Upload
sahil-arora
View
891
Download
2
Embed Size (px)
Citation preview
PROJECT REPORTON
“EMPLOYEE SATISFACTION TOWARDS PERFORMANCE
APPRAISAL IN ONGC”
Submitted by: Submitted to:JIJO ABRAHAM01621201709 ARTI MALIKBBA (gen) 3rd SEM (Assistant professor) For the partial fulfillment of Bachelor of Business Administration
MAHARAJA SURAJMAL INSTITUTEAFFLIATED TO GURU GOBIND SINGH INDRAPRASTHA
UNIVERSITY
An ISO-9001: 2000 Certified Institute
Recognized by UGC u/s 2(f)
CERTIFICATE
This is to certify that this project report titled “Employee Satisfaction Towards
Performance Appraisal In ONGC” is an original work submitted by Jijo Abraham,
Enrollment No. 01621201709, BBA III semester student of Maharaja Surajmal Institute
for the partial fulfillment of Bachelor of Business Administration (BBA) program of
Guru Gobind Singh Indraprastha University under the guidance of Ms. Arti Malik and
the same has been submitted as per the requirement of course.
Ms. Arti Malik
Project Guide
ACKNOWLEDGEMENT
The project was a worthwhile learning experience. I owe my deepest thanks to one and
all for their valuable contribution.
I wish to place on record my gratitude to program Coordinator and my Project Guide,
Ms. Arti Malik, Maharaja Surajmal Institute, for her valuable guidance, suggestions and
sympathetic and encouraging attitude at every stage.
I shall be failing in my duties if I do not express my gratitude to other faculty members
and friends for their useful help at various stages.
Table of content
Chapter 1 Introduction
1.1 Executive summary
1.2 Objective
Chapter 2 Research Methodology
Chapter 3 Corporate Overview
3.1 Company’s Profile
3.2 History
3.3 Products and Services
3.4 Offices – At Glance
Chapter 4 Data Analysis
Chapter 5 Conclusion and Suggestions
Chapter 6 Limitations
Chapter 7 Bibliography
Chapter 8 Annexure
Chapter 1
INTRODUCTION
1.1 Executive Summary
This project is an attempt to give knowledge about Kingfisher Airlines. It aims to make
its reader well versed with each and every aspect of Kingfisher Airlines.
It throws light on the following:-
1. In 1st Chapter you will find the objective of doing the project on Kingfisher
Airlines.
2. In 2nd Chapter of this report, you will find that the research methodology of the
report is mentioned.
3. In 3rd chapter you will find an overview of Kingfisher Airlines, in which you will
find its fleet, current destination, departments, and different services offered by it
such as Airport services, In-flight services, on - ground services. In it you will
also find about the Events, Awards, about the Management Team. You will
further notice - How to book travel on Kingfisher Airlines? And even about the
S.W.O.T analysis of Kingfisher Airlines in which the strengths, weaknesses are
highlighted
4. In 4th Chapter you will find conclusion and suggestion on the project on
Kingfisher Airlines.
5. In 5th Chapter you will find some of the limitations of project being face by me.
6. In 6th Chapter you will find the various sources I referred for gathering
information.
7. In 7th Chapter you will find the list of all the literature that I have attached.
This project is overall an attempt to make you aware or to cover every possible aspect
of Kingfisher Airlines in India and around the world.
1.2 Objectives
The main objectives of the study of this project are –
To study the growth and expansion of Kingfisher Airlines.
To study the structure and workings of Kingfisher Airlines.
To compare Kingfisher Airlines with other Airlines.
To understand the attitude towards the services of Kingfisher Airlines.
To study the achievements of Kingfisher Airlines.
To know the important aspect of Kingfisher Airlines.
Chapter 2
Research Methodology
RESEARCH METHODOLOGY
Meaning of Research
Redman and Mory define research as a “systemized effort to gain new knowledge.” Some
people consider research as a movement, a movement from the known to the unknown.
Research is an academic activity and as such the term should be used in a technical sense.
According to Clifford Woody, research comprises defining and redefining problems,
formulating hypothesis or suggested solutions; collecting, organizing and evaluating data;
making deductions and reaching conclusions; and at last carefully testing the conclusions
to determine whether they fit the formulating hypothesis.
Objectives of Research
The purpose of research is to discover answers to questions through the application of
scientific procedures. The main aim of research is to find out the truth which is hidden
and which has not been discovered as yet. Though each research study has its own
specific purpose but the research objectives can be listed into a number of broad
categories, as following:-
1. To gain familiarity with a phenomenon or to achieve new insights into it. Studies
with this object in view are termed as exploratory or formulative research studies.
2. To portray accurately the characteristics of a particular individual, situation or a
group. Studies with this object in view are known as descriptive research studies.
3. To determine the frequency with which something occurs or with which it is
associated with something else. Studies with this object in view are known as diagnostic
research studies.
Research Methodology
Research methodology is a way to systematically solve the research problem. It may be
understood as a science of studying how research is done scientifically. In it we study the
various steps that are generally adopted by a researcher in studying his research problem
along with the logic behind them. It is necessary for the researcher to know not only the
research methods or techniques but also the methodology.
Data Source
The data can be collected from two sources, i.e. Primary and Secondary. I have collected
the entire data of this project on Kingfisher Airlines from SECONDARY SOURCES like
websites, books, newspapers and magazines.
Research Methodology involves research plan that has following major
steps:
1. Defining the Data Source
2. Research Approach
3. Data Analysis
1. Defining the Data Source
The data required for familiarizing with the role of Aviation Sector, “Kingfisher
Airlines” as collected from the web sites and journals.
2. Research Approach
The research was carried out under following major steps:
LEARNING ABOUT THE COMPANY
At the very outset, the information regarding the origin, developments, the
present way of working and the current strategy of Kingfisher Airlines was
gathered and thoroughly analyzed which gave the researcher an insight into
company’s profile and
organization structure was made with the help of company’s web site,
company’s manuals , brochures and other relevant published material. This
helped the researcher to understand the present working scenario and gain
familiarity with the organization’s strategic moves.
Under this step the secondary data was collected though company’s website,
company’s manuals, brochures and other relevant published material.
3. Data Analysis
After the data about the developments and its future goals had been collected, it was
analyzed methodically. The importance and the purpose of move was identified to
assess the benefits and the risks faced by the company in the field of Aviation.
Chapter 3
Corporate Overview
3.1 Company’s Profile
Kingfisher Airlines
IATA
IT
ICAO
KFR
Callsign
KINGFISHER
Founded 2004
Hubs
Bangalore International
Airport,
Chhatrapati Shivaji
International Airport, Indira
Gandhi International Airport,
Sardar Vallabhbhai Patel
International Airport
Frequent flyer program King Club
Fleet size 158 (incl. 126 in order)
Destinations 29
Parent company UB Group
Company slogan Fly The Good Times
Headquarters Bangalore, India
Key people Dr. Vijay Mallya, CMD
Mr. Hitesh Patel, EVP
Mr. Rajesh Verma, EVP
Mr.A. Raghunathan, CFO
Website: http://www.flykingfisher.com/
Kingfisher Airline is a private airline based in Bangalore, India. The airline is
owned by Vijay Mallya of United Beverages Group. Kingfisher Airlines started its
operations on May 9, 2005 with a fleet of 4 Airbus A320 aircrafts. The airline currently
operates on domestic routes. The destinations covered by Kingfisher Airlines are
Bangalore, Mumbai, Delhi, Goa, Chennai, Hyderabad, Ahmedabad, Cochin, Guwahati,
Kolkata, Pune, Agartala, Dibrugarh, Mangalore and Jaipur.
In a short span of time Kingfisher Airline has carved a niche for itself. The airline offers
several unique services to its customers. These include: personal valet at the airport to
assist in baggage handling and boarding, accompanied with refreshments and music at
the airport, audio and video on-demand, with extra-wide personalized screens in the
aircraft and three-course gourmet cuisine.
Kingfisher Airlines currently operates with a brand new fleet of 8 Airbus A320 aircraft, 3
Airbus A319-100 aircraft and 4 ATR-72 aircraft. It was the first airline in India to operate
with all new aircrafts. Kingfisher Airlines is also the first Indian airline to order the
Airbus A380. UB holdings Ltd, has acquired 26% stake in the budget airline Air Deccan
and has option to buy further of 20% stake from the secondary market.
