PREMIUM LOCAL MEDIA WEBSITES /ADVANCED TARGETING SOLUTIONS

Every Impression Matters!

TODAY’S AG

ENDA

The purpose of this meeting today is to not only introduce you to LION Digital Media, and our various digital media advertising capabilities, but more importantly to learn more about your agency, your clients and your role in fulfilling their digital advertising objectives.

I’ll briefly share with you my background, our company’s capabilities and our value proposition for our agency partners . However, I would like to spend most of our time together listening to you and asking questions about the specific challenges and opportunities you encounter when executing a local or advanced targeted digital campaign.

As a result of our meeting today, I trust that we will form a mutually beneficial partnership that results in extraordinary results for you and your clients.

ABOU

T LION

DIG

ITAL MED

IAWho We Are:

LION provides digital advertising support services for the benefit of all types and sizes of advertising agencies.

LION is a leading provider in the delivery of LOCAL audiences for strategic digital advertising campaigns.

LION creates digital media plans that feature guaranteed impressions by site, section, position, ad size and can include unique and customized placements.

Founded in 2006 by Industry veterans from Microsoft, msnbc.com, Scripps, BELO and internet.com.

Offices in Seattle/Denver/New York with a national presence in every market.

ABOU

T LION

DIG

ITAL MED

IA What We Do:

Aggregate and fulfill specific and guaranteed digital media placements at both the local and national level.

We work for the agency, so we are site/technology agnostic and not tied to any specific inventory or publisher.

LION utilizes a proprietary database of over 9,000 local, national, portal, social, niche and mobile sites.

Strategic and comprehensive website/device/technology selections and aggressive rate negotiations.

Execute campaigns utilizing all ad formats and technology including: display, search, email, video, rich media, mobile, social, contextual, semantic, behavioral targeting and re-targeting.

Plan-Buy-Serve-Track-Report-Optimize-Deliver-Invoice-Analyze

ABOU

T LION

DIG

ITAL MED

IA

How This Benefits Your Team:

A single point of contact, from start to finish, for our agency partners on multi-site/multi-market buys.

With our model, our agency partners incur no additional costs for our services!

Client Ready - Accurate and timely proposals, reports and analytics.

An uncompromising commitment to customer service.

Behind the scenes, heavy lifting, white label solution that allows you to:

1. Capitalize on your client relationships, 2. Benefit financially from our work, 3. Seamlessly scale and remove barriers to entry for new interactive initiatives.

CAMPAIG

NS &

BRAND

SMultiple industry experience: QSR’s, Healthcare, State Lotteries, political, CVB’s, public

utilities, banks, credit unions, automotive, events, retail, consumer packaged goods, hospitality and travel, technology, recruitment and many more.

OU

R S

ER

VIC

ES

Define Campaign Goals / Objectives / Budget

Local Research/ Site Selection/ Rate & Avail requests

Publisher Negotiation/ Custom Media Plan

Approve Plan

Site IO’s/ Ad Serving/ Optimization

Present Plan

Single point Delivery Report/ Billing

Agency

LION

Site

Rates, Availability

• Customized media plans• Local market/ site research• Creative Services• Media Buying• 3rd Party Ad Serving• Campaign Analysis/

Optimization• Unified delivery reports• Client ready presentations• Single-point Billing

Full suite of ‘White Label’ solutions designed especially for Advertising Agencies

All services provided at NO COST to the agency!

TACTICAL APPROACH

ES & STRATEG

YTactical Approaches

Local Media: Aggregate online visitors to Local TV station, Newspaper and Radio websites rival the audience of the largest national sites. Over 9,000 local media outlets in the LIONShare Database.

Site Targeted: Buying high ROI placements on sites that index highest for target audience can be especially productive – especially with rich media ads. Evaluate and select sites with best forecasted ROI.

Local Media Ad Network: For national advertisers that wish to be on local media sites LION provides Ad Network with efficient CPM’s and high performance ROI.

Audience Targeting: Contextual and Behavioral: Target Behaviorally, Contextually and Demographically to target People in the target audience.

Social Media and Mobile: Reach audiences via local and national social media/blogs and generate scale in local geographies by layering local media and national mobile.

CPC Display Ads: While click rates are typically low and targeting is not strong, CPC placements can increase the retargeting pool and generate massive reach very inexpensively.

Retargeting: Utilize retargeting capabilities to maximize ROI. Reach individuals who have visited your site across thousands of websites by deploying pixels on high traffic pages.

THO

USAN

DS O

F LOCAL M

EDIA W

EBSITES

59% of Americans visit local news sites every week.Frank M Magid Associates/Hearst TV (Nov 2010)

Thousands of Local Media Websites

Reaching more than 120 million monthly visitors across the US

WH

Y LOCAL M

EDIA?

