LinkedIn Relationships matter - Deloitte Africa Blogdeloitteblog.co.za/wp-content/uploads/2014/08/LinkedIn-Relationship… · LinkedIn is a professional social network designed to

LinkedIn Relationships matter

© 2014. For information, contact Deloitte Touche Tohmatsu Limited.

Why LinkedIn?

• Research –

• LinkedIn can be used to research organisations, people, even ideas

• Promote –

• LI can be used for personal promotion of individual thought leadership – authored

articles, sharing of other news/articles/posts, updates, etc.

• Communicate –

• Similar to promotion, LinkedIn’s medium offers vast potential to market and

communicate an organisation’s value and brand

• Find experts and ideas –

• As a business-minded network, LinkedIn easily and effectively sources expertise,

builds your network, and generates constant streams of trends and new ideas

• Solicit/Contribute –

• Respond to an intriguing post or solicit an opinion as LinkedIn hosts an ever evolving

conversation - not all interaction on LinkedIn has to be a campaign

2 LinkedIn: Relationships matter


What is LinkedIn?



The site is ranked


Deloitte members

170,000+

LinkedIn


What is LinkedIn?

5

LinkedIn is a professional social network designed to help you keep in touch with

professional contacts, build an online resume, and glean business insights. Use

LinkedIn to connect with colleagues, promote your brand and gain insights about

your business.

Basic Elements • Profile

• Connections

• Recommendations

• Inbox

• Status

Getting Started • Create a Profile

• Search For Connections You Already Have

• Add Any New Connections You Make

• Give & Ask For Recommendations

• Update Your Profile Regularly

• Check Your Inbox For Any Messages or InMail

• Join and participate in Groups

Additional Resources • http://www.simplyzesty.com/social-media/ultimate-guide-linkedin

• http://learn.linkedin.com/

Spotlight

Try These Challenge Objectives • Connect with 100 people in three months

• Give or get five recommendations in three months

• Message five colleagues on LinkedIn

• Update your status at least five times per week for 1 month

• Achieve 100% profile completeness

• Write 500 word summary about your career interests, major

accomplishments, and relevant skills

LinkedIn: Relationships matter

http://www.simplyzesty.com/social-media/ultimate-guide-linkedin







http://learn.linkedin.com/


529 Deloitte Groups

LinkedIn and Deloitte


2264 Deloitte

job openings

856,902 followers

of “Deloitte”

170,000+ members

with current employer

listed as Deloitte

856,916 followers


Three degrees of separation?


you 1st 2nd 3rd


Reasons to join now

8

Research trends, topics,

people, organisations,

opportunities

Promote your brand and

eminence; grow your

professional network

Communicate thought

leadership and insights

Find expert ideas &

expert advice

Solicit and contribute

new ideas

LinkedIn: Relationships matter


Case Examples



Jim Moffatt Principal at Deloitte Consulting



Cathy Benko Vice Chairman and Managing Principal



Ainar Aijala Chief Global Corporate development officer at Deloitte



Tracey Edwards Deloitte



Phil Fasano EVP/CIO at Kaiser



Hubert Joly President and CEO at Best Buy



Jeff Immelt Chairman and CEO at GE



Timothy J. Mayopoulos President and Chief Executive Officer at Fannie Mae



Jamie Dimon Chairman and Chief Executive Officer at JPMorgan Chase



Rick Holgate Assistant Director for Science & Technology / CIO, Bureau of Alcohol, Tobacco,

Firearms & Explosives (ATF)



How to get started



Establish my profile

• A LinkedIn profile will often be the first result

when someone is looked up in a search engine.

• Make sure you are making the right impression

and take control of your online profile.



Sign up for LinkedIn

“Welcome Page” at www.linkedin.com. (NOTE: Do not use your Deloitte

password). Click the "Join Now" button.


http://www.linkedin.com/


Elements of an A+ LinkedIn Profile

Profile Picture

Professional

Headshot

Clearly see

your face

Activity

Includes updates you share,

new connection and profile

edits

You control was is visible here

Can share an update from

Profile or Home Page

Summary

Overview of your professional

experience

Conversational and natural

First person

LinkedIn: Relationships matter 23

Professional Headline

First thing someone sees

when they search for you

Most important thing to keep

updated


Jessica Kosmowski, Principal at Deloitte

I am a Principal in Deloitte Consulting’s Mergers and

Acquisitions (M&A) practice and lead the Customer,

Markets, and Products M&A service offering. I have over

15 years of experience helping clients maximize revenue

synergies and protect their customer and partner

experiences and have led several complex, high-impact

global merger integrations, divestitures and strategic

transformation projects. I contribute frequently to thought

leadership in both M&A and growth strategy, and have

published multiple whitepapers and delivered numerous

speaking engagements in this space.

