Lecture 2 - 16Feb12

8/2/2019 Lecture 2 - 16Feb12

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Lecture 2

Conceptual issues: Organizational Goals – Vision, Mission, and Objectives

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Sitara Chemical IndustriesLtd.

SCIL was incorporated in 1981 and beganproducing caustic soda in 1985, initially at arate of 30 metric tones Caustic a day. The

plant‟s capacity was gradually increased over years to current level of 545 metric tones aday.In addition, various by-product facilitieshave been added and expanded from time to

time to cope with growing demand. Companyentered into Textile Spinning Business in 1995.Its specialty chemicals and export division wasestablished in 2001 and agri chemicalsdivision in 2003.

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Vision Strive to develop and employ innovative technological

solutions to add value to business with progressive andproactive approach.

Mission Continuing growth and diversification for bottom line resultswith risks well contained.

Values Integrity and Honesty

Open, Respectful and Supportive Prepared to take challenges and see them through

Deep regards for Customers, Business partners and employees

Self-critical and accountable

Quality in products and dealings

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Masood Textile

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We are leaders in creating, developing andmanufacturing of knitted apparel products rightfrom basic to highly fashioned garments thusresponding to emerging trends in the industry.

We translate conceptual ideas of our customersinto reality and shape them through our technicalbent and professional acumen.

The team here strongly believes that Customersatisfaction is the essence of business today.

mTm has the technology with expertise, productswith knowledge and most importantly the rightmindset to achieve total customer satisfaction.

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2004 2005 2006 2007 2008 2009 2010

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m i l l i o n

Turnover

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Vision: Youth Parliament

The Youth Parliament project is conceived,conceptualized and planned to execute with avision to empower the youth of Pakistan with

the ability to understand the importance oftheir role in community services and to nurturetheir leadership qualities.

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Mission: Youth Parliament

The Youth Parliament of Pakistan (YPP) is anon-profit, non-political, non-religious programinitiated by Mr.Abrar-ul-Haq to foster and

translate talent and excellence of adolescentsand youths of Pakistan into tangible action andcommunity service and in the process providea nursery for scientifically trained leaders andcitizens of character and substance. In theprocess the community‟s abandoned, sick and

un served are linked and benefited in a

relationship of symbiosis and interdependence3/28/2012

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Following are the aims of the YouthParliament:

1.To create rewards and opportunities to excite

and stimulate the pursuance of scholarship,academic excellence, life-skills learning withsensitivity and reliance.

2.To provide opportunities that connect and link

those with the talent, desire and skills forcommunity service with those who need them.

3.To train and nurture leadership, citizenship andability for governance in youth.

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4.To develop character and strengthen moral fiber inthe youth.5.To foster tolerance, moderation, ingenuity and self

reliance. 6.To inculcate democratic values in the youth of

Pakistan.

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A Pakistani University

To make The … University of … a world class

University and a leader in developingPakistan‟s knowledge Society.

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Pakistani University - Mission

The …University of … has designed its matrix

to become an enterprise university fordeveloping partnership with indigenous labour

market and local community. The universitybelieves in economic growth, regeneration ofsocial wealth and moral uprightness. TheUniversity has set itself to offer innovative

programs of applied nature that will satisfy theneeds of students and employers in relation tothe knowledge driven age of technology.

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We commit ourselves to produce globallycompetitive graduates imbued with the highestsense of social responsibility and moral

uprightness. Our mission is to produce avariety of scientists and researchers,responsive to national needs with prioritiesfocusing on issues relating to socio-economic

and self-reliance. The University has a longtradition of producing scholars in various fieldsof knowledge.

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It has established a Modern Center ofExcellence in Islamic Learning that willproduce enlightened thinkers equipped with

religious as well as scientific vision to helppromoting peace and harmony among differentcivilizations. The University is determined tokeep on playing a vital role in the world of

knowledge and will remain producingprofessionals and social scientists forimproving the quality of life across the board.

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SBP

Vision Statement

Our Vision is “to transform Off -Site Supervision

& Enforcement Department into a highlyprofessional and dynamic department fullyequipped to proactively supervise banks andother financial institutions under purview of the

SBP and initiate prompt enforcement actions.

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SBP

Mission Statement

Our Mission is “to promote soundness and

stability of the Banking System throughproactive off-site supervision and promptenforcement actions”.

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Vision and MissionStatements: PFIZER, Pakistan

Our vision, mission and values are more thanmere words. They illustrate the purpose of ourexistence and define how we do our business.

Our mission and vision are deeply rooted in allour business strategies!

