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Vis ion ing Meet ingNovember 2020
Lewisville Lake ParkMaster Plan
• Meet the team
• Planning Process
• Project Orientation
• Economic/Market Analysis
• Revenue vs Recreation
• Project Visioning –Lake Amenities/Attractions
• Public Engagement
• Visioning Questions & Next Steps
AGENDA
MEET THE TEAM
JUSTIN MARSTON, PLADEPUTY PROJECT MANAGER
STEPHEN CRAWFORD, PE CIVIL ENGINEER/ USACE
LENNY HUGHES, PLAPROJECT MANAGER
RUSSELL MARUSAK ENVIRONMENTAL/ USACE
KIRK WILSON, PLA LANDSCAPE ARCHITECT/
SHORELINE RESTORATION
JOE MOORECAMP GROUND SPECIALISTS
DEAN RUNYON RECREATION MARKET
ANALYSIS
z
V i s i o n i n g M e e t i n g
November 2020
Planning Process
LEWISVILLE | LAKE PARK MASTER PLAN
Cost Estimate & Phasing
Final Master Plan & Renderings
Market & Economic Analysis
Preliminary Master Plan & Shoreline Restoration
Public & Stakeholder Input & Programming
Site Investigation & Base MappingP
RO
JE
CT
MA
NA
GE
ME
NT
&
CO
OR
DIN
AT
ION
MASTER PLAN PROCESS
LEWISVILLE | LAKE PARK MASTER PLAN
KEY MASTER PLAN COMPONENTS
Develop a master plan concept that
represents what the park could look like
in the future
Discuss trends in lake parks and outdoor
recreation
Bring together the public and park users to envision lake park
improvements
Prioritize park improvements and
identify costs
LEWISVILLE | LAKE PARK MASTER PLAN
PROJECT SCHEDULELake Park Lewisville – Proposed Schedule
Vision & Master Plan Concept DevelopmentMonths - Duration
Sep ‘20 Oct ‘20 Nov ’20 Dec ‘20 Jan ‘20 Feb ‘21 Mar ‘20 Apr ’21 May ‘21 Jun ‘21 Jul ‘21 Aug ‘21 Sep ‘21 Oct ‘21 Nov ‘21
Project Kick-Off Meeting
Site Tour
Site Analysis/Evaluation
Planning Charrette/Public Workshop
Public Meeting 01 of 02
Programming
Preliminary Shoreline Restoration & Recommendations
Preliminary Master Plan
Preliminary Market & Economic Assessment
Public Meeting 02 of 02
Draft Master Plan
Draft Market & Economic Assessment
Final Master Plan
Master Plan Rendering
Final Market & Economic Assessment
Park Board & City Council Approval
V i s i o n i n g M e e t i n g
November 2020
Project Orientation
SITE ANALYSIS – Local Context
PROJECT ORIENTATION
GREATER CONTEXT
LEWISVILLE LAKE Managed and operated by the USACE
USACEThe primary focus of the USACE is Flood Damage Reduction, Water Supply, Natural Resource Preservation and Recreation.
CONSERVATION POOL – 522 el.
EMERGENCY SPILLWAY – 532 el.
PROJECT ORIENTATION
LEWISVILLE LAKE PARK - (+/- 662 ac) includes the day use/camping area, sports and athletic field area and lake park golf course(s).
DAY USE/CAMPING AREA - Includes picnic facil it ies, day use area, playgrounds, restrooms, RV/overnight camping, beach area, 2 boat launches with curtesy docks, walking trails, disc golf; a f ishing barge, 1 cr icket f ield & nature area.
SPORT & ATHLETIC FIELD AREA- Includes 4 youth softball fields, 2 adult softball fields, 4 baseball fields, 8 soccer fields, associated parking, restroom and concession buildings, and walking trails.
LAKE PARK GOLF COURSE - Includes an 18-hole golf course, an executive golf course, driving range, a clubhouse, pro-shop and batting cages.
