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This document describe the leadership quality shown by different companies and personality in Mobile industry
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Leadership In Mobile Phone Industry
By:-Jay ShethShreenivas YadkikarListon Joseph MaprayilHarsh MirpuriSandesh Chavan
Agenda
Android OS
Pure Android phones
OS adaptation by: Sony Corporation
Micromax
Samsung
Apple iOS iPhones
Jobs’ Leadership
Android
A Linux-based operating system
Designed primarily for touch screen mobile devices
Acquired by Google on August 17, 2005
Unveiled in 2007 along with founding of Open Handset Alliance
First Android-powered phone sold in October 2008
Is open source and code is released under the Apache License
Can be freely modified and distributed
Low-cost, customizable, light-weight operating system
Additional applications on televisions, game consoles, digital cameras and other electronics
Each updated version is named in alphabetical order after a dessert or sugary treat
Share in global smart phone market – 64%
11868 different models, scores of screen sizes and 8 OS versions simultaneously in use
World’s most widely used smart phone platform
Approximately 700000 apps available for Android
48 billion apps installed from Google Play store
Used by 71% of mobile developer population
1 billion Android devices activated
Flagship Phones & Nexus Devices
Google launched flagship phones under the Nexus series having pure Android OS
The pure Android phone concept was very well received and was adapted by Samsung and HTC
SONY Corporation
Major player in electronics, entertainment industry Founders: Akio Morita and Masura Ibuka Founded in 1946 Ranked 87th in fortune 500 list CEO: Kazuo Hirai
Leadership at SONY
Changing name Tokyo Tsushin Kogyo (Totsuko) SONY
Choice of Logo Employee hiring
Leadership of SONY
Products Walkman TR 55 (Japan's first transistor radio) TR 63 (world's smallest transistor radio) World's first direct-view portable TV World's first organic light emitting diode (OLED) TV
Face of Made in Japan products in US market
Changes in strategy
Media Business Electronics SONY Bank, SONY life insurance Television business XPERIA
Executive Summary
Micromax entered into handset market in 2008 and within 3 years it became the third largest handset manufacturer in India In this period, it has focused mainly on rural market and has become a leader in the same Now it started to expand its presence within India and on international level Micromax has presence in more than 560 districts through 125,000 retail outlets in India
INNOVATIONS
30 day battery standby phone-X1i
GC700 was a dual sim device which enabled GSM & CDMA in one device with just a flip of the device
Universal Remote Control Phone-X235
A85was the first Gesture recognition phone in India, the phone functioned with gestures and needed no touch
Q3 was the first qwerty keypad chat device under 100$
X360 was the first MTV phone with Yamaha chipset for better sound quality
Canvas A250 Turbo was the first phone with Object Eraser app for the camera
Pricing Strategy:
It’s at the core of Micromax to serve the customers by providing them with lower cost, value for money productsThus Micromax adopted penetration pricingSo with a lower price they are providing with almost same functionality which in turn helped them in gaining a better share in the mobile market as consumer also wants lower price phones with higher functionalities
SWOT Analysis
Strengths:
Innovative products and features- Marathon battery mobile phones with a 30-day battery life, phone which is programmable as a universal remote control, gravity phones are some of the features which have increased the popularity of the product.
Low cost of production– With its plants located in China, Micromax bears a low cost in production due to availability of labor at cheaper rates.
Effective promotion campaigns- Micromax has been promoting its products through famous celebrities and has also had tie ups with MTV.
SWOT Analysis(contd.)
Weaknesses:
Weak brand image in urban areas- Micromax has still not been able to establish itself well in the urban market as its main concentration had been on the rural population.
Perception of low-quality Chinese brand- Micromax has a manufacturing unit set up in china which has strengthened this perception among people.
SWOT Analysis(contd.)
Opportunities:
Increase penetration in urban market- Since Micromax has started entering this market; it has a very huge opportunity to establish itself in this market.
Entry into international markets- Micromax has the potential to make its presence felt on global scale eventually as it establishes itself in the domestic market.
SWOT Analysis(contd.)
Threats:
Increasing competition from local and international players- With well established players like Nokia, Samsung, etc Micromax faces a tough competition from these players.
Replication of business model by competitors- Micromax’s business model has been replicated by many new players which again pose a threat to Micromax.
Leadership by
About Samsung
Founded in 1938 Founder – Lee Byung-chul Headquarters – Samsung Town, Seoul, South Korea Chairman – Lee Kun-hee CEO – Dr. Oh-Hyun Kwon Revenue – US$ 268.8 billion (FY 2012)
Leadership history
2005
Ranked 27th in ‘the World’s Most Admired Company’ of Fortune
Released the world’s first 7 mega pixel camera phone
Developed the first-ever speech recognition phone
2006
Unveiled 10M pixel camera phone
2008
Took No. 1 spot in US cellphone market
2009
Built the world’s largest mobile phone as recorded in the Guinness Book of World Records
Leadership history
2010
Brand value was ranked No. 19 in the world by Interbrand’s 2010 Best Global Brands
Became the #1 global electronics company by sales
Launched the Galaxy smartphone series with the Android OS
2012
Took 9th place among global top 100 brands with a brand value of USD 32.9 billion
2013
Launched Galaxy S4 in the global markets
Innovations
Galaxy Note
Smartphone-tablet hybrid with a giant screen
Ability to run two apps at once in a split screen or separate window
Stylus
Voice assistant Google Now
Galaxy S4
Touch-less tech
S Health
Galaxy Gear
Galaxy Round
The Beginnings of Apple Born on April 1st, 1976
Formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, computer software, and commercial servers.
Apple's core product lines are the iPad , iPhone, iPod music player, and Macintosh computer line-up.
After spending time in India in 1974, Jobs returned to America
He visited with Wozniak the homebrew computer club, but was not content with just the creation of electronics.
Jobs convinced Wozniak to help him create a personal computer, the Apple I
Jobs, with marketing help from a friend, had the vision of creating a computer company that would make and sell pc’s.
Product line-up
Computers Cellular phones MP3 players Software Online Music Vendor Distributes third party computer
Accessories “Apple TV” an online television
adapter
Apple's innovations
Apple II Macintosh iTunes iPod Apple Store iPhone App Store iPad Siri
IPhone
First full touch screen phone without physical keyboard
IOS - Consumer friendly User Interface Upward line of technology Touch ID - biometric fingerprint scanner Siri - voice-guided digital assistant App Store iTunes
App Store (iOS)
Digital distribution platform for mobile applications Application based Ecosystem for Mobile computing More than 1.1 million applications available for iOS More than 65 billion application downloaded till date Generated revenue of 10 billion dollars in year 2013 Operate on Revenue sharing model with 70% of revenue
goes App developer while apple takes 30% of revenue generated
Developers have earned 14 billion dollars in total till now
Components of Job's leadership
Focus Passion Risk taker Innovation Involvement Effective Communication
The leadership style of Steve JobsTransformational leadership
Like a transformational leader, he focuses on " transforming " others to help each other to be encouraging and harmonious, and to look out for the organizations a whole .
His leadership creates valuable and positive change in the followers In his leadership he enhances the motivation performance of his
followers group , some people also categorize him as a charismatic leader
’Innovation distinguishes between the leader and the follower’ This quotation is the key to the leadership style of Steve Jobs; he has
made innovations accessible to the customers so that they keep opening their wallets.
References
www.sony.net Annual report 2012-SONY Corp http://robins.richmond.edu/documents/cases/Sony.pdf Made in Japan: Akio Morita and SONY by Akio Morita
Thank you