Forming the cornerstone of our business andproviding us with a clear roadmap to success,we, at Pfizer, never lose sight of our vision andmission and core commitments; together theydefine the company objective and the path for

us to follow. 3/28/2012

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Vision:

“Working together for a healthier World”

Mission:

Our mission is to apply science and our global

resources to improve health and well-being atevery stage of life.

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We are committed to:

Advance wellness, prevention, treatments andcures.

Bring the best scientific minds together tochallenge the most feared diseases of our time.

Set the standard for quality, safety and value ofmedicines.

Use our global presence and scale to make adifference in local communities and the worldaround us.

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Promote curiosity, inclusion and a passion for ourwork.

Be a leading voice for improving everyone‟s ability

to have reliable and affordable health care.Maximize our financial performance so we can

meet our commitments to all who rely on us.

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Warid: Mission Statement

“We will continue to challenge ourselves and

set new performance standards by investing inthe future of our people and seeking

knowledge and innovation in order to exceedcustomer expectations and serve ourcommunity”.

Our Vision “To become the primary service

provider of all communication needs ofsubscribers in Pakistan‚ supported by

exemplary customer care”.

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Our Corporate Values

Honesty: Communicating Truthfully

Integrity Our Pride

Compassion We Listen, We Care, We Feel

Fairness Our Pledge to Practice

Promise Keeping We Promise…We Deliver

Respect for Others Respect – what we owe,care – what we give

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Vision Statement – What do we want to

become?

According to Paul Kotter,“Vision is a description of

something in the future”

Key Terms

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Features of a vision statement

Creating an identity

Inspiring the organization to achieve its aim

Fostering long term thinking in an org

Making sense in the market place by beingcompetitive, unique and original

Fostering experimentation and innovation in

the org Elevating the energy and self-esteem of all

employees

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Mission Statement

Mission Statement –

What is our business?

According to Hunger and Wheelen

Mission is the purpose or reason for the

organization‟s existence

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Feature of Mission Statement

Feasible

Clear

Motivational

Unique

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Mission-driven pursuit of specified resultsmore than one year out

Key Terms

Long-term Objectives

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Long-term Objectives

Key Terms

Essential for ensuring the firm’s success

• Provide direction

• Aid in evaluation

• Create synergy

• Focus coordination

• Basis for planning, motivating, andcontrolling

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Means by which long-term objectives areachieved

Key Terms

Strategies

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Strategies

Key Terms

Some Examples

• Geographic expansion

• Diversification

• Acquisition

• Market penetration

• Retrenchment

• Liquidation

• Joint venture

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Short-term milestones that firms mustachieve to attain long-term objectives

Key Terms

Annual Objectives

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Means by which annual objectives will beachieved

Key Terms

Policies

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Example Strategies in Action in 2005

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Example Strategies in Action in 2005

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External

Audit

Internal Audit

Long-TermObjectives

Generate,Evaluate,

SelectStrategies

ImplementStrategies:

Mgmt Issues

ImplementStrategies:

Marketing,Fin/Acct,R&D, CIS

Measure & Evaluate

Performance

Vision

& Mission

Comprehensive strategic management model

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1. Identify Existing --

Strategic Management Model

• Vision

• Mission

• Objectives

• Strategies

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2. Audit external environment3. Audit internal environment4. Establish long-term objectives5. Generate, evaluate & select

strategies6. Implement selected strategies

7. Measure & evaluate performance

Strategic Management Model

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Why mission statements fail?

Generalization

Insert the name of your local airport into the realairport mission statement above.

Does the mission statement work? This mission statement stinks because it could

apply to just about any airport in the world. Yoursshould be specific.

A mission statement must be tailored to yourcompany -- otherwise it's useless.

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Fluff / Rhetoric

There is no room for corporate rhetoric in amission statement.

The airport mission statement example is filledwith buzz words that are vague and meaningless.

Get to the point.

If your employees can't relate to your mission

statement, then it won't mean much to yourcustomers, either.

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Confusion

Did it take dozens of people and meetings todevelop your mission statement?

Sometimes simplicity is the key to clearlycommunicating the root of what your business isabout.

If your mission isn't obvious from the start, then

you should consider going back to the drawingboard, because you're not ready to put it into anofficial statement yet.

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Boredom

Ask 10 strangers if your mission statement makessense and gets them excited. If not, it probably

stinks. I'd guess the majority of those strangers would

say the airport mission statement example doesnot get them excited, because it doesn't say

anything.Make sure your mission statement tells a story

and sparks an interest among your customers.

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Overspending on marketing

Do your employees give you a blank look, rolltheir eyes and grumble to each other when they

hear words like "mission statement"?Do they react similarly when they receive your

expensive, colorful handouts with the missionstatement printed on them?

