Connecting Youths, Changing Lives!

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Make It Happen Productions (MIHP)

•  Make It Happen Productions (MIHP) has been granted the rights to revitalize the former LA Watts Summer Games. As the new proprietors of the games, MIHP has… …Restructured the program …Perfected and implemented the message …Expanded its reach and impact

•  MIHP team has over 100+ years experience combined in: – Sports marketing – Event and content creation – Sponsorship Activation

–  These Games have been respectfully renamed

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Support From Our City

•  Local Leadership and major departments support the Games as a positive outlet for our youth

–  The Office of Mayor Eric Garcetti –  Los Angeles Unified School District –  City of Los Angeles, Department of

Recreations and Parks –  Los Angeles Economic and Workforce –  Development Department –  California Interscholastic Federation,

High School coaches

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CIF Supporting The L.A. City Games

•  The CIF governs interscholastic athletics, promoting equity, quality, character and academic development. –  Equity – Equal opportunity without regard to race, gender, and

ethnicity within all aspects of the athletic program for students, personnel, schools and governance.

–  Quality – Training, education and commitment of coaches, officials, administrators and parents to improve the quality of athletic programs.

–  Character – Trustworthiness, respect, responsibility, fairness, caring and good citizenship.

–  Academic Development – Commitment to encourage academic growth is a high priority.

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Our Mission & Vision

•  Mission –  Connecting urban and inner city

kids through participation in Olympic style sports competition; linking multi-ethnic communities through programs in health, education and athletic competition to build bright futures

•  Vision –  To expand the L.A. City Games into

a nationwide franchise youth athletic event that celebrates urban communities throughout America

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When: Summer 2016 (Three Day Finals) Launches September 2015 What: An Olympic Style Athletic Competition hosting upwards of

10,000 Multi-Ethnic Local Boys and Girls Ages 8-18 who play; Basketball, Softball, Football, Volleyball, Soccer, Lacrosse and Golf

Athletes: 1,000 Participating LA School District Middle, High

School and LA City/County Parks sports teams Est. Attn: Preliminary Games will attract over 100,000

(Athletes, Coaches, Officials, families and Visitors) Awards: “Everyone’s a Winner” Certificate - for all participating

athletes. Medals to all Winners. Where: The LA Coliseum & Expo Center

About L.A. City Games

The Olympic Style Village

The Athlete’s Multi-Service Facility will provide: •  Health Screenings – College Admissions Counseling -- Education

& Vocational Elements –  Educational Aspects Include:

•  Socialization •  Health •  Culture •  Arts & Science •  Civic •  Responsibility

Celebrity Clinics

•  One day “celebrity clinics” where sports legends show young athletes how to play the game, tactical tips and strategies and how to play fair –  Clinics will take place in different communities, such as San

Fernando, Santa Monica, South LA and East LA (Parks, Schools & Retailer Locations)

–  These could and may include some of the LA City Watts Game Legend's as well as local sports celebrities

–  Photo Opportunities –  Sports: All “If you’re here, you’re already a winner”

Become Our Partner & Make A Difference

•  These games will enable young aspiring athletes to strive for excellence, embrace commonalities, respond to leadership, accept diversity and overcome adversity through engagement in team sports.

•  Athletics improves academic performance and behavioral patterns which increases significantly the likelihood of success later in life

•  Inspiring favorable participation and action toward your initiatives

Sports + Education = Successful Future

Teamwork

Self Realization

Goal setting

Health Education

Integrity

Dignity

Respect

Honor

Value to Athletes & Community

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Notable Legends

•  Notable LA Watts Summer Games Legend’s: –  John Elway (NFL) Facebook 487,099 · Twitter 327,721 – Michael Cooper (NBA) –  Byron Scott (NBA) Facebook 16,508 · Instagram 6,100 –  Elden Campbell (NBA) –  Lisa Leslie (WNBA) Facebook 94,059, Twitter 108,907 –  Florence Griffith Joyner (Olympian)

Strong supporters of the L.A. City Games and serve on the advisory board and panel of judges.