3.2 History
Kingfisher Airlines is a subsidiary of the UB Group, one of the largest beverage
companies in the world. The branding of the airline is linked to that of Kingfisher Beer,
India’s largest brewery.
The airline, which is headed by the charismatic Dr Vijay Mallya, took to the skies in May
2005, and attracted attention for its high quality product with personal inflight
entertainment in every seat; custom interior designs for each aircraft; valet assistance at
airports and complimentary hot food and beverages. The airline initially operated a single
class service but subsequently introduced a highly acclaimed First Class, allowing it to
compete with Jet Airways for the high yield corporate market. In addition to its A320
family aircraft used on domestic routes, Kingfisher Airlines also operates ATR-72
turboprops on regional sectors.
Under current Indian regulations, which require airlines to operate 5 years domestic
service before being granted international rights, Kingfisher will not be permitted to
operate overseas until 2010. However, the airline has very clear international ambitions,
with an order book for 45 wide body aircraft, including A330s, A340s, A350s and A380s.
In just over two years, Kingfisher Airlines has achieved a market share of 10% and has
one of the most aggressive expansion plans of all Indian carriers during 2007. In Jun-07,
it dramatically increased its influence in the market with the acquisition of a 26%
shareholding in India’s largest LCC, Air Deccan, for approximately USD130 million, and
an open offer for a further 20%. Through schedule coordination and joint operations in
ground handling, training, and maintenance, the carriers are projecting annual cost
savings of over USD70 million.
There will also be greater coordination between the two brands, with Air Deccan to adopt
the Kingfisher image in its logo and to switch to a red, rather than a blue colour scheme.
The combined Kingfisher/Deccan group has a market share of just over 30% and a
product range spanning from the price-sensitive, first-time flyer, to the high yield
business traveler, making it one of the key pillars of the airline industry.
The airline which started its operation on 9th May 2005, following the lease of 4 Airbus
A320 aircraft. As of July 2007, Kingfisher operates only on domestic routes, however it
has announced plans to start flights to the USA with Airbus A380 aircraft. The airline is
owned by the United Beverages Group under the leadership of Vijay Mallya (which also
owns the popular Indian beer of the same name). The airline promises to suit the needs of
air travellers and to provide reasonable air fares. Kingfisher Airlines' main "luxury"
component is its In-Flight Entertainment System, a first among Indian airlines . The
airliners in-flight Mobile Phone and Internet Services will be provided by OnAir starting
2008 for longhaul flights
United Breweries Group
United Breweries Group, based in Bangalore, is the world's 2nd largest brewer and the
largest in India. The company markets most of its beer under the Kingfisher brand and
has also launched Kingfisher Airlines, a domestic airline service in India. The UB Group
(United Breweries) Group is a multi-faceted conglomerate with business interests in
Beverage Alcohol, Pharmaceuticals, Media, International Trading, Aviation, Fertilizer,
Research & Development, and Infrastructure Development.
The group is headed by Dr.Vijay Mallya who is also a member of the Indian Parliament.
United Breweries now has a near-monopoly over the Indian brewing market, thanks to its
recent takeover of the rival Shaw-Wallace company. The group owns the Mendocino
Brewing Company in the United States.
History
The UB Group was founded by a Scotsman, Thomas Leishman in 1857. The Group took
its initial lessons in manufacturing beer from South Indian based British breweries. At the
age of 22, Vittal Mallya was elected as the company's first Indian director in 1947. After
a year, he replaced R G N Price as the chairman of the company.
After Vittal Mallya's death in 1983, his son Vijay Mallya assumed the mantle of the
group. Vijay Mallya inducted professional management and consolidated the Group into
individual operating divisions. In 1988, UB Group acquired the global Berger Paints
Group with operating companies across four continents. The paints business was divested
for significant value in 1996.
After India adopted economic liberalization in 1991, the UB Group decided to retain
interests in only those businesses that were globally competitive and did not depend upon
fiscal tariff protection. Today, UB Group is the third largest manufacturer of Spirits
products in the world. In 2005, the Group entered aviation sector with the launch of
Kingfisher Airlines Limited. With in a short time the airlines has captured an impressive
market share and has established a niche identity for itself.
The Logo
The Pegasus, which is the symbol of the United Breweries, first found its place as the
Group logo in 1940. Then, the Helladic horse – associated with beer and nectar in Greek
mythology- carried a beer cask between the wings, ostensibly because beer formed the
core operations of the Group. Later, the beer cask was removed to represent the Group’s
multifaceted operations. Now, it is just the Pegasus.
Business Interests of UB Group:
Beverage Alcohol: The UB Group is 3rd largest spirits marketer in the world, with
overall sales of 60 million cases. The company offers 140 brands at varying price points.
Some of the famous brands of the UB Group are: Bagpiper Whisky, McDowell's No.1
Whisky, Director's Special Whisky, McDowell's No.1 Brandy and McDowell's
Celebration Rum.
Pharmaceuticals: The group's company Aventis Pharma Limited is the second
largest pharmaceutical multinational in India. It develops and markets branded
prescription drugs and vaccines.
Media: The UB Group also has a shareholding in Asian Age Holdings Ltd, the
company that owns and manages daily newspaper, The Asian Age.
International Trading: The Group's company UB Global Limited is a recognized
export house engaged in the export of Beer, Spirits, Leather Footwear and Processed
Foods. The Company also exports Pharmaceutical Products and customized perfumeries.
Fertilizer: Mangalore Chemicals & Fertilizers Limited is under UB Group's
management. It has a manufacturing capacity of 2,17,800 MT of Ammonia and 3,80,000
MT of Urea.
Research & Development: Vittal Mallya Scientific Research Foundation (VMSRF)
was established in 1987 with the objective of developing newer and novel technologies
that will have substantial application in industry and health care. The foundation is it is
recognized by the Departments of Scientific & Industrial Research (DSIR), Dept. of
Biotechnology (DBT), Council for Scientific and Industrial Research (CSIR) and the
Ministry of Finance, Govt. of India.
Aviation: UB Group entered aviation sector in 2005 with the launch of Kingfisher
Airlines Limited. Kingfisher Airlines has captured an impressive market share and has
established a niche identity for itself. The airlines recently acquired 25% stake in Deccan
Airlines.
Present History
Sales of the United Spirits Ltd. are expected to exceed 60 million cases during the fiscal
year 2005-06 making the Group the third largest manufacturer of Spirits products in the
world. In addition, USL is one of only three in the world to own seven millionaire brands
and at least five brands rated by Drinks International, UK, to be amongst the ten fastest
growing brands in the world in their respective categories.
The UB Group’s Brewing Enity - called United Breweries Limited (UBL) - has also
assumed undisputed market leadership with a national market share in excess of 50%.
Through a process of aggressive acquisition and market penetration, The UB Group
today controls 60% of the total manufacturing capacity for Beer in India. The flagship
brand, Kingfisher is now sold in over 52 countries worldwide having received many
accolades for its quality.
The UB group is also into manufacture of Fertilizers. The group company Mangalore
Chemicals and Fertilizers Limited ( MCF ) has factory at Panambur in Dakshina Kannada
district of Karnataka.
In August 2007, the group made a first-of-its-kind media alliance for the promotion of
NDTV Good Times, a lifestyle television channel run by NDTV.
Financials
In July 2007, United Breweries Limited reported volume growth of 16.3% compared to
the previous year.
Chairman’s Message
Welcome aboard
Kingfisher Airlines.
I am often referred to as the
‘King of Good Times’ and I
truly believe that you
should share this
experience with me. On a
more serious note, I log
many air miles myself in
pursuit of my goals and I
am sure that you do too.
It is my passion to deliver
the best of good times.
After all, work and play can
go hand in hand. I am sure
that you have several
pressing commitments and
stressful work obligations.
Like me, you also need
some time to chill……with
the King of Good Times.
