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www.hollywoodbranded.com [email protected] phone +1 310 606 2030 SERVICES OVERVIEW 2017 THE ENTERTAINMENT MARKETING EXPERTS CELEBRITY SOCIAL INFLUENCERS AND SOCIAL MEDIA BRANDED CONTENT

THE ENTERTAINMENT MARKETING EXPERTS - · PDF fileTHE ENTERTAINMENT MARKETING EXPERTS CELEBRITY SOCIAL INFLUENCERS ... is where a social media influencer that uses influencer marketing

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Page 1: THE ENTERTAINMENT MARKETING EXPERTS - · PDF fileTHE ENTERTAINMENT MARKETING EXPERTS CELEBRITY SOCIAL INFLUENCERS ... is where a social media influencer that uses influencer marketing

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[email protected] +1 310 606 2030

SERV

ICES

OVE

RVIE

W 2

017

THE ENTERTAINMENT MARKETING EXPERTS

C E L E B R I T Y S O C I A L I N F L U E N C E R S A N D S O C I A L M E D I A B R A N D E D C O N T E N T

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READY TO LEVERAGE SOCIAL MEDIA POWER?Entertainment Marketing has become an essential component for engaging your consumers and improving sales. 89% of the top Fortune 100 brands are already actively incorporating this strategy.

Hollywood Branded is an entertainment marketing agency comprised of industry-leading strategists and marketing experts who create multi-touchpoint, beneficial partnerships between brands, celebrity influencers, and content producers. Our work impacts sales by driving consumer conversations about your brand, creating memorable engagement experiences, and building trust within your target market through social media.We break through the clutter and reach your audience by making your brand a part of the story. To accomplish this, we using a range of media outlets and platforms to integrate your brand into the lives of celebrities and influencers with whom your target market is already engaged. This creates direct, naturally generated interactions with your brand and produces relationship-building results that have a positive impact on sales. And massive engagement!

WHO WE AREExperts guided by 20 years of specialized industry experience having activated over 10,000 partnerships for 250+ brands across a range of category types, we are strategists and activators who create sales engagement initiatives.

VALUE WE PROVIDEOur customized entertainment marketing campaigns work to leverage celebrity content that drives sales by integrating your brand directly into the content. This instant association results in an engaged consumer audience, increased brand recall, and a higher interest in purchasing your product.

ABOUT OUR PROCESSWe are retained directly by brands or their agencies to research, strategize, and activate branded entertainment marketing and influencer campaigns. We become part of your team to help you create the sales results you need.

OUR MARKETING SERVICESWe build brand relationships with both established and emerging talent. The power of a social influencer can provide you with a tremendous marketing partnership.

WELCOME

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YOUR BRAND, FRONT & CENTER

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BECOME THE FAVORED BRAND OF INFLUENCERSWant to get your brand noticed online through the utilization of influencers or develop viral content that reaches your market and drives sales? Activate your online presence with our Social Media Influencer & Marketing services.

SERVICE

TAILORED BLOG CONTENT

We write content for your brand's blog, bringing to life your Hollywood footprint.

SURVEY MANAGEMENT

Through leveraging your own social universe obtain

feedback and statistical data.

SOCIAL INFLUENCER OUTREACH

We work with influencers of all sizes to create strategic

campaigns around your brand.

ANIMATED EXPLAINER VIDEOSWe create fun videos set to music and voiceover to tell

your brand's story.

CUSTOM VIDEO & IMAGE CONTENT

We film and produce customized content for your

social media and digital usage.

SOCIAL CONTESTS

Raise engagement through creative social media contests

that get engagement.

BOOSTING POSTS & AD BUYS

We bring more eyeballs to your social media pages

through ad buy management.

INFOGRAPHIC DESIGN

A picture tells a thousand words, and infographics are

great options to tell your story.

BLOGGER OUTREACH

We work with bloggers to create detailed stories and reviews about your brand.

