Leigh J. Maynard - University of Kentucky Dairy Foods Association, ... The Case of Frozen Salmon in Alberta.” ... Nova Science Publishers, Inc., 2009: 235-265. Veeramani, V. and

CURRICULUM VITAE

Leigh J. Maynard

Department of Agricultural Economics

427 Charles E. Barnhart Bldg.

University of Kentucky

Lexington, KY 40546-0276

(859) 257-5762

fax: (859) 323-1913

email: [email protected]

Experience: Professor and Chair, Department of Agricultural Economics, Univ. of Kentucky

July 2011 - present

Professor, Associate Professor, and Assistant Professor

Department of Agricultural Economics, Univ. of Kentucky

approx. 35% teaching / 65% research, Agricultural Marketing

June 1998 – June 2011

Visiting Professor, Department of Rural Economy, Univ. of Alberta

July 2006 – December 2006

Graduate Research Assistant, Dept. of Agricultural Econ. and Rural Sociology

The Pennsylvania State University, August 1992 - May 1998

International Assignment Tax Consultant Price Waterhouse, Morristown, NJ, August 1990 - July 1992

International Tax Specialist Ernst and Young, New York, NY, August 1988 - June 1990

Education: Ph.D. Agricultural Economics, 1998, The Pennsylvania State University

M.S. Agricultural Economics, 1994, The Pennsylvania State University

B.S. Marketing and Business Management, 1988, Cornell University

International Business Studies Program, 1987, Univ. of Copenhagen, Denmark

Grants and External Funding:

$26,000 Maynard, L.J., A. Davis, and L. Garkovich. “Influence of the Agricultural Cluster

on the Fayette County Economy.” Fayette County Farm Bureau, July, 2012 –

March, 2013.

$25,000 Maynard, L.J. “Alternative Dairy Policy Programs: Analysis of Risk Management

and Margin Insurance.” Cooperative research agreement 58-3000-0-0054,

Economic Research Service, USDA, August, 2010 – December, 2011.

$4,000 Maynard, L.J. and C. Thompson. “Willingness-to-Pay for Locally Produced Milk

and Cheese.” Kentucky Milk Commission, May, 2010 – August, 2010.

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$25,500 Maynard, L.J., W. Hu, and E. Goddard. “Willingness-to-Pay for Value-Added

Canadian Beef Among U.S. Consumers.” Consumer and Market Demand

Agricultural Policy Research Network, April, 2010 – March, 2011.

$6,375 Goddard, E., L.J. Maynard, and W. Hu. “COOL and Canadian Beef: Do U.S.

Consumers Care About Source Verified Beef?” Alberta Institute for American

Studies, January, 2010 – May, 2011.

$10,625 Maynard, L.J., W. Hu, and E. Goddard. “Survey Data Collection on Consumer

Meat Preferences: Adding a U.S. Sample to Canadian and Japanese Data.”

Consumer and Market Demand Agricultural Policy Research Network, March,

2010 – September, 2010.

$10,000 Davis, A. and L.J. Maynard. “Evaluation of Health Programs and Treatment of

Obesity.” University of Kentucky, Human Resources, January, 2010 – October,

2010.

$1,647 Maynard, L.J. “University Segment Grab-n-Go Market Research Project.” Kozy

Shack Enterprises, Inc., charitable donations as inducements for survey

participation, August, 2009 – December, 2009.

$550 External travel grant to support presentation of Hartell, J. and L.J. Maynard.

“Consumer-Level Determinants of Beer Purchases in Canadian Restaurants.”

Consumer and Market Demand Agricultural Policy Research Network, May 27-

29, 2009.

$9,500 Maynard, L.J. “Food Safety vs. Allegiance to Ranchers: Canadian Consumer

Response to Three BSE Events.” Canadian Embassy, International Council for

Canadian Studies, Faculty Research Program, February 2008 – March 2009.

$6,380 Maynard, L.J., M. Nickoloff, and S. Saghaian. “Consumer Reaction to Health

Messages About Fish Consumption.” Consumer and Market Demand Agricultural

Policy Research Network, University of Alberta, May 2007 – September 2007.

$10,800 Maynard, L.J. “Value-Added Meat Demand.” Consumer and Market Demand

Agricultural Policy Research Network, University of Alberta, July 2006 –

December 2006.

$28,168 Maynard, L.J., “Health and Wellness Program Evaluation.” University of

Kentucky, Human Resources, July 2005 – July 2006.

$9,600 Pushkarskaya, H., E. Scorsone, L. Maynard, R. Fleming, D. Freshwater and R.

Hustedde. “Interdisciplinary Workshop on Rural Entrepreneurship.” Research

Activity Award, University of Kentucky, College of Agriculture. July 2004 –

December 2004.

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$600,000 Smith, M.S., J. Chappell, G.B. Collins, N.M. Cox, J. Fink, S. Nokes, L. Maynard,

H. Strobel, and E. Bailey. “Partnering for Innovative Commercialization of

Technology: The University of Kentucky Natural Products Alliance.” National

Science Foundation, Partnerships for Innovation, November 2002 - October 2005.

$60,733 Maynard, L.J. and R. Heifner. “Evaluation of Dairy Options Pilot Program.”

Cooperative agreement, Economic Research Service, USDA, October 2002 –

September 2004.

$500 External travel grant to support presentation of Maynard, L.J., J.G. Hartell, A.L.

Meyer, and J. Hao. “An Experimental Approach to Valuing New Differentiated

Products.” Five-State Beef Initiative, August 16-22, 2003.

$1,376 UK travel grant to support presentation of Maynard, L.J., J.G. Hartell, A.L.

Meyer, and J. Hao. “An Experimental Approach to Valuing New Differentiated

Products.” Vice-President’s Foreign Travel Fund, August 16-22, 2003.

$4,000 Maynard, L.J., J. Hao, J. Hartell, A. Leiva, A.L. Meyer, and W.B. Mikel. “An

Experimental Market for Differentiated Steak Products.” Kentucky Cattlemen’s

Association, March 2002 - August 2002.

$16,025 Maynard, L.J. and S.T. Franklin. “Market Development of a Nutraceutical Butter

Product.” Kentucky Dept. of Ag. Value-Added Grants Program, October 1999 -

June 2001.

$ 6,990 Maynard, L.J. “Testing for Change and Robustness in Dairy Product Demand.”

International Dairy Foods Association, October 1998 - June 1999.

Hatch Projects and Regional Research Projects:

Maynard, L.J. “Consumer Choice Regarding Food and Health.” CRIS Project No. KY 004027,

February 2007 – January 2012.

Regional Research Project SERA015, "Competitiveness and Sustainability of the Southern Dairy

Industry." October, 2009 – July, 2010.

Maynard, L.J. “U.S. Consumer Demand for Dairy Products: Needs-Driven Methods and

Analysis.” CRIS Project No. KY 004014, October 1999 - September 2004.

Regional Research Project NCR-188, “Identification and Analysis of Issues Influencing the

Competitiveness of the U.S. Dairy Industry.” 1999-2002.

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Refereed Journal Articles : (senior author listed first)

Burdine, K.H., Y. Kusunose, and L.J. Maynard. "Livestock Gross Margin - Dairy: An

Assessment of its Effectivess as a Risk Management Tool and its Potential to Induce

Supply Expansion." Journal of Agricultural and Applied Economics, forthcoming 2014.

Burdine, K.H., L.J. Maynard, G.S. Halich, and J. Lehmkuhler. “Changing Market Dynamics and

Value Added Premiums in Southeastern Feeder Cattle Markets.” The Professional

Animal Scientist, forthcoming 2014.

Lim, K.H., W. Hu, L.J. Maynard, and E. Goddard. “A Taste for Safer Beef? How Much Does

Consumers’ Perceived Risk Influence Willingness to Pay for Country-of-Origin Labeled

Beef.” Agribusiness: An International Journal, forthcoming 2014.

