LIMITED - IKEA€¦ · In partnership with designer Piet Hein Eek, we’ve developed new ways to work with wood, glass, ceramics and textiles. Always with the sustainable thinking

INDUSTRIELL DESIGNED BY IKEA AND PIET HEIN EEK

LAUNCHING APRIL 2018PR KIT

LIMITED AVAILABILITY

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© Inter IKEA Systems B.V. 2018

To make the INDUSTRIELL collection we developed new ways to work with wood, glass, ceramics and textiles to

produce consistently unique products on a big scale.

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INDUSTRIELL limited edition / IKEA PRESS KIT / APRIL 2018 / 2© Inter IKEA Systems B.V. 2018

CELEBRATING THE IMPERFECT AND UNIQUE When you think about mass-produced furniture it’s easy to imagine big machines spitting out glossy new products, each one identical to the one before.

The INDUSTRIELL collection is our way of turning mass-produced uniformity on its head, by building into a product a beautifully imperfect, human quality without raising its price. This ambition had us completely rethink how we can make furniture. In partnership with designer Piet Hein Eek, we’ve developed new ways to work with wood, glass, ceramics and textiles. Always with the sustainable thinking that Piet has in common with the IKEA approach. The end results have a unique, human feel that’s quite unexpected for a large-scale production.

Image caption: Piet holds up the finished towel, near his early studio sketches.

INDUSTRIELLtea towel, 2 pack.

CHF 8.95

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INDUSTRIELL tea towel CHF 8.95/2 pack. 504.022.12

© Inter IKEA Systems B.V. 2018 INDUSTRIELL limited edition / IKEA PRESS KIT / APRIL 2018 / 3

GLASS HALF FULLDuring development on the factory floor, Piet first became aware of the complexity involved in the large-scale production of pressed glass.

After several false starts, there were even suggestions to forget this material altogether, although Piet was persistent.

“I was of the opinion that this product fitted perfectly within the theme of handmade mass-production,” he says.

The final design is essentailly a hand-drawn sketch converted into a digital drawing for production. The team decided to make INDUSTRIELL glasses on two different machines, which creates an interesting little mismatch when you combine them.

INDUSTRIELLglass

CHF 1.50

INDUSTRIELL glass CHF 1.50 704.022.11


MASS-PRODUCED VS HANDCRAFTEDMass-produced furniture and handcrafted furniture each have their benefits. Large-scale production increases efficiency, so that high quality can have a reasonable cost. In contrast, handcrafted furniture can be as individual as the person that makes it.

IKEA designers often discuss the idea of handcrafted furniture that’s available and accessible to the largest number of people. By happy coincidence, Dutch designer Piet Hein Eek has had many of the same thoughts.

INDUSTRIELLplate

CHF 6.95/each

INDUSTRIELLglass

CHF 1.50/each

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INDUSTRIELL glass CHF 1.50/each 704.022.11 INDUSTRIELL plate CHF 6.95/each White 903.870.78 Pink 103.870.96 Grey 303.870.95


AN EXCITING COLLABORATION “When I graduated from design school there was a great drive for perfection in design,” Piet says. “If you made a thousand copies they had to be identical, and there was nothing in the design that hadn’t been put in there by the designer. I wanted to strip that idea away and let the material take the lead.”

Piet is famous for using salvaged material to create beautiful furniture that is found in hotels and galleries around the world.This desire – to always find the value in reources that might otherwise go to waste – is the very foundation of the IKEA approach from the beginning.

INDUSTRIELL shelving unit is the perfect example of trying to ‘throw away’ as little as possible. “Only the wood removed by saw cuts and by creating holes is taken away or burned,” Piet explains. While presenting a collection at the Milan Furniture Fair, he bumped into IKEA creative leader Karin Gustavsson and they realised that they were on the same wavelength. The idea of collaboration began to grow.

“It turned out that IKEA and I had thought about the same thing for ages,” Piet says. “To make objects feel more human and more personal while still having an industrial production process.”

INDUSTRIELLshelving unit

CHF 129.–

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INDUSTRIELL shelving unit CHF 129.– 003.945.49


THE CHALLENGE BEGINS After a meeting in Älmhult, the Swedish town where IKEA products are designed, Karin and Piet decided INDUSTRIELL should span from wooden furniture to glass, ceramics and textiles.

“The biggest challenge was how to keep the imperfections that give craft objects their individuality,” Piet says. “It was very difficult to persuade people in the factories to suddenly embrace what they usually perceive as mistakes.”

Each type of product meant finding a new approach to making it. For the ceramic vases in the collection, handcrafted molds were designed so that there would be different shapes to choose from. For table and glassware, symmetrical designs were tweaked to create subtle variations. Textiles received similar treatment, skipping straight-line embroidery for hand-drawn like designs that pushed the capabilities of the machines making them.

