/Littlest-Pet-Shop-Pet-and-Transformers-Toys-Storm-McDonalds-this-October/5517773723 Littlest Pet Shop Pet and Transformers Toys Storm McDonald’s this October These Littlest Pet toys will be great play mates as they are endearing and come stylishly dressed with pretty accessories like - glasses, hats and bows.
McDonald's is seeking new homes for the lovable pets from the popular Littlest Pet Shop and Transformer
series featured in the newest Happy Meal toy collection at McDonald's restaurants.
Now young guests will receive one of four Littlest Pet Shop Happy Meal toys or one of four
TRANSFORMERS Happy Meal toys, with the purchase of a Happy Meal, at participating restaurants
nationwide, Kids will love the playful new pets and get to choose from Bunny in Meadow, Ladybug Bracelet,
Lamb in Garden and Squirrel Bangle for their play time. These Littlest Pet toys will be great play mates as
they are endearing and come stylishly dressed with pretty accessories like - glasses, hats and bows.
McDonald's young guests can also take home and join in the adventures of the popular characters from the
Transformer series- Optimus Prime the leader of the Autobots, Bumblebee the stealth Autobot, Star Scream
the Decepticon Air Commander and Megatron the enemy of the Autobost with each toy having the capability
to change from a vehicle into a robot.
To further add into this happiness, McDonald‟s for the first time is offering - the All New Dessert Happy Meal
consisting of a Happy Meal hamper with a toy and a dessert to choose from McFlurry/ Walnut Brownie/ Soft
serve ice cream with the Happy Meal.
PUBLICATION:
India Infoline.com
EDITION:
Online
DATE:
October 10, 2012
PAGE NUMBER: NA
Commenting on the promotion, Rameet Arora, Senior Director Marketing, McDonald‟s India, (West &
South) said, “We always strive to give our young patrons a complete experience with our Happy Meals and
this month McDonald‟s gives its young guest a chance to collect their favourite Transformers and Littlest Pet
shop toys. McDonald‟s Happy Meal toys is the perfect way to relish play time and keep alive the „I‟ m Lovin it
experience”.
So hop into the nearest McDonald‟s outlet today and start your own toys collection now. This offer is valid at
all McDonald‟s outlets till the 28th October, 2012.
In India, McDonald's has two Indian entrepreneurs: Amit Jatia, Vice Chairman, Hardcastle Restaurants Pvt.
Ltd, spearheads McDonald's operations in West & South India, while McDonald's restaurants in North &
East India are managed by Vikram Bakshi's Connaught Plaza Restaurants Private Limited.
End