Creating Corporate Value ThroughEffective CRO Marketing Communications

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© 2011 Krell Advertising, Inc. All rights reserved.

Krell CRO Marketing Communications

Krell is an advertising and marketing communications company focused on the clinical research industry—

CROs (large, medium, small, niche, specialized, therapeutically focused) Companies that provide services to the clinical research industry Sponsors of clinical research

▶ 14 years experience in the CRO industry

▶ US and ROW experience in all phases of drug development

▶ A first-class branding agency and brand steward

▶ Strategic thinking coupled with creative solutions that add value

▶ Cost effective and creative financing

Marketing Communication Services

Krell provides a broad range of advertising and marketing communications services—

• Branding

• Logo Development

• Brand Messages

• Corporate Positioning

• Band Visuals

• Corporate Advertising

• Media Planning &

Buying

• Websites

• Exhibit Booths

• Brochures

• Sell Sheets

• Event Planning

• Inbound & Social Media

Marketing

• Content Creation

• BD Lead Generation

• BD Presentations

• Direct Marketing

• Public Relation: Press Releases

• Consulting

• Patient Recruitment Advertising

• Patient Communications

• Study Websites & Registries

Corporate Branding, Journal Advertising

Exhibits, Signage, Handouts, and Websites

Branded Chocolate Handouts

Exhibit Signage& Literature

Website

Branded Collateral Materials

Corporate FolderOverview Fact Sheet(Russian & English)

Special Event Development

10 Years of Special Event Banding, Promotion, and Execution

Product Branding, Launch and Prelaunch

Product Branding, Launch and Prelaunch

10-Page Launch Aid

Sales Aid

Event Planning of All Sizes

Site selection

Menu, beverage and music planning

Negotiations

Transportation arrangements

Pre-event promotion

Onsite coordination

Onsite coordination

Onsite promotion

Gift arrangements

Post-event follow-up

Cost-effective, perfectly executed events

Business Development and Scientific PowerPoint Slides

Clear, concise and visually interesting PowerPoint slides

Clinical Study Websites

Fast startup and delivery includinga content management system

Global Study Website: GSK

Patient Recruitment Advertising

Creative Development, Media Planning & Placement

Brochures: Corporate and Product

Pivotal educational brochures forSiemens Medical Diagnostics

Internet Marketing Programs

Achieved client lead generation objectives with lower cost and less time

Contact

Robert Krell

KRELL MARKETING COMMUNICATIONS

179 Route 31Flemington, NJ 08822

(908) 806-7477

Cell: (908) 625-1462