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2020 MEDIA KIT & DEADLINES
SUNDAY STAR-TIMESQUALITY MAGAZINE
LIFT-OUT
Each week you’ll find Sunday magazine nestled in the pages of the Sunday Star-Times. It has a unique tone of voice that readers love, and it captivates its audience at the perfect time: when they are relaxed and unhurried. Sunday is an iconic publication that’s smart, credible and well-respected.
"Sunday celebrates the good things in life — people, culture, food, fashion, design — but never in a shallow or predictable way. It’s smart, funny, fresh and thought-provoking. A treat for the most relaxing day of the week.”
Emily SimpsonEditor, Sunday
To have an informal chat about how we can assist your business, contact: E [email protected] P (North Island) 09 970 4000 P (South Island) 04 474 0487
‘Sunday is well-edited, well-written and confident in what its audience wants. Though small in size, it uses photography boldly and every story is pertinent, never to waste the reader’s
time with the mediocre.’
- Voyager Media Awards Judges
WINNER: Best Newspaper-Inserted Magazine 2020
191,000FREQUENCY WEEKLY ON SUNDAY
READERSHIP
Source: Nielsen CMI Q4 18 - Q3 19 Sept 19 TV/Online All People 15+
56%OF READERS
Female
107,000
43%OF READERS
Male
84,000
81%OF READERS
Homeowners
156,000
55%OF READERS
Main Household Shoppers
106,000
Average Household Income
$114,284
Average Age
59 years
Sunday Magazine readers are financially secure and asset rich
Audience
Homeowners with a household income $100k+
26,00026,000 Sunday magazine readers own their own home and have a household income $100k+.
Put quality ahead of cost
81,00081,000 average issue Sunday magazine readers put quality ahead of cost when making a decision.
Source: Nielsen CMI Q4 18 - Q3 19 Sept 19 TV/Online All People 15+
42%OF READERS
13%OF READERS
Sunday magazine readers are 97% more likely than an average New Zealander to own their own home and have a household income $100k+
Audience
Source: Nielsen CMI Q4 18 - Q3 19 Sept 19 TV/Online All People 15+
Audience
Sunday Magazine readers love to travel
151,000151,000 Sunday magazine readers intend to take a holiday within New Zealand during the next 12 months.
79%OF READERS
All rates exclude GST and are $NZD.Rates are commission bearing.
.
Advertisement Casual Trim size* (HxW) Bleed size (HxW)
Double Page Spread (DPS) $12,800 280mm x 500mm 310mm x 530mm
Half Page DPS $8,000 138mm x 500mm N/A
Full Page $7,000 280mm x 240mm 310mm x 270mm
Half Page Horizontal $4,300 138mm x 240mm N/A
Half Page Vertical $4,300 280mm x 118mm N/A
Third Page Horizontal $3,000 92mm x 240mm N/A
Third Page Vertical $3,000 280mm x 77mm N/A
Quarter Page $2,000 138mm x 118mm N/A
Inside Front Cover (DPS) $14,000 280mm x 500mm 310mm x 530mm
Inside Front Cover (IFC) $7,700 280mm x 240mm 310mm x 270mm
Outside Back Cover (OBC) $7,700 280mm x 240mm 310mm x 270mm *NOTE: All type must be within 10mm of the trim edge.
Planning considerations
Sunday magazine is printed one week prior to the on-sale of the Sunday Star-Times. Please check availability with your Stuff Account Manager at time of booking
Inserts
Sunday magazine acceptsbound inserts only. Insert rates and specifications are available upon request.