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•  Print Ads •  Online •  Mobile •  Social Media •  Events Support •  Direct to Consumer

News Media Partners

Fred Roggin the award-winning weekday sports anchor for NBC4 So. California since 1980.

Mario Solis is NBC4’s award winning weekend sports anchor & weekday sports reporter.

News-media will lend support with a multi-media experience across channels and platforms reaching over 90% of L.A. consumers every week

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Targeted Media Support

The Korea Times

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Six Sports Events Prior to Main Event (October 2015 – June 2016)

•  Prior to the 3-day main event in June there will be a minimum of 6 on-site and on-air events for corporate sponsorship opportunities –  The games will be launched October 2015 with a Press Conference

and a Sports Legend’s Reception to follow (1-Event, Location TBD) –  Celebrity & local clinics beginning March ‘16 once the coaches

have registered the teams (4 events) –  Alumni Tournament (1 event) –  A series of citywide qualifying games to take place in schools and

the Recs & Parks facilities. Signage at the Recs & Parks only – Main Event (3 days) June 12 - June 14, 2016

•  Traditional media exposure begins with print in October ‘15, social media in January & TV & radio at the end of April 2016

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Title Sponsorship $500K ($1.5MM Value) Estimated Impressions: 45 Million

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Presenting Sponsor $350K (1.3MM Value) Estimated Impressions: 28.5 Million

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Co-Sponsor $225K ($650K Value) Estimated Impressions: 13.5 Million

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Other Sponsorship Opportunities

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The MIHP & LA CITY GAMES Producers

Billy Frank President & CEO Executive Producer

“2013 Olympian and Silver Medalist at the

Maccabiah Games in Israel” In 2012 he produced and co-created the sustainable lifestyle show “On Begley Street”, starring Ed Begley Jr., this inspired Billy to spur a company wide objective to focus on and deliver more transformational content—or “projects with heart”. This has led to the company’s evolution and the recent acquisition of the “LA Summer Watts Games”, renamed the “L.A. City Games”, this is where Billy’s production expertise and lifelong passion for sports has come full circle.

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Strategic Partners

Don Janklow E.V.P. of Marketing and Sales

An expert in the corporate world, he pioneered the founding of the LA Marathon sponsorships for it’s first twenty years. He is also responsible for creating multi-million dollar marketing and sponsorship platforms for other events including the Indy 500 and The Taste of LA which later expanded to major cities across the country. Don innovated by successfully creating licensed opportunities for global brands Vera Wang, Lee Jeans and brand extensions for Kathy Ireland, Joseph Abboud and Carmen Marc Valvo.

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Strategic Partners

Scott Lange, Consultant, Strategic Partner Scott Lange is a media pioneer, sponsorship expert, sports event marketer and financially savvy executive. He co- executive produced 9 New york City Marathons, 50 plus other races and events throughout the country including musical concerts and Broadway shows with more than 40 corporate partners. Michael Huyghue, Consultant, Strategic Partner Consults professional sports teams, agents & sports related properties. Former commissioner of United Football League. Served as Senior Vice President of Jacksonville Jaguars.

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EVP Strategic Partners

Raquel M. Tomasino, Multi-Cultural Outreach Director A strategic, innovative thinker with GM & multi-ethnic, multi-cultural marketing experience. With over 30+ years of experience, she is committed to providing the best in multi-strategic planning and media services.

Carmen Hensch, Hollywood Riviera Studios, Consultant An accomplished marketing professional and a pioneer in Hispanic & multicultural outreach. Sales and building strong relationships is her forte. Gannon Gray, Consultant, Strategic Partner 30 Years of marketing and advertising experience with a passion for working with ethnic communities. Expertise includes developing strategic grass root events and marketing opportunities that provided gateways to connect multicultural consumers, brands and products.

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