Lim, K.H., W. Hu, L.J. Maynard, and E. Goddard. “U.S. Consumers’ Preference and Willingness

to Pay for Country-of-Origin-Labeled Beef Steak and Food Safety Enhancements.”

Canadian Journal of Agricultural Economics, published online June 19, 2012,

DOI: 10.1111/j.1744-7976.2012.01260.x.

Wang, X., L.J. Maynard, J.S. Butler, and E. Goddard. “Using Linked Household-Level Datasets

to Explain Consumer Response to BSE in Canada.” Journal of Toxicology and

Environmental Health, Part A, 74 (2011): 1536-1549.

Maynard, L.J. and X. Wang. “Context-Dependent BSE Impacts on Canadian Fresh Beef

Purchases.” Journal of International Food and Agribusiness Marketing, 23,1(2011): 32-

55.

Maynard, L.J. and K. Davidson. “Consumer-Level Determinants of Wine Purchases in Canadian

Restaurants.” Journal of Wine Economics, 4,1 (2009): 35-49.

Maynard, L.J. and M. Mupandawana. “Tipping Behavior in Canadian Restaurants.”

International Journal of Hospitality Management 28 (2009): 597-603.

Hu, W., G.W. Borden, T.R. Harris, and L.J. Maynard. “Do Job, Age, and Place of Residence

Matter for Gaming Activity? A Study of the Mid-Colorado River Communities.” UNLV

Gaming Research & Review Journal 12 (2009): 29-42.

Maynard, L.J., E. Goddard, and J. Conley. “Impact of BSE on Beef Purchases in Alberta and

Ontario Quick-Serve Restaurants.” Canadian Journal of Agricultural Economics 56

(2008): 337-351.

Maynard, L.J. “Short-term Impact of a Voluntary Health Intervention on Overall vs. Preventive

Health Care Consumption.” International Journal of Consumer Studies 32,3(2008): 296-

302.

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Maynard, L.J., S. Saghaian, and M. Nickoloff. “Buyer and Seller Responses to an Adverse Food

Safety Event: The Case of Frozen Salmon in Alberta.” International Food and

Agribusiness Management Review 11,1(2008): 77-96.

Maynard, L.J. and K.M. Stoeppel. “Hedonic Price Analysis of Thoroughbred Broodmares in

Foal.” Journal of Agribusiness 25,2 (Fall 2007): 181-196.

Saghaian, S., L.J. Maynard, and M.R. Reed. “The Effects of E.Coli 0157:H7, FMD, and BSE on

Japanese Retail Beef Prices: A Historical Decomposition.” Agribusiness: An

International Journal 23,1(Winter 2007): 131-147.

Maynard, L.J., C. Wolf, and M. Gearhardt. “Can Futures and Options Markets Hold the Milk

Price Safety Net? Policy Conflicts and Market Failures in Dairy Hedging.” Review of

Agricultural Economics 27(Summer 2005): 273-286.

Veeramani, V.N, L.J. Maynard, and J.R. Skees. “Assessment Of The Risk Management Potential

Of A Rainfall Based Insurance Index And Rainfall Options In Andhra Pradesh, India.”

Indian Journal of Economics and Business 4,1(June 2005): 195-208.

Maynard, L.J., J.G. Hartell, A.L. Meyer, and J. Hao. “An Experimental Approach to Valuing

New Differentiated Products.” Agricultural Economics, 31(2004): 317-325.

[senior authorship shared with Hartell]

Maynard, L.J. and V.N. Veeramani. “Price Sensitivities for U.S. Frozen Dairy Products.”

Journal of Agricultural and Applied Economics, 35,3(December, 2003): 599-609.

Maynard, L.J. and S.T. Franklin. “Functional Foods as a Value-Added Strategy: The

Commercial Potential of ‘Cancer-Fighting’ Dairy Products.” Review of Agricultural

Economics, 25(Fall/Winter 2003): 316-331.

Maynard, L.J., K.H. Burdine, and A.L. Meyer. “Market Potential for Locally-Produced Meat

Products.” Journal of Food Distribution Research, 34(July, 2003): 26-37.

Veeramani, V.N., L.J. Maynard, and C. Murugappan. “Impact of Shelterbelts on Groundnut

Production in Therilands: A Decomposition Analysis.” Journal of Soil and Water

Conservation, 58,2(March/April 2003): 113-117.

Ibendahl, G., L. Maynard, and A. Branstetter. “Measuring the Perceived Effectiveness of

Training for the Dairy Option Pilot Program.” Journal of Extension, 40,6 (2002):

Research in Brief article no. 4.

Maynard, L.J. and J.S. Shortle. “Determinants of Cleaner Technology Investments in the U.S.

Bleached Kraft Pulp Industry.” Land Economics 77,4(2001):103-120.

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Maynard, L.J., C.R. Dillon, and J. Carter. “Go Ahead, Count Your Chickens: Cross-Hedging

Strategies in the Broiler Industry.” Journal of Agricultural and Applied Economics

33,1(2001):79-90.

Maynard, L.J., S. Hancock, and H. Hoagland. “Performance of Shrimp Futures Markets as Price

Discovery and Hedging Mechanisms.” Aquaculture Economics and Management 5,3/4

(2001):115-128.

Maynard, L.J. “Empirical Tests of the Argument that Consumers Value Stable Retail Milk

Prices.” Journal of Agribusiness 18,2 (2000): 155-172.

Maynard, L.J., T.W. Kelsey, S.M. Lembeck, and J.C. Becker. “Early Experience with

Pennsylvania’s Agricultural Conservation Easement Program.” Journal of Soil and Water

Conservation 53,2(1998):106-112.

Maynard, L.J. “Price Discovery in the Egg Industry.” Agricultural and Resource Economics

Review 26,1(1997): 23-30.

Maynard, L.J., J.K. Harper, and L.D. Hoffman. “Impact of Risk Preferences on Crop Rotation

Choice.” Agricultural and Resource Economics Review 26,1(1997): 106-114.

Maynard, L.J., T.W. Kelsey, R.J. Thee, and P. Fousekis. “Rural Migration: What Attracts New

Residents to Non-Metropolitan Areas.” Journal of the Community Development Society

28,1(1997): 131-141.

Manuscripts Under Review

Books, Book Chapters, and Numbered Extension Publications:

Allgood, C., L. Maynard, and C. Walters. “Introductions to Futures Hedging for Grain

Producers.” AEC-96, Cooperative Extension Service, University of Kentucky College of

Agriculture, Lexington, Ky., October, 2010.

Saghaian, S., L.J. Maynard, and M.R. Reed. “The Importance of Context in Determining

Consumer Response to Food Safety Events: The Case of Mad Cow Disease Discovery in

Canada, Japan, and the United States.” in Carettas, K.E., editor, Outsourcing, Teamwork

and Business Management. Hauppauge, N.Y.: Nova Science Publishers, Inc., 2009: 235-

265.

Veeramani, V. and L.J. Maynard. Price Points and Thresholds in Retail Demand: Testing

Methods and Procedures. Saarbrücken: VDM Verlag Dr. Müller Aktiengesellschaft &

Co., 2008.

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Reports to Sponsors:

Burdine, K., R. Mosheim, D.P. Blayney, and L.J. Maynard. “An Assessment of the Effectiveness

of LGM-Dairy as a Risk Management Tool and its Potential to Induce Supply

Expansion.” Report to USDA Economic Research Service, Cooperative Agreement 58-

3000-0-0054, June, 2013.

Davis, A., L. Garkovich, L.J. Maynard, J. Allen, S. Burney, and T. Dunaway. “The Influence of

the Agricultural Cluster on the Fayette County Economy.” Report to the Fayette County

Kentucky Farm Bureau, Lexington, Ky., January, 2013.

Lim, K.H., L. Maynard, W. Hu, and E. Goddard. “Does Country of Origin Labeling Make

Canadian and Australian Beef Less Valuable to U.S. Consumers?” Consumer and

Market Demand Network Working Paper, University of Alberta, Edmonton, AB,

September, 2010.

