Kirkland Rowell SurveysA leading monitor of parental, pupil and staffperceptions, working with almost 3,000 schoolsfor the past 13 years worldwide

www.gl-performance.co.uk

Why carry out stakeholder surveys?When it comes to successfully managingyour school, you need a system of self-evaluation that brings you the wholepicture, rather than a series of snapshots.Stakeholder surveys are an integral part ofany robust self-evaluation system,establishing and monitoring the changingperceptions of parents, pupils and staffover time.

When it comes to school inspections,getting your inspection off to a good startis essential to ensure the best possibleresult. As inspection agendas continue tochange, schools as a minimum mustknow the views of their stakeholders andbe able to evidence the impact of theiractions by monitoring perceptions overtime.

Major benefits ofsurveysSupporting your self-evaluation processwith clear and robust evidence,stakeholder surveys give you an instantoverview of the school’s strengths andareas to improve. With all of the hard workof preparing, printing, collecting andanalysing the data and reporting done foryou, surveys save valuable schoolresources as well as ensuring that yourschool is constantly inspection ready.Other benefits include:

• Surveys are tailored to enable schoolsto understand what is important to theirstakeholders and to discover howsatisfied they are according to chosencriteria

• Results are weighted by nationalaverages of similar schools removing

any parental bias. This allows the schoolto view their results in context withsimilar schools to see if their results aregenuinely good and makes the datamore meaningful

• Advertising and marketing your school.What better way to attract prospectiveparents and pupils than by highlightingwhat existing pupils, parents and staffthink differentiates you from thecompetition

• Through running regular surveys, yoursenior leadership team is able toeffectively allocate resources to thoseareas needing improvement and todemonstrate the impact of their actionsover time.

For further information please visit: www.gl-performance.co.uk/krs2

Contact us on: T: 0191 270 8270 E: kr@gl-performance.co.uk

Why choose Kirkland Rowell Surveys?

GL Performance

GL Performance, a division of the GL Education Group, is a leading providerof management tools and resources thatare designed to maximise the impact ofschool inspection, self-evaluation, schooldevelopment planning and schoolimprovement in all school types,Academies, chains and federationsworldwide. Kirkland Rowell stakeholdersurveys form an important part of ourportfolio, providing almost 3,000 schoolswith an accurate statistical model of theirperformance as perceived by parents,pupils and staff.

Our Stakeholder Surveys

Our Kirkland Rowell parental, pupil andstaff surveys generate management dataon all of your school’s activities, providingyou with a self-evaluation system whichsatisfies all stakeholder requirements andhelps you prepare for the inspectionprocess. Our surveys have beendeveloped by school leaders for schoolleaders and are customised to satisfyeach school’s particular requirements.

Key benefits of Kirkland Rowell Surveysinclude:

• Instant overview of school strengthsand weaknesses

• Data benchmarked against over 50different averages of similar schools

• Gender and year group analysis

• Year on year comparison and trendanalysis after 3 surveys

• Combined reports comparing andcontrasting the views of multiplestakeholders.

After completion of your choice of eitheronline or paper-based* questionnaires, thedata is analysed to produce statisticallyreliable reports which monitor thechanging perceptions of parents, pupilsand staff. Findings are presented in aseries of clear, easy-to-understand graphsand tables and contain a full evidencesummary for many UK and internationalinspection frameworks, including Ofsted(England), Estyn (Wales), HMI qualityindicators (Scotland), School SelfEvaluation (Ireland) and Education andTraining Inspectorate (Northern Ireland).Reports can be customised to evidenceany inspection framework globally.

The Parental Survey

The Parental Survey uses a tailoredquestionnaire to report on the way pupils’parents perceive the school. A trueawareness of your school’s perceivedstrengths and weaknesses, results aremade even more meaningful by weightingthem against what parents usually say insimilar schools.

The Pupil Survey

The Pupil Survey is made compatible withyour tailored parental questionnaire,enabling you to compare and contrastwhat pupils say with what their parentsthink for all chosen criteria.