INDUSTRIELLvase

CHF 24.95

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INDUSTRIELL vase CHF 24.95 103.870.77


INDUSTRIELLchair

CHF 89.95

YEARNING FOR THE UNIQUE One of the biggest challenges came with creating a chair from pine.

“We made it a point to use as much of each tree as we could, keeping what you could call imperfections like knots and changes in the grain and colour,” Karin says. “Our supplier has something like a thousand workers who usually shape white unblemished pine furniture so we were asking them to work in a completely different way.”

Already produced to strict standards, all IKEA wood will come by 2020 from more sustainable sources. In the production of INDUSTRIELL chair – as well as INDUSTRIELL table and INDUSTRIELL bench – this natural, beautiful material is treated with even more care and respect. The simple, minimal elegance of INDUSTRIELL shelving unit is also evidence that less is sometimes more.

Ultimately, this collection is designed to bring a warm, human feel to your home.

“I think INDUSTRIELL is beautiful because you can feel a personality behind the products,“ Karin says. “They’re made to mix in with what you have and last for a long time, so hopefully they become part of your personality too.”

All of our wood is sourced according to very strict standards, and by 2020 all our wood will come from more sustainable sources” och vill man utveckla kan man lägga till att “We define more sustainable sources as either recycled wood, or FSC certified.

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INDUSTRIELL chair CHF 89.95 Pine 003.945.06


INDUSTRIELLarmchair

CHF 169.–

INDUSTRIELLchair

CHF 89.95

MAKE YOUR OWNTEA TOWEL CUSHIONS The hand-drawn patterns of the tea towels are a perfect base for creating cushions yourself. Just stitch two together and add a cushion pad.

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INDUSTRIELL armchair CHF 169.– 003.926.49

INDUSTRIELL chair CHF 89.95 Pine 003.945.06


DRAWN BY HAND, WOVEN BY MACHINE In Piet’s opinion, the tea towels are the clearest example of the ‘hand-made, mass-produced’ theme of INDUSTRIELL collection.

He hand-drew the patterns, so that they would be less than perfectly geometrical. When sewn by machine – the design team hoped – the effect would be that of a handmade textile.

“When the samples of the stripes and checks arrived, we saw just what a good idea it had been to persevere,” Piet says.

“The checks give the impression that someone with an inferior handloom has really done their best to weave a lovely design. The pattern looks very handmade but is actually produced in large quantities on a superior weaving machine.”


CHF 8.95

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INDUSTRIELLarmchair

CHF 169.–

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INDUSTRIELLplate

CHF 6.95/each

STAFF CANTEEN From the left upper corner clockwise: Els, Piet Hein, Eva, Loes, Pim, Harm, Bart, Iggie, Nard, Esmee.

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INDUSTRIELL plate CHF 6.95/each White 903.870.78 Pink 103.870.96 Grey 303.870.95


INDUSTRIELLglass

CHF 1.50


CHF 8.95

INDUSTRIELLplate

CHF 6.95

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INDUSTRIELL plate CHF 6.95 Pink 103.870.96


INDUSTRIELLglass

CHF 1.50

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INDUSTRIELLchair

CHF 89.95/each

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INDUSTRIELL chair CHF 89.95/each Green-black 703.945.03 Light grey 203.945.05 Light grey-green 503.945.04


INDUSTRIELLvase

CHF 24.95

INDUSTRIELLchair

CHF 89.95

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INDUSTRIELL chair CHF 89.95 Light grey-green 503.945.04



INDUSTRIELLvase

CHF 24.95

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INDUSTRIELLplate

CHF 6.95

INDUSTRIELLplate

CHF 6.95/each

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INDUSTRIELL plate CHF 6.95/each Pink 103.870.96 Grey 303.870.95 White 903.870.78

INDUSTRIELL plate CHF 6.95 Pink 103.870.96


INDUSTRIELLarmchair

CHF 169.–

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INDUSTRIELLplate

CHF 6.95/each

INDUSTRIELLchair

CHF 89.95/each

WOOD SOURCINGAll of our wood is sourced according to very strict standards, and by 2020 all our wood will come from more sustainable sources” och vill man utveckla kan man lägga till att “We define more sustainable sources as either recycled wood, or FSC certified.

