Les réseaux sociaux en France et à travers le Monde

GLOBAL SOCIAL MEDIA TRACKER

Insights from the Worldwide Independent Network (WIN) of Market Research

Summer, 2010

Background WIN, the Worldwide Independent Network of Market Research, is an international network which unites the greatest independent firms of Market Research and Polling throughout the world. With members in 27 countries, WIN covers 89% of the world’s market.

Global Social Media

Research In 2009 we saw exponential growth of social media. Twitter alone grew 1,382% year-over-year in February, registering a total of just more than 7 million unique visitors in the USA for the month.* In 2010, social media will get even more popular, expand to multiple mediums, more mobile, and possibly, more personalized. How will all the mediums converge around social media? WIN Members came together to conduct a ground-breaking study on Social Media trends. This report will provide you with a better understanding of how people are involved with Social Media today, how consumers interact and access the Social Media space, how Social Media and user generated content are being integrated on multiple devices, the frequency and preferred modes of interaction and the unmet needs and what people really want. * Nielsen Online

•The first wave of the WIN Global Trend Tracker on Social Media interviewed 28,944 respondents over the age of 16 years old with particular emphasis on those of 18 to 42 years of age. The survey was conducted from March 1st to April 7th 2010 in 27 countries throughout the world.

•The margin of error per country is between +/- 1.87 and 5.35%, 19 out of 20 times.

•The table to the right presents a summary of the methodology used in each country to conduct this survey:

• Each sample is representative of its country’s population in terms of socio-demographic variables. Sample sizes ensure accurate generalizations to the total population and allow a very precise interpretation of the results.

Context and Methodology Country Firm Method

# Respondents

Margin of Error

Australia Colmar Brunton Online 1107 2.95

Austria Gallup Austria CATI Omnibus 1000 3.10

Brazil Ibope Inteligencia Face-to-Face Omnibus 2002 2.19

Bulgaria BBSS Face-to-Face Omnibus 375 5.06

Canada Leger Marketing Online 1097 2.96

China CRC Research Online 1000 3.10

France BVA Online 1028 3.06

Germany Produkt und Markt CATI Omnibus 991 3.11

Iceland Capacent Online 638 3.88

India MaRS Face-to-Face 1014 3.08

Italy Doxa Online 1000 3.10

Japan NRC Research Online 1000 3.10

Korea Gallup Korea Online 1113 2.94

Kuwait PARC Face-to-Face Omnibus 528 4.26

Netherlands Marketresponse Online 1015 3.08

Pakistan Gallup Pakistan Face-to-Face Omnibus 2751 1.87

Poland Mareco Face-to-Face Omnibus 1001 3.10

Qatar PARC Face-to-Face Omnibus 400 4.90

Romania BBSS Face-to-Face Omnibus 335 5.35

Russia Romir Online 1000 3.10

Saudi Arabia PARC Face-to-Face Omnibus 1027 3.06

Serbia BBSS Face-to-Face 982 3.13

Spain Instituto DYM Face-to-Face 1028 3.06

Turkey Barem Research Online 1391 2.63

United Arab Emirates PARC Face-to-Face 1001 3.10

U.S.A. TRiG Online 1092 2.97

United Kingdom ICM Research Online Omnibus 2028 2.18

KEY SOCIAL MEDIA ACTIVITIES CONDUCTED ONLINE

1 of 3 – North America, South America

! 3.8 billion people have access to adequate sewage worldwide

4.0 billion have cell phones

• estimated worldwide population in 2009

6.8 billion

• estimated # of text messages sent each month in the u.s. alone:

5 billion

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2 of 3 – Europe




6.8 billion


5 billion

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3 of 3 – Asia, Middle East, Australia




