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2020 MEDIA KIT & DEADLINES
SUNDAY STAR-TIMES QUALITY MAGAZINE
LIFT-OUT
Each week you’ll find Sunday magazine nestled in the pages of the Sunday Star-Times. It has a unique tone of voice that readers love, and it captivates its audience at the perfect time: when they are relaxed and unhurried. Sunday is an iconic publication that’s smart, credible and well-respected.
"Sunday celebrates the good things in life — people, culture, food, fashion, design — but never in a shallow or predictable way. It’s smart, funny, fresh and thought-provoking. A treat for the most relaxing day of the week.”
Emily SimpsonEditor, Sunday
To have an informal chat about how we can assist your business, contact: E [email protected] P (North Island) 09 970 4000 P (South Island) 04 474 0487
191,000FREQUENCY WEEKLY ON SUNDAY
READERSHIP
Source: Nielsen CMI Q4 18 - Q3 19 Sept 19 TV/Online All People 15+
56%OF READERS
Female
107,000
43%OF READERS
Male
84,000
81%OF READERS
Homeowners
156,000
55%OF READERS
Main Household Shoppers
106,000
Average Household Income
$114,284
Average Age
59 years
Sunday Magazine readers are financially secure and asset rich
Audience
Homeowners with a household income $100k+
26,00026,000 Sunday magazine readers own their own home and have a household income $100k+.
Put quality ahead of cost
81,00081,000 average issue Sunday magazine readers put quality ahead of cost when making a decision.
Source: Nielsen CMI Q4 18 - Q3 19 Sept 19 TV/Online All People 15+
42%OF READERS
13%OF READERS
Sunday magazine readers are 97% more likely than an average New Zealander to own their own home and have a household income $100k+
Audience
Source: Nielsen CMI Q4 18 - Q3 19 Sept 19 TV/Online All People 15+
Audience
Sunday Magazine readers love to travel
Travelled overseas in the last 12 months
95,00095,000 Sunday magazine readers have travelled overseas in the last 12 months.
49%OF READERS
Intend to travel overseas inthe next 12 months
106,000106,000 Sunday magazine readers intend to take an overseas trip in the next 12 months (4+ nights).
55%OF READERS
Intend to take a holiday within New Zealand
151,000151,000 Sunday magazine readers intend to take a holiday within New Zealand during the next 12 months.
79%OF READERS
SPECIAL ISSUES 2020
COSMETIC SURGERYMay 17
Trends, developments, and interesting think-pieces on appearance medicine.
WEDDINGS June 21
A romance-packed issue featuring trends in weddings, jewellery and honeymoon destinations.
GREEN ISSUEJuly 5
The latest and best eco friendly products from cars to fashion and beauty.
WOMEN OF INFLUENCEJuly – August (issues TBC)
Tying in with the Women of Influence awards, inspiring stories about smart change makers.
BODY ISSUESeptember 20
The complex issue of body image explored from a wide range of perspectives.
CHRISTMAS FOOD November 29
A beautiful bumper issue containing recipes and entertaining tips for the festive season.
EASTER FOOD SPECIALApril 5
Delicious baking and autumnal recipes for the long weekend ahead.
WOMEN AND MONEYMay 3
Tips for wise management of your money as a woman for now, and the future...
Special Issues 2020
BEAUTY December 6
Beauty trends and advice, plus think-pieces on our evolving definition of what it means to be beautiful.
INTERIORSApril 26
From the opulent to the simple, a peek inside a wide range of beautiful NZ homes.
STYLEMarch 29
A visual issue including style and fashion tips from those who know best.
HOW DO NZers EAT?March 1
We visit six very different Kiwi homes at dinner time.
ARTFebruary 23
Who are the hottest young artists in NZ right now?