I have personally ensured that every Kingfisher aircraft meets the global standards that I
have set for myself in terms of safety and I am proud of our brand new fleet incorporating
the latest technology available. I have instructed my crew to treat every guest in the same
way as if they visited my home. Since I also believe in cutting-edge technology, I insisted
upon an individual in-flight entertainment system for our guest’s personal viewing and
listening pleasure. I demand individual attention and I suppose our guests do too!
On board Kingfisher Airlines, you will meet a crew that I have hand-picked myself. I
have also personally approved their rigorous training programme. Quite apart from this, I
have devoted a lot of personal time and energy in ensuring that Kingfisher Airlines is
truly world-class in every sense.
Leave the stress of daily life behind and enjoy the good times with Kingfisher Airlines. I
have tried very hard to build an airline that meets your expectations. However, if I have
missed something or fall short of your expectations, please feel free to mail me directly at
I invite you to fly the Good Times. After all, to me, you deserve the Good Times as well.
With my warm regards,
Vijay Mallya
Chairman & CEO
Overview
Our Vision
“The Kingfisher Airlines family will consistently deliver a safe, value-based and
enjoyable travel experience to all our guests.”
Our Values
Safety
This is our overriding value. In our line of business, there is no compromise.
Service
We are all in the hospitality business; we must always seek to serve our guests and gain
their trust, goodwill and loyalty.
Happiness
We seek to build an organisation with people who choose to be happy, and will endeavour
to influence our guests and co-workers to be happy too.
Teamwork
We will succeed or fail as a team. Each one of us must respect our colleagues regardless
of their rank, and we must work together to ensure our mutual success.
Accountability
Each one of us will be held accountable for the successful execution of our duties,
commitments and obligations, and we will strive to lead by example.
Why Aviation?
What gladdened Dr. Vijay Mallya must have been a Cabinet decision on Wednesday,
October 20, 2004, which hiked the permitted foreign direct investment (FDI) limit in
domestic airlines to 49% from the existing 40%. This move is expected to help fledgling
airlines like Kingfisher and Air Deccan. Jet and Sahara lobbied till the last, some political
parties (leftists) tried to muddy the waters, but the skies were opening up and Dr. Mallya
had cause for cheer. The bogey of national security concerns raised by the Jet-Sahara
cartel failed. More than the 9% hike, the decision also signaled to domestic airlines and
foreign investors that the government was serious on aviation reform.
Starting a low cost airline is not the most difficult part, because to start a low cost service
with nation wide operations,
Assuming that the airplanes are leased the cost is typically between $20-40mn;
depending on the scale of operations (a full scale carrier will need investment of
around $70-80mn).
A regional service can be started at a much lower cost - around $10-15mn.
Low cost carriers can break even in a year or two or at most three.
New airlines typically have a major cost advantage, especially for labor, over
established (mostly state-owned carriers like Indian Airlines or Air China).
Air transport is the obvious solution for mobility, if fares can be kept low (as
compared to train fares).
Why India?
Every Indian should fly. There are approximately one billion people & only about
0.05% of them fly.
India is 3rd fastest growing domestic aviation market in the world. (last year
growth was 23% & will maintain 20% growth in next five years)
Indian Subcontinent is the third largest market for new aircraft in Asia, behind
China (1790) & Japan (640).
More and more middle class families now prefer air travel to traditional rail
travel. [Growing Middle-Class (income over Rs.90,000 p.a.)
People having greater disposable incomes.
In 2003, 10 million Indians traveled by air domestically. In 2004, 25 million took
to the skies within India and 6 million Indians traveled abroad.
The more the merrier, More could take to the skies in the months and years to
come, as wallet friendly new players like Kingfisher airlines spruced up plans to
enter the aviation segment.
According to CAPA (Centre for Asia-Pacific aviation) forecasts, the total air
traffic will rise by 5 million actual passengers each year over the next 10 years.
Swift liberalization of the Indian market. With the ending of government
protection for Indian Airlines, the adoption of an open skies agreement with the
United States and the loosening of a previously tightly restrictive quota pact with
Britain. India is an exciting aviation market.
Welcome Kingfisher Airlines!
Kingfisher Airlines commenced commercial operations on 9 May, with its maiden
service from Bangalore to Mumbai with 174-seat A320 aircraft.
Other details include:
Fleet: To operate a minimum of 33 aircraft within the next two years and 55 by 2010;
Fares: Bangalore-Mumbai fares are at least 35% lower than Indian Airlines and Jet
Airways;
Network: Bangalore-Mumbai frequency increased from two to three times daily on 20
May. Bangalore-Delhi service commences on 6 June.
According to UB Group Chairman, Vijay Mallya, the airline plans to acquire 11 aircraft
by December this year and buy one aircraft every month from January 2006. Dr. Mallya
is optimistic about the prospects for the airline, which is targeting India’s increasingly
affluent middle large.
If you look at the emerging India, by 2010 there will be a new generation of consumers of
about 150 million. Who are these people? These are youngsters who are earning money
out of information technology, biotechnology, entrepreneurs?people who have a much
greater propensity to spend than when I was young, said Dr Mallya.
Air Deccan Managing Director GR Gopinath welcomed Kingfisher, stating the move
would energise the market. According to Capt Gopinath, there is a tremendous need for
airline capacity as the requirement is huge.
Kingfisher Airlines has contracted Indian Airlines to operate government mandated
socio-economic routes on its behalf. Airlines operating on trunk routes in India are
obligated to operate a certain proportion of capacity to remote regions. This forms part of
a INR1.2 billion agreement with Indian Airlines for outsourcing of ground handling and
maintenance services for a minimum of two years.
Meanwhile, Kingfisher Airlines is offering 1,000 one-way tickets each day priced at
INR2,999 (USD69.20) on Mumbai-Bangalore service in May (travel dates not disclosed),
and 1,000 one-way tickets each day priced at INR4,999 on Bangalore-Delhi service in
June. The airline is seeking to launch Delhi-Mumbai service in August 2005
Archieves
The “King Of Good Times” has done it again: Is the World Ready?
Kingfisher Airlines, American Express to lunch co branded card
Kingfisher Airlines Open 2007 to feature Global Tennis Legends
Kingfisher F1: Marketing, The Vijay Mallya way
ICICI Bank and Kingfisher Airlines Launch Co-branded Credit Card
Kingfisher Airlines and dishtv Form an Unprecedented Alliance in the
Indian Skies
Kingfisher Airlines to buy 26 percent in Air Deccan for US$135 million
Kingfisher becomes first Indian customer for A380, A350, & A330
Mallya's Kingfisher Airlines Plans IPO In 2006
Kingfisher ties up with perfume brands in promotional offer
The “King Of Good Times” has done it again:
Is the World Ready?
Vijay Mallya, the Indian Liquor and Airline business magnate known for his aggressive
and innovative marketing is taking his airline fleet overseas. Kingfisher Airlines largely
famous for its saucy air hostesses and top-notch service, plans to fly on multiple routes in
US and UK as early as next year.
Mallya placed one of the biggest Aircraft orders to Airbus at Paris Air Show. The order
was placed for 50 aircrafts worth $7 billion. Kingfisher’s strategy is to open long-haul
routes and expand the existing domestic routes.
The deal, for 50 Airbus planes, included five A340s, which are only economical to fly on
long-haul trips. Mallya already has on order five of Airbus’s jumbo A380s, which he
plans to fly non-stop to the U.S. East Coast, and five additional A340s, which he plans to
fly nonstop to America’s West Coast.
One of the reasons for Mallya to put in such a big investment is due to the fact that Indian
are flying much more than what they used to earlier. The domestic market is grown by
over 40% while the international passengers have grown by 25% over last year. This
growth rate is expected to carry through at least a decade. The Airline Industry has
suddenly seen number of players entering the Indian market after being dormant for a
very long time. Due to the competition within airlines, the air fares in some cases have
fallen by more than 50%. Very recently the Jet Sahara deal has been making news for all
wrong reasons.
Kingfisher F1: Marketing, The Vijay Mallya way
Since UB Group's acquisition Scottish distiller Whyte & Mackay, a move which elevated
the group to second place in the global spirits market, chairman Vijay Mallya has most
definitely been looking to overtake something and ensure that he is the first to cross the
line with the chequered flag. Spyker Ferrari is most likely what it is. Mallya has decided
to get himself a Formula One team, happily investing a cool €90 million over a weekend,
and in the process, exponentially expanding marketing opportunities for his flagship
brand, Kingfisher.