6.8 billion


5 billion

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personal vs. business use

business social media

access

personal social media

access

SOCIAL MEDIA LANDSCAPE

95% desktop/lapt

op

5% cell/smart

phone

96% desktop/lapt

op

4% cell/smart

phone

97% desktop/lapt

op

3% cell/smart

phone

95% desktop/lapt

op

5% cell/smart

phone

98% desktop/lapt

op

2% cell/smart

phone

98% desktop/lapt

op

2% cell/smart

phone

% of those who use either

desktop, laptop, cell phone or

smart phone to access social

media

usage of

mobile devices for

personal and/or business social

media highest among

those under 36

75% active on social media sites for

personal reasons

24% active on social media sites for

business reasons

22% report

activity for both

* tables show top 18 web sites only

Facebook, YouTube

and Twitter

are global leaders for social

networking among all age groups

Q. Do you actively use any social networking websites for personal / business reasons?

Q. Which websites do you actively use?

16 to 24 years old

64%

39%

26%

19%

19%

15%

9%

11%

7%

4%

5%

5%

4%

4%

4%

4%

4%

26%

19%

8%

8%

12%

4%

6%

8%

4%

4%

3%

9%

4%

4%

2%

66%

24%

26%

23%

F a c e b o o k

Y o u T u b e

M SN

Y a h o o

G o o g l e T a l k

M y Sp a c e

T w i t t e r

B a i d u

H i 5

O r k u t

L i n k e d I n

F o t o l o g

P l a y s t a t i o n H o me

M i x i

Q Q

T e n c e n t

Sk y R o c k

G r e e

Personal

Business

25 to 36 years old

61%

59%

33%

31%

20%

17%

16%

9%

8%

7%

6%

4%

5%

5%

5%

5%

3%

4%

24%

20%

25%

28%

21%

10%

13%

13%

4%

8%

14%

4%

2%

3%

8%

5%

3%

2%

Facebook

YouTube

MSN

Yahoo

Google Talk

MySpace

Twitter

Baidu

Hi5

Orkut

LinkedIn

Fotolog

Playstation Home

Mixi

QQ

Tencent

SkyRock

Gree

Personal

Business

37 + years old

5 2 %

5 2 %

2 9 %

3 2 %

1 8 %

1 2 %

1 2 %

5 %

5 %

4 %

4 %

4 %

3 %

3 %

2 %

2 %

3 %

3 %

2 1 %

2 1 %

2 0 %

2 7 %

2 1 %

6 %

1 0 %

7 %

3 %

4 %

1 1 %

3 %

3 %

2 %

5 %

3 %

2 %

2 %

F a c e b o o k

Y o u T u b e

M SN

Y a h o o

G o o g l e T a l k

M y Sp a c e

T w i t t e r

B a i d u

H i 5

O r k u t

L i n k e d I n

F o t o l o g

P l a y s t a t i o n H o me

M i x i

Q Q

T e n c e n t

Sk y R o c k

G r e e

Personal

Business

SOCIAL MEDIA ACTIVITIES CONDUCTED ONLINE

Frequency of social media activities is highest among 16-24 year olds for most activities

News-related browsing is most frequent with 25-36 year olds

Males are the most active social media users

• Estimates as of December 2009 place the # of global internet users at 1,802,330,457 (27% of the world

population) * Source: http://www.internetworldstats.com/stats.htm

• Though the majority of internet users worldwide are mostly involved in ‘passive’ activities, youth 16-24 years of age are the driving force behind high-bandwidth (uploading/downloading media) activities

• Chatting, gaming, and listening to music are activities mostly done by youth 16-24 years old

social media activity GLOBAL Average # of

times per week

16-24 years old

25-36 years old

37+ years old males females

browse / review postings 10.7 12.2 11.3 9.4 11 10.5

read / watch the news 10.1 9.8 10.7 9.7 10.8 9.4

update personal profiles / updates 4.4 5.7 4.6 3.1 4.5 4.3

create blog 4.7 5.3 4.7 4.1 4.9 4.5

post messages 7.1 8.9 7.2 5.6 7.2 7

chat 8.6 11.3 8.8 6.2 9 8.2

listen to music 3.5 11.1 7.7 5.2 3.8 3.3

upload music 7.7 7.1 3.6 2 8.1 7.3

download music 4.2 6 4.2 2.8 4.4 4

post photos 4.3 4.8 3.6 2.5 4.6 4

watch videos 6.1 8.1 6.5 4.2 6.6 5.5

upload video 3.8 4.7 3.8 2.8 4 3.6

download video 4.0 5.1 4.1 2.7 4.3 3.5

shopping 2.4 3 2.6 2 2.5 2.4

employment search 3.8 4.4 3.8 3.4 3.9 3.8

making social plans / dating 3.6 4.6 3.8 2.7 3.9 3.4

gaming 5.7 6.7 5.5 4.9 5.9 5.4

other collaborative activities 3.9 4.4 4.1 3.2 4.2 3.5

Q. How often, if at all, do you currently conduct the following social networking activities?

Better mobile-enhanced web sites [10%]

Other [24%]

Better interface [16%]

Better device [24%]

Connection speed / reliable wireless [28%]

IMPROVEMENTS TO SOCIAL MEDIA MEDIUM

faster internet 20%

reliable internet / wireless

10%

better picture / quality 7%

bigger screen 7%

touch screen 7%

smaller body 4%

bigger body 3%

qwerty keys 2%

ten-key keypad 2%

more powerful device 1%

user interface / ease of use

8%

more intuitive / easier to learn

8%

ease of use 6%

mobile friendly 4%

cost / cheaper plans 9%

privacy 3%

other 13%

Concerns with internet reliability and speed are universal across all devices

Better device / interface mentions are highest with cell/smart phone and

mobile internet device users but are still of some concern to desktop/laptop

users

Of most concern to those with smart phones or mobile internet

devices

Cost is a concern with users of both mobile and non-mobile devices indicating a general feeling that internet fees and data plans are too high

across all devices

• As ISP and mobile providers continue to improve networks the shift from desktop social networking to mobile social networking will continue

• Device manufacturers will continue to provide device updates that will serve to enhance the mobile social networking experience • Mobile social networking apps are among the fastest growing app segments on smart phones and mobile internet (ComScore June 2010)

Q. What would improve your experience of social media on the device you most frequently use?

decreased reliance on desk/laptop computers to conduct

social media

activities

FUTURE preference for desktop

CURRENT preference for desktop

SOCIAL MEDIA DESKTOP SHIFT

95% to 70%

Now - Preferred

browsing blogging / networking

94% to 76%

chatting

92% to 57%

downloading music

91% to 64%

downloading video

87% to 64%

employment search

92% to 50%

gaming

87% to 46%

making social plans /

dating

88% to 45%

shopping

94% to 59%

uploading media

89% to 67%

13% smart phone

preferred

12% smart phone or television preferred

10% smart phone

preferred

13% smart phone

preferred

14% television preferred

7% smart phone

preferred

5% smart phone

preferred

8% smart phone

preferred

11% smart phone

preferred

6% smart phone

preferred

participating in other

collaborative activities

89% to 48%

6% smart phone

preferred

social media; device timeline

internet ‘portability’

becomes more

commonplace

usage and awareness + comfort

with mobile internet devices grows

devices preferred are those

other than desk/laptop computers

increasing desire to be ‘connected’ at all times / anywhere

increasing use of mobile

devices in general

shift rationale

Q. Which device do you currently use most frequently to conduct social networking activities + Q. Thinking about the next year or so, which ONE method would you prefer to access social networking activities?

