Kublai Khan Mongolian Grill - briannamcbee.com

Kublai Khan Mongolian Grill

P1: Comprehensive Branding System &

Responsive Web Coding

Brianna McBeeBranding Systems – Jeff Davis

Interactive II – Grayson Lawrence Spring 2020

Kublai Khan Mongolian Stirfry Brianna McBeeKublai Khan Mongolian Stirfry Brianna McBee

About the brand01

Kublai Khan Mongolian Stirfry Brianna McBee

OverviewKublai Khan Mongolian Grill is a fast casual stirfry restaurant

based in Houston, Texas. Customers come here for a quick

and easy meal that is completely personalizable, so anyone

can get exactly what they’re craving. Kublai Khan takes pride

in providing a wide variety of flavors and high quality, fresh

ingredients. The company values their customer relations and

wants the customer to conquer their day the right way, with a

meal that they’ll love to get them going.


The ChallengeThe current branding of the restaurant is only a very detailed

logo that is difficult to resize and carry through multiple

mediums. They also have multiple versions of one logo.

1) Outdated and not compelling

2) Inconsistent colors, typography, and graphics

3) Too detailed logo that can’t be resized well

They need a more simplified and distinct logo so that they are

recognizable within their market, a set of touchpoints to tie

together the brand and the physical world, an established color

palette and typography, and a more modern web presence.

These will help Kublai Khan look more intriguing to potential

customers and solidifies the experience for current customers.


Inspiration


Competitors


Process02


Process


Brand guidelines03


TrademarksPrimary Logo Secondary Logo

Icon


Pattern


Color Palette

PMS 2001C

CMYK: 1, 6, 37, 0

RGB: 254, 233, 174

HEX: #fee9ae

PMS 2002C

CMYK: 0, 37, 41, 0

RGB: 248, 175, 144

HEX: #f8af90

PMS Cool Gray 11C

CMYK: 65,57, 56, 34

RGB: 80, 80, 80

HEX: #505050

PMS 1235C

CMYK: 1, 26, 100, 0

RGB: 254, 192, 15

HEX: #fec00f

PMS Black C

CMYK: 75, 68, 67, 90

RGB: 0, 0, 0

HEX: #000000

PMS 165C

CMYK: 0, 76, 99, 0

RGB: 241, 97, 34

HEX: #f16122


Avenir Black

Avenir Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz1234567890

abcdefghijklmnopqrstuvwxyz1234567890

Typography


Web Screens04


Web Screens




Mobile Screens


Storefront05



Other touchpoints06


Stationery



Food Packaging



Recipe Cards



Apparel


T-Shirts


Other Touchpoints


Thank you!

Documents

Kublai Khan Mongolian Grill - briannamcbee.com