Given his love for fast cars, racehorses, parties, and his trademark flamboyance, a
personal F1 team fits like a glove with the rest of Mallya's portfolio. Mallya estimates
that Spyker could pull in €25 million in television revenues next year, and plans to cut
costs for the loss making endeavour by relocating some of the research capabilities to
India. An Indian team, ideally with an Indian driver - is an almost sureshot route to
unlocking untapped marketing potential in a country where half the 1.1 billion population
is under the age of 25, a substantial chunk of which keenly follows F1.
TV ratings are set to skyrocket, with potentially every Indian kid tuning into F1, given
their ownership in it as a country. If even half of the cricket mania is replicable here,
Kingfisher is most definitely home and dry. However, as Kingsher presently adorns
Toyota's team as part of a $5-million deal ending next year, it could be some time before
Spyker wears the Kingfisher shade of red. In the interim, other UB group brands could
possibly find themselves on the team.
Kingfisher Airlines to buy 26 percent in Air Deccan for US$135 million
United Breweries (Holdings) Ltd., which runs Kingfisher Airlines, is to buy 26 percent of
Deccan Aviation Ltd, which operates the low-cost carrier Air Deccan, for US$135
million.
Deccan will issue about 35 million shares at US$3.8 each to United Breweries
(Holdings), an 18 percent premium to Deccan’s closing price on Wednesday. UB Group
has paid an advance of US$36.82 million and the balance will be paid in next four
months.
UB Holdings, with its Kingfisher Airline, had been the natural ally for Air Deccan, Capt.
GR Gopinath, MD, Deccan Aviation said, adding that both airlines would complement
each other. He said, “Keeping in mind various options we had, we felt that in the long
term vision of our company, the association with UB Holdings will make enormous
financial and operational sense where each other’s best practices could be shared.”
Air Deccan would continue to remain as an independent entity and pursue the low-cost
model. While Capt. Gopinath would be the Executive Chairman of Deccan Aviation, Mr
Mallya would be the Vice Chairman. Both would appoint six directors each besides
having six independent directors on the board, while the board would appoint the Chief
Executive Officer.
Air Deccan’s Chief Financial Officer Ramki Sundaram would be the acting CEO, Capt.
Gopinath reportedly said.
Kingfisher becomes first Indian customer for A380, A350, & A330
Kingfisher Airlines has become the first Indian carrier to sign a firm contract with Airbus for
the A350 and A380 – the company’s newest and largest aircraft, respectively – as well as for the
A330. The order is for five A350-800s plus five A380s for intercontinental services, and five
A330-200s for regional routes.
Deliveries of Kingfisher’s Airbus A330s are due to begin in the third quarter of 2007, those of
the double-deck A380s in 2010, and those of the A350s in 2012. Engine selections have yet to
be announced. Kingfisher will use its A330s on regional routes, including flights to Europe,
while the A350 and A380 are destined for longer nonstop flights – such as to the USA.
“India is one of the world’s fastest growing markets, especially among the younger emerging
generation, and these new Airbus aircraft, with their unmatched passenger appeal, economy and
commonality, will give us the lead in competing for their business, “ says Dr Vijay Mallya,
Chairman of the UB Group, one of India’s largest companies and the parent company of
Kingfisher Airlines. “We’ll begin with the Airbus A330, which is a great aircraft and already in
widespread service, and then we”ll create a sensation when we become the first Indian carrier
with the 21st Century flagship A380, before adding the world’s newest airliner, the A350.
Imagine flying the good times, not just in India, but worldwide!” Kingfisher Airlines is already
an important Airbus customer – it has ordered ten A320s and three A319s, and has options on a
further 20 single-aisle aircraft.
It has established itself as an air-travel phenomenon in the Indian market, introducing new
standards in passenger appeal – such as personal video-screens in every seat. In quickly
establishing a formidable record for quality of service and reliability in the Indian skies,
Kingfisher is rapidly becoming a favourite of discerning passengers.
Airbus’ A330 is part of the modern market-leading A330/A340 family, which has won the
lion’s share of orders and customers in the middle of the market so far, and which is well
established as the airlines’ workhorse on regional routes.
The new Airbus A350 builds on and complements the success already achieved by the A330
and A340 in this field, by capitalising on technologies created for the double-deck A380. Its
advanced features include a lighter airframe through the use of carbon fibre wings and an
aluminium -lithium fuselage, fuel-saving aerodynamic improvements that flow from
computer- modeling and lower maintenance costs.
Airbus’ A380 is simply the largest, most spacious and most economic airliner ever built,
delivering up to 31 per cent better economy per seat than even the newest other airliners. Setting
new standards in how the world flies, it is truly the flagship of the 21 st Century and the new icon
of the air transport industry.
Airbus is an EADS joint company with BAE Systems.
3.3 Products and Services
Fleets
The first Indian airline to initiate and continue operations with all new aircrafts,
Kingfisher Airlines connects to 15 key destinations through a fleet of 11 brand new
A320 family aircrafts. With more than 70 flights daily across India, Kingfisher is the
first and the only Indian carrier to have signed a contract with Airbus for A380 and
A350. In a deal valued at over $3 billion, Kingfisher Airlines has ordered 5 A380, 5
Airbus A350-800 aircraft and 5 Airbus A330-200 aircrafts. The Kingfisher Airlines
fleet consists of the following aircraft -
Kingfisher Airlines Fleet
Aircraft Total
Passengers
(Kingfisher
First/Kingfisher
Class)
Routes Notes
ATR 72-500 12
(22 orders)
66 (0/66) Short Haul
Domestic
services
Airbus A319-
100
3
(1 order)130 (28/102)
Short and
medium haul
routes
IAE
Engines
Airbus A319-
100CJ1 Corporate Jet
Short and
medium haul
routes
Airbus A320-
200
12
(50 orders)160 (28/132)
Short and
medium haul
routes
Airbus A321-
200
6
(2 orders)184(28/156)
Short and
medium haul
routes
Airbus A330-
200(15 orders)
Medium and
long haul
routes
For
delivery in
2007
Airbus A340-
500HGW(10 orders)
Ultra haul
routes
For
delivery in
2008
Airbus A350-
800
(20 orders)
(10 options)
Airbus A380-
800
(5 orders)(5
options)
Long haul
routes
For
delivery in
2010
Total
Number of
Aircraft
34
(126 orders)
An artistic impression of an Airbus A380 in Kingfisher livery.
On June 15, 2005 it became the first (and only) Indian airline to order the Airbus
A380. It placed orders for 5 A380s, 5 Airbus A350-800 aircraft and 5 Airbus
A330-200 aircraft in a deal valued at over $3 billion. Delivery of the A330s is due
to start in late 2007, followed by the A380s in 2010 and the A350s in 2012.
On November 20, 2005 at the Dubai Air Show, Kingfisher Airlines announced
that it would be buying 20 ATR 72-500s (plus 15 options). The deal is estimated
to be worth $500 million dollars with the deliveries starting from March 2006.
The last of the 20 planes would be handed over to Kingfisher Airlines by 2008.
The first aircraft from that order was delivered to the airlines on March 31, 2006.
On November 21, 2005 at the same air show, Kingfisher Airlines placed an order
to acquire 30 more A320s in a deal estimated to be worth $2 billion. Engine
making joint venture International Aero Engines will supply the engines for the
planes. Deliveries for the planes are likely to start from 2008.
On January 13, 2006 an Airbus A319 of Kingfisher Airlines was the first aircraft
in that class to land on the short older runway at Mangalore airport.
On the April 24, 2006, Kingfisher signed a contract for five Airbus A340-500
HGWs. The airline plans to use this for its Bangalore-San Francisco and Mumbai-
New York route. Delivery is expected for 2008.
Kingfisher was also the first Indian airline to bring the latest super jumbo Airbus
380 to India. A 380 arrived on 6 may 2007 in New Delhi and in Mumbai on
8th May as part of Kingfisher's second anniversary celebrations.