RESULTS FOR FRANCE

FRANCE # Internet Users

43,100,134

2.39% of worldwide internet users

Business social media landscape Personal social media landscape

Facebook YouTube MySpace Twitter Trombi

France 57% 51% 17% 14% 12%

Global 57% 57% 15% 14% Baidu

7%

Social media landscape

Facebook YouTube MySpace Twitter Trombi

France 23% 17% 6% 5% 4%

Global 23% 21% LinkedIn

12%

11% Baidu

10%

KEY FINDINGS - Highly connected to Facebook, YouTube, and MySpace for personal and/or

business social media activities.

- Facebook’s supremacy in line with worldwide figures, but highly lower than in USA and Canada

- Trombi.Com – a french classmate site makes an appearance here in the top 5

social media sites

- Youtube less used in France than worldwide

- Twitter in line with global results for personal use, but lower than the rest of the world for business use

- LinkedIn ranks 3 for business use worldwide, but is absent from the french top 5 (business use)

http://www.trombi.com/

FRANCE # Internet Users

43,100,134


product % +-

worldwide

desktop 78% +5%

laptop 65% +6%

cell phone 89% +6%

smartphone 15% -2%

tv 92% +8%

mobile internet device * 16% -1%

mobile game device 37% +17%

game console 46% +20%

mp3 player 51% +2%

products owned in household

* mobile internet device includes ipod touch and similar wifi-enabled products

social media activities age & gender findings

- most frequent users (daily or more often) -

activity males females

browsing 37+ 25-36

blogging 16-24 16-24

chatting 16-24 16-24

uploading media 16-24 16-24

downloading music 16-24 16-24

downloading video 16-24 16-24

shopping 16-24 25-36

job searching 16-24 25-36

making social plans / dating 16-24 16-24

gaming 16-24 25-36

collaborating 16-24 25-36

Age/gender: - males and females 16-24 are most frequently active with social media activities

highlighted in blue are the activities in France which are conducted more frequently with age groups other than 16-24 year olds

Social Media Activities : - French people more active on social media than the rest of the world, including United States and Canada

Products owned: - both console and mobile gaming systems owned in household index higher than other territories surveyed - smartphone equipment rate lower than global rate

http://upload.wikimedia.org/wikipedia/commons/1/15/Black_psp_icon.png

http://www.trombi.com/

WORLDWIDE RESULTS

WORLDWIDE overview

social media landscape social media landscape products owned in household

personal social media landscape

Facebook YouTube MySpace Twitter Baidu

58% 57% 15% 14% 7%

business social media landscape

Facebook YouTube LinkedIn Twitter Baidu

23% 21% 12% 11% 10%

product %

desktop 73%

laptop 59%

cell phone 83%

smartphone 17%

tv 84%

mobile internet device * 17%

mobile game device 21%

game console 25%

mp3 player 49%

pe

rso

na

l, 7

5%

bu

sin

ess, 2

5%

bo

th

, 2

2%

Key findings Social media: - highly connected to Facebook, YouTube, MySpace, and LinkedIn for personal and/or business social

media activities Products owned: - televisions and desktop computers lead the way for products owned in household


age and gender findings

Social media activities though gaining traction with older age groups tends to be

most frequent with youth 16-24

---

See page 7 of this report for detailed worldwide

age/gender findings on social media activities

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http://grafikdesign.files.wordpress.com/2007/10/desktop-20pc-20icon.jpg

http://mystockvoice.files.wordpress.com/2009/10/baidu9.jpg


AUSTRIA # Internet Users

5,936,700


social media landscape products owned in household social media landscape products owned in household


YouTube Facebook MySpace StudiVZ Twitter

85% 70% 29% 23% 23%


Xing Facebook YouTube LinkedIn StudiVZ

52% 13% 12% 12% 10%

product % +-

worldwide

desktop 50% -22%

laptop 45% -14%

cell phone 89% +6%

smartphone 9% -8%

tv 91% +7%


mobile game device 14% -7%


mp3 player 48% -1%

pe

rso

na

l, 5

8%

bu

sin

ess,

17

%

bo

th

, 1

6%

Key findings Social media: - highly connected to YouTube, Facebook, MySpace, and Xing for personal and/or business social media

activities - Studivz, a social networking site for students, is one of the largest in german-speaking europe - Xing, a LinkedIn competitor, is the top business social media platform in germany Products owned: - cell phones and televisions owned in household index higher than other territories surveyed Age/gender: - males and females 16-24 are most frequently active with social media activities – highlighted in blue

are the activities in austria which are conducted more frequently with age groups other than 16-24 year olds