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CELEB & POP CULTURE

INFLUENCERS

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WHAT IT ISInfluencer marketing is basically the process of getting people who have followers to incorporate you into their content. This could be through video, pictures or just text. And ultimately a combination of at least two of these elements. An influencer could have a fan base of millions, or just a highly engaged follower base of even less than 10,000 people. Depending on your goals, either may be the perfect partnership to get you the engagement and awareness your brand is seeking.Brands have the opportunity to partner with a "real" celebrity, blogger, fashionista, photographer, or anyone else that has a large following base that can naturally represent a product or service. Once a brand determines the demo being targeted, and what the goal is, the 'right' social influencer can be chosen. Different influencers appeal to different demographics and would not be appropriate to

promote just any product. Nor is every social platform the best option for your campaign. Specialist celebrity and entertainment marketing agencies like ours have the industry resources and and expert knowledge to create the right strategy partnerships.

WHY IT MATTERSWith social media having become such a tremendous PR force, the power of a celebrity social influencer is greatly amplified throughout - and beyond - their fan base. In fact, studies show that user-generated content is trusted 50% more than any other source! Social influencers can provide brands wanting to work within smaller budgets the ability to create major impact and value. Here are a few ways influencers can promote your brand:

INSTANT CLOUT FOR YOUR BRAND.Partnering with a celebrity social influencer and tapping into their fan base is one of the best ways for a brand to reach an already engaged and targeted audience, and a strategy that highly influences future purchase decisions based on that association.

• INFLUENCER MARKETING

• SOCIAL MEDIA POSTS

• SOCIAL MEDIA SNAPCHATS

• PICTURES & FAN CONVERSATIONS

• CONTENT CREATION AND SHARING

• LIVE CHATS

• VIDEO ENDORSEMENTS

• EVENT ATTENDANCE

• BRAND INTEGRATION AT EVENT

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WHY UTILIZEINFLUENCERS?BECAUSE EVERYBODY’S LISTENING...

BENEFIT

LIKES | SHARES

Influencers are like reporters for your brand. With influencers your brand is put into the hands of millennials who are updating their social feeds multiple times an hour.

BRAND AWARENESS

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Ever see a celebrity posting about their new favorite soda or showing off their bouncing curls with an Instagram picture captioned, “love my hair, thanks to ‘so and so’”? Well, they may love that brand, but chances are they did not just decide to post that on their own. They were most likely paid by the brand to do it. And trust us - the brand is getting a lot of hype from this product placement.With the rising popularity of Instagram, Twitter, YouTube, and Snapchat, it is only fitting that companies are using social media outlets to promote their brands. A company, however, typically cannot promote their brand alone and need some help. This is where a social media influencer that uses influencer marketing comes into place. We’ve provided an

overview on how brands can best work with social media influencers. Each and every social media influencer may or may not have an ultra fashionable persona, but every primary influencer does have a fan base that sees them as, at the very least, a small-

screen superstar. Apply this positively powerful brand impression to your product or service with our influencer activation program. You select how your brand is mentioned, the Influencer naturally integrates you into their scheduled conversation,

and you get the benefit of a live testimonial from a trusted personality with a very engaged fan base. Influencers can mention your brand in a live show or podcast, use it naturally in a video, tweet out a product review, or just give your brand out a shout.

ENGAGING AND ORIGINAL CONTENT FOR

YOUR BLOG, SOCIAL MEDIA, OR WEBSITE,

WRITTEN, POSTED, AND MANAGED BY

CELEBRITY MARKETING INFLUENCERS AND

INBOUND MARKETING EXPERTS

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Audiences develop a relationship with social media celebrities. These relationships go beyond just sharing videos and liking posts; many followers

are greatly impacted by their social media stars, regarding them as trustworthy sources of information and entertainment. And their go-to source for brands.

SOCIAL MEDIA ENGAGEMENT

GOAL: TO INFLUENCE BUYER DECISIONS

ATTENTION PLUS EMOTION

EQUALS A MEMORABLE BRAND

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SOCIAL MEDIA ENGAGEMENT

TRENDS

Whether conversation-based or an active response, the time and energy your brand puts into connecting with your audience and making them more familiar with your brand socially WILL yield a measurable response.

MILLENNIALS SPEND UP TO 5 HOURS A DAY ON SOCIAL MEDIA SITES, BUT THEY

ARE NOT ALONE. ADULTS SPEND 18 HOURS A WEEK ONLINE - AND SPEND A LOT OF

THAT TIME ON SOCIAL MEDIA NETWORKS.