The Staff Survey

As well as comparing and contrastingattitudes of staff with those of parents,the Staff Survey evaluates the perceptionsof teaching staff, support staff andGovernors, providing the schoolmanagement team with interestinginsights and comparisons. The surveyinvestigates staff-specific issues such asprofessional development, relationship

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*Kirkland Rowell Surveys do not recommend onlineparental surveys due to significantly reduced responserates

For further information please visit: www.gl-performance.co.uk/krs

From the surveyed opinions of over two million parents, we haveidentified the following 20 areas as being important to parents atevery school. For these areas we measure importance andsatisfaction as part of every survey.

• School discipline • Exams and testing• Happiness of child • School security/safety• Standard of facilities • Choice of subjects available• Social Health Education • Communication with parents• Developing community spirit • Developing confidence/esteem• Developing a pupil’s potential • Developing strong moral values• Control of bullying • Access to computer/ICT facilities• Quality of teaching • Suitable levels of homework• Approachable/caring teachers • Careers advice and guidance• Availability of resources e.g. text books • Control of attendance/truancy

The questionnaire also investigates up to eighteen additional issues, including those listed below or you can create your own. You can also create up to four unique questions pertinent to your school.

• Looking after pupils well• Value for money• Encouraging and listening to pupils’ views• Encouraging and listening to parents’ views• Out of school activities/clubs

Choosing your own survey criteria

with departmental head, arrangements forstaff cover and staff workload. Surveyresults are weighted against nationalaverages for teachers and support staff.

Country-specific self-evaluationevidence

Kirkland Rowell Surveys contain a fullevidence summary for every school’s self-evaluation worldwide. We endeavour toupdate our survey reports with inspectioncriteria changes, within 4-6 weeks ofchanges being announced.

What do our surveys cost?

The price varies depending upon thenumber of questionnaires required, if thesurvey is completed online or is paper-based and whether the results are to becompared with those from previous years.The price of a typical customised surveystarts from:

Parental Survey £750.00*Pupil Survey £700.00*Staff Survey £300.00*Discounts apply for multiple surveys*+VAT

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Contact us on: T: 0191 270 8270 E: kr@gl-performance.co.uk

Kirkland Rowell Survey reports

Our reports provide point-by-point analysiswith evidence for your inspectionframework and include:

• strengths and weaknesses of theschool

• a graphical analysis of all the criteriasurveyed, broken down by gender andyear group of pupils

• tables which rank the satisfactionscores achieved for all academicsubjects and non-academic topicssurveyed

• an identification of the top priorities forimprovement

• a measurement of the comparativeimportance for each of the Core 20issues surveyed

• a comparison of the percentage ofrespondents who are happy versusunhappy with the school’sperformance, in each of the academicsubjects and non-academic criteriasurveyed

• a year on year comparison of yourresults for all of the criteria surveyed,showing trends of improvement ordecline over time

• the option to analyse the results by anyother factor such as socioeconomicbackground of the pupils

• a measurement of how in tune yourteachers are with what is important toparents

• an analysis showing how the prioritieschange as the pupils get older

• an analysis of the time that pupilsactually spend on their homework, bygender and year group.

The table below shows those criteriawhich are most important to parents astop priorities for improvement, the highestscores indicating the greatest importance.Only highlighted rankings should beconsidered significant:

• A green highlight shows that the schoolperforms well within a criterion that isimportant to parents

• A red highlight shows that the schooldoes not perform well within a criterionthat is important to parents

• The final two columns show the sameinformation for the previous survey, forcomparison.

Satisfaction

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Typical survey report analysis

For further information please visit: www.gl-performance.co.uk/krs

What is important to your school?

The report also gives you detailed analysis of other key findingsfrom the survey including:

Further analysis of key results

What is important to parents fromyour school compared to what isimportant to parents from similar

schools?

How do parent priorities changeas children get older?