January February - ART: Who are the hottest young artists in NZ right now? (Sunday, Feb 23)March - HOW DO NZers EAT? We visit six very different Kiwi homes at dinner time (Sunday, March 1)STYLE: Style tips, best dressed, extended fashion (Sunday, March 29) April - EASTER FOOD SPECIAL (Sunday, April 5)INTERIORS: A peek inside a range of beautiful NZ homes (Sunday, April 26) May - WOMEN AND MONEY (Sunday, May 3)COSMETIC SURGERY : Trends, developments, think-pieces (Sunday, May 17)June - WEDDINGS + Honeymoon destinations (Sunday June 21)July - GREEN ISSUE: Eco friendly products from cars to fashion and beauty (Sunday, July 5)WOMEN OF INFLUENCE (Sunday and YW, stories to run July - August, depending on requirements from WOI)August September - BODY ISSUEDifferent perspectives on physicality (Sunday, September 20) OctoberNovember - CHRISTMAS FOOD (Sunday, November 29)December - BEAUTY: Beauty trends, think pieces about beauty standards and expectations (Sunday, December 6)
All rates exclude GST and are $NZD.Rates are commission bearing.
Guaranteed positions incur additional 15% loading.
Advertisement Casual Trim size* (HxW) Bleed size (HxW)
Double Page Spread (DPS) $16,050 291mm x 524mm 301mm x 534mm
Full Page $8,700 291mm x 262mm 301mm x 272mm
Half Page Horizontal $5,350 145mm x 262mm 155mm x 272mm
Half Page Vertical $5,350 291mm x 131mm 301mm x 141mm
Third Page Horizontal $3,980 97mm x 262mm 107mm x 272mm
Third Page Vertical $3,980 291mm x 87mm 301mm x 97mm
Quarter Page $2,500 133mm x 118mm N/A
Inside Front Cover (IFC) $18,458 291mm x 262mm 301mm x 272mm
Outside Back Cover (OBC) $10,005 291mm x 262mm 301mm x 272mm
*NOTE: All type must be within 10mm of the trim edge.
Planning considerations
Sunday magazine is printed one week prior to the on-sale of the Sunday Star-Times. Please check availability with your Stuff Account Manager at time of booking
Inserts
Sunday magazine acceptsbound inserts only. Insert rates and specifications are available upon request.
Advertising terms and conditions
All advertising placed within Stuff’s print and online environments is subject to our terms and conditions. Advertisers are encouragedto be aware of these.For full information refer toadvertise.stuff.co.nz/Advertising-terms-and-conditions
Double Page Spread (DPS) Full Page Half Page
HorizontalHalf Page Vertical
Third Page Vertical
Third Page Horizontal
Quarter Page
Rate Card - current until on sale date: 26 April
All rates exclude GST and are $NZD.Rates are commission bearing.
Guaranteed positions incur additional 15% loading.
Advertisement Casual Trim size* (HxW) Bleed size (HxW)
Double Page Spread (DPS) $16,050 280mm x 500mm 310mm x 530mm
Full Page $8,700 280mm x 240mm 310mm x 270mm
Half Page Horizontal $5,350 138mm x 240mm N/A
Half Page Vertical $5,350 280mm x 118mm N/A
Third Page Horizontal $3,980 92mm x 240mm N/A
Third Page Vertical $3,980 280mm x 77mm N/A
Quarter Page $2,500 138mm x 118mm N/A
Inside Front Cover (IFC) $18,458 280mm x 240mm 310mm x 270mm
Outside Back Cover (OBC) $10,005 280mm x 240mm 310mm x 270mm
*NOTE: All type must be within 10mm of the trim edge.
Planning considerations
Sunday magazine is printed one week prior to the on-sale of the Sunday Star-Times. Please check availability with your Stuff Account Manager at time of booking
Inserts
Sunday magazine acceptsbound inserts only. Insert rates and specifications are available upon request.