Kingfisher Airlines Operation in INDIA
Based in Bangalore, Kingfisher Airlines operates on domestic routes and covers over 15
leisure and business destinations. Covering important cities including New Delhi, Bangalore,
Chennai, Ahmedabad, Goa besides regional cities like Agartala, Agatti, Dibrugarh, Kochi,
Kolkata, Madurai and many more, Kingfisher Airlines, offer great deals on air tickets. Book
your travel on Kingfisher Airlines and avail budget air travel and exquisite flight airfares.
As of May 2007, Kingfisher flies to the following airports in India:
Agartala (Agartala Airport)
Agatti (Agatti Aerodrome)
Ahmedabad (Sardar Vallabhbhai Patel International Airport)
Bagdogra (Civil Aerodrome Bagdogra)
Bangalore (HAL Bangalore International Airport)
Bhopal (Bhopal Airport)
Bhubaneswar (Biju Patnaik Airport)
Chennai (Chennai International Airport)
Calicut (Kozikode intrational airport)
Delhi (Indira Gandhi International Airport)
Guwahati (Lokpriya Gopinath Bordoloi International Airport)
Goa (Dabolim Airport)
Hyderabad (Begumpet Airport)
Indore (Devi Ahilyabai Holkar International Airport)
Jaipur (Jaipur Airport)
Kochi (Cochin International Airport)
Kolkata (Netaji Subhash Chandra Bose International Airport)
Mangalore (Mangalore International Airport)
Mumbai (Chhatrapati Shivaji International Airport)
Nagpur (Dr. Babasaheb Ambedkar International Airport)
Pune (Pune Airport)
Raipur (Raipur Airport)
Puttaparthi (Sri Sathya Sai Airport)
Tiruchirappalli (Tiruchirappalli Airport)
Tirupathi (Tirupati Airport)
Thiruvananthapuram (Trivandrum International Airport)
Varanasi (Varanasi Airport)
Visakhapatnam (Visakhapatnam Airport)
Additionally, Kingfisher Airlines has announced plans to begin international service with
flights between Bangalore and San Francisco, California, as well as Mumbai and New
York City.
How to Book Travel on Kingfisher Airlines
Steps:
Step One
Call 011 (+91) 1800 1800 101 or visit the Kingfisher Airline Web site to book your
travel online (see Resources below). The flight schedule search engine is located on
the home page.
2
Step Two
Enter your origin and destination cities, travel dates, number of passengers and class
of travel (Kingfisher or Kingfisher First). Select "By Fare" to display available flight
schedules by fare (cheapest to most expensive). If your dates are not flexible, choose
to sort the flights "By Schedule" and click on the "Search" icon.
3
Step Three
Select your preferred fare or schedule from the Flight Options page and review all of
the displayed information before clicking on the "Purchase" icon.
4
Step Four
Log in with your club number and password if you are a member of the Kingfisher
Frequent Flyer Club. If you're not a member, simply click on "Continue as Guest."
5
Step Five
Enter all of your contact information, including your mobile phone number and e-
mail address so that a Kingfisher representative can contact you in case of changes in
flight schedules, additional fees or weather delays.
Step Six
Confirm your booking and print out your itinerary. It is highly recommended that
you also confirm your reservation with a Kingfisher reservation agent.
Overall Tips & Warnings
Book online to take advantage of any loyalty program discounts that wouldn't
be available through a travel agent.
If you book travel using someone else's credit card (with their permission, of
course) make sure to bring a copy of the credit card signed by the owner
when you check in.
Check in 2 hours to 30 minutes prior to your flight. One hour prior to your
departure is preferred.
Consider joining the King Club (Kingfisher's Frequent Flyer Program) if you
are planning on traveling throughout India on your visit.
Kingfisher currently only accepts credit cards issued in India.
If you are flying into any city from Srinagar Airport, you will not be allowed
to carry any hand baggage and you must arrive at least 2 hours prior to your
scheduled departure.
Guest Commitment Statement
I. Welcome to the Kingfisher Experience
Reaching us
Fare options/Booking options/Home deliver
Amendments and Cancellations
Keeping you informed
Overbooking
Refunds
II. At the airport
Terminal locations, Contact Numbers
Valet Service
Checking-In
Delay Handling/Re-routing
III. On-board experience
In-flight entertainment
Meal options
World class cre
IV. Reaching your destination
Baggage Delivery
Delayed / missed Baggage
V. Your Special needs
Unaccompanied Minor
Guests with reduced mobility and Senior Citizen
VI. Hope you had a great experience
We listen - Our feedback system
We understand and improve
We respond - Our follow up
Contacting us
I. Welcome to the Kingfisher Experience
Reaching us
It is our commitment that we will ensure easy accessibility to our Guests. Our telephone
numbers which are accessible 24 hours are:
o 1800 2333 131
o 020 27293030
o 080 41979797
o 0124 2844700
o 022 66499393
o 1800 1800 101
o USA/Canada 1 866 4 FLY KFA (1 866 435 9532)
o UK 0 800 047 0810
Fare options/Booking options/Home delivery
We are committed to making our tickets easily available to our Guests. Kingfisher
Airlines tickets can be purchased by:
o Calling up our Call Centers
o The Kingfisher Airlines website (www.flykingfisher.com)
o The Home Delivery option
o Through the Travel Agents
We follow a dynamic fare policy and the fare levels fluctuate depending on the
number of bookings made / anticipated on a particular flight.
It is our commitment to our Guests that at any given point of time the lowest available
fare at that time would be made available on all booking mediums. In case a lower
fare level is available after a Guest has made his booking, a rebooking will be allowed
on the lower fare level after paying a seat release charge. Our fares are quoted in
Indian Rupees and in US Dollars. Our International guests can book and make
payments through their credit card.
Amendments and Cancellations
We understand that our Guest could be in a situation where they have to amend or cancel
their tickets. At Kingfisher Airlines our Guests can amend or cancel their tickets up to
one hour before the scheduled departure of the flight. For details of cancellation and seat
release charges please see the Conditions of Carriage section.
Keeping you informed
At Kingfisher airlines we are committed to keep our Guests informed in case of known
delays, cancellations and diversions as early as possible. We use the contact details in
your reservation record to update you or if you have made the reservation through a
travel agent we attempt to contact him in case your contact number is not available in our
records.Guests can also receive the latest flight information using our Kingmobile service
by sending a SMS, eg. SMS KING to 6388.
Overbooking
We operate with the objective that no Guest with a confirmed reservation should be
denied boarding. Keeping this objective in mind we commit to as many Guests
reservations as the number of seats on each flight.
Refunds
On cancellation of a booking, the refund will be processed in the same medium in which
the ticket was purchased, and through the point of sale.
II. At the airport
Terminal locations
Currently Kingfisher Airlines operates to Agartala, Agatti Island, Ahmedabad, Bagdogra,
Bangalore, Bhubaneshwar, Bhuj, Chennai, Coimbatore, Delhi, Goa, Guwahati, Hubli,
Hyderabad, Imphal, Indore, Jaipur, Kochi, Kolkata, Mangalore, Mumbai, Nagpur, Pune,
Raipur, Srinagar, Trichy, Tirupati, Trivandrum, Varanasi, Vijayawada and Vishakapatnam
airports.
Valet assistance
As a value added service, Valet assistance is available at all airports. This assistance is
available from the time you reach the airport to the time you Check-in. Assistance is also
available on arrival at the airports.
Checking-In
All efforts are taken to ensure a smooth Check-in. The availability of multiple Check-in
counters and the presence of efficient staff help reduce congestion, which translates into less
waiting time at the counters and 'On time' departure of our flights.
Delay Handling
In case of delay at the airport, we make all effort to minimize the inconvenience. Guests are
offered refreshments in case the delay is more than one hour. In case of longer delays, Guests
are offered meal subject to the airport facilities and local infrastructure.
Roving Agents
No more waiting at the Check-in counter. Now guests with hand baggage need not wait at
the check-in counter to collect their boarding pass. They can directly approach the security
check-in counters. Deployed outside the Security check-in area will be Kingfisher Airlines'
Roving Agent who will attend to these guests personally and book them on their choice of
seats. Specially trained Roving Agents will reach out to guests and check them in using a
mobile digital device and printer. Kingfisher Airlines is the first airline in India to launch this
unique service.
