Learn marketing and branding aspracticed by the pros

A PG Certificate Program in Marketing and Brand Management from MICA

This program is designed to provide students a 360 degree view of the practical and applicable aspects of marketing and brand management that includes

market, competition, buyerbehaviour and brand building.This will help students appreciate the

concepts of segmentation, targeting,

and branding strategies which are

marketing and branding policies for the organisation. The program concludes with sessions on integrated communication and digital marketing which are extremely relevant in the e-world.

About theProgram

• Certificate from MICA

• Program content and structure designed by MICA

ProgramHighlights

• Gain MICA Alumni status on the successful completion of the program

• Gain perspective with real life business case studies

• Lectures imparted by eminent faculty from MICA and guest lectures by professionals

• Live online interactive lectures that provide a “real” classroom experience in a “virtual” environment without any isolated learning experience

• broadband connection of 512 kbps

• User friendly technology interface with no expensive and time consuming software/hardware installations required at your end

• Virtual classrooms that allow for active interactions with other fellow students and faculty

• In the event of students missing the LIVE lecture on the Virtual Classroom, students can request “On Demand” access to the recorded session

• TALENTEDGE’s Cloud Campus – Students on our virtual social learning platform are provided access to program presentations, projects, case studies, assignments and other reference materials as applicable for specified programs. Students can raise questions and doubts either in real time during the live class or online through the cloud campus

• Learn from anywhere – no need to travel to an institute or training centre

ProgramSyllabus

• Scope and Environment of Marketing Management

• Customer Satisfaction, Value and Retention

• Analysing Consumer Markets and Buyer Behaviour

• Analysing Business Markets and Business Buyer Behaviours

• Understanding and Analysing Competition

• Segmentation and Targeting

• Pricing Strategies and Programs

• Marketing Channels

• Product and Branding Strategy

• Creating Brands (Positioning & Design)

• Building a Brand

• Global Branding

• Integrated Marketing Communication

• Digital Marketing & New Media

The PG Certificate Program in Marketing and BrandManagement will include lectures on the following topics:

: :

Schedule of Classes :

:

• Managers and others responsible for marketing products and services of their organisation, revenue generation and brand management responsibilities

• Professionals who have recently taken on a marketing role or aspire for a career in marketing and wish to gain a deeper understanding of the domain

brand management strategies

For more details:

ProgramDetails

Who Should

• For Indian Participants - Graduates (10+2+3) or Diploma holders from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline

• For International Participants - Graduation or equivalent degree from any recognized university or institution in their respective country

• For Indian and International Participants – Interns/Working professionals• Corporate Nominated (Educational qualification criteria may be considered for

exemption in cases where participants have some prior experience in Marketing)

Eligibility

For more details students can register at any of our websites: www.talentedge.in

Students can Write to us at: corporateconnect@talentedge.inOR call us at: +91- 9711637950Talentedge, Plot 21, 5th floor, Sector 32, Gurgaon - 122001.

For Indian ResidentsFor International Residents :

Date of Course CommencementDuration of the Course

How to Apply

Attend?

Program Certificate Title

Schedule and Fees12 June 20174 Months2 Classes of 1.5 hours on Monday andTuesday from 06.00 p.m. to 07.30 p.m.INR 70000 + TaxesUSD 1600

Upon successful completion of PG Certificate Programin Marketing and Brand Management from MICA, the participant will be awarded a certificate from the institute.

Criteria