According to the OPA (Online Publishers Association)

Visitors to local media sites such as online newspapers, TV and magazines – are more likely than visitors to other sites to take action after seeing local ads: from making purchases to visiting sites and stores

Local media sites attract valuable audiences that spend more money online than visitors to other local sites

Local newspaper and TV sites lead all others in advertising trust Local content sites attract a high number of influencers – the first person others come to for

local recommendations

A 2010 study by The Media Audit, reported that ads on local TV news websites were found to do a better job than advertisements on most other types of sites in terms of:

Keeping viewers in the know regarding products and services Driving purchase of products Trustworthiness Advertising products that appeal to the viewer (Media Audit)

In November of 2012 Newspaper website visitors reached

Over 113 million unique users (NAA.org) 73% of all Internet users earning $100K or more. Median Income $81K 55% of Internet adults 25-34. Median Age is 41

Stronger Demographics More Effective AdvertisingMore Engaged Audience

Why Local Media?

T)

• $50K Budget• Target SC Adults • 3 week campaign

PROJECTED CAMPAIGN PERFORMANCE

Impressions delivered: 4.5 million impressions

Reach: (unique audience)1,500,000 unique users

Clicks: 4,000

(6 major online websites)

A Typical Competitor Local Media Plan

A BETTER LION

ONLINE MEDI

A BUY (SOUTH

CAROLINA)

$50K BudgetTarget SC Adults 3 week campaign

PROJECTED CAMPAIGN PERFORMANCE

Impressions delivered: 5.5 million impressions(1 million more imps)

Reach: (unique audience) 2,136,000 unique users(400,000 more people)

Clicks: 10,000(6000 more clicks!)

(21 select online websites)

A Typical LION Local Audience Plan

REACH: Audience Overlap is Minimal on Typical Media Buy

Source:  Mediaplex site overlap analysis, Seattle WA. Three week LION client campaign, Local media websites in Western Washington.

Seattle DMA ExampleSample LION Media Plan CU

STOM

IZED M

EDIA PLAN

S

RE

PO

RT

ING

& A

NA

LYT

ICS

Our Typical Reports Include:

• Impressions ordered / Pacing • Weekly pacing and performance • Impressions delivered / Over – Under• CTR and ROI Analysis•Reach & Frequency (by site)• Geo-location (by site)• Audience Overlap (by site)• A midstream optimizations•Creative (by size, by message). •Extensive analytics for Rich Media

Relentless with optimizations, analytics & reporting

Powered by over 4,000 Local Media Mobile Websites and Growing Daily!

Scalable: (Over 4,000 Local Media Websites in all 210 DMA’s)

Accountable: (3rd Party Ad Serving)

Available Channels: (Mobile Web, Text SMS, In-Application, Video, Voice)

Available Ad Units: (IAB Mobile banners, Text, Rich Media, Interstitials)

Targeting Options:(Geo, Behavior, Carrier, Content, Context, Demo, Device)

Content Targeting Options: (News, Sports, Business, Entertainment, Traffic, Weather)

Platforms available: (Android, Blackberry, iPad, iPhone, Palm,Windows)

Full Service: (Strategy, Buying, Reporting, Optimizing, Creative)

turn-key mobile solutions

Branding (reach users in the right place at the right time)

Tap to Call (users place an outgoing call to advertiser)

Tap to Locate (users find, closest car dealer or movie theatre, etc)

Tap to Order Brochure (users receive materials by supplying their address)

Tap to Enter (users enter text or sweepstake to win prizes)

Tap to receive Email(users receive an email and a link to online site)

Tap to Receive Mobile Coupon (users receive an electronic coupon on their phone)

Tap to Buy (users purchase with a credit card and add to bill)

campaign solutions

LION Local Mobile Network

Mobilize Your Marketing

CREATIVE OPTIO

NS

Rich Media ad formats are accepted by most local media web sites and are highly Impactful.

Standard IAB Flash units are compatible with nearly every website.

In Banner Video and Video Pre-Roll.

T H A N K YO U !

C H R I S C O D A C C O D A @ L I O N D I G I T A L M E D I A . C O M

2 0 2 - 3 6 0 - 8 7 8 7

We are a full service interactive advertising and support services organization. Driven by the vision of seasoned industry experts, our reputation as leaders in the digital advertising space has been built on our uncompromising drive to make your media plan a

success. Proven systems, tailored to optimizing campaign performance, have resulted in the achievement of unprecedented ROI’s for our satisfied and growing client base. Whether you are an interactive agency looking to outsource any element of your process,

or a traditional agency looking for a proven white label solution, we have the resources and experience to do the “heavy lifting” while you reap the benefits of a masterful execution.