Unique questions

Self-evaluation framework issues

Gender analysis

Parental values

Homework

Year group analysis

Academic stretch

Unexpected results

What is important to parents fromyour school compared to what

your teachers deem as important?

Non-academic criteria

How do parent priorities change bygender of child?

Time series analysis

School performance

Standard analysis

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Contact us on: T: 0191 270 8270 E: kr@gl-performance.co.uk

Analysis & Interpretation Services

To help leadership teams realise the fullpotential of their Kirkland Rowell surveydata, GL Performance has developed aseries of Analysis & InterpretationServices for schools that undertakeparent, pupil and staff surveys. WhileKirkland Rowell Surveys report data givesyou a complete holistic overview of whatis important to your stakeholders and theirpriorities for school improvement,effective interpretation and analysis ofthat data empowers your school’sleadership team to develop strategies andeffectively target resources in the areasthat really matter.

Our cost effective services help youidentify and understand the key outcomesfrom your school’s most recent KirklandRowell parent, pupil and staff surveys.These are the ideal choice for thoseschools looking to realise the full potentialof their Kirkland Rowell survey data. Theservices save you considerable time andmoney, by highlighting the commonalitiesand differences between each of your keystakeholder surveys, allowing you to focuson resulting actions as opposed to furtherdata analysis.

Schools can choose from the followingservices:

1. Combined Executive Report

This is an executive summary integratingthe main findings and key outcomes ofyour most recent Kirkland Rowell parent,pupil and staff surveys, in one report.

£125 +VAT (for 2 surveys)£150 +VAT (for 3 surveys)

2. Peer Review Report

Enhancing the information given in theCombined Executive Report, this serviceprovides additional strategic commentaryfrom the analysis of your reports by oneof our senior facilitators.

Additional commentary is added to thekey outcomes, identifying areas for furtherinvestigation and discussion.

£345 +VAT (for 2 surveys)£395 +VAT (for 3 surveys)

3. Follow-Up Consultancy

An experienced facilitator works with theschools senior leadership team to identifythe strategic implications for schoolimprovement and key questions from thesurvey. This provides the focus for an inschool discussion of 2-3 hours, led by thefacilitator, examining appropriatestrategies and processes, ultimatelyhelping the school to identify and prioritiseactions. Following the meeting, schoolsreceive a summary report of the visit.

From £695 +VAT (with either the Combined Executive orPeer Review Report)

A word on Quality Assurance

To ensure our services have maximuminput, our accredited facilitators haveextensive experience at senior leadershiplevel in schools and are all experienced inworking with schools on the use of datato inform school improvement and review.In addition, our ISO 27001 accreditationmeans your data is safe with us.

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A leading monitor of parental, pupil and staffperceptions, working with almost 3,000 schools forthe past 13 years worldwide

“We at ASCL believe that Kirkland RowellSurveys offer the most cost-effective method ofgenerating meaningful, independent data on allyour school's activities. They have beendeveloped by the market leaders in schoolstakeholder surveys and have been used by overhalf the secondary schools in the country. As ahead, my own experiences of Kirkland RowellSurveys were certainly extremely positive”.

Brian Lightman, General Secretary, ASCL

www.gl-performance.co.uk/krs

GL Performance is a division of the GL Education Group www.gl-education.com GLP376

““The results of our school's first survey havemore than lived up to our expectations. Irecognise the school's characteristics in thereported results but I am particularly pleased tofind a number of measurable observations andinsights which I know will further accelerate ourschool improvement and development. Yourproduct offers extremely good value for money.We will certainly be using it in the future as thebenchmark for our parent consultation process”.

Andrew Wright, Headmaster, Lincoln Christ’sHospital School

What our customers say…

For further information or to arrange a no-obligationconsultation contact us at:

T: 0191 270 8270

F: 0191 296 2643

E: kr@gl-performance.co.uk

Kirkland Rowell Surveys29 Northumberland Square, North Shields,Tyne and Wear, NE30 1PW, UK