III. On-board experience
In-flight entertainment
At Kingfisher Airlines, we take pride in being the first domestic airline in India to offer
personalized In-flight Entertainment. Guests have the option of Live TV, Fun TV and 10
audio channels on Kingfisher Radio with choices appealing to every segment's
expectations. The video choices range from Sports to fashion to an exclusive channel for
kids. Similarly the audio channels range from Ghazals to hip- hop to rock music. All
efforts are made to ensure that you have a wide selection every time you fly with us.
Another unique feature of our In-flight Entertainment system is the on screen moving
map that let you know the Funliner's location, altitude, speed and other relevant flight
details.
Meal options
We offer our Guests complimentary meals on all our flights. At this stage, Guests have
the choice of opting for vegetarian or non vegetarian meals on most sectors. The menus
are designed considering the Guest feedback and are frequently changed to meet their
changing tastes. To ensure that the Guests get different choices every time they travel
with us, we have six different types of menu which are changed everyday.
World class crew
Our Crew is personally selected by the chairman. They undergo a rigorous training
program in the Safety and First aid, Service Delivery and Personality development before
they are cleared to take on the role of hosts on board.
IV. Reaching your Destination.
Baggage Delivery
We at Kingfisher Airlines endeavor to reunite your checked baggage with you as soon as
you reach your destination. Kingfisher Airlines representatives are present in the arrival
lounge should you need any assistance on account of bulky baggage.
Delayed / missed Baggage
In a situation of misrouted baggage we will make every effort to locate and deliver your
baggage to you as soon as possible. When a misrouted baggage is tracked we attempt to
deliver it at our expense at the time convenient to the Guests. Delivery of baggage for
international destination in case of transit, may take some time considering the longer
flight duration, availability of flights and custom and immigration procedures. Details
about our policy on lost baggage can be viewed in the Conditions of Carriage section.
V. Your special needs
We at Kingfisher Airlines are committed to provide a seamless travel experience to our
guests who require special assistance. This commitment is clearly established by the fact
that our personnel at various functional areas are well trained to handle your special
needs. Special care is taken even while assigning a seat on board the flight. These Guests
are assigned seats closer to the exits and lavatories so that they can board, use facilities
and disembark in comfort. To enable us to serve you better we request you to inform us
about your special needs within a reasonable time before your travel.
Unaccompanied Minor
Flying alone can be a thrilling experience for kids, especially with a little advance
preparation. Children may be nervous at first, but chances are they'll soon be absorbed in
the adventure of stretching their own little wings.
Children in the age group of 5 to 11, holding a confirmed reservation and traveling alone
qualify as Unaccompanied Minors. We take the responsibility of escorting them safely to
their destination. Kingfisher Airlines personnel assist in check-in and boarding process
and introduce the child to the flight attendants on board. Our flight attendants take special
care of the child to ensure a comfortable and enjoyable flight. At the destination our staff
escorts the child to the arrival terminal and meets the person named on the UNM form.
Only after checking the credential of the assigned person is the child released. The airline
will assign someone to take care and make sure that your child is never really alone
Guests with reduced mobility and Senior Citizens
Guest with disabilities can expect a personalized and caring treatment from us. An escort
with a wheel chair can be assigned to the Guest. Help in check-in, boarding and
disembarkation can also be availed. Our flight attendants are formally updated about
Guest's requirements on board their flights. Besides, a personalized briefing is also
conducted on the flight for Visually impaired Guests, Guests with reduced mobility and
other Guests with special needs to familiarize them with the safety and service aspects of
the flights. Similarly senior citizens also have the option of availing wheel chair
assistance if required.
VI. Hope you had a great experience
We Listen
We at Kingfisher Airlines believe that we are in the hospitality business. It is very
important for us to learn and understand how our Guests perceive our services across our
network. In a dynamic business environment, our approach to meet our Guest's changing
needs and expectation is also very dynamic. We are constantly in the process of
rediscovering and challenging the way we operate and serve our Guests. Therefore, we
do a continuous in-depth measurement and research to know them, which give us insights
about their changing needs and help us take better decisions to satisfy them.
Specific terms and conditions
I. Good times begin here
Fare option
Mode of Payment
Amendments and Cancellations
II. Keeping you informed
Inform Guests of delays, cancellation & diversion through
III. At the airport
Valet Service
Checking In
Group check-in
Registered baggage
Hand baggage
Excess baggage
Through Check-in
Flight Delays
IV. On Board Experience
Meal Options
V. Reaching Your Destination
Baggage Delivery
Lost/Damage baggage
VI. Your special needs
Unaccompanied Minor
Wheel Chair
Stretcher Facility
Carriage of Expectant Mothers
VII. Hotel Policy
In case of disrupted/delayed flights
VIII. Connecting Flight delays
Good times begin here
Fare option
Infant - 0-2 yrs (only taxes)
Child 2-12yrs - (child fare +Taxes)
Adult over 12 yrs - Available fare (at the time of booking) +taxes
Mode of Payment
Infant - 0-2 yrs (only taxes)
Child 2-12yrs - (child fare +Taxes)
Amendments & Cancellations
Kingfisher Class ("KF Class") Guests can amend or cancel tickets up to 1 hour
prior to departure.
Cancellation charges of Rs. 500/- per sector per guest is applicable for Kingfisher
Class
If cancellation done within 1 hr of departure (in case of KF Class) only taxes will
be refunded.
Seat release charge due to a rebooking (in KF Class) is Rs.200 per sector per
guest plus the applicable difference in fare.
No rerouting is allowed.
On cancellation of a booking, the refund will be processed in the same medium in
which the ticket was purchased, and through the point of sale.
Keeping you informed
Inform Guests of delays, cancellation & diversion through:
Guests are requested to give their mobile numbers while making the booking
SMS king to 6388 (Eg. KingIT 308) to get flight updates
SMS updates are available only on GSM mobile network
At the airport
Valet Service
Valet assistance available (Free of charge) at all airports from:
Airport entrance to check in
On arrivals
Checking In
Counters open 150 minutes before departure and close 30 minutes before departure
time. Boarding gates close 15 minutes prior to departure. Guests who do not report
at the boarding gate, will not be allowed to board the flight and their money will not
be refunded nor their tickets revalidated for another travel date/flight.
Group check -in
Guests are requested to report at least 75 minutes prior to departure In the event that
there are 40 or more guests checking in together, they are required to report 90mins
prior to departure time.
Registered baggage
Registered baggage allowance : Registered baggage allowance - 25 kg per person
(both ATR and Airbus)
Hand baggage
A Guest may carry one Hand baggage provided it's weight does not exceed 7kgs
and the sum of length, breadth and height does not exceed 115cms (L+B+H
dimensions for ATR Aircraft is 50+45+20cms and 55+35+25cms for AIRBUS
Aircraft).
Articles which may be carried in addition to the free baggage allowance are: laptop,
umbrella/walking stick, overcoat, lady's handbag/purse, reading matter, camera/pair
of binoculars, infants food/carrying basket, fully collapsible invalid's
wheelchair/crutches/braces etc.
Hand baggage is accepted in the cabin subject to availability of space in the
overhead bin
Excess baggage
Excess baggage is charged per kilogram. The rate varies from sector to sector.
Through Check-in
Guests who have through checked-in their baggage to the final destination are
required to identify their checked baggage before proceeding with the onward
flight.
Flight Delays
In the event of a delay that is more than 1 hr but up to 2hrs after the scheduled
departure time, Complimentary Refreshments shall be offered In the event of a
delay that is more than 2 hrs, a complimentary meal shall be offered (subject to
airport facility & infrastructure and time of the day)
On Board Experience
Meal Options
Complimentary meals with choices of:
Vegetarian/ Non-vegetarian (Choices are subject to availability)
Reaching Your Destination
Baggage Delivery
Complimentary valet assistance
Lost/Damage baggage
Guests are required to file a Property Irregularity Report (PIR)
Kingfisher Airlines' liability for loss or damage to baggage is limited to INR 200
per kilo, unless a higher value is declared in advance. Kingfisher Airlines assumes
no liability for fragile or perishable articles.
Your special needs
Unaccompanied Minor
Contact Airport ticketing counter. Fill the UNM form. Minor is taken care of
from the time of check in to handing over to the contact person on the destination
station. This service is offered on complimentary basis.
