Learn Internet Marketing from Online Learn Internet Marketing from Online Marketing ExpertsMarketing Experts

Seminar Outline Seminar Outline

Check in and IntroductionsCheck in and Introductions – – (8:00 - 8:30)(8:00 - 8:30) Session 1:Session 1: Overview of Internet Marketing (8:30 - 10:30)(8:30 - 10:30) Session 2:Session 2: Customer Service and your Website (10:30 - 11:30)(10:30 - 11:30) 11:30 -12:3011:30 -12:30 - - Lunch Break Buffet Style Lunch ServedLunch Break Buffet Style Lunch Served Session 3Session 3: SEO Techniques and Tips : SEO Techniques and Tips (12:30 - 1:30)(12:30 - 1:30) Session 4Session 4: Traditional Marketing and Internet Marketing : Traditional Marketing and Internet Marketing (1:30 - (1:30 -

2:30)2:30) Session 5Session 5: Social Network Marketing : Social Network Marketing (2:30 - 4:00)(2:30 - 4:00) Session 6Session 6: Conversion Metrics, Traffic and Wrap up : Conversion Metrics, Traffic and Wrap up (4:00 - (4:00 -

5:00)5:00)

Learn Exclusive Internet Marketing Learn Exclusive Internet Marketing TechniquesTechniques

Session 1: Overview of Internet Session 1: Overview of Internet MarketingMarketing

General Overview of the Internet Today General Overview of the Internet Today Forms of Internet Marketing Forms of Internet Marketing Your Business Online and Offline Your Business Online and Offline Marketing Research Marketing Research Pay per click overview and techniques Pay per click overview and techniques Search Engine Optimization Overview and TechniquesSearch Engine Optimization Overview and Techniques

This introductory section of the seminar will This introductory section of the seminar will provide you with a high level over view of the provide you with a high level over view of the most common aspects of Internet Marketing most common aspects of Internet Marketing today. The session will touch on topics such as today. The session will touch on topics such as the different types of Internet Marketing and the different types of Internet Marketing and how to incorporate them into your traditional how to incorporate them into your traditional business model. business model.

Session 2: Customer Service and Session 2: Customer Service and your Website your Website

Increasing Profits and Improving Service Increasing Profits and Improving Service Using the Internet to Reduce Operational CostUsing the Internet to Reduce Operational Cost

The Internet these days should be looked at more than just a marketing tool but a way to better run your customer service and operations departments in an effort to improve customer retention as well as reduce the cost of doing business.

Session 3: SEO Techniques and Tips Session 3: SEO Techniques and Tips

Tried and true tips for increasing rankings on the web Tried and true tips for increasing rankings on the web The basic ingredients to a successful SEO campaignThe basic ingredients to a successful SEO campaign

It is one thing to know what to do it is another to actually put it into action. The techniques and tips provided during this section will give you a clear look into some of the many aspects of running a successful Search Engine Optimization campaign.

Session 4: Traditional Marketing Session 4: Traditional Marketing and Internet Marketing and Internet Marketing

Creating synergy between old and newCreating synergy between old and new

Now that you have your Internet strategy down DON’T forget about your traditional forms of advertising. Tying your print, radio, or direct mail advertising efforts together with a successful online marketing strategy will not only increase your reach but will increase your conversions and in turn your profits.

Session 5: Social Network Marketing Session 5: Social Network Marketing

Facebook Techniques Facebook Techniques Twitter and LinkedIn Techniques Twitter and LinkedIn Techniques Other Social Networking Portals Other Social Networking Portals

Social Network Marketing is the key to any successful Internet Marketing campaign. This session will focus on what it takes to achieve success on social networking portals.

Session 6: Conversion Metrics, Session 6: Conversion Metrics, Traffic and Wrap up Traffic and Wrap up

Measuring Success on the InternetMeasuring Success on the Internet

Data is king. With all of the tools available there is no reason why you should not be able to visibly track the success of all of your efforts. This section will discuss the many resources available to help you measure your success.

Our SpeakersOur Speakers

Greg KennedyPresident,Segnant Worldwide

James V. Crocco Senior Director of Marketing,Segnant Worldwide

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