IT’S UNDENIABLE, SOCIAL MEDIA GENERATES A RESPONSE

60%

92%

22%

OF FASHION BRANDS ALREADY EMPLOY AN INFLUENCER MARKETING STRATEGY

OF PEOPLE SAY THEY TRUST WORD-OF-MOUTH RECOMMENDATIONS OVER ADS

OF CUSTOMERS ARE ACQUIRED THROUGH INFLUENCER MARKETING

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CELEBS GETTING SOCIAL WITH YOUR BRAND

THE FUTURE OF MARKETING

Social influencers are the future of marketing for any company. With the growth of social media outlets in this day in age, the influencer marketing field is incredibly important for those wanting to get their brand known and recognized by a fast growing audience. Brands have the opportunity to directly engage with the over 300 million monthly active users on Instagram, alone, that follow the wide range of social media influencers. These influencer partnerships when leveraged smartly will enable brands to gain the ‘trickle down effect’ of new fan followers as well!

• Choose a celebrity that is trusted already by their fan base, and who is organic to your brand.

• Make sure the celebrity is a natural fit to the target demographic you want your brand to reach.

• The influencer doesn't have to be massive to create engagement. Smaller niche micro-influencers may have more pull for your brand than one with ten million followers.

• The goal is to work with the celebrity to create the right authentic voice and feel. Everyone knows the influencer is being paid. But they still need to appear to naturally (!) be a fan of the brand.

• Present all of your 'asks' upfront in the initial offer. Don't add things on later - it will cost you.

• You are going to pay a flat fee for the post, based on the caliber of the influencer, the fan base reach, and the time involvement. Have a budget.

SIX STEPS TO SUCCESS

WITH INFLUENCERS

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65% 25% 91% 47%A M E R I C A N S U S E AT

L E A S T 1 S O C I A L M E D I A P L AT F O R M

OF INF LUENCERS A RE F UL L T IME

S OCI A L CRE AT ORS

RE TA IL BR A ND S USE 2+ S OCI A L

PL AT FORMS

2.3 Billion People Worldwide Use

Social Media, 1.7 Hours Daily Average

SAY FACEBOOK IMPAC T S T HEIR

P URCH ASE BEH AV IOR

• Choose a celebrity that is trusted already by their fan base, and who is organic to your brand.

• Make sure the celebrity is a natural fit to the target demographic you want your brand to reach.

• The influencer doesn't have to be massive to create engagement. Smaller niche micro-influencers may have more pull for your brand than one with ten million followers.

• The goal is to work with the celebrity to create the right authentic voice and feel. Everyone knows the influencer is being paid. But they still need to appear to naturally (!) be a fan of the brand.

• Present all of your 'asks' upfront in the initial offer. Don't add things on later - it will cost you.

• You are going to pay a flat fee for the post, based on the caliber of the influencer, the fan base reach, and the time involvement. Have a budget.

RESEARCH

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VALUE OF MARKETING:

USE SOCIAL MEDIA TO INFLUENCE BUYERS

CASE STUDY

CLIENT

OVERVIEW

Hollywood Branded Inc. secured and fully activated a multi-platform marketing sponsorship for Crayola as the Official Activity & Craft Sponsor for the first birthday party of Giuliana and Bill Rancic, Duke, at the Triunfo Creek Vineyards in Agoura, CA. The campaign included TV integration, celebrity social media and national press.

The event was filmed specifically for their E! Network television series, Giuliana and Bill, and Crayola received visual exposure of the Craft Station along with verbal mention in the show. E! News provided additional coverage, showcasing clips of the event – including the Crayola Craft Station – in three teasers leading up to the TV series segment.

4.5+ MILLION SOCIAL MEDIA REACH 13+ MILLION OVERALL PRINT, DIGITAL PR & TV

CAMPAIGN REACH

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Reached over 100,000 viewsReceived 35,000 likesHuge spike in engagement

26MM fans reached50+ press oulets Over 187MM Impressions

Over 10,000 Website Traffic Increase

We partnered alcohol glassware company Vaportini with a trendy - and relevant - social influencer to create content using the Vapor-tini in original and creative ways. TonioSkits produced a skit surrounding Vaportini which:

STRATEGY AND RESULTS

Hollywood Branded sourced the opportunity for Crayola, coordinated all TV, PRINT, DIGITAL AND SOCIAL

COVERAGE. Additionally our team built and staffed the Crayola Craft Station for children of all ages to enjoy a number of Mess-Free activities, including coloring, finger painting, and creating modelling clay toys.