browsing 16-24 16-24








making social plans / dating 37+ 37+

gaming 25-36 16-24


blue


http://www.studivz.net/


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AUSTRALIA # Internet Users

17,033,826




Facebook YouTube MySpace Twitter LinkedIn

84% 45% 15% 15% 7%


Facebook YouTube LinkedIn Twitter MySpace

22% 10% 9% 6% 4%

product % +-

worldwide

desktop 81% +9%

laptop 76% +17%

cell phone 89% +6%

smartphone 27% +10%

tv 94% +10%

mobile internet device * 28% +11%



mp3 player 69% +19%

pe

rso

na

l, 8

1%

bu

sin

ess,

18

%

bo

th

, 1

6%


media activities Products owned: - game consoles and mp3 players owned in household index higher than other territories surveyed Age/gender: - males and females 16-24 are most frequently active with social media activities – highlighted in blue

are the activities in australia which are conducted more frequently with age groups other than 16-24 year olds











job searching 16-24 37+


gaming 16-24 25-36


blue


BRAZIL # Internet Users

72,027,700



Orkut YouTube Twitter Facebook Sonico

86% 52% 13% 8% 4%


Orkut Youtube Twitter Facebook LinkedIn

35% 31% 17% 9% 7%

social media landscape

pe

rso

na

l, 8

4%

bu

sin

ess,

33

%

bo

th

, 1

1%









downloading video n/a n/a


job searching n/a n/a

making social plans / dating n/a n/a

gaming 16-24 25-36


key findings Social media: - highly connected to Orkut, YouTube, and Twitter for personal and/or business social media activities Age/gender: - males and females 16-24 are most frequently active with social media activities – highlighted in blue are

the activities in brazil which are conducted more frequently with age groups other than 16-24 year olds

blue

product % +-

worldwide

desktop/laptop 45% -41%

cell phone/smartphone 69% -17%

tv 98% +14%



http://www.google.ca/imgres?imgurl=http://www.mpmarketing.com/mpweb/noticias/images/logo-sonico.jpg&imgrefurl=http://www.mpmarketing.com/mpweb/noticias/vermasnoticias.asp%3Fmes%3D6&usg=__UGjimzoy1BnLKTIFotoSEsRI88c=&h=150&w=150&sz=6&hl=en&start=12&um=1&itbs=1&tbnid=w0EjF228jcsBIM:&tbnh=96&tbnw=96&prev=/images%3Fq%3Dsonico%26um%3D1%26hl%3Den%26client%3Dfirefox-a%26sa%3DN%26rls%3Dorg.mozilla:en-US:official%26tbs%3Disch:1


BULGARIA # Internet Users

2,647,100




Facebook YouTube MySpace Twitter SkyRock

81% 36% 21% 9% 6%


Facebook YouTube LinkedIn MySpace Twitter

57% 25% 15% 9% 9%

product % +-

worldwide

desktop 85% +12%

laptop 24% -35%

cell phone 86% +2%

smartphone 2% -16%

tv 91% +7%



game console 3% -23%

mp3 player 13% -37%

pe

rso

na

l, 7

7%

bu

sin

ess,

18

%

bo

th

, 1

7%

Key findings Social media: - highly connected to Facebook, YouTube, LinkedIn, and MySpace for personal and/or business social

media activities Products owned: - desktop computers and cell phones owned in household index higher than other territories surveyed Age/gender: - males and females 16-24 are most frequently active with social media activities – highlighted in blue

are the activities in bulgaria which are conducted more frequently with age groups other than 16-24 year olds










shopping n/a n/a



gaming 16-24 16-24

collaborating 25-36 37+

blue




CANADA # Internet Users

25,086,000



Facebook YouTube Twitter MySpace LinkedIn

87% 70% 23% 17% 9%


LinkedIn Facebook YouTube Twitter MySpace

39% 39% 25% 21% 10%

product % +-

worldwide

desktop 73% +15%

laptop 59% +4%

cell phone 83% -9%

smartphone 17% +10%

tv 84% +2%




mp3 player 49% +4%

social media landscape products owned in household

pe

rso

na

l, 6

4%

bu

sin

ess

, 19

%

bo

th, 1

6%

Key findings Social media: - highly connected to Facebook, LinkedIn, Twitter, and YouTube for personal and/or business social media

activities Products owned: - desktop computers and gaming consoles owned in household indexed higher than other territories

surveyed Age/gender: - males and females 16-24 are most frequently active with social media activities – highlighted in blue are

the activities in canada which are conducted more frequently with age groups other than 16-24 year olds social media activities age & gender findings



browsing 25-36 37+









gaming 16-24 16-24


blue



CHINA # Internet Users

384,000,000




Baidu Facebook Tencent Xiaonei YouTube

98% 71% 32% 23% 14%


Baidu Tencent Twitter Facebook LinkedIn

89% 19% 9% 7% 6%

product % +-

worldwide

desktop 97% +25%

laptop 92% +33%

cell phone 92% +9%

smartphone 25% +7%

tv 94% +10%




mp3 player 89% +40%

pe

rso

na

l, 9

3%

bu

sin

ess,

51

%

bo

th

, 4

4%

Key findings Social media: - highly connected to Baidu, Facebook, Tencent, and Twitter for personal and/or business social media activities - Baidu, a chinese search engine, is home to the very popular Baidu-space social networking site - Tencent.Com incorporates standard web portal services with online media sharing and entertainment - Xiaonei, an online community for university students, makes an appearance here in the top 5 personal social

