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ForwardProgress.NET facebook.com/[email protected]
@FwdProgressInc
5 Easy Steps to Convert Connections to New Sales
SOCIAL SELLING 101
ForwardProgress.NET facebook.com/[email protected]
@FwdProgressInc
Dean DeLisle• Founder and CEO of Forward Progress, Inc.• Creator of SocialJack.com™• Trained and Coached over 98,000 in Social Network Skills• Over 30 years in Business Coaching, Consulting and Training• Relationship Marketing, Social Selling, Event Management and Production, Web Seminars,
eLearning, Lead Generation and Conversion Social Networking, Email Marketing• Over Two Billion Dollars in Sales, over 100 Million Leads, Helped Thousands of People using
Internet Based Lead• Financial Services, Insurance, Real Estate, Banking, Professional Services, Legal, Accounting,
Technology, Marketing Agencies, Coaching and Training, Higher Education and Channel Sales…
ForwardProgress.NET facebook.com/[email protected]
@FwdProgressInc
How to Engage with theGo-To-Webinar Interface
• Questions area in task bar• Type us a question so we know you understand• Ask us anything throughout the session
ForwardProgress.NET facebook.com/[email protected]
@FwdProgressInc
Maximize Your Learning
• Please turn off your cell phone• Close your e-mail• Take good notes• Tune in and you will see the results quickly
ForwardProgress.NET facebook.com/[email protected]
@FwdProgressInc
Social NetworksWhere Do You Stand Now?
YOU ARE
HERE
ForwardProgress.NET facebook.com/[email protected]
@FwdProgressInc
Social Network Efforts
Why do they often not work for organizations?
MINDSET!MINDSET!
ForwardProgress.NET facebook.com/[email protected]
@FwdProgressInc
Social Media – Why?• Reputation• Protection• Visibility• Referrals• New Business
ForwardProgress.NET facebook.com/[email protected]
@FwdProgressInc
The Issue with Social Networks
• “I don’t have enough time”• “I don’t know what my voice should be”• “I worry about negative comments”• “I don’t know what to post”• “I’m worried about what people will think”
ForwardProgress.NET facebook.com/[email protected]
@FwdProgressInc
Why Online Social Networks?• Interactive• People Respond Well• Builds Trust• Builds Community• Networking!• Viral Activity• Sharing
ForwardProgress.NET facebook.com/[email protected]
@FwdProgressInc
Social Networks We Already Know• Ourselves• Our Business• City/Country Clubs• Chambers• Industry Clubs• Organizations• Alumni• Charities• Religious/Health• LinkedIn Groups
ForwardProgress.NET facebook.com/[email protected]
@FwdProgressInc
How Many Contacts Do You Have That You Cannot See?
• That know YOU?• That trust YOU?• That have done business with YOU?• That would recommend YOU?
NO MORE JUST ONE TO
ONE!
ForwardProgress.NET facebook.com/[email protected]
@FwdProgressInc
2015 LinkedIn Stats - Growing• LinkedIn has over 350 million members• Average user has 240 “Connections”• One degree from over 35,000 “Trusted Connections”• Two degrees from over 3,200,000 “Trusted Connections”• 160 Million unique visitors a month• 1 million new members added per week• 17.8 million members belong to groups• 1.2 million comments and posts to groups weekly• 2 billion people searches annually• 2 million companies have a company page
OVER 1,000 to 1
ForwardProgress.NET facebook.com/[email protected]
@FwdProgressInc
#1 -Your Professional Profile• Complete Profile• Step One - Social Selling• Your First Conversation• Be Clear
• What will you do for others?• Why & how?• What do you want/need?
ForwardProgress.NET facebook.com/[email protected]
@FwdProgressInc
ForwardProgress.NET facebook.com/[email protected]
@FwdProgressInc
Share Skills and Manage Endorsements
ForwardProgress.NET facebook.com/[email protected]
@FwdProgressInc
ForwardProgress.NET facebook.com/[email protected]
@FwdProgressInc
ForwardProgress.NET facebook.com/[email protected]
@FwdProgressInc
#2 - Adding ConnectionsYour Social Reach
• Are you on LinkedIn?• Is it ok if we connect?• Step Two – Social Selling
• Get social!
ForwardProgress.NET facebook.com/[email protected]
@FwdProgressInc
Remember1.Be personal 2.Reference meeting3.Include personal info4.Set appointment5.Add phone number
#2 AddingConnections
Your Social Reach
ForwardProgress.NET facebook.com/[email protected]
@FwdProgressInc
#3 - Posting – Starting a Conversation• When you post, you are talking!• What does your audience want?• What do they need?• What are you passionate about?• What will showcase your personality?• What can you provide?
Step ThreeSocial Selling
ForwardProgress.NET facebook.com/[email protected]
@FwdProgressInc
#4 - Engage with Connections’ Activity
Step Four – Social SellingYour Networking Event!
ForwardProgress.NET facebook.com/[email protected]
@FwdProgressInc
Set the Hook - Convert
Power Move
ForwardProgress.NET facebook.com/[email protected]
@FwdProgressInc
#5 - Group Networking
Step Five
Social Selling
ForwardProgress.NET facebook.com/[email protected]
@FwdProgressInc
LinkedIn – 5 Easy Steps to Get Hired or Promoted
ForwardProgress.NET facebook.com/[email protected]
@FwdProgressInc
LinkedIn – 5 Easy Steps to Get Hired or Promoted
ForwardProgress.NET facebook.com/[email protected]
@FwdProgressInc
ForwardProgress.NET facebook.com/[email protected]
@FwdProgressInc
LinkedIn – 5 Easy Steps to Get Hired or Promoted
EARN YOUR
SOCIAL SELLING BLACK BELT!
ForwardProgress.NET facebook.com/[email protected]
@FwdProgressInc
Discount code: FP100
www.socialsellinglinkedin.com
ForwardProgress.NET facebook.com/[email protected]
@FwdProgressInc
Assignment• Fix Your Profiles – Look Good!
• Be Complete – Be Relevant• What will you do for others?• What do you want/need?• Add new items!
• Be Social = Social Selling• Have Meaningful Conversations• Provide Value - Be Present!• More?
ForwardProgress.NET facebook.com/[email protected]
@FwdProgressInc
Connect WITH [email protected]
www.ForwardProgress.NETwww.socialjack.com
TWITTER: Twitter.com/FwdProgressIncTWITTER: Twitter.com/DeanDeLisleTWITTER: Twitter.com/SocialJackFACEBOOK: Facebook.com/DeanDeLisleBUSINESS PAGE: Facebook.com/ForwardProgressBUSINESS PAGE: Facebook.com/SocialJackLINKEDIN: LinkedIn.com/in/DeanDeLisle