Maynard, L.J. and C. Thompson. “Support for Local Dairy Products Among Kentucky

Consumers.” Report to the Kentucky Milk Commission, Frankfort, KY, August 2010.

Maynard, L.J. and Xin Wang. “Context-Dependent BSE Impacts on Food-at-Home Beef

Purchases.” Report to the International Council for Canadian Studies Faculty Research

Program, Canadian Embassy, Washington, DC, December 2008.

Maynard, L.J., S.H. Saghaian, and M. Nickoloff. “Consumer Reaction to Health Messages About

Fish Consumption.” Consumer and Market Demand – Agricultural Research Policy

Network working paper CMD 07-05, Edmonton, Alberta, November 2007.

Vandeveer, M., D. Blayney, D. Buschena, T. Crawford, R. Heifner, and L. Maynard. “An

Evaluation of the Dairy Options Pilot Program: A Report to the Risk Management

Agency.” USDA, Economic Research Service, July 2004. [Refereed]

Maynard, L.J. and S. Franklin. “Final Report: Market Development of a Nutraceutical Butter

Product.” Report to Value-Added Grants Program, Kentucky Dept. of Agric., June 2001.

Maynard, L.J., A. Fuentes, J.S. Shortle, R. O’Connor, and R. Bord. “Perceptions of Water

Resource Issues and Climate Change Impacts in the Susquehanna River Basin.” Report to

Office of Policy Planning and Evaluation, U.S. Environmental Protection Agency, 1997.

Proceedings Articles:

Maynard, L. “Feasibility of Hedging Milk Input Costs for a Dairy Processor: A Case Study.” Journal of Food Distribution Research, 40,1 (2009): 123-38. [Refereed]

Subramaniam, V, S. Saghaian, L. Maynard, and M. Reed. “Sectoral Growth Interdependencies

and the Role of Agriculture in Poland and Romania.” Journal of Food Distribution

Research, 40,1 (2009): 165-73. [Refereed]

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Nickoloff, M., L. Maynard, S. Saghaian, and M. Reed. “The Effect of Conflicting Health Information

on Frozen Salmon Consumption in Alberta, Canada.” Journal of Food Distribution Research,

39,1 (2008): 97-102. [Refereed]

Shockley, J.M., S.H. Saghaian, C.R. Dillon, and L.J. Maynard. “A Logit Analysis of Precision

Agriculture Adoption in Kentucky.” proceedings of the 8th

International Conference on

Precision Agriculture and Other Precision Resources Management, ASA/SSA/CSSA,

Minneapolis, MN, 2006. [Refereed]

Maynard, L.J. “Value-Added Pros and Cons: Can Producers Profit from High-CLA Milk and

Dairy Products?” in Beauchemin, K. (ed.), Advances in Dairy Technology, proceedings

of the 2005 Western Canadian Dairy Seminar, 17(2005): 49-60.

Bamba, I., and L. Maynard. “Hedging-Effectiveness of Milk Futures Using Value-At-Risk

Procedures.” Proceedings of the NCR-134 Conference on Applied Commodity Price

Analysis, Forecasting, and Market Risk Management. St. Louis, MO.

2004.{http://www.farmdoc.uiuc.edu/nccc134]. [Refereed]

Maynard, L.J. “Direct Meat Marketing.” proceedings of the 57th Reciprocal Meat Conference,

American Meat Science Association, Lexington, Ky., June 23, 2004.


New Differentiated Products.” proceedings of the 25th

International Conference of

Agricultural Economists, Durban, South Africa, August 16-22, 2003. [Refereed, Senior

authorship shared with Hartell]

Maynard, L.J. “Does Retail Milk Price Volatility Affect Consumer Demand?” proceedings,

Price Instability and Risk Management in the Dairy Industry, sponsored by USDA/ERS,

The Pennsylvania State Univ., and NCR-188, Alexandria, Va., August 20-21, 1998.

Refereed Abstracts:


Safety Event: The Case of Frozen Salmon in Alberta.” Making Choices: Consumers and

Their Impact on Canada’s Agriculture and Food, Agricultural Institute of Canada,

Ottawa, Ontario, 2007.

Maynard, L.J., Goddard, E., and C. Schram. “BSE and Retail Beef Demand: Comparing

Behaviour in Supermarkets vs. Restaurants.” Making Choices: Consumers and Their

Impact on Canada’s Agriculture and Food, Agricultural Institute of Canada, Ottawa,

Ontario, 2007.

Tondel, F. and L.J. Maynard. “Is the Thinly-Traded Butter Futures Contract Priced Efficiently?”

Journal of Agricultural and Applied Economics 36,2(2004):507.

Burdine, K.H., A.L. Meyer, L.J. Maynard, and B. Mikel. “Market Potential for Locally Produced

Meat Products.” Journal of Agricultural and Applied Economics 34,2(2002):362.

9

Maynard, L.J., G. Ibendahl, and A. Branstetter. “USDA’s Dairy Option Pilot Program (DOPP):

Training Evaluation and Commentary.” Journal of Agricultural and Applied Economics

34,2(2002):359.

Franklin, S.T., L.J. Maynard, A. Pasley, and M.C. Newman. “Consumer evaluation of ‘high-

CLA dairy products’ produced from cows fed fish oil.” Journal of Dairy Science 84,

supp. 1 (2001):382.

Maynard, L.J., I. Bamba, and S.T. Franklin. “Nutraceutical Dairy Products: Willingness-to-Pay

and Challenges of Commercialization.” Journal of Agricultural and Applied Economics

33(2001):631.

Maynard, L.J. “Impact of Retail Price Volatility on U.S. Fluid Milk Demand.” Journal of

Agricultural and Applied Economics 32(2000):400.

Hoagland, H., S. Hancock, and L.J. Maynard. “Arbitrage Opportunities in a Thin Futures

Market.” Journal of Agricultural and Applied Economics 32(2000):411.

Maynard, L.J. and D. Liu. “Fragility in Dairy Product Demand Analysis.” American Journal of

Agricultural Economics 81(1999): 1284.

Maynard, L.J. and J.S. Shortle. “Cleaner Technology Investments in the Pulp and Paper

Industry.” American Journal of Agricultural Economics 80(1998):1199.

Maynard, L.J. "Price Discovery in the Egg Industry." American Journal of Agricultural

Economics 79(1997):1709.

Maynard, L.J., T.W. Kelsey, S.M. Lembeck, and J.C. Becker. "Agricultural Conservation

Easements and Farm Adaptation to Urbanizing Environments." American Journal of

Agricultural Economics 77(1995):1366.

Maynard, L.J., J.K. Harper, and L. Hoffman. "The Impact of Risk Preferences on Crop Rotation

Choice." Agricultural and Resource Economics Review 24(1995):259.

Non-Refereed Publications:

Shockley, J., S.H. Saghaian, C. Dillon, and L. Maynard. “Managing Precision Agriculture

Resources in Kentucky.” Staff Paper No. 469, Dept. of Ag. Economics, Univ. of

Kentucky, August 2007.

Maynard, L., J. Conley, and E. Goddard. “Impact of BSE on Beef Purchases in Alberta and

Ontario Quick-Serve Restaurants.” Staff Paper No. 465, Dept. of Ag. Economics, Univ.

of Kentucky, June 2007.

10

Maynard, L., S. Saghaian, and M. Nickoloff. “Buyer and Seller Responses to an Adverse Food

Safety Event: The Case of Frozen Salmon in Alberta.” Staff Paper No. 464, Dept. of Ag.

Economics, Univ. of Kentucky, June 2007.

Maynard, L.J. “Short-term Impact of a Voluntary Health Intervention on Employee Health

Claims.” Staff Paper No. 463, Dept. of Ag. Economics, Univ. of Kentucky, December

2006.