If you have to spend a large amount of moneyhyping your mission statement and trying to getemployees to buy into it, then your missionstatement is most likely doomed to failure. A good

mission statement should be able to speak for3/28/2012

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Thinking of the mission statement as an adcampaign

The target audience isn‟t external; it‟s internal.

And workers aren‟t passive spectators sitting onthe couch watching at home.

If your mission statement ends up sounding likean ad, employees will only feel that management

is trying to sell them something.

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Making mission drafting a summit of the„smartest‟ people in the organization –

a skill that only senior leaders are qualified to do,

implying that everyone else in the organization isnot quite as smart

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Ignoring the need for pride of ownership

and dismissing the phrase “meaningful work for

all” as new-age froth. People can care about their

work and co-create a great workplace.

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Leaders treating the process like a politicalcampaign

for the hearts and minds of the rank and file.

“If it‟s high minded and memorable, everyone willlike it, and if they like it, we‟ll have their vote.

Then they‟ll work twice as hard.” Manipulations

like these usually backfire.

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Hiring expert wordsmiths and consultantsto invent the optimum mission statement,

and producing a document that sounds like expert

wordsmiths and consultants wrote it: politicallycorrect, but lifeless.

“That‟s not how I‟d say it,” is the usual response

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Treating the mission statement like anuntouchable philosophical legacy

bequeathed by the founder to history.

Worshipping continuity and tradition until thecompany arteries finally harden.

Values and vision? Bequeath away. But Mission?Make it relevant and inclusive.

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Great Vision Bad Execution:

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Great Vision, Bad Execution:Common Mistakes

#1 Spinning Wheel Decision-making.

Sometimes a team can have a great visionprocess only to get bogged down in complex or

ineffective decision-making after the fact.On a car ride of a thousand miles, the spark plugs

fire a thousands times each mile.

If the little steps to make the vision happen don‟t

fire, you‟ll only putter along.

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#2 Courage-on-empty:

Clarity is no good if there isn‟t courage and

conviction to act on it.

Sometimes the team or the point leader get firedup about the next ministry chapter or newdirection only to hit the brakes if a few peoplepush back.

This lack of courage may be just another way todescribe approval addiction.

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#3 Ego Side Trips:

Sometimes a team of strong leaders createsideways energy.

Maybe two senior leaders have differentoperating philosophies. Or, maybe youthful vigoron the team insists on going in its own direction.Sometimes leaders gets distracted with building

their platform outside of the organization or use aministry position in a way that promotes personalhobbies and interests. While I don‟t often run into

ill intent in ministry, I do see lots of strong egos

that don‟t harness together well. 3/28/2012

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#4 Communication Breakdown:

The best vision in the world will die fast if peopleare left out of the loop. Meaningful connection to

the vision must be sustained by dialogue, vision-soaked media, and vision dripping from the coreleadership. After you map out the vision, makesure you map out your communication processes

and systems.

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#5 False Start:

Every now and then, I see a team so anxious toexecute that they move to quickly. It may be

inexperience, or over-optimism. Sometimes aleader grows to or moves to a larger organization,where implementation requires more steps andnuances to bring everyone along. Sometimes a

leader has a mountaintop experience and fails toget the key lieutenants together and on board fora great start.

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#6 Running Too Hot:

Having clear vision is one thing. Getting there inGod‟s time is another. Sometimes leaders have

the right vision but want to achieve it too fast. Intheir drivenness, people suffer from burn-out. Intimes of stress and extreme performance other

temptations come to the table. It‟s critically

important not to let the work for God hinder thework of God in the personal lives of the team.God‟s vision should never eclipse the godliness of

the visionary

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Good Mission Statements

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McDonald's vision statement

McDonald's vision is to be the world's bestquick service restaurant experience. Beingthe best means providing outstanding quality,

service, cleanliness, and value, so that wemake every customer in every restaurant smile

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Google's mission

Google's mission is to organize the world'sinformation and make it universally accessibleand useful.

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Walt Disney Company's

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Walt Disney Company sobjective

The Walt Disney Company's objective is to beone of the world's leading producers andproviders of entertainment and information,

using its portfolio of brands to differentiate itscontent, services and consumer products.

The company's primary financial goals are tomaximize earnings and cash flow, and to

allocate capital profitability toward growthinitiatives that will drive long-term shareholdervalue.

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Stephen R Covey's Mission

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Stephen R. Covey s MissionStatement:

To inspire, lift and provide tools for change andgrowth of individuals and organizationsthroughout the world to significantly increase

their performance capability in order toachieve worthwhile purposes throughunderstanding and living principle-centeredleadership.

Documents

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