media Products owned: - mobile gaming and mp3 players owned in household index higher than other territories surveyed Age/gender: - males and females 16-36 are most frequently active with social media activities – highlighted in teal are the

activities in china which are conducted more frequently with age groups other than 16-36 year olds







uploading media 16-24 37+


downloading video 25-36 37+




gaming 25-36 16-24


teal




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http://s3.amazonaws.com/quarkbase_test.com/xiaonei.com-logo.jpg


http://www.google.ca/imgres?imgurl=http://www.wikinomics.com/blog/uploads/tencent-qq-download.jpg&imgrefurl=http://www.wikinomics.com/blog/index.php/2008/02/07/rising-asian-revolutionaries/&usg=__ruDzL_fVAUhSP9E6vqvYnCGpr_E=&h=245&w=262&sz=8&hl=en&start=1&um=1&itbs=1&tbnid=czlyYrjn7hhWpM:&tbnh=105&tbnw=112&prev=/images%3Fq%3Dtencent%26um%3D1%26hl%3Den%26client%3Dfirefox-a%26rls%3Dorg.mozilla:en-US:official%26tbs%3Disch:1

GERMANY # Internet Users

61,973,100




YouTube Facebook StudiVZ StayFriends Wer-kennt-wen?

79% 33% 33% 22% 21%


Xing YouTube StudiVZ Facebook Wer-kennt-wen

42% 23% 13% 12% 7%

product % +-

worldwide

desktop 86% +14%

laptop 66% +7%

cell phone 97% +14%

smartphone 14% -3%

tv 97% +13%




mp3 player 62% +13%

pe

rso

na

l, 5

9%

bu

sin

ess,

15

%

bo

th

, 1

4%

Key findings Social media: - highly connected to YouTube, Facebook, StudiVZ, and Xing for personal and/or business social media

activities - Studivz, a social networking site for students, is one of the largest in german-speaking europe - Xing, a LinkedIn competitor, is the top business social media platform in Germany Products owned: - desktop computers and cell phones owned in household index higher than other territories surveyed Age/gender: - males and females 16-24 are most frequently active with social media activities – highlighted in blue

are the activities in germany which are conducted more frequently with age groups other than 16-24 year olds













gaming 25-36 25-36


blue






ICELAND # Internet Users

285,700




Facebook YouTube MySpace Twitter LinkedIn

85% 70% 12% 7% 3%



44% 34% 12% 6% 4%

product % +-

worldwide

desktop 68% -4%

laptop 83% +24%

cell phone 94% +11%

smartphone 15% -2%

tv 95% +11%




mp3 player 60% +10%

pe

rso

na

l, 8

4%

bu

sin

ess,

28

%

bo

th

, 2

7%

Key findings Social media: - highly connected to Facebook, YouTube, MySpace, and LinkedIn for personal / business social media activities

Products owned: - laptop computers, game consoles and televisions owned in household index higher than other territories surveyed

Age/gender: - males and females 16-24 are most frequently active with social media activities – highlighted in blue

are the activities in iceland which are conducted more frequently with age groups other than 16-24 year olds










shopping n/a n/a



gaming 16-24 16-24


blue


http://www.google.ca/imgres?imgurl=http://www.psdgraphics.com/file/black-laptop-icon.jpg&imgrefurl=http://www.psdgraphics.com/icons/black-laptop-icon/&usg=__TW_MYe1bv0JEvJrB3CTbMlx-gNk=&h=1024&w=1280&sz=105&hl=en&start=3&um=1&itbs=1&tbnid=yfJn9HBBsz1seM:&tbnh=120&tbnw=150&prev=/images%3Fq%3Dlaptop%2Bicon%26um%3D1%26hl%3Den%26client%3Dfirefox-a%26sa%3DG%26rls%3Dorg.mozilla:en-US:official%26tbs%3Disch:1

INDIA # Internet Users

81,000,000



Facebook Orkut YouTube Hi5 Twitter

68% 47% 40% 37% 35%


Quoka V Orkut Metroflog Facebook LinkedIn

38% 28% 25% 20% 18%

product % +-

worldwide

desktop 80% +8%

laptop 40% -19%

cell phone 92% +8%

smartphone 11% -6%

tv 93% +9%




mp3 player 68% +19%


pe

rso

na

l, 1

00

%

bu

sin

ess,

73

%

bo

th

, 7

3%

Key findings Social media: - highly connected to Facebook, Orkut, YouTube, Quoka V and Metroflog for personal and/or business

social media activities Products owned: - mp3 players and desktop computers owned in household index higher than other territories surveyed Age/gender: - males and females 25-36 are most frequently active with social media activities – highlighted in orange

are the activities in india which are conducted more frequently with age groups other than 25-36 year olds













gaming 25-36 25-36


orange


http://www.quoka.de/

http://www.metroflog.com/


ITALY # Internet Users

30,026,000


social media landscape social media landscape


Facebook Youtube Myspace Twitter Netlog

80% 61% 27% 17% 11%


Facebook Linkedin Youtube Myspace Twitter

48% 31% 29% 20% 14%

pe

rso

na

l, 8

6%

bu

sin

ess,

22

%

bo

th

, 2

1%

Key findings Social media: - highly connected to YouTube, Facebook, MySpace, and LinkedIn for personal and/or business social

media activities Products owned: - mp3 players and gaming consoles owned in household index higher than other territories surveyed Age/gender: - males and females 25-36 are most frequently active with social media activities

• Males 16-24 most frequent users of social media for - browsing, blogging, chat, uploading media, downloading music and video, dating, gaming and to collaborate.