Stoeppel, K.M. and L.J. Maynard. “Hedonic Price Analysis of Thoroughbred Broodmares in

Foal.” Staff Paper No. 460, Dept. of Ag. Economics, Univ. of Kentucky, June 2006.

Maynard, L.J. “Food Wars: The Global Battle for Minds, Mouths, and Markets (Book Review).”

Journal of Agribusiness 23,1 (Spring 2005): 109-111.

Burdine, K.H., A. Lee Meyer, and L.J. Maynard. “Understanding the Market for Holstein

Steers.” Staff Paper No. 447, Dept. of Ag. Economics, Univ. of Kentucky, August 2004.

Maynard, L.J., C. Wolf, and M. Gearhardt. “Can Futures and Options Markets Hold the Milk

Price Safety Net?” Staff Paper No. 445, Dept. of Ag. Economics, Univ. of Kentucky,

October 2003.

Maynard, L. “Dairy.” in Inman, L. and W.M. Snell (eds.) “The Kentucky Agricultural Economic

Outlook for 2003.”, Univ. of Kentucky, December 2002.

Maynard, L.J. and V.N. Veeramani. “Price Sensitivities for U.S. Frozen Dairy Products.” Staff

Paper No. 435, Dept. of Ag. Economics, Univ. of Kentucky, November 2002.


New Differentiated Products.” Staff Paper No. 433, Dept. of Ag. Economics, Univ. of

Kentucky, November 2002.

Burdine, K., A.L. Meyer, and L. Maynard. “The Smithfield/Packerland Merger and the Holstein

Feeder Steer Price Differential..” in Agricultural Situation and Outlook: Fall 2002, ESM-

28, Cooperative Extension Service University of Kentucky, October 2002.

Burdine, K.L., L.J. Maynard, and A.L. Meyer. “The Smithfield/Packerland Merger and the

Holstein Feeder Steer Price Differential.” Staff Paper No. 429, Dept. of Ag. Economics,

Univ. of Kentucky, 2002.

Burdine, K.L., A.L. Meyer, and L.J. Maynard. “Market Potential for Locally-Produced Meat

Products.” Staff Paper No. 424, Dept. of Ag. Economics, Univ. of Kentucky, January,

2002.

Veeramani, V.N., L.J. Maynard, and M. Chandrasekaran. “Impact of Shelterbelts on Groundnut

Production in Therilands: A Decomposition Analysis.” Staff Paper No. 414, Dept. of Ag.

Economics, Univ. of Kentucky, November, 2001.

11

Maynard, L.J. “Dairy” in Powers, L.A. and W.M. Snell (eds.) “The Kentucky Agricultural

Economic Outlook for 2002.” Cooperative Extension Service, Univ. of Kentucky,

November 2001.

Kumar, S., M. Marchant, and L. Maynard. “The 2002 Farm Bill: Summary of Industry Group

Recommendations for Dairy Policy.” in Agricultural Situation and Outlook: Fall 2001,

ESM-27, University of Kentucky, October 2001.

Burdine, K., L. Meyer, and L. Maynard. “Consumer Willingness to Pay for Local Meat

Products.” in Agricultural Situation and Outlook: Fall 2001, ESM-27, University of

Kentucky, October 2001.

Maynard, L. “Dairy Situation and Outlook: Fall 2001.” in Agricultural Situation and Outlook:

Fall 2001, ESM-27, University of Kentucky, October 2001.

Branstetter, A., L. Maynard, and G. Ibendahl. “Report on Round III of DOPP in Kentucky, with

Suggestions for Round IV.” University of Kentucky, submitted to USDA/Risk

Management Agency, August 2001.

Kumar, S., M. Marchant, and L. Maynard. “New Farm Bill, 2002: Synopsis of Commodity

Groups’ Recommendations for Dairy Policy and its Implications,” Economic and Policy

Update, Department of Agricultural Economics, Cooperative Extension Service,

University of Kentucky, Vol. 01, No. 11, July 30, 2001.

Maynard, L.J. “Opportunities for Kentucky Dairy Farmers.” The Farmer’s Pride (February 28,

2001): 5.

Maynard, L.J. “The Dairy Doldrums.” Kentucky Farmer (January, 2001): 45-46.



November 2000.

Maynard, L.J. “Estimating Commercial Potential of Nutraceutical Dairy Products,” Staff Paper

No. 408, Dept. of Ag. Economics, Univ. of Kentucky, October, 2000.

Maynard, L.J. and C. A. Blair. “Dairy Situation and Outlook, Fall 2000,” in Agricultural

Situation and Outlook: Fall 2000, ESM-26, University of Kentucky, October 2000.

Maynard, L.J. “Why Milk Marketing is So Complicated,” Economic and Policy Update,

Department of Agricultural Economics, Cooperative Extension Service, University of

Kentucky, Vol. 00, No. 14, September 22, 2000.

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Maynard, L.J., S.T. Franklin, and A.M. Pasley. “Better Butter? Dairy Products that Help Prevent

Cancer May Offer Win-Win Solution,” Kentucky Agribusiness Review 3,2(Summer,

2000):1-2.

Maynard, L.J., G. Ibendahl, and R. Fleming. “Stabilizing the Dairy Market,” policy development

and background article prepared for Kentucky Farm Bureau, June 2000.

Maynard, L.J. “Long-Run Impacts of Biotechnology on Kentucky Agriculture: What to Watch

For,” Kentucky Agribusiness Review 3(Spring, 2000):2-3.



November 1999.

Maynard, L.J., C.R. Dillon, and J. Carter. “Go Ahead, Count Your Chickens: Cross-Hedging

Strategies in the Broiler Industry,” Staff Paper No. 401, Dept. of Ag. Economics, Univ.

of Kentucky, November, 1999.

Maynard, L.J. and R. Midkiff. “Dairy Situation and Outlook, Fall 1999,” in Agriculture Situation

and Outlook, ESM 24, University of Kentucky, October 1999.

Maynard, L.J. “Stocking Up or Stalking Out: Testing for Sources of Irreversible Consumer

Demand,” Staff Paper No. 400, Dept. of Ag. Econ., Univ. of Kentucky, September, 1999.

Maynard, L.J. “Can Value-Added Processing Help Kentucky’s Dairy Farmers?” Kentucky

Agribusiness Review 2(Fall, 1999):2-3.

Maynard, L.J. and J.S. Shortle. “Determinants of Cleaner Technology Investments in the U.S.

Bleached Kraft Pulp Industry,” Staff Paper No. 388, Dept. of Ag. Economics, Univ. of

Kentucky, December, 1998.

Maynard, L.J. and R. Midkiff. “Dairy Situation and Outlook, Fall 1998,” in Agriculture Situation

and Outlook, ESM 24, University of Kentucky, October 1998.

Maynard, L.J. “Property Rights, User Fees, and Floods: Water Resource Issues for Pennsylvania

Agriculture.” Farm Economics, Cooperative Extension Service, The Pennsylvania State

University, September/October 1997.

Maynard, L.J. and J. Dunn. "Are Urner Barry Quotes Too Low?" Lancaster Farming, March 3,

1997, p. C2.

Maynard, L.J., T.W. Kelsey, and S.M. Lembeck. "Pennsylvania's Agricultural Conservation

Easement Program: The First Three Years." Farm Economics, Cooperative Extension

Service, The Pennsylvania State University, November/December 1995.

Refereed Presentations at Professional Meetings:

13

Maynard, L.J. and W. Snell. “Short-Run Prospects for Hemp in Kentucky.” presented at the

annual meetings of the Kentucky Economics Association, Frankfort, Ky., October 11,

2013.

Penn, J., W. Hu, and L. Maynard. “Undergraduate Learning Through Research and On-Campus

Consulting: A Multi-Course Experience.” presented at the annual meetings of the

Agricultural and Applied Economics Association, Washington, D.C., August 4-6, 2013.