PROJECT ORIENTATION
SITE ANALYSIS – Topography OUR APPROACH
SITE ANALYSIS – Water 522 el. Normal Pool
OUR APPROACH
SITE ANALYSIS – Water 532 el. Flood Zone
OUR APPROACH
SITE ANALYSIS – Vegetation
OUR APPROACH
SITE ANALYSIS – Site Constraints
OUR APPROACH
V i s i o n i n g M e e t i n g
November 2020
Economic/Market Analysis
Source: Texas Demographic Center
8%
12%
16%
20%
24%
28%
32%
2010 2015 2020 2025 2030 2035 2040 2045 2050
% o
f T
ota
l P
op
ula
tio
n
Age 17 and Below
Age 18 to 24
Age 25 to 44
Age 45 to 64
Age 65 and Up
DEMOGRAPHICSTexas Population Projection by Age Category
Source: Census 2010, Population by Census Tract
50 miles
6.2 million
20 miles
2.4million
DFW Airport 15 miles
Source: Census 2010, Population by Census Tract
MARKET POTENTIAL
Population estimates by distance buffer
LEWISVILLE | LAKE PARK MASTER PLAN
MARKET COMPETITIONArea competition
Grapevine
Completely booked
Generating significant revenue
LEWISVILLE | LAKE PARK MASTER PLAN
MARKET COMPETITIONArea competition
Flower Mound
Uniquely Designed
Destination based / High Quality Facilities
0% 20% 40% 60% 80%
Missouri
Illinois
Arkansas
Colorado
Arizona
Louisiana
Florida
California
Oklahoma
Texas
The Vineyards
0% 20% 40% 60% 80%
Arkansas
Arizona
South Dakota
Illinois
Minnesota
California
Colorado
Oklahoma
Florida
Texas
Lewisville Lake
Top 10 Visitor Origins by State
MARKET COMPETITION
7.9%
92.1%
9.6%
90.4%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Dallas/Fort Worth Rest of Texas
The Vineyards Lewisville
Visitor Origins Within Texas
13,000
14,000
15,000
16,000
17,000
18,000
19,000
20,000
21,000
500
550
600
650
700
750
800
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Dal
las-
Fort
Wor
th V
isit
or S
pend
ing
Den
ton
Cou
nty
Vis
itor
Spe
ndin
g
Visitor Spending in Denton County and Dallas-Fort Worth 2010–2019, $Millions
Denton County Dallas-Fort Worth Source: Dean Runyan Associates
TARGET MARKET
Source: OmniTrak
0% 5% 10% 15% 20% 25% 30% 35%
Old homes/mansions
Camping
Art galleries
Special events/Festivals (e.g., Mardi Gras, hot air balloon)
Gardens
Fishing
Zoos/Aquariums/Aviaries
Wildlife viewing
Themepark/Amusement park/Water park
Family reunion
Nightclub/dancing
Beach
Museums
Historic sites/Churches
Urban sightseeing
Rural sightseeing
Fine dining
Visiting friends
Shopping
Visiting relatives
% of Respondents who visited
Top 20 Tourist Activities for Texas
KOA North America Camping Report
Source: North American Camping and The effects of covid-19.— Report issued May 2020
LEWISVILLE | LAKE PARK MASTER PLAN
ARVC National Association of RV Parks and Campgrounds
Texas claims 17% of the reported parks/campgrounds while no other individual state accounts for more than 5%.
RV parks and campground industry trends.
Revenue vs. Recreation?V i s i o n i n g M e e t i n g
November 2020
LEWISVILLE | LAKE PARK MASTER PLAN
OPPORTUNITIESR E V E N U E L O C A L R E S I D E N T S
Improved Maintenance & Recreation Facilities
Local Users / Resident Use
Resident Satisfaction and Commitment
Perception of Existing Facilities
Special Events / Tourism
Destination Park and Amenities
High Quality / Memorable Experiences
Mid to Higher Service Camping Opportunities
B a l a n c e d R e s u l t s
Enhanced Lakeside Amenities
Enhance Existing Day Use and RV Camping
LEWISVILLE | LAKE PARK MASTER PLAN
OPPORTUNITIES
Revenue Sources
• Campground/RV fees (Increase number & Type of Facilities)• Admissions• Day Camps / Education Programs• Special Events / Corporate Retreats• Camp Store / Rentals / Food & Beverage (Food Trucks)
Operating Expenses
• Staff• Marketing• Contract services• Administration• Utilities / Insurance / Supplies• Upgrades / Maintenance
Balanced Results
LEWISVILLE | LAKE PARK MASTER PLAN
OPPORTUNITIES
High Quality
Amenities
Community
Benefits
Event Programming
Sports & Tourism
Sustainable infrastructure
Enhanced Lodging / Camping
types
Camping
ResilienceMarketing Open Space
Water Recreation
Shoreline Restoration /
Habitat Preservation
Festivals
Fishing/
Boating
Economically Sustainable
Community Support
Memorable Visitor
Experience
Diverse and Equitable
Experience
USACE Approval
Destination Branded
Restore Shoreline
Keys To Success
KEYS TO SUCCESS
V i s i o n i n g M e e t i n g
November 2020
Project VisioningLake Amenities / Attractions
• Primitive/tent• Teardrops/fifth wheels• RV/motor coach• Cabins
CAMPING
• Yurts• Airstream trailers• Tree house cabins• Bell tents
GLAMPING
PADDLING TRAILS• Canoe/Kayak Rentals• Equipment Rental• Lake Park• Sneaky Pete’s
Natural • Refined • Unique
• Camp store• Shower/laundry• Pavilions• Event venues
AMENITIES
• Environmental Education Opportunities
• Trails• Guided hikes• Day camps/Wilderness
camps• Destination Playground
YOUTH ACTIVITIES
• Trails• Nature Trails• Boardwalks
HIKE & BIKE
• Wibits• Ziplines• Adventure courses• Open water park• Kayak/paddle boarding• Splashpad
RECREATION ACTIVITIES
• Weddings• Family reunions• Festivals• Corporate picnics
EVENTS
• Bike Playgrounds
• Pump Tracks
• Adventure courses
SPORTS TOURISM
• Bike Playgrounds
• Pump Tracks
• Adventure courses
SPORTS TOURISM
SHOPPING AND DINING
V i s i o n i n g M e e t i n g
November 2020
Visioning Questions
VISIONING QUESTIONS
• What would you like to achieve with the Master Plan?
VISIONING QUESTIONS
• What improvements would you like to see at Lake Park?•
VISIONING QUESTIONS
• What is the greatest missed opportunity at Lake Park?
Contact Information.LENNY HUGHES, PLA
Project [email protected]
HALFF ASSOCIATES
JUSTIN MARSTON, PLADeputy Project Manager