The Power of

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Presented by Sharon Herrnstein, WSI Digital Marketing Consultant

For Your Business

What you will learn

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• Why is LinkedIn Effective

• How Does it Compare to Other Social Sites?

• What Can You Use LinkedIn For?

• 10 Steps to Success

• Tips & Tricks

Socialnomics

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http://www.youtube.com/watch?v=fpMZbT1tx2o

Socialnomics 3 Video by @equalman [4:00 Fat Boy Slim]

About LinkedIn

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What’s the big deal about

Do you need LinkedIn

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Push Marketing

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Pull Marketing

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79% of LinkedIn members are from

the top 10 countries

Lead Generation

277% More effective thanFacebook & Twitter

Why is LinkedIn So Effective?

• 74% people believe a recommendation

• Only 14% of people believe an Ad (website)

• LinkedIn is real Online Reputation Management

• Sort of self-policed

• It's not a CV, it’s a marketing tool

• This is NOT Facebook!

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13 Reasons to Use LinkedIn

1. You need to recruit quality employees

2. Your target market is college educated or slightly more affluent than avg

3. You’re looking to grow your professional network

4. You want to keep up on industry trends

5. You need to research employees, employers, competition, or clients

6. You want to connect with peers and follow thought leaders in your field

7. You need to rank well in search engines

8. You’re an entrepreneur

9. You’re an employee

10. You are a thought leader in your field

11. You may be changing jobs/careers

12. You do telemarketing

13. A good portion of your business comes from word of mouth

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Build Your Profile

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1. Build Your Profile

All or Nothing

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Prospects can’t do business with you if they can’t find you!

Have you Googled yourself?

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Complete Your Profile to 100%

• Professional photo

• Compelling headline

• Current position

• At least two past positions

• Don’t skip these sections:• Summary

• Specialties

• Interests

• Groups and Associations

• At least 3 recommendations

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X

Check Your Spelling!

• Type your text in Word

• Run Spell Check

• Copy & paste to LinkedIn

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Install Apps

Enhance your profile!

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Recommendations

• Ask for recommendations and give them freely

• Two-way exchanges should be somewhat limited

• Need at least 3 for 100% completeness

• Be sure you know the person well-enough!

• Word it carefully (stick to what you actually know)

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Grow Your Network

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2. Grow Your Network

Connection Dos & Don’ts

• NEVER use the generic LinkedIn invitation text

• Customize your invitation EVERY time:

• Use the recipients name

• Great if you have another “excuse” to reach out

• Remind them how you know each other

• Can’t customize on mobile devices, so use sparingly!

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Connecting Social Sites

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Connecting Social Properties

• Send Blog posts to LinkedIn

• Add blog to profile (WordPress app)

• Use Blog Link App (optional)

• Connect LinkedIn to Twitter via profile

• Use SlideShare App

• Add a LinkedIn button to your website

• Connect with me on LinkedIn

• Follow our company

• Hootsuite to connect Facebook (manual posts)22

Participate

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3. Participate

Participate

• Start discussions in groups

• Know who you’re talking to!

• Comment on discussions

• Ask for introductions (carefully)

• Make all interactions personal

• Share, like & comment on other people’s posts

• Don’t spam – be careful with self-promotion

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Research

• Your target market

• Your industry

• Your competition • 80% of business owners use

social media to spy on the competition

• Conduct market research• Polls, group stats

• Follow-up with those who have viewed your profile

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Sharon HerrnsteinWSI Digital Marketing Consultant

sherrnstein@wsidigitaledgemarketing.comCall us today at 416-564-1863.

Questions?

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