1. LinkedIn Confidential 2013 All Rights ReservedTransforming
the way the world worksApril 2013
2. MEMBERS WORLDWIDE+2 NewMEMBERS PER SECOND23rdMOST VISITED
WEBSITE GLOBALLY200M+
3. ProfessionalPublicPersonal
4. EverywhereWork wherever ourmembers workInsightsBe great at
whatyou doIdentityConnect, find, andbe found
5. 5Be it a career or asolo business, youare your own CMO Reid
Hoffman, LinkedIn founder
6. InsightsLinkedIn Confidential 2013 All Rights Reserved 6The
benefit of LinkedInfor me is content. Thereslots of rich
content.Andy LarkChief Marketing and OnlineOfficer, Commonwealth
Bank Australia
7. LinkedIn Confidential 2013 All Rights Reserved 7
8. Insights8
9. 9Content Ecosystem onLinkedIn3rd Party PublishersMember
ContentCompany ContentInfluencer Content
10. Everywhere10
11. HireEngage the worldsbest passive talentSellEngage the
worldsdecision makersMarketEngage mosteffectively
withprofessionals
12. Leveraging LinkedIn to reach millions
ofprofessionalsLinkedIn Confidential 2013 All Rights Reserved
13. Leveraging LinkedIn to reach millions of
professionals13
14. By leveraging LinkedIns data integration tools
andcomprehensive member insights, weve been able to engagewith
exactly the right professional audience to run a highlysuccessful
campaign to drive registrations and panelnominationsLinkedIn
Confidential 2013 All Rights ReservedSamantha KennerleyDirector of
Marketing & External Relations