Maynard, L.J., T. Dunaway, L. Garkovich, and A. Davis. “Measuring the Impact of Agriculture

on Local Economies: A County-Level Analysis and Case Study.” presented at the annual

meetings of the Southern Agricultural Economics Association, Orlando, Fl., February 2-

5, 2013.

Burdine, K., L. Maynard, and G. Halich. “Factors Affecting Feeder Cattle Prices in the

Southeast.” presented at the annual meetings of the Southern Agricultural Economics

Association, Orlando, Fl., February 2-5, 2013.

Lim, K.H., W. Hu, L. Maynard, and E. Goddard. “Does Country-of-Origin Labeling (COOL)

Function as a Food Safety Cue in Beef and How Much Does it Matter.” selected paper

for presentation at Emerging Issues in Global Animal Product Trade, Washington, DC,

September 27-28, 2012.

Lim, K.H., W. Hu, L. Maynard, and E. Goddard. “Stated Preference and Perception Analysis for

Traceable Beef: An Application of Mixed Error-Component Logit Model.” presented at

the annual meetings of the Agricultural and Applied Economics Association, Seattle,

Wa., August 12-14, 2012.

Burdine, K.H. and L.J. Maynard. “Risk Reduction of LGM-Dairy and its Potential Impact on

Production.” presented at the annual meetings of the Agricultural and Applied Economics

Association, Seattle, Wa., August 12-14, 2012.

Burdine, K.H., L.J. Maynard, and G. Halich. “Factors Affecting Feeder Cattle Prices in Internet

Sales.” poster presentation at the annual meetings of the Agricultural and Applied

Economics Association, Seattle, Wa., August 12-14, 2012.

Lim, K.H., W. Hu, L. Maynard, and E. Goddard. “Consumers' Risk Perceptions and Willingness

to Pay for Country-of-Origin Labeled Beef: An Application of Individual-Level

Parameter.” poster presentation at the joint EAAE/AAEA conference, Food

Environment: The Effects of Context on Food Choice, Boston, Ma., May 30-31, 2012.

Lim, K.H., W. Hu, L. Maynard, and E. Goddard. “Willingness to Pay for Imported Beef and

Risk Perception: An Application of Individual-Level Parameters.” presented at the annual

meetings of the Southern Agricultural Economics Association, Birmingham, Al.,

February 4-7, 2012.

14

Li, X., L. Maynard, and W. Hu. “Forecast Butter Prices Using ARIMA and ARIMAX Models.”

presented at the annual meetings of the Food Distribution Research Society, Portland,

Or., October 19, 2011.

Lim, K.H., W. Hu, L.J. Maynard, and E. Goddard. “U.S. Consumers Risk Perception and

Willingness to Pay for Australian and Canadian Beef Steak." presented at Consumer

Demand for Local Food Attributes, a workshop of the Consumer and Market Demand

Network, Guelph, On., August 15-16, 2011.

Lim, K.H., W. Hu, L.J. Maynard, and E. Goddard. “U.S. Consumers Preference for Country-of-

Origin-Labeled Beef Steak and Food Safety Enhancements." presented at the annual

meetings of the Agricultural and Applied Economics Association, Pittsburgh, Pa., July

23-26, 2011. (also presented in poster format at the Comparative Decision Making

Studies Conference, Lexington, Ky., May 13-15, 2011)

Wang, X., L.J. Maynard, and J.S. Butler. "Explaining Revealed Behavior with Survey

Responses: Consumer Reaction to BSE in Canada." presented at the 1st joint

EAAE/AAEA Seminar, Economics of Food, Food Choice and Health, Freising,

Germany, September 15–17, 2010.

Zhou, G., C. Tran, D. Poerwanto, L. Goodman, M. Pelton, M. Vollaro, R. Childress, S. Kaninda

Tshikala, X. He, Z. Zheng, and L. Maynard. “Willingness-to-Pay for New Products in a

University Foodservice Setting.” presented at the annual meetings of the Agricultural and

Applied Economics Association, Denver, Co., July 25–27, 2010.

Wang, X., L.J. Maynard, and J.S. Butler. “Using Linked Household-level Datasets to Explain

Consumer Response to BSE in Canada.” poster presentation at the annual meetings of

the Agricultural and Applied Economics Association, Denver, Co., July 25–27, 2010.

Maynard, L.J. and X. Wang. “Context-Dependent BSE Impacts on Canadian Food-at-Home Beef

Purchases.” presented at the annual meetings of the American Agricultural Economics

Association, Milwaukee, WI, July 26 – 28, 2009.

Hartell, J. and L.J. Maynard. “Consumer-Level Determinants of Beer Purchases in Canadian

Restaurants.” presented at the Beeronomics Conference, Centre for Institutions and

Economic Performance, Leuven, Belgium, May 27-29, 2009.

Bayar, E., T. Woods, W. Hu, and L. Maynard. “Kentucky Consumers’ Acceptance of Sweet

Potato Products.” presented at the annual meetings of Southern Agricultural Economics

Association, Atlanta, Ga., January 31 – February 3, 2009.

Maynard, L. “Feasibility of Hedging Milk Input Costs for a Dairy Processor: A Case Study.”

presented at the annual meetings of the Food Distribution Research Society, Columbus,

Oh., October 11-15, 2008.

15

Mupandawana, M. and L. Maynard. “Consumer Behavior Away-From-Home: Determinants of

Restaurant Gratuities.” presented at the annual meetings of the Food Distribution

Research Society, Columbus, Oh., October 11-15, 2008.

Davidson, K. and L. Maynard. “Consumer-Level Determinants of Wine Purchases in Canadian

Restaurants.” presented at the annual meetings of the Food Distribution Research

Society, Columbus, Oh., October 11-15, 2008.

Subramaniam, V, S. Saghaian, L. Maynard, and M. Reed. “Sectoral Growth Interdependencies

and the Role of Agriculture in Poland and Romania.” presented at the annual meetings of

the Food Distribution Research Society, Columbus, Oh., October 11-15, 2008.

Wang, X. and L.J. Maynard. “Granger Causality Analysis of Branded vs. Private Label Price

Leadership in the Detroit Butter Market.” poster presentation at the annual meetings of

the American Agricultural Economics Association, Orlando, Fl., July 27 – 29, 2008.


Safety Event: The Case of Frozen Salmon in Alberta.” presented at the meetings of the

Agricultural Institute of Canada, Edmonton, Alberta, November 5-6, 2007.

Maynard, L.J., Goddard, E., and C. Schram. “BSE and Retail Beef Demand: Comparing

Behavior in Supermarkets vs. Restaurants.” presented at the meetings of the Agricultural

Institute of Canada, Edmonton, Alberta, November 5-6, 2007.

Nickoloff, M., L. Maynard, S. Saghaian, and M. Reed. “The Effect of Conflicting Health

Information on Frozen Salmon Consumption in Alberta, Canada.” presented at the annual

meetings of the Food Distribution Research Society, New Orleans, La., November 3-7,

2007.

Balazs, S. E. and L. Maynard. “The Linear Aproximation Of The Almost Ideal Demand System

(LA/AIDS) Model: Application To Aggregated Data.” presented at the 6th

International

Symposium, Prospects for the Third Millenium Agriculture, University of Agriculture

Sciences and Veterinary Medicine, Cluj, Romania, October 4-6, 2007.

Maynard, L.J. and K.M. Stoeppel. “Hedonic Price Analysis of Thoroughbred Broodmares in

Foal.” poster presentation at the annual meetings of the American Agricultural

Economics Association, Portland, Or., July 29 – August 1, 2007.

Maynard, L.J., J. Conley, and E. Goddard. “Impact of BSE on Beef Purchases in Alberta and

Ontario Quick-Serve Restaurants.” selected paper presentation at the annual meetings of

the Canadian Agricultural Economics Society, Portland, Or., July 29 – August 1, 2007.

Zhang, Q., M. Reed, and L. Maynard. “Hedging Decisions of Importing Firms for U.S.

