PARTNERS WORKSHOP #1

PROGRAM

1. Dakar 2020 General Presentation

▪ Preamble

▪ Communication Rights

▪ Field Action

▪ Hospitality

▪ Medias

2. Partners Presentation

3. Brainstorming & Additional Offers

PREAMBLE

PREAMBLE

DAKAR 2020

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• 12 stages

• 8 000 km of race // 6 000 km of special

• 35% track // 65% sand

• 1 marathon stage for all categories

ROUTE

RULES• Roadbook in color delivered on D-Day on 4 stages

• No phones and GPS allowed

• Mandatory 15min stop-over for cars on stages over 300 km

• Dakar Experience for all categories except top pilots

PREAMBLE

DAKAR 2020

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COMPETITORS CALENDAR COMPETITORS

• 5 vehicles categories :

➢ Moto = 145 competitors*

➢ Quad = 30

➢ SSV = 32

➢ Auto = 38

➢ Trucks = 16

• July 15th

, 2019 : selection session for bikes and quads

• October 31st

, 2019: registration closing

• December 5th and 6th : European Technical Scrutineering & Vehicles Boarding (Marseille)

• January 1st and 2nd : vehicles recovery (Jeddah)

* Registred on 22/09/2019

PREAMBLE

DAKAR 2020

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NATIONALITIES PROFILES

• Professionals // Amateurs

• Rookies // Legends

• Women

• Original by Motul

• Competitors from all over the world

➢ 16 countries from the Americas,

➢ 10 countries from Africa,

➢ 28 countries from Europe,

➢ 9 from Asia

• Competitors from the Middle-East region

➢ Auto: Yazeed Al-Rajhi (Saudi) (Overdrive)

➢ Auto: Yaser Hamad Seaidan (Saudi) (Mini)

➢ Moto: Mohammed Al Balooshi (UAE)

➢ Moto: Abudllah Al Shatti (Kuwait)

COMMUNICATION RIGHTS

COMMUNICATION RIGHTS

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Co-Branding

Logos

Official

Poster

Official

Map

Each application of the Dakar signs shall be submitted to the Organizer for approval before use

Short Version

Standard Version

PHOTOS AND VIDEOS

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ACTIVATION

Source: Dakar photo library https://mediacontent.aso.fr

Rules of use: mention photographer (credit)

IMAGES

RACE

VIDEOSRACE

ACTIVATION*

Source: Dakar Dailymotion/YouTube accounts

Rules of use: embed or crosspost

Sponsor’s brief to be sent by: November 15

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WITH CO-BRANDING LOGO WITH DAKAR LOGO

Co-branding logo only

➔ Through A.S.O or the

sponsor’s own retailer

Contact: ndenolf@aso.fr

/!\ Any use of the EVENT’s graphic chart by the SPONSOR on a promotional item for commercial purposes will have to be

ruled and determined by an additional licensing contract.

Contact: rretailleau@aso.fr

Co-branding logo + Dakar logo

➔ Through a Dakar official

licensee

Contact: ndenolf@aso.fr

MERCHANDISING

FIELD ACTIONS

FIELD ACTIONS

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FIELD ACTIONS

Dakar Village SamplingDakar Service Center // Oasis

Zone

FIELD ACTIONS

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DAKAR VILLAGE

DAKAR RALLY EXPERIENCE

• Public Access - Symbolic Entrance

Fee (partners will receive invitations)

• Closed Park

• Vehicles parade on the podium

• Podium Sponsor Animations

• Firming sessions and interviews

• Video content

• Dakar museum

• Gaming Area

• Sport shows (FMX, stunt…)