•Males 25-36 most frequent users of social media to shop online and job search.

•Females 16-24 most frequent users of social media to - browse, chat, upload media, download music and video, gaming and to collaborate.

•Females 25 to 36 most often use social media to blog, shop, job search, and dating.













gaming 16-24 16-24


product % +-

worldwide

desktop 75% +2%

laptop 75% +16%

cell phone 95% +12%

smartphone 31% +14%

tv 92% +8%




mp3 player 77% +28%



JAPAN # Internet Users

95,979,900




YouTube Mixi Twitter Gree Facebook

66% 40% 22% 11% 5%


YouTube Twitter Mixi Facebook MySpace

4% 3% 3% 1% 1%

product % +-

worldwide

desktop 66% -7%

laptop 77% +18%

cell phone 93% +9%

smartphone 10% -7%

tv 53% -32%




mp3 player 47% -3%

pe

rso

na

l, 8

3%

bu

sin

ess,

19

%

bo

th

, 1

9%

Key findings Social media: - highly connected to YouTube, Mixi and Twitter for personal and/or business social media activities - Gree, japan’s #2 social networking site, makes an appearance here in the top 5 Products owned: - both console and mobile gaming systems owned in household index higher than other territories

surveyed Age/gender: - males and females 16-24 are most frequently active with social media activities – highlighted in blue

are the activities in japan which are conducted more frequently with age groups other than 16-24 year olds













gaming 16-24 37+


blue



http://gree.jp/?mode=home

KOREA # Internet Users

37,475,800




Youtube Twitter Facebook Myspace Mixi

26% 13% 6% 4% 1%


YouTube Twitter Facebook MySpace LinkedIn

20% 15% 4% 3% 2%

product % +-

worldwide

desktop 93% +20%

laptop 54% -5%

cell phone 93% +9%

smartphone 15% -2%

tv 93% +9%




mp3 player 82% +32%

pe

rso

na

l, 9

7%

bu

sin

ess,

27

%

bo

th

, 2

7%

Key findings Social media: - highly connected to YouTube, Facebook, and Twitter for personal and/or business social media

activities - Mixi, a japanese social networking site, makes an appearance here in the top 5 for personal social

media Products owned: - desktop computers and mp3 players owned in household index higher than other territories surveyed Age/gender: - males and females 25-36 are most frequently active with social media activities – highlighted in orange

are the activities in korea which are conducted more frequently with age groups other than 25-36 year olds













gaming 16-24 16-24


orange



KUWAIT # Internet Users

1,000,000




Facebook Youtube Hi5 Twitter Skyrock

67% 46% 6% 6% 5%


Facebook YouTube MySpace Twitter Bebo

28% 26% 8% 5% 4%

product % +-

worldwide

desktop 56% -17%

laptop 84% +25%

cell phone 59% -25%

smartphone 23% +6%

tv 51% -33%




mp3 player 27% -22%

pe

rso

na

l, 8

0%

bu

sin

ess,

37

%

bo

th

, 3

1%

Key findings Social media: - highly connected to Facebook, YouTube, Hi5, and MySpace for personal and/or business social media

activities Products owned: - laptop computers and smart phones owned in household index higher than other territories surveyed Age/gender: - males and females 16-24 are most frequently active with social media activities – highlighted in blue

are the activities in kuwait which are conducted more frequently with age groups other than 16-24 year olds











job searching 37+ 25-36

making social plans / dating 37+ 25-36

gaming 16-24 16-24

collaborating 37+ 16-24

blue



NETHERLANDS # Internet Users

14,304,600




YouTube Hyves Facebook Schoolbank Picasaweb

69% 66% 27% 22% 16%


LinkedIn YouTube Hyves Twitter Facebook

14% 6% 3% 3% 2@

product % +-

worldwide

desktop 76% +3%

laptop 65% +6%

cell phone 86% +3%

smartphone 14% -3%

tv 86% +2%




mp3 player 50% +1%

pe

rso

na

l, 5

8%

bu

sin

ess,

12

%

bo

th

, 1

1%

Key findings Social media: - highly connected to YouTube, Hyves, Facebook, and LinkedIn for personal and/or business

social media activities Products owned: - laptops and gaming consoles owned in household index higher than other territories surveyed Age/gender: - males and females 16-24 are most frequently active with social media activities – highlighted in blue

are the activities in the netherlands which are conducted more frequently with age groups other than 16-24 year olds












making social plans / dating 25-36 37+

gaming 16-24 16-24


blue



PAKISTAN # Internet Users

18,500,000




Facebook Youtube Orkut Bebo Linkedin

39% 26% 21% 14% 13%


Myspace Xiaonei Facebook Sonico SkyRock

26% 22% 21% 17% 11%

product % +-

worldwide

desktop 21% -51%

laptop 6% -52%

cell phone 82% -1%

smartphone 8% -9%

tv 92% +9%




mp3 player 17% -32%

pe

rso

na

l, 2

%

bu

sin

ess,

1%

bo

th

, 1

%

Key findings Social media: - highly connected to Facebook, YouTube, Orkut, MySpace and Xiaonei for personal and/or business