Advertising terms and conditions
All advertising placed within Stuff’s print and online environments is subject to our terms and conditions. Advertisers are encouragedto be aware of these.For full information refer toadvertise.stuff.co.nz/Advertising-terms-and-conditions
Double Page Spread (DPS) Full Page Half Page Horizontal
Half Page Vertical
Third Page Vertical
Third Page Horizontal
Quarter Page
Rate Card
Deadlines 2020
On sale date
Booking deadline
Material deadline
3 May 20 April 23 April
10 May 28 April 1 May
17 May 5 May 8 May
24 May 12 May 15 May
31 May 19 May 22 May
7 June 25 May 28 May
14 June 2 June 5 June
21 June 9 June 12 June
28 June 16 June 19 June
5 July 23 June 26 June
12 July 30 June 3 July
19 July 7 July 10 July
26 July 14 July 17 July
2 August 21 July 24 July
9 August 28 July 31 July
16 August 4 August 7 August
23 August 11 August 14 August
30 August 18 August 21 August
On sale date
Booking deadline
Material deadline
6 September 25 August 28 August
13 September 1 September 4 September
20 September 8 September 11 September
27 September 15 September 18 September
4 October 22 September 25 September
11 October 29 September 2 October
18 October 6 October 9 October
25 October 13 October 16 October
1 November 19 October 22 October
8 November 27 October 30 October
15 November 3 November 6 November
22 November 10 November 13 November
29 November 17 November 20 November
6 December 24 November 27 November
13 December 1 December 4 December
20 December 8 December 11 December
27 December 15 December 18 December
Material Deadlines
Publication Day of Publication
Space Booking Deadline Ad Material Deadlines
Run of Paper - for Ad Build Copy Ad Build Copy Final Proof
AlterationsFinal Proof Approval
Print Ready Ad Files
Sunday magazine Sunday Tue, 10.00am
week prior Wednesday, 4.00pm Friday, 3.30pm week prior Monday, 10.00am Friday, 4.30pm
week prior
Publication Deadlines:
For booking, artwork and publishing deadlines refer to advertise.stuff.co.nz/advertising-specs-rates-deadlines
Advertisements cancelled after the booking deadline will incur a cancellation fee.Deadlines will vary around public holidays.
Cancellation FeesDepending on the time of cancellation, a cancellation fee of up to 100% of the advertisement cost applies to any advertisements cancelled after the booking deadline has passed.
CommissionA commission of 10% is payable on the above rates to agencies accredited with PMAA.
Image resolution
● Image 300 dpi● Bitmap 2400 dpi● Logos supplied as either single
bitmap or vector artwork.
Colour
All colour must be supplied as CMYK.
Total ink coverage
Ensure all elements including any TIFFs, JPEGs, or EPS images within your file do not exceed CMYK Total Ink Percentage of 270%.
Fonts and types
Minimum type sizes:● Single solid colour: 6pt● Coloured type on a white
background using two or three colour plates: 8pt
● Reversed type out of two or more colour plates: 12pt san serif bold
PDF Job options
To create PDFs for our technicalspecifications, magazine Distiller JobOptions are available to load intoInDesign’s Adobe PDF Presets. DistillerJob Options can be downloaded fromadvertise.stuff.co.nz/user-guides-resources
Specifications enquiries
For technical specificationenquiries [email protected]
Creating your PDF
Print ready advertisements for publication within Stuff’s newsprintproducts must be supplied in PDF file format — version 1.3.PDF files higher than version 1.3 arenot supported.
● PDF files must be created with a PostScript compatible application such as lnDesign, Illustrator or QuarkXPress.
● PDFs created from Word, Excel, Publisher, Powerpoint or Adobe Photoshop are NOT acceptable.
● Adobe Photoshop should be used for image manipulation only.
● Advertisements must be supplied as separate, single page PDFs.
● When preparing your advertisement, please ensure that your artwork is the same as the booking size (bleed ad size). Registration and trim marks are not required.
Technical & Material Specifications
NEWFrom 3 May 2020
the Sunday Magazine will be
printed on 55 GSM paper with stitch
and trim.
Technical Specifications:
For technical artwork and delivery specifications refer to advertise.stuff.co.nz/user-guides-resources
Get in touch
Auckland and Upper North IslandP 09 970 4000E [email protected]
For more information visitadvertise.stuff.co.nz
Wellington and Lower North IslandDavid LaterveerAccount DirectorP 027 223 1596E [email protected]
Australian CustomersKatrina ReinsfieldNational Sales Director- Auckland/AustraliaP 021 834 231E [email protected]
South IslandSarah MacKinnonAccount DirectorP 027 299 5088E [email protected]