Wheel Chair
complimentary Wheel Chair Assistance provided if a request for the same is made
at the time of booking
Stretcher Facility
Fare - Nine times the adult basic one-way highest sector fare (plus costs also
applicable).
Contact the airport ticket counter for booking/documentation
Necessary documents to be submitted latest by 48 hours prior to departure.
Carriage of Expectant Mothers
Expectant mothers are permitted to travel by Kingfisher Airlines till the end of 36
weeks without a medical certificate provided there are no prior complications.
From the 37th week till the end of 38th week a medical certificate from the
treating doctor (qualified obstetrician) is required. This certificate must be issued
within 7 days before commencement of travel. The guest has to be accompanied
by a doctor (minimum M.B.B.S qualification).
After the 38th week the expectant mothers are not permitted to travel on
Kingfisher Airlines.
In case of any prior complication, the guest has to be treated as a MEDA case.
Medical clearance is required in all these cases and the guest has to be
accompanied by a doctor.
Connecting Flight delays
Kingfisher Airlines is strictly a 'point to point' airline and does not take any obligation or
responsibility for transfer of Passengers or their baggage to other flights, whether
operated by Kingfisher Airlines or another carrier and does not assume any responsibility
to ensure the connections for onward flights on Kingfisher Airlines services OR any other
airline and is therefore not liable for any losses or expenses arising out of any failure to
board a planned connection.
3.4 Kingfisher Airlines Offices
Contact
1800 2333 131
020 27293030
080 41979797
0124 2844700
022 66499393
1800 1800 101
Registered Office
Kingfisher Airlines Limited,
UB Anchorage,
Richmond Road,
Bangalore 560 025
USA Toll Free : 1 866 4 FLY KFA ( 1-866-435-9532)
(USA, Central America & South America)
For Sales & Support Inquiries email [email protected]
Reaching Your Destination
Baggage Delivery
Complimentary valet assistance
Lost/Damage baggage
Guests are required to file a Property Irregularity Report (PIR)
Kingfisher Airlines' liability for loss or damage to baggage is limited to INR 200
per kilo, unless a higher value is declared in advance. Kingfisher Airlines assumes
no liability for fragile or perishable articles.
Your special needs
Unaccompanied Minor
Contact Airport ticketing counter. Fill the UNM form. Minor is taken care of
from the time of check in to handing over to the contact person on the destination
station. This service is offered on complimentary basis.
Wheel Chair
complimentary Wheel Chair Assistance provided if a request for the same is made
at the time of booking
Stretcher Facility
Fare - Nine times the adult basic one-way highest sector fare (plus costs also
applicable).
Contact the airport ticket counter for booking/documentation
Necessary documents to be submitted latest by 48 hours prior to departure.
Carriage of Expectant Mothers
Expectant mothers are permitted to travel by Kingfisher Airlines till the end of 36
weeks without a medical certificate provided there are no prior complications.
From the 37th week till the end of 38th week a medical certificate from the
treating doctor (qualified obstetrician) is required. This certificate must be issued
within 7 days before commencement of travel. The guest has to be accompanied
by a doctor (minimum M.B.B.S qualification).
After the 38th week the expectant mothers are not permitted to travel on
Kingfisher Airlines.
In case of any prior complication, the guest has to be treated as a MEDA case.
Medical clearance is required in all these cases and the guest has to be
accompanied by a doctor.
For Groups & Charters email [email protected]
UK Toll Free (Whole of Europe): 0-800-047-0810
For Sales & Support Inquiries [email protected]
For Groups & Charters email [email protected]
Australia Toll Free : 1-800-801-161
For Sales & Support Inquiries email [email protected]
For Groups & Charters email [email protected]
Corporate Office
Kingfisher Airlines Limited,
Kingfisher House,Western Express
Highway. Vile Parle (E)
Mumbai 400057
Tel: 022 2626 2200
Fax: 022 6702 0625
Mumbai Airport Office
Kingfisher Airlines Limited, S.O.C.C, Terminal
1 A , Arrival Hall, 1st Floor
Domestic Airport Santa Cruz (W), Mumbai
Delhi Office
Kingfisher Airlines Limited,
UB Group, UB House
F 44 A, South Extension – I
New Delhi – 110049
Delhi Flight Operations Office
Kingfisher Airlines Limited,
VIII/2, Mehram Nagar,
Near Airport Hotel,
Opp Domestic Airport,
Delhi-110037.
Awards
Significant Awards and Accolades
"NDTV Profit Business Leadership Award for Aviation" - awarded to
Kingfisher Airlines by NDTV.
"Brand Leadership Award" - in the service and hospitality segment against
several acclaimed hotels, leading banks and other airlines.
Economic Times Avaya Award 2006 for Excellence in “Customer
Responsiveness” - The prestigious Award is Presented by the highly acclaimed
Business Daily, Economic Times.
"India's No. 1 Airline in customer satisfaction" - Business World
"Rated amongst India's most respected companies" - Business World
Rated amongst India’s 25 Innovative Companies - Survey conducted by
Planman Media
“The Best Airline” and “India’s Favourite Carrier” - In a Survey conducted
by IMB for The Times Of India.
“Best New Domestic Airline for Excellent Services and Cuisine” - Pacific
Area Travel Writers Association (PATWA) the biggest travel writers’
organisation, representing members from 70 countries across the globe, that
conducts independent annual surveys across various industries related with Travel
and Tourism in order to select the best in each category.
“Service Excellence for a New Airline” - Skytrax, a UK
based specialist global air transport advisor
“Ranked Third in the survey on India’s Most Successful Brand launch of
2005” - under the Brand Derby Survey conducted by India’s leading business
daily - Business Standard.
“Buzziest Brands of 2005” - Ranked amongst the Top Ten buzziest brands of
2005 & 2006 across product categories, in the survey conducted by
agencyfaqs.com and Brand Reporter.
Best New Airline of the Year” - Centre for Asia Pacific Aviation (CAPA)
Award in the Asia-Pacific and Middle East region.
Rated amongst Top Ten Internet Advertisers - Yahoo India
Rated amongst the top ten in the Best Television Commercial Jingles - NDTV
Events
Kingfisher to refresh the Hutch Delhi Half Marathon
As was the case with the Mumbai Marathon, Kingfisher is again, involved with the Delhi
Half Marathon. Billed as the richest and most prestigious half-marathon in India, the
event is generating a lot of buzz and is sure to repeat the thrills and excitement of its
Mumbai counterpart Kingfisher has developed a signature campaign to promote its
involvement with the event and the same has been hugely appreciated. Also, in the run up
to the event scheduled on Oct 16th, Kingfisher organized two 'Marathon Bashes' at
popular hangouts in the city where Delhites were able to celebrate the spirit of the
marathon with a series of fun games
Kingfisher 'Rising' to the occasion
Kingfisher was in the thick of 1-Day celebrations across the country, thanks to it's
association with Aamir Khan's magnum opus, Mangal Pandey-The Rising. The promo
was conducted in Bangalore, Mumbai and Pune, where winners had the opportunity to
mingle with the stars of the film at the premiere in Mumbai. Rights for the publicity stills
were secured and used in press ads and collaterals. Besides the few that got to mingle
with the stars, the other Kingfisher drinkers won tickets to the first day show, amongst
other prizes in their respective towns. Needless to say, the promo was a huge success
with consumers getting a 'rise' out of their favorite brew, Kingfisher!
Kingfisher Festival
A selection of cuisines, loads of entertainment and of course, your favourite beer, all in
one place! The Kingfisher Festival held on 7th May, 2005, at the Palace Grounds, was an
event, that did just that, and was attended by about 2000 people. The festival catered food
to suit every taste, ranging from authentic Karnataka cuisine to more exotic offerings like
Thai and Chinese cuisine.
