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Page 1: Literaturverzeichnis978-3-658-24527...Comment on the Relationship between Message Evaluations and Offline Behavioral Intentions, in: Journal of Interactive Advertising, Jg. 15, Nr

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© Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2019S. Lenzen, Der Einfluss der Werbespotgestaltung auf das Social Media Engagementvon Konsumenten, Applied Marketing Science / Angewandte Marketingforschung,https://doi.org/10.1007/978-3-658-24527-6

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