social media activities Products owned: - televisions owned in household index higher than other territories surveyed




http://s3.amazonaws.com/quarkbase_test.com/xiaonei.com-logo.jpg

POLAND # Internet Users

20,020,362




Nasza Klasa YouTube Wrzuta.pl Facebook Blog.onet.pl

75% 67% 35% 23% 21%


Blog.onet.pl YouTube Nasza Klasa Facebook Goldenlkine

16% 15% 11% 10% 8%

product % +-

worldwide

desktop 76% +3%

laptop 55% -4%

cell phone 92% +9%

smartphone 5% -12%

tv 93% +9%




mp3 player 63% +14%

pe

rso

na

l, 8

3%

bu

sin

ess,

7%

bo

th

, 7

%

Key findings Social media: - highly connected to Nasza Klasa, YouTube, Wrzuta, and Onet for personal and/or business social media

activities Products owned: - laptops and gaming consoles owned in household index higher than other territories surveyed Age/gender: - males and females 16-24 are most frequently active with social media activities – highlighted in blue are the

activities in poland which are conducted more frequently with age groups other than 16-24 year olds













gaming 16-24 16-24


blue



QATAR # Internet Users

436,000




YouTube Facebook Orkut Twitter Hi5

50% 33% 10% 3% 1%


YouTube Facebook Orkut LinkIn Fotolog

20% 5% 2% 2% 1%

product % +-

worldwide

desktop 70% -3%

laptop 86% +27%

cell phone 79% -5%

smartphone 32% +15%

tv 75% -9%



game console 25%

mp3 player 48% -2%

pe

rso

na

l, 8

1%

bu

sin

ess,

40

%

bo

th

, 3

4%

Key findings Social media: - highly connected to Facebook, YouTube, and Orkut for personal and/or business social media

activities Products owned: - laptops, mobile internet devices, and smart phones owned in household index higher than other

territories surveyed Age/gender: - males and females 16-24 are most frequently active with social media activities – highlighted in blue

are the activities in qatar which are conducted more frequently with age groups other than 16-24 year olds













gaming 16-24 16-24


blue



http://www.crather.com/images/social/fotolog_icon.jpg

http://www.solidblogger.com/wp-content/uploads/2010/04/ipad-app-store.jpg

ROMANIA # Internet Users

7,430,000




YouTube Hi5 Facebook Twitter MySpace

68% 36% 36% 9% 9%


YouTube Facebook Hi5 Sonico Baidu

40% 23% 13% 4% 3%

product % +-

worldwide

desktop 80% +8%

laptop 30% -29%

cell phone 83%

smartphone 4% -13%

tv 97% +13%




mp3 player 15% -34%

pe

rso

na

l, 8

7%

bu

sin

ess,

9%

bo

th

, 9

%

Key findings Social media: - highly connected to YouTube, Facebook, and Hi5 for personal and/or business social media activities Products owned: - desktop computers and televisions owned in household index higher than other territories surveyed Age/gender: - males and females 16-24 are most frequently active with social media activities – highlighted in blue

are the activities in romania which are conducted more frequently with age groups other than 16-24 year olds




browsing 16-24 37+









gaming 16-24 16-24


blue






RUSSIA # Internet Users

45,250,000



YouTube Facebook MySpace Twitter FotoLog

59% 27% 18% 17% 13%


YouTube Facebook Twitter MySpace LinkedIn

28% 22% 17% 14% 13%

product % +-

worldwide

desktop 87% +14%

laptop 53% -6%

cell phone 99% +16%

smartphone 52% +35%

tv 100% +16%




mp3 player 59% +7%


pe

rso

na

l, 9

5%

bu

sin

ess,

23

%

bo

th

, 2

2%

Key findings Social media: - highly connected to YouTube, Facebook, MySpace, and Twitter for personal and/or business social

media activities Products owned: - cell/smart phones and televisions owned in household index higher than other territories surveyed Age/gender: - males and females 16-24 are most frequently active with social media activities – highlighted in blue

are the activities in russia which are conducted more frequently with age groups other than 16-24 year olds




browsing 25-36 37+







job searching 16-24 37+

making social plans / dating 16-24 37+

gaming 16-24 16-24


blue




SAUDI ARABIA # Internet Users

7,761,800




Facebook YouTube Fotolog SkyRock MySpace

47% 46% 4% 4% 4%


YouTube Facebook Fotolog Hi5 LinkIn

32% 85% 85% 85% 84%

product % +-

worldwide

desktop 72% -1%

laptop 84% +25%

cell phone 86% +3%

smartphone 33% +16%

tv 85% +1%




mp3 player 44% -6%

pe

rso

na

l, 4

2%

bu

sin

ess,

27

%

bo

th

, 1

5%

Key findings Social media: - highly connected to Facebook, YouTube and Fotolog for personal and/or business social media

activities Products owned: - mobile gaming and mp3 players owned in household index higher than other territories surveyed Age/gender: - males and females 16-24 are most frequently active with social media activities – highlighted in blue

are the activities in saudi arabia which are conducted more frequently with age groups other than 16-24 year olds













