NOSTALGIA
Film
NOSTALGIA&
NOSTALGIAnostalgia[no-stal-juh, -jee-uh, nuh-]
NounA wistful desire to return in thought or in fact to a former
time in one's life, to one's home or homeland, or to one's family
and friends; a sentimental yearning for the happiness of a former
place or time: a nostalgia for his college days. Something that
elicits or displays nostalgia.
Bible: paradise lost3
chryseon genos
The Reminiscence Bump
Oh, those were the daysCool shit
9
1950s1960s1970s1980s1990s2000s2010s
Why is Retro attractive to young people?
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Voyeurism & time travel
1) Your childhood memories coincide with your parents best
times
2) Youre impacted by the collective memory of your
environment
4,5%
Beer brewed according to oldest known brewlog from April 16,
1973. Attractive aroma & full, balanced body. With original
bottle and label design from 1973.
DOUBLE MASHING6 WEEKS BREWINGSPECIAL YEASTSHELF LIFEOnly 18
WEEKSalcohol volumeZlat Baant 73 product concept
Zlat Baant 73 pop-up pub Pohostinstvo 73
Zlat Baant 73 pop-up pub Pohostinstvo 73
Zlat Baant 73 retro KVs
Zlat Baant 73Retro weather forecast
Zlat Baant 73 retro OOH
The ShowcaseDuring the last week, the showcase was given to the
hands of ZB73 facebook fans, who could compete for the best slogan,
which would be then presented in the showcase for everyone to
see.
The winner was chosen from more than 200 proposals
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Traditional media & retro creative conceptOOHPRINTRADIO
Click to play radio spot
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Retro Weather Forecast with sponsorship messageThe IdeaIn order
to present consumers with real experience of the 70s popular
weather forecast on the most viewed Slovak station TV Markiza was
completely transformed to its 70s version
To present the connection with brand old TV concept of
newscaster was used for the sponsorship message of the forecast
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Retro Weather Forecast with sponsorship messageBringing the
retro back
Instead of popular weather forecast on favorite TV stationTo
introduce the product the forecast was accompanied by sponsorship
messagesWe showed viewers forecast that looked like the 70ties
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Retro Weather Forecast with sponsorship messageTeasing and media
supportTV liked the concept so much it prepared its own media
support through other TV programs and online to inform about the
upcoming special forecast and attract viewers to watch
social mediaTelerno(popular morning show)Reflex(news tv
magazine)
PR articlewww.markiza.sk
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Baant KinematografGarden Pub 73Summer version of Pub 73 with
retro stand and draft beer The Garden Pub 73 travelled with Bazant
Kinematograf across 31 citites during 135 days
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Student festival sponsorship
Zlat Baant 73 online
Zlat Baant 73 BEST CAMPAIGN AWARD!
Zlat Baant 73turning drawback into advantage
WERE OUT OF STOCK DUE TO HIGH DEMAND!
However, we cannot speed up the 6 weeks brewing process.Please,
be patient.
Zlat Baant 73key learnings & rulesRetro triggers
creativityBe true to yourselfBe consistent Use every
opportunityIntegrate old and new
CHEERS,SLOVAKIA!
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