The My First Crayola Mess-Free Finger-Paint and Paper was also a big hit with the parents! iNTOUCH Weekly covered this exclusive event and more coverage can be found on Spyghana.com, ExtraTV.com, and iNTOUCH Weekly.com. PLUS Twitter and Instagram posts by Giuliana Rancic, reaching over 3 MILLION FOLLOWERS.

CLIENT: TONIO SKITS- VAPORTINI CLIENT: JASON DERULO- PASSIONROSES

We partnered Jason Derulo with PassionRoses to drive traffic to the website and provided him with 10,000 passion roses to surprise his girlfriend Joran Sparks for Valentine's day.

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all social media packages include:

Strategy & Program Planning

Inventory Tracking; Reporting Reach & $$$ Value

Customized Brand Overview; Team Conference Calls

Opportunity Research & Overviews

Product Loan & Gifting; Hand Delivery Or Shipment

15% Discount With Any Product Placement Program.

INFLUENCER RELATIONSHIPSSOCIAL MEDIA MANAGEMENT

INFOGRAPHIC DESIGN

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• 2 Platforms Managed & Google+ (For SEO)

• Up To 80+ Unique Weekly Social Posts

• Ad Buy Management

• Set Budget Required: Boost Posts

We will create a custom program for your brand that targets multiple social media influencers, delivers content built to drive traffic back to website, helps your brand expand its reach, and increases your sales potential. We work with pop culture bloggers as well as celebrity individuals and Hollywood events through Facebook, Twitter, Pinterest, Snapchat and Instagram. Program start at $25,000.

CALL 310.606.2093 TO OBTAIN A CUSTOM PROPOSAL.

Want to start small? We are here to help. Our programs options offer full management of your social universe.

READY FOR THE FAME YOU DESERVE?

• Contest Management

• Blogger Influence Outreach

• Social Influencer Outreach

• Repurpose Influencer Content For Social Posts

Ready to work with influencers? You'll need at least a small budget to secure them, and product to gift too.

• Infographics & Surveys

• Custom Video Content

• 3 Blogs + Graphics Per Week

• Email & Blog Newsletter

For brands who truly want to harness the power of social influencers and the digital media landscape

COMPREHENSIVE SOCIAL MEDIA

READY FOR THE FAME YOU DESERVE?

BASICSOCIAL MEDIA

ENTRY SOCIAL MEDIA

PACKAGES

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READY TO WORK TOGETHER?A boost in brand awareness and a marketing strategy that actually produces results is just a phone call away. Whether your brand needs to catapult awareness for “15-minutes” or influence consumers over the long term, the use of celebrity influencers will keep you front and center in the rapidly shifting consumer marketplace. We have a hands on approach and will have our team participating each step of the way to make it easy for you. Contact us to get started today!

VIDEOS AND GUIDESLearn about entertainment marketing in our library.

REQUEST A PROPOSALGet brand partnerships that reach your audience.

GIVE US A CALLWe’ll deliver leverage you can use to reach your goals.

READY TO GET BRANDED? IT'S TIME TO BECOME THE CONTENT!

CONTACT INFORMATION: Stacy Jones, CEO | blog.HollywoodBranded.comphone: 310.606.2093 | [email protected] | www.HollywoodBranded.com

Sources:http://www.forbes.com/sites/haydnshaughnessy/2013/04/17/who-are-the-top-50-social-media-power-influencers-2013/http://digiday.com/brands/brands-love-star-instagrammers-disclosure-elusive | http://speakr.com/http://www.adweek.com/news/advertising-branding/brands-next-big-celebrity-deals-may-be-social-media-stars-162270http://www.adweek.com/news/advertising-branding/lord-taylor-got-50-instagrammers-wear-same-dress-which-promptly-sold-out-163791