gaming 16-24 16-24


blue




http://www.solidblogger.com/wp-content/uploads/2010/04/ipad-app-store.jpg


SERBIA # Internet Users

3,300,000




Facebook YouTube MySpace Twitter SkyRock

86% 79% 27% 14% 4%



36% 31% 17% 11% 11%

product % +-

worldwide

desktop 86% +13%

laptop 25% -34%

cell phone 88% +5%

smartphone 4% -13%

tv 88% +4%




mp3 player 36% -14%

pe

rso

na

l, 9

8%

bu

sin

ess,

17

%

bo

th

, 1

7%


media activities Products owned: - desktop computers and cell phones owned in household index higher than other territories surveyed Age/gender: - males and females 16-24 are most frequently active with social media activities – highlighted in blue

are the activities in serbia which are conducted more frequently with age groups other than 16-24 year olds










shopping 37+ 25-36



gaming 16-24 16-24


blue




SPAIN # Internet Users

29,093,984




YouTube Facebook MySpace Twitter FotoLog

74% 74% 21% 12% 10%


YouTube Facebook LinkedIn Xing Twitter

31% 26% 16% 14% 9%

product % +-

worldwide

desktop 82% +9%

laptop 79% +20%

cell phone 97% +14%

smartphone 16% -2%

tv 96% +12%




mp3 player 82% +32%

pe

rso

na

l, 9

5%

bu

sin

ess,

34

%

bo

th

, 3

2%

Key findings Social media: - highly connected to YouTube, Facebook, LinkedIn and MySpace for personal and/or business social

media activities Products owned: - mp3 players and game consoles owned in household index higher than other territories surveyed Age/gender: - males and females 16-24 are most frequently active with social media activities – highlighted in blue

are the activities in spain which are conducted more frequently with age groups other than 16-24 year olds










shopping 37+ 16-24

job searching 37+ 16-24


gaming 16-24 16-24


blue



TURKEY # Internet Users

26,500,000




Facebook YouTube MySpace Twitter Hi5

84% 63% 27% 25% 22%


Facebook YouTube Xing Twitter LinkedIn

42% 25% 22% 16% 14%

product % +-

worldwide

desktop 82% +10%

laptop 68% +9%

cell phone 83%

smartphone 11% -6%

tv 77% -7%




mp3 player 44% -5%

pe

rso

na

l, 9

3%

bu

sin

ess,

50

%

bo

th

, 4

7%

Key findings Social media: - highly connected to Facebook, YouTube, MySpace, and Xing for personal and/or business social media

activities Products owned: - laptops and desktop computers owned in household index higher than other territories surveyed Age/gender: - males and females 16-24 are most frequently active with social media activities – highlighted in blue

are the activities in turkey which are conducted more frequently with age groups other than 16-24 year olds




browsing 37+ 25-36









gaming 16-24 16-24


blue




UAE # Internet Users

3,558,000




Facebook YouTube Hi5 Twitter MySpace

58% 44% 6% 4% 3%


YouTube Facebook LinkedIn Twitter Hi5

13% 9% 6% 1% 1%

product % +-

worldwide

desktop 71% -1%

laptop 80% +21%

cell phone 82% -1%

smartphone 28% +10%

tv 86% +2%




mp3 player 51% +1%

pe

rso

na

l, 7

4%

bu

sin

ess,

21

%

bo

th

, 1

7%

Key findings Social media: - highly connected to YouTube, Facebook, LinkedIn, and Hi5 for personal and/or business social media

activities Products owned: - laptop computers and smart phones owned in household index higher than other territories surveyed Age/gender: - males and females 25-36 are most frequently active with social media activities – highlighted in orange

are the activities in uae which are conducted more frequently with age groups other than 25-36 year olds













gaming 16-24 25-36


orange



USA # Internet Users

234,372,000




Facebook YouTube MySpace Twitter Classmates

82% 55% 34% 23% 14%


Facebook YouTube LinkedIn MySpace Twitter

58% 41% 23% 23% 22%

product % +-

worldwide

desktop 80% +7%

laptop 66% +7%

cell phone 77% -6%

smartphone 26% +9%

tv 87% +3%




mp3 player 49%

pe

rso

na

l, 7

3%

bu

sin

ess,

22

%

bo

th

, 1

9%

Key findings Social media: - highly connected to Facebook, YouTube, LinkedIn and MySpace for personal and/or business social

media activities Products owned: - game consoles and smart phones owned in household index higher than other territories surveyed

Age/gender: - males and females 16-24 are most frequently active with all social media activities













gaming 16-24 16-24



UK # Internet Users

46,683,900



Facebook YouTube Twitter MySpace bebo

70% 66% 18% 18% 8%


LinkedIn Facebook YouTube Twitter MySpace

35% 22% 21% 17% 13%

product % +-

worldwide

desktop 77% +4%

laptop 71% +12%

cell phone 85% +2%

smartphone 22% +4%

tv 94% +10%




mp3 player 57% +8%


pe

rso

na

l, 7

8%

bu

sin

ess,

14

%

bo

th

, 1

3%

key findings Social media: - highly connected to Facebook, YouTube, Twitter, and LinkedIn for personal and/or business social media

activities Products owned: - laptop computers and gaming consoles owned in household indexed higher than other territories surveyed Age/gender: - males and females 16-24 are most frequently active with social media activities – highlighted in blue are

the activities in the uk which are conducted more frequently with age groups other than 16-24 year olds













gaming 16-24 16-24


blue


1


Documents

Les réseaux sociaux en France et à travers le Monde