Commodity with Multiple Risks: The Case of Soybeans.” selected paper presentation at

the annual meetings of the American Agricultural Economics Association, Portland, Or.,

July 29 – August 1, 2007.

16

Xu, S., S. Saghaian, L. Maynard, and B. Song. “Spatial Price Transmission and Asymmetry in

China’s Pork Market.” poster presentation at the annual meetings of the American

Agricultural Economics Association, Portland, Or., July 29 – August 1, 2007.

Routt, N., L. Meyer, L. Maynard, and S. Saghaian. “Basis Variability and Its Effects on Hedging

Efficiency for Kentucky Feeder cattle.” presented at the annual meetings of the Food

Distribution Research Society, Quebec City, Quebec, Canada, October 14-18, 2006.

Saghaian, S., L.J. Maynard, and M. Reed. “The Effects Of E. Coli 0157:H7, FMD And BSE On

Japanese Retail Beef Prices: A Historical Decomposition.” presented at the 26th

International Conference of Agricultural Economists, Gold Coast, Australia, August,

2006.

Shockley, J., S. Saghaian, C. Dillon, and L. Maynard. “A Logit Analysis of Precision Agriculture

Adoption in Kentucky.” presented at the 8th

International Conference on Precision

Agriculture, Minneapolis, Minn., July, 2006.

Maynard, L.J. “Employee Demand for Voluntary Health Promotion Programs and Impacts on

Medical Costs.” presented at the Consumer and Market Demand Conference 2005: The

Economics of Food and Health, Banff, Canada, October 27-28, 2005.

Peng, X., M.A. Marchant, L.J. Maynard, and Y. Yu. “Price Liberalization or Control: A Test of

Assumptions Influencing Chinese Grain Policy.” presented at the East-West Center

International Graduate Student Conference, Honolulu, February 17-19, 2005.

Veeramani, V.N. and L.J. Maynard. “Testing for the Existence of Price Points in Retail Scanner

Data Using Microeconomic Theory.” presented at the annual meetings of the American

Agricultural Economics Association, Denver, Co., August 1-4, 2004.

Yeboah, G. and L.J. Maynard. “The Impact of BSE, FMD, and U.S. Export Promotion

Expenditures on Japanese Meat Demand.” presented at the annual meetings of the

American Agricultural Economics Association, Denver, Co., August 1-4, 2004.

Burdine, K., L.J. Maynard, and A.L. Meyer. “Understanding the Changing Holstein Beef

Market.” presented at the annual meetings of the American Agricultural Economics

Association, Denver, Co., August 1-4, 2004.

Bamba, I. and L.J. Maynard. “Hedging Effectiveness of Milk Futures Using Value-at-Risk

Procedures.” presented at the annual meetings of regional research project NCR-134,

Applied Commodity Price Analysis, Forecasting, and Market Risk Management, St.

Louis, Mo., April 19-20, 2004.

Tondel, F. and L.J. Maynard. “Is the Thinly-Traded Butter Futures Contract Priced Efficiently?”

presented at the annual meetings of the Southern Agricultural Economics Association,

Tulsa, OK, February 14-18, 2004.

17


New Differentiated Products.” presented at the 25th

International Conference of

Agricultural Economists, Durban, South Africa, August 16-22, 2003.

Maynard, L., R. Heifner, C. Wolf, D. Buschena, and M. Gearhardt. “Is Hedging with Futures and

Options Effective in Reducing Milk Producers’ Risks?” in organized symposium

“Evaluation of the Dairy Options Pilot Program.” presented at the annual meetings of the

American Agricultural Economics Association, Montreal, Quebec, July 27-30, 2003.

Veeramani, V.N., L.J. Maynard, and J.R. Skees. “Assessment of the Risk Management Potential

of a Rainfall Based Insurance Index and Rainfall Options in Andhra Pradesh, India.”

presented at the annual meetings of the American Agricultural Economics Association,

Montreal, Quebec, July 27-30, 2003.

Maynard, L.J., C. Wolf, and M. Gearhardt. “Policy Interactions and Conflicts with U.S. Milk

Hedging Effectiveness.” presented at the annual meetings of regional research project

SERA-IEG-31, Risk Theory and Applications, Gulf Shores, Al., March 20-22, 2003.

Burdine, K.H., A.L. Meyer, and L.J. Maynard. “The Smithfield/Packerland Merger and the

Holstein Feeder Steer Price Differential.” presented at the annual meetings of the

Southern Agricultural Economics Association, Mobile, Al., February 2-5, 2003.

Maynard, L.J. and V.V. Narayanan. “Price Sensitivities for U.S. Frozen Dairy Products.”

presented at the annual meetings of the American Agricultural Economics Association,

Long Beach, Ca., July 28-31, 2002.

Narayanan, V.V. and L.J. Maynard. “Impact of Shelterbelts on Groundnut Production in

Therilands: A Decomposition Analysis.” presented at the annual meetings of the

American Agricultural Economics Association, Long Beach, Ca., July 28-31, 2002.

Burdine, K.H., A.L. Meyer, L.J. Maynard, and B. Mikel. “Market Potential for Locally Produced

Meat Products.” presented at the annual meetings of the Southern Agricultural

Economics Association, Orlando, Fl., February 2-6, 2002.

Maynard, L.J., G. Ibendahl, and A. Branstetter. “USDA’s Dairy Option Pilot Program (DOPP):

Training Evaluation and Commentary.” presented at the annual meetings of the Southern

Agricultural Economics Association, Orlando, Fl., February 2-6, 2002.

Franklin, S.T., L.J. Maynard, A. Pasley, and M.C. Newman. “Consumer Evaluation of ‘High-

CLA Dairy Products’ Produced from Cows Fed Fish Oil.” poster presentation at the

annual meetings of the American Dairy Science Association, 2001.

Maynard, L.J., I. Bamba, and S.T. Franklin. “Nutraceutical Dairy Products: Willingness-to-Pay

and Challenges of Commercialization,” presented at the annual meetings of the Southern

Agricultural Economics Association, Fort Worth, Tx., January 27-31, 2001.

18

Maynard, L.J., A.M. Pasley, and S.T. Franklin. “Designing a Survey to Estimate Commercial

Potential of Nutraceutical Dairy Products.” Presented at the annual meetings of the

Kentucky Economic Association, Lexington, Ky., October 13, 2000.

Maynard, L.J. “Sources of Irreversible Consumer Demand in U.S. Dairy Products.” Presented at

the annual meetings of the American Agricultural Economics Association, Tampa, Fl.,

July 30 - August 2, 2000.

Carter, J., L.J. Maynard, and C.R. Dillon. “Perfect Cross-Hedging Opportunities via Formula

Pricing: the Case of the Broiler Industry.” Presented at the annual meetings of the

American Agricultural Economics Association, Tampa, Fl., July 30 - August 2, 2000.

Maynard, L.J. “Impact of Retail Price Volatility on U.S. Fluid Milk Demand.” Presented at the

annual meetings of the Southern Agricultural Economics Association, Lexington, Ky.,

January 29 - February 2, 2000.

Hoagland, H., S. Hancock, and L.J. Maynard. “Arbitrage Opportunities in a Thin Futures

Market.” Presented at the annual meetings of the Southern Agricultural Economics

Association, Lexington, Ky., January 29 - February 2, 2000.

Maynard, L.J. and D. Liu. “Fragility in Dairy Product Demand Analysis.” Presented at the

annual meetings of the American Agricultural Economics Association, Nashville, Tn.,

August 8-11, 1999.

Maynard, L.J. and J.S. Shortle. “Cleaner Technology Investments in the Pulp and Paper

Industry.” Presented at the annual meetings of the American Agricultural Economics

Association, Salt Lake City, Utah, August 2-5, 1998.

Maynard, L.J. "Price Discovery in the Egg Industry." Presented at the annual meetings of the

American Agricultural Economics Association, Toronto, Ont., July 27-30, 1997.

