Social Selling: A Marketer’s Perspective Unlock more sales opportunities using LinkedIn In a survey by CSO Insights and Seismic, one in three B2B professionals said that social selling tools increased the number of leads they had to work with. Nearly 40% said that social tools reduced the amount of time they spent researching accounts and contacts. If you’re not actively engaged in social selling, you’re missing potential sales by showing up in your prospect’s social purchase research. The good news is that, according to LinkedIn, 76% of buyers are ready to have a social media conversation with potential providers, and more than 62% of B2B buyers respond to marketers and salespeople who connect with them to share insights and opportunities relevant to their business. Even better, 92% of B2B buyers are willing to engage with a marketing and sales professional who is a known industry thought leader, a reputation you can establish by consistently posting thoughtful, relevant content on social media. Although the selling function is mainly carried out by salespersons, they are unable to unleash the full potential without the help of their counterparts from marketing. This interactive, one-day program has been developed to be as practical and actionable for marketers as possible. Marketers and salespeople will add a powerful toolset to their arsenal as they discover the nearly infinite possibilities for scaling up branding and loyalty programs.

Expected course outcomes: Understand all the hidden features of LinkedIn and its various tools

Optimize your personal and company social profiles for social selling success

Create and curate targeted content for your personal and company social profiles

Utilising tools to support social selling activities

Building a sustainable social selling plan to boost revenue

Course details: Title: Social Selling – A Marketer’s Perspective Date: 28 Jun 2018, Thursday Time: 9.00 am to 5.00 pm (Registration starts at 8.45am) Venue: PARKROYAL Kuala Lumpur, Jalan Sultan Ismail, 50250 Kuala Lumpur, Malaysia Course fee: USD 599 per person (on or before 1 Jun 2018)

USD 799 per person (after 1 Jun 2018) To register, please contact: Dzulfiqar Rohim at dzulfiqarr@marketing-interactive.com or at +65 6423 0329

About the trainer:

Joe Escobedo Director of Content Marketing Happy Marketer

Known as the “Brand Builder” and awarded the “Most Influential Global Marketing Leader” at the World Marketing Congress, Joe has helped countless organizations and executives transform from relative unknowns to superheroes online. He has also created and led successful digital marketing, branding and PR campaigns for everyone from start-ups to Fortune 500 firms. He is a contributor for both Forbes and the HuffPost, and his articles have been read by nearly a million people around the world. Recognized as a thought leader in Content Marketing and Digital Growth Hacking, Joe is frequently invited as a keynote speaker for conferences and a judge for several business awards. He himself is also the winner of the prestigious "Most Influential Global Marketing Leader" award presented by World Marketing Congress.

Who should attend:

Digital marketing leaders

Business development professionals

Business owners

VPs and Marketing directors

PR Directors

Marcom Directors

Account Servicing Executive

Sales Directors

COURSE OUTLINE

08 45 Registration

09 00

Introduction To Social Selling

Align on what is social selling

Assess your social selling index score

Discover common social selling mistakes to avoid

Social Selling Framework

Four pillars of Social Selling

Old buying process VS new buying process

09 20

Deep Dive: LinkedIn Tools & Hidden Features

Navigating and using LinkedIn’s latest tools and features

Pop quiz: where and how to use LinkedIn’s features

10 15 Morning Tea Break

10 45

Updating And Optimizing Your LinkedIn Profile

LinkedIn profile completeness Tips

Agreeing your value proposition

Brainstorming the right keywords for your target audience

Incorporating relevant keywords, rich media and other key elements

Hands-on: Review of participant’s LinkedIn profile

11 40

LinkedIn Profile Optimization

Discussing takeaways from the best LinkedIn profiles

Discover best practices in optimizing social profiles

12 30 Lunch

13 30

Marketing’s role in Social Selling

Creating: Social media presence (developing robust profiles)

Identifying: Prospects and engagement opportunities

Listening: Monitoring social network for mentions and identify buzz topics

Producing: Collaterals to facilitate engagement with prospects

Adapting: Empowering salespeople to have meaningful interactions

Highlighting: Success stories and celebrate wins

14 15

Content creation best practices

Mapping your audience’s buyer journey online

How to leverage third party content sources

How to leverage content created by company

Various types of content and design content for different contexts

15 00 Afternoon Tea Break

15 15

Exercise: Content development & curation

Developing original and curated content that resonates with your audience

Scheduling content to streamline process of delivery through digital channels

16 00

Tools & methods to sustain social selling success

Apps and tools for social productivity and insight

Demo: Run-through of third-party social selling tools (Hootsuite, Crystal)

16 30

Exercise: Developing a sustainable action plan

Social Selling Best Practices And Case Studies

Learning best practices from the authorities on social selling: LinkedIn and

best-performing social selling companies and individuals

Case Studies

16 45 Discussion & Recap

17 00 End of MasterClass