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1 © 2010 Deutsch Inc. All materials proprietary and confidential.
Linked in Advertising
2 © 2010 Deutsch Inc. All materials proprietary and confidential.
Advertising Opportunities include:
Text ads featured on LinkedIn homepage
IAB standard ads – ROS across network or in selected vertical
Commercial InMail – alerts or ads delivered to member home page or inbox
LinkedIn Advertising Opportunities
LinkedIn is a business-oriented online community that allows users to users to maintain a list of connections. In order to build trust among users, it employs a gated access approach where contact requires either a preexisting relationship, or the intervention of a mutual contact.
This list of connections can then be used to create networks of connections, gain an introduction to someone you wish to know through a mutual, trusted contact, to find jobs, people and business opportunities recommended by someone in one's contact network.
LinkedIn advertising can be run ROS, or targeted to the 6 LinkedIn “InCrowds” (Corporate Executives, Tech Pros, Small Business, Finance Professionals, Sales Professionals and StartUp Professionals) or customized based on gender, age, job function, industry, DMA, company size, DMA or # of connections.
3 © 2010 Deutsch Inc. All materials proprietary and confidential.
LinkedIn Advertising Opportunities: Text Links
• Text ad
• Above the fold
• All targeting capabilities.
• Single line text link
• All targeting capabilities.
4 © 2010 Deutsch Inc. All materials proprietary and confidential.
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LinkedIn Advertising Opportunities: ROS or Targeted IAB Standard Ads
5 © 2010 Deutsch Inc. All materials proprietary and confidential.
LinkedIn Advertising Opportunities: Commercial InMail
• InMail alert on member homepage
• Text ad at InMail title line
• Standard Ad on InMail
• Click to Action Button below mail message