INDUSTRIELLtable

CHF 299.–

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INDUSTRIELL table CHF 299.–Pine 403.945.28 INDUSTRIELL chair CHF 89.95/each Yellow 803.945.07 Medium blue 603.945.08

INDUSTRIELL plateCHF 6.95/each White 903.870.78


INDUSTRIELLshelving unit

CHF 129.–/each

INDUSTRIELLglass

CHF 1.50/each

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INDUSTRIELL glass CHF 1.50/each 704.022.11

INDUSTRIELL shelving unit CHF 129.–/each 003.945.49


AN EXCITING STORY What happens when a rennovned designer/craftsman meets a big, industrialised design company such as IKEA?


THE LAUNCH AT DUTCH DESIGN WEEK


“The theme ‘do not throw away’ was almost one hundred per cent represented on the shelves cabinet. Only the wood removed by saw cuts and creating holes is taken away or burned. I had previously made a similar cabinet for a different project, but then very large and much too laborious.” /Piet Hein Eek

INDUSTRIELL shelving unit 110x110Article number: 00394549Materials: Base material: Pine plywoodMetal parts: Steel Feet: Polyethylene plasticIn stores: April 2018

“I saw a pipe-bending machine in the factory, which presented new opportunities. I thought that they could perhaps use this to make the impossible stackable chair, originally intended for the Jassa collection, with a steel frame.” /Piet Hein Eek

INDUSTRIELL armchair natural/greyArticle number: 00392649Materials: Frame: Steel, Epoxy/polyester powder coating Weaving: Paper, Clear acrylic lacquerFoot: ABS plasticIn stores: April 2018

“I wanted the wood to be roughly sawn, just like the first raw planks to come out of the sawmill. It was possible to make the chairs in this way but the large planks for the table-tops had to be glued and the knots removed due to the finger-joints. We discussed the maximum size of the planks that could be glued and how rough the wood could be in order to produce the best possible result. Everything they had been trying their best to achieve for the past fifty years was now being questioned. Instead of smooth and perfect it now had to be rough and imperfect.” /Piet Hein Eek

INDUSTRIELL bench 190 pineArticle number: 10394539Materials: Basematerial/ Seat and back frame: Solid pine, Clear acrylic lacquerFeet: Steel, Polyethylene plasticIn stores: April 2018

“I wanted the wood to be roughly sawn, just like the first raw planks to come out of the sawmill. It was possible to make the chairs in this way but the large planks for the table-tops had to be glued and the knots removed due to the finger-joints. We discussed the maximum size of the planks that could be glued and how rough the wood could be in order to produce the best possible result. Everything they had been trying their best to achieve for the past fifty years was now being questioned. Instead of smooth and perfect it now had to be rough and imperfect.” /Piet Hein Eek

INDUSTRIELL table 200x80 pineArticle number: 80394526Materials: Basematerial/ Table top: Solid pine, Solid pine, Clear acrylic lacquerFeet: Polyethylene plastic, SteelIn stores: April 2018

“Handmade mass production was the starting point for the terracotta vases I wanted to make. Once again, we would make moulds of these handmade vases. Because they are round and always turned, it is difficult to see how many different models there are. Ceramic is always made from a mother form. This is used to make a mother mould which is then in turn used to make production moulds. So, as long as the quantities are large enough, you can just as easily work with several different mother moulds and the rest remains the same.” /Piet Hein Eek

INDUSTRIELL vase 32 terracottaArticle number: 10387077Materials: Red clay, GlazeIn stores: April 2018

“At a certain point I realised that we have sold less than 5000 of our best selling chair in the last ten years and that IKEA makes thousand units of one product at one time. So they make more chairs in one go than I would make of one product in my whole life. Their investment is therefore much more efficient than ours. This immediately also explains how the numbers make it possibleto develop and introduce large quantities into the market with so much attention in such a short space of time and with such large teams.”

“The design for the chair is very unique and characteristic, a kind of all-or-nothing-design. If it is embraced it could even become an classic or, and the chance is small, it will be a complete disaster.” /Piet Hein Eek

INDUSTRIELL chair pineArticle number: 00394506Materials: Basematerial/ Seat and back frame: Solid pine, Clear acrylic lacquer Feet: Steel, Polyethylene plasticIn stores: April 2018

“I had devised a series of lamps, inspired by the classic cast iron and steel wire factory lamps we all know. Now they were to be made completely of bamboo, as if they were traditional Vietnamese work lamps that almost perfectly match the bamboo scaffolding that can be seen everywhere around and under construction sites. These gigantic bamboo scaffolds could even be seen around enormous, modern concrete buildings-to-be. In Asia, a scaffolding pipe is made of bamboo. It seemed quite logical to make lamps according to the drawings because their industrial character demands that they are made round and very neatly. After some instruction and when the moulds had been made, the prototype- makers produced almost perfect results. These items were in stark contrast to the shapeless lamp made of seagrass. It is not easy to shape seagrass into a sleek shape so I thought: let’s make it amorphous. The resulting lamp was very characteristic, but a little too extreme.” /Piet Hein Eek

