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Leadership (+ Vision + A-Teams + Innovation + …) Lessons From Steve Jobs
This package contains:
o The 6-page guide with 35 key questions for interactive discussion o My presentation slide deck, without the copyrighted Steve Jobs Interview
The Steve Jobs Interview video is available to rent or to buy exclusively on Amazon.com: http://dcg.fyi/steve-jobs-on-amazon (note: URL is case sensitive).
Did you know that I also offer a one-day Steve Jobs Leadership Lessons Workshop for executive teams? Each month, I have the capacity to guide one or two teams through a session where we not only discuss the key lessons learned, but also identify and answer your organization’s five key questions. If you’re interested in exploring this opportunity for your team, please contact me at [email protected] or call 412-779-2788 (m). Thank you.
PresentedbyDaveNelsen [email protected] +1-412-779-2788(m)
©2017DialogConsultingGroup
LeadershipLessonsfromSteveJobs–InnovativeIdeasforYourBusinessandYourLife
(The“Lost”Interview-1995)
Downloadslides:www.dcg.fyi/steve-jobs-downloadClip1:(Re)IntroducingSteveJobsKeyTakeaways/IntendedActions–0’00”:
1) Ifyou’vedrifted,whatwasandhowcanyoureconnectwithyourpassion?YOLO!_________________________________________________________________________________________________________
2) What’syourbox?Who’syourBillHewlett?Whatcouldyoudoifyoujustdecidedtodoit?_________________________________________________________________________________________________________
3) Howdoyoudemonstratetoyouremployeesthattheyarethecompany’struevalue?_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Clip2:BreakingRulesKeyTakeaways–5’47”:
1) Wherecouldyougotogetgreatnewideasforyourbusiness?_________________________________________________________________________________________________________
2) Whataretherulesinyourindustrythatyoucouldpotentiallybreak(togainscalability)?_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
3) What’sthemostaudaciousthingthatyouwoulddoifyouknewyoucouldn’tfail?
_________________________________________________________________________________________________________
PresentedbyDaveNelsen [email protected] +1-412-779-2788(m)
©2017DialogConsultingGroup
2Clip3:What’sPossible+MarketOpportunityKeyTakeaways–10’14”:
1) Howcanyoumorebroadlyexplorewhat’spossibleinyourmarket?_________________________________________________________________________________________________________
2) Howcanyoulearnfromyourpotentialmarket(notjustfromyourcurrentcustomers)?_________________________________________________________________________________________________________
3) Whereareyoustuckonaconstraintthatcouldbeovercomewithpersistenceorcreativity?_________________________________________________________________________________________________________
Clip4:DreamProducts/GreatTalentKeyTakeaways–14’20”:
1) WhatisyourDREAMproductorservice?Startwiththedream,notwiththeconstraints._________________________________________________________________________________________________________
2) Who(orwhatrole)isthemostimportantpersonthatyoucouldaddtoyourteam?_________________________________________________________________________________________________________
3) “Foreveryoneofthose…”Whereisthegreatestopportunityforleverageinyourbusiness?_________________________________________________________________________________________________________
Clip6:ComputerProgramming(ItTeachesYouHowtoThink)KeyTakeaways–19’49”:
1) “Ithinkeverybodyinthiscountryshouldlearnhowtoprogramacomputer…becauseitteachesyouhowtothink!”Encouragea4-year-oldto12-year-oldchildtolearnhowtoprogramusingApple’sSwiftPlaygroundsapporwww.KhanAcademy.org/computing/computer-programming.
PresentedbyDaveNelsen [email protected] +1-412-779-2788(m)
©2017DialogConsultingGroup
3Clip8:PassionatelyServingCustomers Currentrating:______ Desiredrating:______KeyTakeaways–23’09”:
1) Whatelsecanyoudotogetnewideasforyourbusiness(and/orprotectyourownIP)?_________________________________________________________________________________________________________
2) Howdoyouandyourmanagementteamavoidbecomingtonerheads?_________________________________________________________________________________________________________
3) Whatcanyoudotokeepyoursales,marketing,andproductpeoplebetterconnected?_________________________________________________________________________________________________________
4) “Companiesforgetwhatitmeanstogreatproducts…Theyhavenoconceptionofthecraftsmanshipthat’srequiredtotakeagoodideaandturnitintoagoodproduct.Theyreallyhavenofeelingintheirhearts,usually,aboutwantingtoreallyhelpthecustomers.”Doesyourteamhaveafeelingintheirheartsabouttrulywantingtohelpyourcustomers?Howdoyouinspiremoreofthatfeeling?_________________________________________________________________________________________________________
Clip10:GreatProductsfrom“A”PlayersKeyTakeaways–34’50”:
1) “[Peoplemakethemistakeof]thinkingthatareallygreatideais90%percentofthework…Theproblemwiththatisthatthere’sjustatremendousamountofcraftsmanshipinbetweenagreatideaandagreatproduct.”Whatcouldyoustopdoingsothatyouhavemoretimetoinvestinpolishingyourproductsandservices?_________________________________________________________________________________________________________
2) Therocktumblermetaphor(frictionandnoise):What’sgoodconflictvs.badconflict?_________________________________________________________________________________________________________
3) Mostpeopleareuncomfortablewithconflict.Howdoyouencouragetruthoverharmony?_________________________________________________________________________________________________________
PresentedbyDaveNelsen [email protected] +1-412-779-2788(m)
©2017DialogConsultingGroup
44) “I’vebuiltalotofmysuccessofffindingthesetrulygiftedpeople.”GiventhatAplayerscan
workanywheretheywant,whatareyoudoingtoattractandretainAplayers(culture,etc.)?_________________________________________________________________________________________________________