SPONSORS AREA

• Dedicated area open to the public

without restrictions

• Animations, sampling

• Sponsor logo on screens

• 30 seconds video clip of your brand

• Speaker’s announcements

Confirmation of participation before: October 30

FIELD ACTIONS

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DAKAR VILLAGE

ARRIVAL IN JEDDAH WAITNG PARK

CLOSED PARK

UNLOADING PARK

ADMINISTRATIVE

SCRUTINEERING

TECHNICAL

SCRUTINEERING

PARADE AND

INTERVIEW ON THE

DAKAR VILLAGE

PODIUM

TRANSFER TO THE

CLOSED PARK

PODIUM

CEREMONY1ST STAGECLOSED PARK

JANUARY 2 - 3 - 4

JANUARY 5JANUARY 4 - PM

SCHEDULE

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DAKAR VILLAGE

CLOSED VEHICLES PARK

START PODIUM

-

TECHNICAL & ADMINISTRATIVES

SCRUTINEERING (TBC)

MEDIA CENTER

-

CLOSING CONCERT

START

• Location: Jeddah

• Dates: 2-3- 4th of January

FIELD ACTIONS

DAKAR VILLAGE

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FIELD ACTIONS

DAKAR VILLAGE – Plan Example

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REST DAY*

• Location: Al Diriyah – Riyadh

• Dates: 10th & 11th January (Arrival of Stage 6)

FIELD ACTIONS

DAKAR VILLAGE

FINISH*

• Location: Qiddiyah

• Dates: Friday 17th January ( Last Stage and Podium)

• Podium with presentation of the competitors at the end of

the stage 6

• Giant screen in the centre of the Village

• Bivouac just next to the Village

• Motorsport shows

• Sponsors and stands

*To be confirmed

• Arrival Podium of the Rallye - Official Ceremony

• Motorsport shows

• Sponsors and stands

• Giant Concert at the end of the day

FIELD ACTIONS

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CONCEPT

• Festive moment with the public during

protocol ceremonies

• Brand exposure during this key moment

• Sampling by hoste(sse)s

• Animations

/!\ Minimum stock of 5,000 goodies to participate

SAMPLING OPERATION

OBJECTIVE

• Increase brand awareness

• Communicate with your end consumers

Confirmation of participation before: October 30

FIELD ACTIONS

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The bivouac is a working area located between the finish

time controls and the start of a stage. It is a controlled and

secured closed surface area, which access is exclusively and

uniquely reserved for all persons accredited by the Organizer.

• Between 2,500 and 3,000 people gather there daily

• The competitors and their assistance crews

• Assistance between competitors still in the race and

vehicles and / or persons entered in the assistance

category is allowed.

• The Organization: the organizers, the race marshals,

officiating the competition, the medical staff, the media

corps (TV production teams, digital teams, journalists,

photographers), the sponsors offering services, the

guests

BIVOUAC

FIELD ACTIONS

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CONCEPT

• Dedicated area in the bivouacs

• Service offered to all competitors, media

and organization

• Service should be useful, free

• Operation timings: daily from 3pm to

11pm (except on marathon bivouacs)

DAKAR SERVICE CENTER (DSC) & OASIS ZONE

ACTION

• Activate your brand by offering products or

services

BFGoordrich Tires Workshop

Motul Racing Lab

Kärcher Cleaning Center

Civa Lounge

OBJECTIVE

• Build relationship with motorsport professionals

• Strengthen the brand equity

• Gather data for R&D, sales…

Confirmation of participation before: October 30

ACCREDITATION

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DAKAR VILLAGE

Bracelets for partners staff

➔ Included in the contract

BIVOUAC

- Accreditation for sponsor Director

➔ Included in the contract

- Accreditation for Dakar Service

Center staff

➔ subject to additional costs if not

included in the contract

MEDIA

- Permanent Accreditation

- Daily Accreditation

➔ Refer to

https://www.dakar.com/en/ide

ntification-media-area

Request to be sent by: October 30

HOSPITALITY

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HOSPITALITY

Scrutineering Podiums Bivouac

HOSPITALITY

HOSPITALITY KARCHER

BF GOODRICH

• BRING TOGETHER YOUR EMPLOYEES & SUBSIDIARIES AROUND SPORTING PROJECT

• INVITE YOUR CLIENTS & PROSPECTS AT THE HEART OF THE DAKAR

• RELAY ONLINE CONTESTS TO WIN VIP INVITATIONS

• REINFORCE YOUR CUSTOMER EXPERIENCE

PRIVILEDGE MOMENTS WITH YOUR NETWORK

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SCRUTINEERING

HOSPITALITY

Invitations to the administrative and technical checks.