Maynard, L.J., T.W. Kelsey, S.M. Lembeck, and J.C. Becker. "Agricultural Conservation

Easements and Farm Adaptation to Urbanizing Environments." Presented at the annual

meetings of the AAEA, Indianapolis, In., August 6-9, 1995.

Maynard, L.J., J.K. Harper, and L. Hoffman. "The Impact of Risk Preferences on Crop Rotation

Choice." Presented at the annual meetings of the Northeastern Agricultural and Resource

Economics Association, Burlington, Vt., June 18-20, 1995.

Invited Presentations

Maynard, L.J. and W. Snell. “Short-Run Prospects for Hemp in Kentucky.” Presented to the

Agribusiness Industry Network, Louisville, Ky., September 11, 2013.

19

Maynard, L.J. “The Influence of the Agricultural Cluster on the Fayette County Economy.”

Presented to the Lexington Fayette Urban County Government Planning Commission,

Lexington, KY, February 21, 2013. (similar presentations to Fayette County Kentucky

Farm Bureau Board of Directors, February 21, 2013; Fayette Alliance Board of Directors,

March 1, 2013; Lexington Fayette Urban County Council Economic Development

Committee, March 7, 2013)

Maynard, L.J. and C. Thompson (presenter). “Support for Local Dairy Products Among

Kentucky Consumers.” Presented to the Kentucky Milk Commission, Frankfort, KY,

September 21, 2010.

Maynard, L.J. “Future Opportunities for UK’s Agribusiness Club.” invited presentation at the

Univ. of Kentucky Agribusiness Club Banquet, Lexington, KY, April 28, 2010.

Maynard, L.J. “Understanding, Managing, and Forecasting Milk Input Prices.” invited

presentation to senior management team, Kozy Shack Enterprises, Inc., Hicksville, N.Y.,

August 4, 2008.

Maynard, L.J. “CMD Research and Collaborative Opportunities.” invited presentation at the

annual meeting of the Consumer and Market Demand Agricultural Policy Research

Network, Edmonton, Alberta, November 4, 2007.

Maynard, L.J. “BSE Media Coverage and Fast Food Beef Sales in Alberta.” invited presentation

at meetings on Transmissible Spongiform Encephalopathies and Social Economic Impact

in Alberta, Alberta Prion Research Insititute, Calgary, Canada, October 15, 2006.

Maynard, L.J. “Family and Community Resources – What Makes a Difference.” invited

presentation at the annual Growing Healthy Kids in Kentucky conference, Lexington,

Ky., November 3-4, 2005.

Maynard, L.J. and V.N. Veeramani. “Using Scanner Data for Better-Informed Pricing

Strategies.” invited presentation at the 2005 Co-op Symposium, Edmonton, Canada, June

1, 2005.

Maynard, L.J. “Eliciting Willingness-to-Pay for Locally Produced Beef (and How it Worked Out

in the Real World).” invited presentation at the Department of Rural Economy,

University of Alberta, March 10, 2005.

Maynard, L.J. “Value-Added Pros and Cons: Can Producers Profit from High-CLA Milk and

Dairy Products?” invited presentation at the 2005 Western Canadian Dairy Seminar, Red

Deer, Canada, March 9, 2005.

Maynard, L.J. “Direct Meat Marketing.” invited presentation at the 57th Reciprocal Meat

Conference, American Meat Science Association, Lexington, Ky., June 23, 2004.

20

Maynard, L.J., C. Wolf, and M. Gearhardt. “Regional Milk Hedging Effectiveness, Sources of

Risk, and Hedging Incentives.” invited USDA/Economic Research Service seminar,

Washington, DC, May 20, 2003.

Maynard, L.J. Invited panelist in session “Dairy Product Markets: Does Price Really Matter?”

1999 Dairy Forum, sponsored by the International Dairy Foods Association, Naples, Fl.,

January 17-20, 1999.

Maynard, L.J. “ECI and Urner Barry Price Relationship Study.” invited presentation at the 1996

International Poultry Exhibition, Atlanta, Ga., January 25, 1996.

Other Professional Presentations

Maynard, L.J. “Sabbatical at the University of Alberta: Research Report, Travels, and Life in

Edmonton.” departmental seminar, Univ. of Kentucky, February 13, 2007.

Maynard, L.J. “What is the Role of Ag. Econ. Research?” departmental seminar, Agricultural

Economics, Univ. of Kentucky, February 5, 2004.


New Differentiated Products.” departmental seminar, Agricultural Economics, Univ. of

Kentucky, October 30, 2002.

Maynard, L.J. “Dairy Policy and Marketing.” Center for Citizen Initiatives, Productivity

Enhancement Program, training seminar for Russian dairy processors, August 19, 2002.

Maynard, L.J. “Dairy Situation and Outlook for 2002.” presented at the annual meetings of the

Kentucky Farm Bureau Federation, Louisville, Ky., December 3, 2001.

Maynard, L. “Dairy Situation and Outlook: Fall 2001.” presented at Economic Subject Matter

meetings, Univ. of Kentucky, College of Agriculture, Columbia, Ky., October 18, 2001.

Franklin, S.T. and L.J. Maynard. “Adding Value to Kentucky Forages.” presentation to Lake

Cumberland Area Women in Agriculture, sponsored by Lake Cumberland Area Family

and Consumer Science Agents, Cooperative Extension, Columbia, Ky., July 31, 2001.

Ibendahl, G.I. and L.J. Maynard. “Dairy Option Pilot Program Round III Training.” producer

training sessions in Fleming Co. (June 25), Adair Co. (June 26), Barren Co. (June 28) and

Nelson Co. (June 29). Risk Management Agency, U.S. Department of Agriculture, 2001.

Maynard, L.J. and S.T. Franklin. “Market Development of Nutraceutical Dairy Products.”

departmental seminar, Agricultural Economics, Univ. of Kentucky, December 1, 2000.

Maynard, L. “Dairy Situation and Outlook: Fall 2000.” presented at Economic Subject Matter

meetings, Univ. of Kentucky, College of Agriculture, Columbia, Ky., October 19, 2000.

21

Ibendahl, G.I. and L.J. Maynard. “Dairy Option Pilot Program Round II Training.” Producer

training sessions in Barren Co. (June 28) and Adair Co. (June 29). Risk Management

Agency, U.S. Department of Agriculture, 2000.

Maynard, L.J. “Beyond the Farmgate in 2000: Using Economic Perspectives to Guide

Technology Development.” Department of Biosystems and Agricultural Engineering

seminar series, Univ. of Kentucky, April 7, 2000.

Maynard, L.J. “Estimation and Policy Implications of Dairy Product Demand Elasticities.”

departmental seminar, Agricultural Economics, Univ. of Kentucky, April 16, 1999.

Maynard, L.J. and A. Fuentes. "Duck When You Say 'Global Warming': Interviews About Water

Resources and Climate Change." Presented at the monthly seminar series Global

Change: The Human Dimension, The Pennsylvania State University, March 4, 1997.

Teaching Experience: Advanced Agricultural Marketing, AEC 606, Univ. of Kentucky

Fall 2010, 12 students, value of course 4.0, quality of teaching 4.0


Fall 2008, 4 students, not rated

Fall 2007, 3 students, not rated

Spring 2007, 9 students, value of course 3.8, quality of teaching 4.0








Spring 1999, 6 students, not rated

Agricultural Price Analysis, AEC 580-002, Univ. of Kentucky



Quantitative Methods and Price Analysis, AEC490, Univ. of Kentucky






Introduction to Resource and Environmental Economics, AEC445G, Univ. of Kentucky


22

Agricultural Futures Markets, AEC 321, Univ. of Kentucky









Competition Team and Consulting Practicum, AEC 580-003, Univ. of Kentucky


Renewable Resource Economics, AGEC 201, The Pennsylvania State University

Spring 1998, 101 students, quality of course 5.9/7.0, quality of instructor 6.3/7.0

Supervision of students enrolled in Independent Study (AEC 580 & AEC 780) and Experiential

Learning (AEC 399): intermittent, for an example of output see Collin Allgood, Grain Hedger’s

Guide, 2010, posted on department’s extension web page

Teaching Awards and Award Nominations:

2009 NACTA Teacher Fellow Award

Nominated for 2014 Ken Freedman Outstanding Advisor Award

Nominated for 2003, 2004, and 2009 Gamma Sigma Delta Master Teacher Award

Nominated for 2002 SAEA Outstanding Teaching of a Course Award

Teaching-Related Continuing Education, Recent Years:

College of Agriculture Teaching and Advising Workshops, Spring and Fall, 2008 - present.

