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LARIAUsing Communications in the IER process
Peter RichardsCorporate CommunicationsTel: 0161 234 5245email: [email protected]
Slide 2
Where we are now?• Prior to transition: Euro/Local elections present last
opportunity before transition to boost registrations
• Maximising Registration Campaign
Slide 3
Where we are now?• Communications and engagement work stream and
regular meetings – cross-Council membership
• Action plan developed covering general resident awareness, audience focussed and geographical targeted communications and engagement
Slide 4
Current priorities from action plan: Communications and engagement
• Develop communications and engagement strategy• Identify internal and external budgets to fund
communications and engagement• Develop general resident awareness
communications and engagement plan• Identify approaches and tools to engage with
specific hard to reach audiences and geographies• Manchester Youth Council engagement strategy• Internal staff communications and approach
Slide 5
1. Communications Strategy Overview1. Communications Strategy Overview
2. Detailed Communications Strategy by Audience and Geography2. Detailed Communications Strategy by Audience and Geography
Communications and Engagement Approach
Slide 6
1. Communications Strategy Overview1. Communications Strategy Overview
2. Detailed Communications Strategy by Audience and Geography2. Detailed Communications Strategy by Audience and Geography
Communications and Engagement Approach
1.General Resident Awareness Communications1.General Resident Awareness Communications
Slide 7
1. Communications Strategy Overview1. Communications Strategy Overview
2. Detailed Communications Strategy by Audience and Geography2. Detailed Communications Strategy by Audience and Geography
Communications and Engagement Approach
1.General Resident Awareness Communications1.General Resident Awareness Communications
2.Audience Specific Communications and Engagement 2.Audience Specific Communications and Engagement Students
inc. UK and Overseas
Students inc. UK and Overseas
16-17 year olds
16-17 year olds
18-24 year olds (exc. Students)
18-24 year olds (exc. Students)
Private Housing Tenants
Private Housing Tenants
Social Housing Tenants
Social Housing Tenants
BME Community
BME Community
Slide 8
1. Communications Strategy Overview1. Communications Strategy Overview
2. Detailed Communications Strategy by Audience and Geography2. Detailed Communications Strategy by Audience and Geography
Communications and Engagement Approach
1.General Resident Awareness Communications1.General Resident Awareness Communications
3. Priority Ward Specific Communications and Engagement3. Priority Ward Specific Communications and Engagement
RusholmeRusholmeWithingtonWithington HulmeHulme ArdwickArdwickCity CentreCity Centre
LongsightLongsightOld MoatOld Moat Moss SideMoss Side Didsbury WestDidsbury WestFallowfieldFallowfield
2.Audience Specific Communications and Engagement 2.Audience Specific Communications and Engagement Students
inc. UK and Overseas
Students inc. UK and Overseas
16-17 year olds
16-17 year olds
18-24 year olds (exc. Students)
18-24 year olds (exc. Students)
Private Housing Tenants
Private Housing Tenants
Social Housing Tenants
Social Housing Tenants
BME Community
BME Community
Slide 9
Approach for Hulme
Slide 10
Activity proposed in HulmeSchool/FE engagement:
• Targeting parents of pupils
• 16-18 year olds
Work with all social housing providers:
• Hosting registration events
• Communications opportunities to their tenants
Links with MMU and The University:
• Target students in halls and private rented sector in area
Engagement with Manchester Adult Education Service:
• Target learners at the Greenheys Centre
Slide 11
Activity proposed in HulmeLocal community venues, events and promotion:
• Hulme Library Martenscroft Sure Start Centre, Aquarius Centre, Zion Community Resource Centre, Kath Locke Centre , Z Arts, Hulme Community Garden Centre, Wesley Centre and local churches and other religious spaces
• Registration days
• Attendance at community events
Engagement with key community network contacts:
• Birley Fields Community Forum, Community Guardians, Residents’ Associations and Student Volunteer networks within the Universities
Neighbourhood Services Teams:
• Establish contacts with private sector housing managing agents. Specific focus large apartment blocks: Life Building, New Lawrence House and Britannia Basin
Slide 12
Activity proposed in HulmeYouth Engagement:
• Central Youth Partnership
• GMP Rock
• Cross boundary work with Moss Side Leisure Centre and Powerhouse
BME communities and networks
• Somali Golden Centre
• Other BME focused community groups
Learnings from Hulme to be rolled out to other priority wards and across the city
Slide 13
Thank you for listening
Any questions?