Advertising terms and conditions
All advertising placed within Stuff’s print and online environments is subject to our terms and conditions. Advertisers are encouragedto be aware of these.For full information refer toadvertise.stuff.co.nz/Advertising-terms-and-conditions
Double Page Spread (DPS) Full Page Half Page
HorizontalHalf Page Vertical
Third Page Vertical
Third Page Horizontal
Quarter Page
Rate Card - effective from on sale date: 3 May
Deadlines 2020
On sale date
Booking deadline
Material deadline
5 January 24 December 25 December
12 January 31 December 1 January
19 January 7 January 8 January
26 January 14 January 15 January
2 February 21 January 22 January
9 February 28 January 29 January
16 February 4 February 5 February
23 February 11 February 12 February
1 March 18 February 19 February
8 March 25 February 26 February
15 March 3 March 4 March
22 March 10 March 11 March
29 March 17 March 18 March
5 April 24 March 25 April
12 April 31 March 1 April
19 April 7 April 8 April
26 April 14 April 15 April
On sale date
Booking deadline
Material deadline
NOTE LATER MATERIAL DEADLINE FROM 3 MAY
3 May 20 April 23 April
10 May 28 April 1 May
17 May 5 May 8 May
24 May 12 May 15 May
31 May 19 May 22 May
7 June 25 May 28 May
14 June 2 June 5 June
21 June 9 June 12 June
28 June 16 June 19 June
5 July 23 June 26 June
12 July 30 June 3 July
19 July 7 July 10 July
26 July 14 July 17 July
2 August 21 July 24 July
9 August 28 July 31 July
16 August 4 August 7 August
23 August 11 August 14 August
30 August 18 August 21 August
On sale date
Booking deadline
Material deadline
6 September 25 August 28 August
13 September 1 September 4 September
20 September 8 September 11 September
27 September 15 September 18 September
4 October 22 September 25 September
11 October 29 September 2 October
18 October 6 October 9 October
25 October 13 October 16 October
1 November 19 October 22 October
8 November 27 October 30 October
15 November 3 November 6 November
22 November 10 November 13 November
29 November 17 November 20 November
6 December 24 November 27 November
13 December 1 December 4 December
20 December 8 December 11 December
27 December 15 December 18 December
Publication Day of Publication
Space Booking Deadline Ad Material Deadlines
Run of Paper - for Ad Build Copy Ad Build Copy Final Proof
AlterationsFinal Proof Approval
Print Ready Ad Files
Sunday magazine Sunday Fri, 12.30pm
week prior Monday, 4.00pm Thursday, 8.30am Thursday, 12.30pm Thursday, 10.30am
Advertising Material Deadlines
Publication Day of Publication
Space Booking Deadline Ad Material Deadlines
Run of Paper - for Ad Build Copy Ad Build Copy Final Proof
AlterationsFinal Proof Approval
Print Ready Ad Files
Sunday magazine Sunday Tue, 10.00am
week prior Wednesday, 4.00pm Friday, 3.30pm week prior Monday, 10.00am Friday, 4.30pm
week prior
CURRENT UNTIL ON SALE DATE: 26 APRIL
EFFECTIVE FROM ON SALE DATE: 3 MAY
Image resolution
● Image 300 dpi● Bitmap 2400 dpi● Logos supplied as either single
bitmap or vector artwork.
Colour
All colour must be supplied as CMYK.
Total ink coverage
Ensure all elements including any TIFFs, JPEGs, or EPS images within your file do not exceed CMYK Total Ink Percentage of 270%.
Fonts and types
Minimum type sizes:● Single solid colour: 6pt● Coloured type on a white
background using two or three colour plates: 8pt
● Reversed type out of two or more colour plates: 12pt san serif bold
PDF Job options
To create PDFs for our technicalspecifications, magazine Distiller JobOptions are available to load intoInDesign’s Adobe PDF Presets. DistillerJob Options can be downloaded fromadvertise.stuff.co.nz/user-guides-resources
Specifications enquiries
For technical specificationenquiries [email protected]
Creating your PDF
Print ready advertisements for publication within Stuff’s newsprintproducts must be supplied in PDF file format — version 1.3.PDF files higher than version 1.3 arenot supported.
● PDF files must be created with a PostScript compatible application such as lnDesign, Illustrator or QuarkXPress.
● PDFs created from Word, Excel, Publisher, Powerpoint or Adobe Photoshop are NOT acceptable.
● Adobe Photoshop should be used for image manipulation only.
● Advertisements must be supplied as separate, single page PDFs.
● When preparing your advertisement, please ensure that your artwork is the same as the booking size (bleed ad size). Registration and trim marks are not required.
Material Specifications
Get in touch
Auckland and Upper North IslandP 09 970 4000E [email protected]
For more information visitadvertise.stuff.co.nz
Wellington, Lower North Island and South IslandP 027 237 9698E [email protected]
Australian CustomersKatrina ReinsfieldNational Sales Director- Auckland/AustraliaP 021 834 231E [email protected]
