The Pros and Cons of

Presented by

Social Media Marketing

TampaSEO.com

Overview

In today’s ever changing SEO landscape, Tampa businesses who want to focus on social media marketing and search engine optimization have an uphill battle.• Social Media Marketing is widely viewed by

businesses as a necessary component of search engine optimization (SEO)

• Which platform is correct for your business?• Which platform will maximize SEO efficiency?

How Tampa SEO Can Help

We are here to set the record straight and discuss the pros and cons of several social network sites including Facebook, Twitter, LinkedIn, YouTube, Digg and Tumblr.

Facebook: The Social Network

Facebook Marketing Pros:• Huge potential market with almost

600,000,000 users all over the world• Easy to share marketing messages and get

customer interaction and feedback• Using Pages company Facebook identities can

behave as regular users and interact directly with customers

Facebook: The Social Network

Facebook Marketing Cons:• Facebook drives a lot of traffic but it often

comes in spurts rather than a steady flow• Facebook links are mostly nofollow which limit

your SEO benefit that you might get at another social networking site

Twitter Marketing Pros:• Good outbound messaging tool with a very

large potential audience• Good inbound communication tool that makes

it easy to track conversations• Good branding tool with many ways to interact

with Twitter users and your company’s followers

Twitter: A Tool To Monitor and Join in Real-Time Conversations

Twitter Marketing Cons:• Lots of spam and scams have reduced direct

tweets• Twitter also uses nofollow links, however,

Google and Bing both use twitter as a factor in determining organic search results

Twitter: A Tool To Monitor and Join in Real-Time Conversations

LinkedIn: For Business and Professional NetworkingLinkedIn Marketing Pros:• Good tool for personal branding and showing

the professional level of your Tampa business• Team members can connect with your

business and build your online reputation• Generally high page rank with search engines

LinkedIn Marketing Cons:• Traffic and revenue from LinkedIn will be

limited• Though good for building reputation, it is not a

good way to communicate with your customers

LinkedIn: For Business and Professional Networking

YouTube: Discover, Share and Watch Videos Created By UsersYouTube Marketing Pros:• Easy to educate, entertain, and connect with

potential customers• Quickly repair negative PR• Brings value to your image and brand• Good SEO potential

YouTube Marketing Cons:• Generally low click-through rates to your main

website• Expertise and resources are required for high-

quality videos• Requires more resources and time than

Facebook, Twitter, or LinkedIn

YouTube: Discover, Share and Watch Videos Created By Users

Digg: Discover and Share Content From The Internet Digg Marketing Pros:• High-traffic, content discovery venue• Most consistent traffic generator• Even less popular posts provide SEO value• Best site for blogger attention which helps

build links to your content

Digg Marketing Cons:• There is little to no customer interaction,

however, this is still an essential form of marketing for every Tampa business

Digg: Discover and Share Content From The Internet

Tumblr: A Place To Share Anything

Tumblr Marketing Pros:• Good opportunity for branding and customer

engagement• Simple interface makes it easy to share content• Popular among GenY with high rates of

migration in this demographic• Built-in blogging platform is a good tool to build

incoming links• High rankings for organic search results

Tumblr: A Place To Share Anything

Tumblr Marketing Cons:• There’s no real potential to bring the traffic

generated back to your website• Only images can drive traffic to your website

Contact Tampa SEO Today!

• Tampa SEO is a full service digital marketing agency

• We are a national marketing agencyCall today!

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