INDUSTRIELL pend lmp 24x24 Article number: 30396354Materials: Ceiling cup: Polypropylene plasticShade: Bamboo, Clear lacquer Clamp: Steel, Powder coatingIn stores: April 2018



“Handmade – mass produced This is a concept in which the first models are made by hand and then used to make moulds, which in turn are then used to produce large quantities. Furthermore, we kept in mind that the collection should show respect for materials and traditional crafts.” /Piet Hein Eek

INDUSTRIELL vase 32 terracottaArticle number: 10387077Materials: Red clay, GlazeIn stores: April 2018

“Using jacquard weaving looms it is possible to weave extremely complicated patterns. I decided that I could devise two patterns, within the context of ‘hand made – mass produced’, one with stripes and the other with blocks “checks and stripes”. If you do this by hand, you can be sure it will not end up straight. The checks were even a little clumsy. It took hours just to draw the design as neatly as possible and yet the result was deplorable, if the goal had been to produce a perfectly geometric pattern. But when the goal is to create something handmade, as with this collection, the result was beautiful.” /Piet Hein Eek

INDUSTRIELL tea towel 60x60 2 pack Article number: 50402212Materials: 100% linenIn stores: April 2018

EXHIBITION POSTERS FROM DUTCH DESIGN WEEK

© Inter IKEA Systems B.V. 2018

PRODUCT INFO

PE669898

INDUSTRIELL armchair CHF 169.–

Clear lacquered paper and powder coated steel. Designer: Piet Hein Eek. W69×D75, H68cm. Natural/grey 003.926.49

PE669913

INDUSTRIELL shelving unit CHF 129.–

Pine plywood. Designer: Piet Hein Eek. W110×D24, H110cm. 003.945.49

PE669914

INDUSTRIELL table CHF 299.–

Seats 4–6. Stained, clear lacquered solid pine. Designer: Piet Hein Eek. L135×W80, H74cm. Light grey 603.945.27

PE669915

INDUSTRIELL table CHF 299.–

Seats 4–6. Clear lacquered solid pine. Designer: Piet Hein Eek. L135×W80, H74cm. Pine 403.945.28

PE669918

INDUSTRIELL bench CHF 99.95

Stained, clear lacquered solid pine. Designer: Piet Hein Eek. L125×W30, H44cm. Light grey 303.945.38

PE669900

INDUSTRIELL bench CHF 99.95

Clear lacquered solid pine. Designer: Piet Hein Eek. L125×W30, H44cm. Pine 503.945.37

PE669904

INDUSTRIELL chair CHF 89.95

Stained, clear lacquered solid pine. Designer: Piet Hein Eek. W40×D54, H82cm. Light grey 203.945.05

PE669907


Clear lacquered solid pine. Designer: Piet Hein Eek. W40×D54, H82cm. Pine 003.945.06

PE669903


Stained, clear lacquered solid pine. Designer: Piet Hein Eek. W40×D54, H82cm. Green-black 703.945.03

PE669905


Stained, clear lacquered solid pine. Designer: Piet Hein Eek. W40×D54, H82cm. Light grey-green 503.945.04

PE669906


Stained, clear lacquered solid pine. Designer: Piet Hein Eek. W40×D54, H82cm. Medium blue 603.945.08

PE669908


Stained, clear lacquered solid pine. Designer: Piet Hein Eek. W40×D54, H82cm. Yellow 803.945.07


PRODUCT INFO

PE669909

INDUSTRIELL glass CHF 1.50/each

Glass. Designer: Piet Hein Eek. 20cl. 704.022.11

PE669912

INDUSTRIELL plate CHF 6.95

Glazed stoneware. Designer: Piet Hein Eek. Ø31cm. White 903.870.78

PE658698

INDUSTRIELL tea towel CHF 8.95/ 2 pack

100% linen. Designer: Piet Hein Eek. W60×L60cm. Blue 504.022.12

PE669910


Glazed stoneware. Designer: Piet Hein Eek. Ø31cm. Grey 303.870.95

PE669911


Glazed stoneware. Designer: Piet Hein Eek. Ø31cm. Pink 103.870.96

PE669899

INDUSTRIELL vase CHF 24.95

Red clay. Designer: Piet Hein Eek. H31cm. Terracotta 103.870.77


CONTACTAPRIL 2018Manuel Rotzinger Müslistrasse 16 | 8957 SpreitenbachEmail [email protected] Phone +41 79 887 29 34

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Documents

LIMITED - IKEA€¦ · In partnership with designer Piet Hein Eek, we’ve developed new ways to work with wood, glass, ceramics and textiles. Always with the sustainable thinking