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7/29/2019 "Listening" with Social Media in the Higher Ed Classroom (166270920)
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Hope Carroll
Ericka Hollis
Dr. Marjorie Shavers
May 30, 2013
“Listening” with Social Media in
the Higher Ed Classroom
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• Twitter Backchannel• Social Media in the Higher Ed Classroom
• The Typical Lecture
• Social Media Use of Students and Faculty
• Benefits of Social Media
• Barriers to Social Media Adoption in Education
• Social Media Use in the Classroom
• Social Media Listening• Defining Social Media Listening
• Ways Social Media Listening is Used• Tools for Social Media Listening
• Closing (Questions, Comments, & Prizes)
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Live Tweeting
Prize Winner: Thanks for tweeting early.
Tweet throughout the session for a chanceto win prizes.
Session Hashtag: #SERC13_Listen
Hope Carroll – @mhcarroll
Ericka Hollis – @ethollis
Marjorie C. Shavers – @drmshavers
Conference Hashtag: #SERC13
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Ericka Hollis | Morehead State University | [email protected]
Dr. Marjorie Shavers | Morehead State University | [email protected]
Social Media in the Higher Ed Classroom
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Some people talk in their sleep. Lecturers talk while other people sleep. –
Albert Camus
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Students Social Media Use
Infographic credit: alivecampus.com (2012)
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FYS Fall 2012 Student Statistics
0
5
10
15
20
25
30
Owns a cell phone Owns a smart phone Uses social media "Always Connected" to social media
Class of 28 Students
27
(96%)26
(93%)
20
(71%)
28
(100%)
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FYS Fall 2012 Student SM Preference
Images from: joinchatnow.com (1), edudemic.com (1 &3), www.synergymarketingpro.com
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Presentation Participant Responses
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Infographic credit: Pearson Learning Solutions (2012)
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Infographic credit: Pearson Learning Solutions (2012)
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Infographic credit: Pearson Learning Solutions (2012)
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Benefits of Social Media Use
Increases Engagement
1
Higher G.P.A.1
(2.79 vs. 2.28)
Co-constructing2 Makes lecture more relevant
and interesting2
Improves preparation andnon-classroom time2
Provides new ways for students to participate2
Active Participation2
Students are comfortableusing social media2
Infographic from: komarketingassociates.com
1. Wright, S. (2013). Do Social Media Benefit College Students by
Engaging Them in the Course Material?http://tinyurl.com/socialmediainhighered
2. Retelny, D. Birnholtz, J., Hancock, J. (2012). Tweeting for Class:
Using Social Media to Enable Student Co-Construction of
Lectures.
http://socialmedia.northwestern.edu/files/2012/09/retelny201
2_tweetingforclass.pdf
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Why aren’t
educators using
social media more
often?
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Infographic credit: Pearson Learning Solutions (2012)
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Barriers to Using Twitter in FYS Course
Presentations: No LiveTweeting
Everyone did not haveSmart Phone
Data Plan Limitations
Varying Comfort Levels Image from: semanticweb.com
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Twitter Usage in FYS Course
Extending conversationsoutside of class.
Live-Tweeting. Monitoring & discussing
current events. Announcements. Discussion about
personal branding.
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How Do You Use Social Media?
Image from: shakethetech.com
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Helping Faculty Use Social Media
Start small Co-create a social
media policy
Define the purpose Check alignment
with SLOs Formative
assessmentImage from: en.paperblog.com
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Social Media Use in a Doctoral
Program
Facebook page
Twitter: #UKSTL
Google+ Tumblr
Diigo
BranchImage from: www.techmagz.com
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Hope Carroll | Clemson University | [email protected] Media in the Higher Ed Classroom
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What is social media listening?
What is social media listening? Why is it important for higher ed?
Social Media Listening Center @Clemson
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Vocab Lesson
Listening and monitoring = usedinterchangeably; see what people are saying viasocial media
Mentions = every time somebody says
something with your keyword used
Sentiment = mentions that are pos/neg
Insights and Influencers = how many followers
makes them stronger Infographics = word clouds, trend lines, graphs,
demographic displays
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Ways Clemson is “listening”
Creative Inquiry classes Industry partnerships
Faculty research
Departments getting involved
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Tools for “Listening”
Radian6 ($$) Social Mention (FREE)
Hootsuite (FREE)
Topsy (FREE)
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Example:Search for “educausesoutheast”
Sentiment ismostlyneutral;somepositive
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Thank You!
Questions, discussion and PRIZE WINNERS!
For resources, visit
https://groups.diigo.com/group/social-media-in-higher-ed