In addition to serving clients, I am also the Chief

Marketing Officer (CMO) for Deloitte’s Strategy &

Operations practice. As the CMO, I lead our marketing

efforts, including brand, eminence, innovation, and

strategy execution.

I specialize in Global Mergers & Acquisitions

Integration, Divestiture, Strategic Transformation,

Growth Strategy.

Leveraging Jessica’s format for your Summary:

I am a Director in Deloitte Services’ Strategic Relationship

Management (SRM) practice. I have over 23 years of

high-tech and media industry experience managing

accounts and key business relationships for companies.

From these experience I developed a deep understanding

of such areas as strategic planning, tactical execution,

effective communication, and revenue growth and brings

significant experience in structuring and managing global

go-to-market / alliance relationships. Because of my

knowledge of these critical challenges facing our TMT

industry clients, I am able to assist in finding the right

resources from the Deloitte organization to support

ongoing business goals and ultimately, success.

In addition to serving clients, I am also the Managing

Director (MD) Deloitte West Regional Inclusion. As the

MD, I lead our Diversity & Inclusion, Women’s Initiative

(WIN) and Work-Live initiatives.

I specialize in Global Mergers & Acquisitions

Integration, Divestiture, Strategic Transformation,

Growth Strategy.

Reference your peer’s profiles for inspiration when writing your

LinkedIn profile Summary


Elements of an A+ LinkedIn Profile (continued)

Addition LinkedIn Profile Features

• Education – Make sure you include all undergraduate and post-graduate degrees

• Endorsements – Let them shine

• Volunteering & Causes

– Include your Board of Directors and Advisory Board positions here!

Experience

Lead with current position

Include company logo

Short sentences about your role and

responsibilities/impact

Additional Experience

Include two or three additional positions

you have held

Don’t forget location

Less detail for these

Jessica’s Positions

Managing Director West Regional Inclusion

ThruPoint

Netigy

LinkedIn: Relationships matter 25


Tips for your profile content



Tell your story

• Represent yourself, and Deloitte, properly

• Be thorough, but not wordy

• Include all pertinent details so readers know who you are and what you know

• Remember you are representing the Deloitte brand

• Include honors or awards and links to thought ware

• Cross-link to Deloitte.com and/or Twitter profiles



Give us all the details



Recommendations


1. Request recommendations

from colleagues throughout

your work history.

2. Give recommendations to

people you have worked with


Endorsements


1. Display endorsements from

others

2. Give endorsements to

people you have worked with

Endorsements are a quick recommendation – a means of verifying skills and expertise

of others and yourself.


LinkedIn “workflow”

1. Consider setting up or using an alternate email account (e.g. a Gmail account)

to sent LinkedIn notices too – somewhere to check with reasonable frequency

(e.g. once a week)

2. Regularly check (e.g. once a week? Every two weeks?) for updates and

respond/react as needed (accept or offer endorsements; respond to a request

for recommendation; update sections of profile; post content; accept new

connections, search for others in your network etc)

3. Consider automating content posts as part of a larger social media workflow

(e.g. use Buffer to post found articles of interest, updates, etc)

4. Consider adding LinkedIn to your standard meeting follow-up protocols (just

as you might send a thank-you message or input a new contacts information

to your Outlook contacts, LinkedIn connections can become a part of standard

post-networking/meeting follow-up)



Use Cases



Research



Promote



Communicate



Find experts and ideas

1. Expand your network within an organisation or

industry through introductions and invitations.

2. Any member can create a group on any topic.

3. Search for groups where you can make a

contribution, these can be used to show expertise

and promote eminence.

4. Join groups where you can learn from the other

members.

5. Start your own group to control members and

topics.



Solicit/Contribute



Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms,

each of which is a legally separate and independent entity. Please see www.deloitte.com/about for a detailed description of the legal structure of

Deloitte Touche Tohmatsu Limited and its member firms.

This communication is for internal distribution and use only among personnel of Deloitte Touche Tohmatsu Limited, its member firms, and their

related entities (collectively, the “Deloitte Network“). None of the Deloitte Network shall be responsible for any loss whatsoever sustained by any

person who relies on this communication.


http://www.deloitte.com/about

Documents

LinkedIn Relationships matter - Deloitte Africa Blogdeloitteblog.co.za/wp-content/uploads/2014/08/LinkedIn-Relationship… · LinkedIn is a professional social network designed to