ČETVRTAK, 27. oktobar 2016.

15.30 – 16.30 Registracija učesnika 16.30 – 16.45 Zvanično otvaranje festivala

16.45 – 17.30 Opening Keynote Presentation: Let's tell stories RETRO! David Zappe, Marketing Director, HEINEKEN (Slovakia)

17.30 – 18.00 VR - novo poglavlje mašte, kulture, tehnologije, oglašavanja Voljena Daničić, Innovate & New Media Manager, Direct Media

18.00 – 18.15 Black'n'Easy - pauza za kafu i networking

18.15 – 19.30 Debata "Ideja za džeparac" Moderator: Jana Savić Rastovac, Creative Director, McCann Beograd

Učesnici debate: Vladimir Mitrović, kreativni direktor, Ovation BBDO;

Svetlana Ćopić, kreativni direktor, Scholz&Friends;

Žarko Veljković, kreativni direktor, Saatchi & Saatchi;

Ljubiša Egelja, direktor marketinga i komunikacija, Societe Generale Bank;

Jelena Čađenović, Head of Brand and Experience Management, Vip Mobile;

Tanja Petrović, Marketing Manager, Coca-Cola.

19.30 – 20.15 Koktel dobrodošlice i networking 20.15 – 21.30 Svečana dodela nagrada KAKTUS 2016

PETAK, 28. oktobar 2016.

9.00 – 10.00 Registracija učesnika i networking

10.00 – 10.45 Keynote Speaker: Who? What? Why? - The Metrics of a Simple Idea Bruno Luglio, Senior Creative Art Director, R/GA NY (USA)

10.45 – 11.15 Increasing the efficiency through measurement, motivation and best practice sharing Thierry Nicolet, Senior VP Global Press Relations, Schneider Electric (France)

11.15 – 11.45 The Rise of the Transformational Marketer: New Challenges, Skills and Roles

Dr Nikolaos Dimitriadis, Development Director - Executive Development Institute,

The University of Sheffield International Faculty, City College

11.45 – 12.15 Black'n'Easy - pauza za kafu i networking

12.15 – 12.45 The best practice: PRICELESS POSSIBILITIES: Giving the Priceless platform a stronger role in this new era of meaning Vincenza Cristina Saccà, Head of Marketing CEE, MasterCard (Italy)

12.45 – 13.15 Napoleon, Burgers, Drunk Robots, Scary Cheese, Kick-Ass Youth, Je Suis Charlie, Organic Comic Books and much more... Europe: a very French survival guide. Riccardo Fregoso, Executive Creative Director, McCann Paris (France)

13.15 – 13.45 The changing nature of breaking news and the implication for communicators Stephanie Bailey, Head of Corporate Communications, Fleishman-Hillard London (UK)

13.45 – 14.30 Pauza za ručak 14.30 – 15.00 How to Best Leverage The Power of Social Communication

Atanas Raykov, Global Head of Telecom Partnerships & General Manager CEE, Viber (Bulgaria)

15.00 – 15.30 The Power of Doing

Mihnea Gheorghiu, Group Creative Director, Publicis Group (Romania)

15.30 – 16.00 From meaningful visual stories up to the action

Iva Lekić, Marketing Manager Europe, Lufthansa (Germany)

16.00 – 16.30 Closing Keynote Presentation: Fame. Ideas that set the world on fire. Ivan Pols, Creative Director, Adam&EveDDB London (UK)

21.00 - ... KAKTUS PARTY powered by HEINEKEN Srbija (Klub FABRIKA, Bulevar despota Stefana 115, Beograd)