Gamma Sigma Delta teaching seminar, February 5, 2010

College of Agriculture Teaching and Learning Fellows Seminar, January 11, 2010.

NACTA conference, “Making Assessment Work,” Stillwater, OK, June 17-19, 2009.

TASC 304, “Learning Portfolios: Possibilities and Pitfalls.” Short course, August –December,

2007, Teaching and Academic Support Center, Office of Assessment.

Graduate Student Advising: (excludes students who are inactive or did not pass prelim exams)

Chair, Ph.D. dissertation committees:

Kar Ho Lim. Ph.D., Agricultural Economics, August, 2012, “Willingness to Pay for

Country-of-Origin Labeled, Traceable and BSE-Tested Beef.”

Kenny Burdine, Ph.D., Agricultural Economics, December, 2011, “Factors Affecting

Feeder Cattle Prices in the Southeast.”

Xin Wang. Ph.D., Agricultural Economics, August 2011, “Using Linked Household-

Level Datasets to Explain Consumer Response to BSE in Canada.”

23

Venkat Veeramani. Ph.D., Agricultural Economics, May 2005, “Testing for the Existence

of Price Points and Price Thresholds in Retail Scanner Data Using

Microeconomic Theory.” (Visiting Distinguished Faculty Award Winner)

Ibrahim Bamba. Ph.D., Agricultural Economics, December 2004, "Essays on the Source,

Measurement, and Management of Agricultural Market Risk."

Godfred Yeboah. Ph.D., Agricultural Economics, December 2003, “Demand

Specification and Functional Form Selection: A Case Study of Japanese Meat

Demand.”

Chair, M.S. committees:

Zachary Underwood. M.S. Plan B, Agricultural Economics, May, 2011.

Malvern Mupandawana. M.S. Plan B, Agricultural Economics, July, 2009.

Pattala Sirinirund. M.S. Plan B, Agricultural Economics, December, 2007.

Jiyi Wang. M.S. Plan B, Agricultural Economics, December, 2006.

Fabien Tondel. M.S., Agricultural Economics, December 2004, “Is the Thinly-Traded

Butter Futures Contract Priced Efficiently?”

Akilah Nicks. M.S. Agricultural Economics, May, 2004. “An Assessment of Government

Purchases in the Potato and Tomato Industries.”

Matthew Gearhardt. M.S. Agricultural Economics, December, 2003, “Evaluating

Hedging Strategies as a Price Risk Management Tool for Dairy Farmers with

Different Levels of Risk Aversion.”

Kenneth Burdine. M.S., Agricultural Economics, December, 2003, “A Detailed Sector

Analysis of the Holstein Beef Market.” (co-chaired with Lee Meyer)

Andrea Branstetter. M.S. Plan B, Agricultural Economics, August, 2002.

Deyu Liu. M.S., Agricultural Economics, December, 1999, “Model Selection and

Specification in U.S. Dairy Product Demand Analysis.”

Member, Ph.D. committees: 18

Member, M.S. committees: 18 completed, 1 in progress

Undergraduate Student Advising:

Academic advisor for approximately 130 completed students, with approximately 20 advisees in

progress plus ongoing ad hoc advising as Chair

Faculty advisor to Agribusiness Club, 1999-2002, 2010 - 2011

2008 advisee evaluations: average across all categories 3.9/4.0

Senior seminar mentor for 16 seniors, 1998-2004

Disciplinary Service:

Reviewer for USDA / Economic Research Service Special Outlook Report Series, 2010

Reviewer for Small Business Innovation Research Program, 2009

Reviewer for South Asian Network for Development and Environmental Economics, 2009

Reviewer for AAEA Selected Paper sessions 2003, 2009, 2010

Reviewer for Food Distribution Research Society Outstanding Thesis/Dissertation Awards,

2007, 2008, 2009

Reviewer for Social Sciences and Humanities Research Council, 2004

24

Reviewer for National Research Initiative Competitive Grants Program, 1999, 2000, 2001, 2002

Reviewer for American Journal of Agricultural Economics, Applied Economics, Canadian

Journal of Agricultural Economics, Australian Journal of Agricultural and Resource

Economics, Review of Agricultural Economics, Agricultural and Resource Economics

Review, Journal of Agricultural and Resource Economics, Journal of Agricultural and

Applied Economics, Journal of Agribusiness, Journal of Food Distribution Research,

Journal of Futures Markets, Journal of Dairy Science, Resource and Energy Economics,

Journal of Toxicology and Environmental Health, African Journal of Agricultural

Research, Journal of Hospitality and Tourism Research, International Journal of

Hospitality Management

Textbook reviewer for Prentice Hall, 2000, 2001

American Agricultural Economics Association (AAEA) member

PrioNet Canada project collaborator, “The Political Economy of Testing and Traceability

Systems in Prion Disease Risk Management”

Consumer and Market Demand Agricultural Policy Research Network member

University Service:

Faculty Senate, Academic Organization and Structure Committee, 2010 - 2011

Honors Program Evaluation Committee, 2010

University Faculty Senate, 2009 - 2011

General Education Reform Curricular Team: Social Sciences, 2009

University Freshman Scholarship Application reviewer 2003, 2004

New Faculty Bus Tour Committee

Social Sciences Computing Advisory Committee

College Service:

Diversity Advisory Committee, 2012 - 2015

Undergraduate Curriculum Committee, 2010-2011

Chair, GEN 100/200 Committee, 2010

Nutrition and Food Sciences Periodic Review Committee, 2006

Equine Science and Management Curriculum Planning Committee, 2005-2008

College Honors Program Design Committee, 2005-06

Merchandising, Apparel and Textiles Periodic Review Committee, 2005

Enrollment Management Subcommittee of the Merger Committee, 2003-04

College of Agriculture Freshman Scholarship Application reviewer, various years

College of Agriculture Upperclass Scholarship Application reviewer, various years

KY Farm Bureau Outstanding Young Farm Family Award reviewer, 2001

Departmental Service:

Director of Undergraduate Studies, July 2010 – July 2011

Co-author with Will Snell and Tim Woods, background document for 2010-11 Departmental

Periodic Review

25

Undergraduate Committee (past chair), Departmental Support Committee (past chair), Executive

Committee, Research and Graduate Committee, Faculty Performance Review

Committee, Web Site Committee, Extension Committee, Roundup Reunion Committee,

Awards Committee, numerous ad hoc committees

Additional Evidence of Professional Recognition and Related Activities:

Board of Trustees member, Kentucky Center for Agriculture and Rural Development

Industry consultant for:

Kozy Shack Enterprises, Inc.

International Dairy Foods Association

Dean Foods, Inc.

Arkansas Natural Dairy Products Alliance

Advisor to Government Accounting Office on “Dairy Industry: Estimated Economic Impacts of

Dairy Compacts,” GAO-01-866, September 2001

Expert witness testimony on dairy product demand in Fiola v. Nissen, Boston, Ma., May 2000

Documents

Leigh J. Maynard - University of Kentucky Dairy Foods Association, ... The Case of Frozen Salmon in Alberta.” ... Nova Science Publishers, Inc., 2009: 235-265. Veeramani, V. and