• Date : January 2, 3 & 4

• Location: Jeddah

This program includes:

• Guided visit (by a pilot)

• Access to lounge area

• Cocktail

• Private parking

Program not available for saleConfirmation of the invitations to be sent by: November 15th

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DAKAR CLUB PODIUMS

HOSPITALITY

Start Podium

Arrival Podium

Program available for sales also

Invitations to the Podium private lounge area.

Start

• Date : January 5 PM

• Location: Jeddah

This program includes:

• Access to hospitality area

• Cocktail (finger food) and open bar

• View on competitors passing on the podium

• Presence of pilots and ambassadors

• Welcome gift

• Private parking

Arrival

• Date : January 17 PM

• Location: Qiddiyah

Confirmation of the invitations to be sent by: November 15th

Invitations to the restricted area of the organization and competitors bivouac.

• Date : to be confirmed

• Location: to be confirmed

This program includes:

• Access to the bivouac

• Access to the hospitality area : finger food, open bar, lunch or dinner

• Guided visit (by a pilot)

• Welcome gift

• Private parking

The sponsor will also benefit from 1 access for its commercial/representative that will accompany the guests (only in case of

guests presence) including: access to the bivouac and lounge, and guided visit.

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DAKAR CLUB BIVOUACS

HOSPITALITY

Program available for sales alsoAllocation of the invitations to be sent by: November 15th

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MEDIAS

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MEDIAS

MEDIAS

Digital Visibility Press Relations

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Digital Ecosystem

MEDIAS

Social media

Cross-posting of official videos on

partners’ pages and accounts

Dedicated post from Dakar official

accounts mentioning partners’

accounts

Video games

App

PC

PS4/Xbox

App

5 millions visits

Advertising campaign

Scrolling banner:

logo/hyperlink

Videos

57.9 millions views

(+8% vs 2018)

Website

12.8M visitors (+56% vs 2018)

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DIGITAL VISIBILITY

MEDIAS

Logo in the partners sections

Advertising campaign

Brand promotion on the Dakar website

and appVisibility on the 4 website versions

(EN,FR,ES,AR )

Web Site Dakar App

Content to be sent by: November 15

ADV

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DIGITAL VISIBILITY

MEDIAS

New Media Content

• Right to use official videos via Dailymotion/YouTube (embed)

• Right to use official videos on Facebook (via crosspost)

Dakar Social Media

• Visibility on the Event ‘s Social Medias

/!\ Content shall be linked to the partnership

MEDIAS

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CONCEPT

• Dream. Dare. Live it. // Unknown, Unexpected, Unbelievable” // Like never before” / “Chapter 3” // most challenging

• Vision 2030 and country opening

• Tourism and local remarkable sites : Hail, Diriyah, Al-Hijr, Al-Hassa Oasis

• Sustainability and innovation

• Saudi drivers

DAKAR COMMUNICATION PLAN

EVENTS

• October 4th, 2019: Emirates Motorshow in Dubaï

• November 21-26th, 2019 : Saudi Automotive Festival in Riyadh

To be confirmed:

• October-November 2019 : Riyadh Season

• December 2019 : Saudi Arabian Motorshow in Riyadh

MEDIAS

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CONCEPT

• Press Conferences: presentations to the

Media

PRESS RELATIONS

ACTION

• Invitations

• Activation opportunities

• Press Folder delivery

• Promoters

• Database Use

Charlotte TOCANNE – ctocanne@aso.fr

Mobile : +33 6 79 52 18 79

Fabien BITARD – fbitard@aso.fr

Mobile : +33 6 49 53 19 64