5) Howcanyouusesoftwareinyourbusinesstoincrease“dynamicrange”(differentiation)?_________________________________________________________________________________________________________
Clip11:DemandingPeakPerformanceKeyTakeaways–41’21”:
1) “ThemostimportantthingIthinkyoucandoforsomebodywho’sreallygood…istopointouttothemwhentheirworkisn’tgoodenough.Doitveryclearly,articulatewhy,togetthembackontrack,andyouneeddothatinawaythatdoesnotcallintoquestionyourconfidenceintheirabilities…That’sahardthingtodo.”Towhomshouldyou(and/oryourmanagementteam)beprovidingmoredirectfeedback?_________________________________________________________________________________________________________
2) Youteachwhatyoutolerate.ArethereanyBorCplayersinyourorganizationwhoneedtobemovedtootherpositions,orbemadeavailabletoindustry?_________________________________________________________________________________________________________
Clip12:Priorities/FocusKeyTakeaways–44’37”:
1) Whatnon-corefunctionscouldbebetterdeliveredbypartners(enablinggreaterfocus)?_________________________________________________________________________________________________________
2) Whatareyour3mostimportantprioritiesforthenext12months?_________________________________________________________________________________________________________
Clip14:Innovation/Culture/EnlightenmentKeyTakeaways–53’01”:
1) Whatactionscouldyoutaketomoreclearlyunderstandyourkeycompetitors?_________________________________________________________________________________________________________
PresentedbyDaveNelsen [email protected] +1-412-779-2788(m)
©2017DialogConsultingGroup
52) Lista‘culture’or‘enlightenment’conceptthatcouldmakeyourproducts/servicesbetter.
_________________________________________________________________________________________________________
3) “Thewaythatwe’regoingtoratchetupourspeciesistotakethebestandtospreaditaroundtoeverybodysothateverybodygrowsupwithbetterthingsandstartstounderstandthesubtletyofthesebetterthings.”What’syourcompany’scompellingpurposeor‘why’?_________________________________________________________________________________________________________
Clip15:SoftwareisInfiltratingEveryBusinessKeytakeaways–58’39”(ideasforapps/softwareforyourbusiness):
1) What’syourbusinessapp(forfutureemployees,customers,partners,…)?_________________________________________________________________________________________________________
Clip16:Long-TermVisionKeyTakeaways–61’49”:
1) Whatcouldyoudotodevelopabettervisionofthefutureofyourindustry?_________________________________________________________________________________________________________
2) Whatarethethreebiggesttrendsthatarecriticaltothefutureofyourbusiness?_________________________________________________________________________________________________________
Clip17:InnovationandInspirationKeyTakeaways–64’08”:
1) “Itcomesdowntotryingtoexposeyourselftothebestthingsthathumanshavedoneandthen[trying]tobringthosethingsintowhatyou’redoing.[Mentionsmusicians,poets,artists,zoologists,historians.]Weallbroughttothiseffortaveryliberalartsattitude…Idon’tthinkyouget[greatness]ifyouareverynarrow.”Inwhatareasoralongwhichdimensionscouldyouincreasethediversityofyourteam?_________________________________________________________________________________________________________
2) Wherecouldyougotofindinspirationortostealgreatideasforyourbusiness?_________________________________________________________________________________________________________
PresentedbyDaveNelsen [email protected] +1-412-779-2788(m)
©2017DialogConsultingGroup
6Clip18:ProductsPeopleLove(Spirit)KeyTakeaways–68’01”:
1) Whatcouldyoudotoaddspirittoyourproductsorservicestomakecustomerslovethem?_________________________________________________________________________________________________________
FinalTakeaways:
1) __________________________________________________________________________________________________________________________________________________________________________________________________________________
2) __________________________________________________________________________________________________________________________________________________________________________________________________________________
3) __________________________________________________________________________________________________________________________________________________________________________________________________________________
4) __________________________________________________________________________________________________________________________________________________________________________________________________________________
Suggestedreading/viewing:
• StreamtheinterviewonAmazon:Search“SteveJobsLostInterview”
• Read“SteveJobs”byWalterIsaacson
• Read“BecomingSteveJobs”byBrentSchendlerandRickTetzeli
• Read“TheInnovators”byWalterIsaacson
• VisittheComputerHistoryMuseuminMountainView,CA
• Watchthe2005Stanfordcommencementaddress:
https://www.youtube.com/watch?v=D1R-jKKp3NA
•1995: Steve Jobs gives his greatest interview … master tape lost forever!
• YE95: MSFT $51.8B — AAPL $3.92B (13X)
•Sept 1997: Steve Jobs becomes Apple iCEO
• YE97: MSFT $157B — AAPL $1.68B (93X)
“Stories are the most powerful tool you can use to get people to buy, share or follow what you have.”
Ryan Avery 2012 World Champion of Public Speaking & Vistage Speaker
1.Where could you go to get great new ideas for your business?
2.What are the rules in your industry … that you could potentially break?
3.What’s the most audacious thing that you would do if you knew you couldn’t fail?
• Initially lured out of retirement (“adult supervision”)
• Over time, he was Apple President, CEO, and Board Chairman
• Helped force out John Scully (1993) and pave the way for Jobs’ return (1996/7)
• According to Steve Wozniak, Markkula has been “more important to Apple’s success" than Woz himself.
Steve & Mike Markkula
Innovation / Culture / Enlightenment (so that everybody grows up with better things )
(5 minutes, 30 seconds)
Clip 14