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As Deloitte developed many materials for campus recruitment they realised the importance of making this content available in a smartphone optimised environment. The brief: Leverage previously developed Deloitte materials in a mobile friendly environment.
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1 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.
DELOITTE, ONE WORLD
CASE STUDY A mobile app integrating all you need to know about graduate recruitment at Deloitte. Client Deloitte Region China Date 2012, 2013 "Keywords Mobile Career Sites Graduate Marketing
2 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.
BACKGROUND In 2012, there were around 900 million mobile phone subscribers in China, from which 38% go online through their mobile devices. As Deloitte developed many materials for campus recruitment they realised the importance of making this content available in a smartphone optimised environment.
3 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.
BRIEF Leverage previously developed Deloitte materials in a mobile friendly environment.
4 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.
SOLUTION Different campus recruitment materials were integrated in an easy-to-use mobile app called ‘Meet Deloitte” leveraging on smartphone features. This one-stop app included features such as a Virtual Tour, ‘Find Your Fit’ quiz, events and office locations. The experience started as soon as you fired up the app. The navigation, consisting of green dots, flies onto your screen and can be moved around using the accelerometer in your phone. This makes the navigation both unique and fun for the user.
5 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.
SOLUTION After playing around with the navigation, you can start exploring different sections such as a virtual tour through the Deloitte China offices.
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SOLUTION You can take a test in order to find your best fit within the organisation.
7 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.
SOLUTION Find the nearest Deloitte office and Deloitte event venue around you.
8 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.
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