Variety was not restricted to the food alone. The variety in entertainment had everyone
from toddlers to the senior citizens having a great time. The event was kicked off by
Manoj Chopra with his feats of strength. His feat of ripping a telephone directory in half
with his bare hands was a rare one. K.S Ramesh, India’s renowned magician also
entertained the public with his bag of tricks. A fashion show in true KF-style, showcased
the silks designed by the Maharaja of Mysore. For those, who simply wanted to rock,
Amit Heri and his band belted out some great fusion music, and the grand finale was a
performance by Sufi maestro, Syed Adil Husseini. The highlight of the Festival was
Kingfisher beer, ensuring that the crowd truly had a Good Time, courtesy Kingfisher.
Viva Carnival! Viva Kingfisher!
The much awaited Goa Carnival took place in the 1st week of February. The ‘Darling of
Goa’ Kingfisher, grabbed yet another opportunity to showcase its strengths in this state
by maintaining its high visibility and high impact communication that is Goa - centric.
Parades at Panjim, Madgaon and Vasco were tied up with Kingfisher, with Panjim having
beer stations selling beer on the entire route of the parade. Panjim also saw the Kingfisher
float which drew a huge response from the revelers. Similarly all the major carnival
parties were sponsored by Kingfisher ensuring that revelers had enough to cheer about
late into the nights, chanting Viva Carnival! Viva Kingfisher!
Sponsorship
A Kingfisher-sponsored Toyota F1 car: "Fly Kingfisher"
Kingfisher Airlines is an official sponsor of the Panasonic Toyota F1 Team. Kingfisher
Airlines has entered a 2 year agreement to be a sponsor of Toyota F1 beginning in 2007.
The "Fly Kingfisher" logo appears on the sides of the Toyota F1 Car and on the driver's
overalls and helmet.
Some Strategies Adopted by Kingfisher Airlines
Kingfisher Airlines will not be a run-of-the mill Indian budget airline.
Kingfisher Airlines will be emphasizing on spunky, well-done interiors and
trained airhostesses.
Borrowing from the Kingfisher beer tagline of "The King of Good Times" the
theme of "Fly the Good Times" is given to KFA.
Kingfisher is planning to capture the Indian budget airline market with the twin
engines of 'special flying experience' and 'value for money'. (Contests like
`Kingfisher flying face of the month' are on cards).
The Kingfisher airhostesses will be selected through a nationwide contest.
The Kingfisher "Funliners" will have in-flight silent auctions for lifestyle products
and sales of packaged food and beverages.
The Kingfisher brand of exuberant, youthful and fast-paced image is
leveraged(the brand recall).
Brand endorsement. Kingfisher Airline has roped in model Katrina Kaif to
endorse the airline.
AIR Deccan has signed a non-poaching agreement with Kingfisher Airlines to
ensure that the two airlines do not poach each other's pilots.
SOME FUTURE STRATEGIES FOR KINGFISHER AIRLINES
Market Penetration Strategy Product Development
Market Development Strategy Diversification
Market Penetration Strategy (1st Quarter)
Encouraging existing Customer to buy more Showing benefits for using more
(associating freebies/extra service/membership with primary offering).
Try to look for foreign entrant's weakness (Virgin Atlantic is lacking in Indian
values & tastes).
Product Development (2nd Quarter)
Seek additional distribution channels (More tie ups & collaboration: Try seeking
collaboration with international carriers, Bilateral discussions over seats and code-
sharing between the carriers).
New product development.
Market Development Strategy (3rd Quarter)
Try to find out new customer group (Old-retired persons).
Special offering for first time fliers.
Diversification (4th Quarter)
May go for other services like international flights etc. (concentric
diversification).
May go for arrangement fashion shows (horizontal diversification).
May go for other things, which can lure the youth.
Comparative Analysis of low cost Airlines
Attributes KingfisherAir
DeccanJet Airways
Indian
AirlinesSpice Jet
Price 25% lower
than that of Jet
& Sahara
25%
higher
than
kingfisher
airlines
Permission
to fly to US
It has
Permission
to fly to
UK
It has
IPO Not yet Going to
float in
Sept'06
Floated
EMI
Scheme
It has
Targeted
Customers
Low end
customers
Promoters UB Group (Dr.
Vijay Mallya)
Captain
G. R.
Gopinath
Naresh
Goyal
Malwood
Group &
Ajay
Singh
Positioning Fares lower
than those of
Jet, Sahara or
Indian Airlines
(refreshments).
Lowest
fares &
no frills.
Two-class,
full-service
airline that
will further
leverage its
domestic
and
international
reach.
Safe
airline
that flies
state-of-
the-art
aircraft
operating
on time,
and is
low cost
but not
cheap.
Comparison of Different Airlines
Kingfisher
AirlinesAir India Indigo Airlines Jet Airways SpiceJet
Product
Rating:
Product
Recommendati
on:89% 33% 75% 78% 65%
Check-in
Counter:
Flight
Attendants:
Seating Space:
Punctuality:
S.W.O.T Analysis Of Kingfisher Airlines
STRENGHTS
Large Fleets
Experienced Staff
Dedicated Departure terminal at Delhi
Connectivity with the reservation centers and agents are good
Adequate infrastructure and large network
People are loyal towards the national carrier
Kingfisher Airlines has a modern and complete in – house training facility
WEAKNESSES
High overheads and huge workforce resulting in lower output
Preconceived image of PSU’s
Attitude of the staff
Ageing workforce ( cabin crew )
Kingfisher Airlines has its socio – economic responsibility of catering to
the inaccessibility areas at subsidized rate affecting operational expenses
Being a dedicated terminal all services rendered at the airport is presumed
by passengers to be done by Kingfisher Airlines
Inaccessibility of the staff over phone
Data Analysis
1. Which is your preferred class?
Businessclass = 45%
Economy class= 55%
Conclusions:
According to the survey 55 people out of every 100 prefer economy class when
they travel where as only 45% people travel in business class.
So, the pie-chart shows that the Kingfisher Airlines has proved it’s’ brand name
because the result favored the business class as well as the economy class.
1. What do you prefer when it comes to choosing an airline?
Conclusions:
As the graph shows whenever a customer chooses an air-service, he wants some of the
things in the airlines. Those are punctuality or right scheduling, fare of the service,
comforts, food, interior, availability of the flight. According to the survey 60% people
prefer the punctuality in the airline industry where as fare, comfort, food, interior and
availability of flight are preferred by 40%, 30%, 20%, 10% and 10% people respectively.
The analysis shows the first preference of customers is the punctuality or the appropriate
time scheduling.
2. What ground services should an airline company provide?
Conclusions:
When it comes to ground services there are mainly four types of
ground services can be provided i.e. baggage, checking, assistance and
security. The ratio for these ground services preferred by people is
6:4:3:2 respectively
3. What additional facilities you look for:
Conclusions:
According to the survey 25% people look for drinking
facilities in the air-visit, 33% want internet services whereas 27% people
love to entertain themselves with music and movies during the traveling
and the rest people want some other services
4. What type of medical assistance you look for?
Conclusions:
Medical Assistance regarding Pregnant ladies, heart patients, child
below the age of ten and other diseases like nausea, migraine etc is also
required by the service users 3:4:2.5:0.5 respectively.
5. Which of the following would you prefer to fly with and why?
Conclusions:
According to the survey and market ratios available in the different
knowledge sources, it is known that overall 31.20% people travels in
only Kingfisher Airlines and the rest of all i.e. 68.80%, they travel in
other airlines like Indian airlines, Kingfisher, Air Deccan, Air Sahara,
Spice jet, Go Air, Paramount Airways and others. The figure shows that
Kingfisher Airlines is the number one air service in India.
As the result shows it has been proved that Kingfisher Airlines are
leading the aviation industry.
6. Evaluate Kingfisher Airlines on the basis of:
Conclusions:
When they people were asked how they compare or evaluate Kingfisher
Airlines with other air service providers in India, 45% people say
Kingfisher Airlines provides best services among the all, 20% people
say Kingfisher Airlines is the most cost effective airline, 65% people say
that when it comes to quality Kingfisher Airlines is the best and among
the all people, surveyed, say that Kingfisher Airlines is the most safe and
secured airline.
7. How would you rate Kingfisher Airlines when it comes to
a) Ground services offered (baggage clearance, assistance, inquiry, etc?)
b) Space available in the craft:
c) Entertainment on the craft:
d) Cabin crew on board:
e) Food served on the flight:
f) Medical facilities available on board:
g) Facilities during transit?
h) Connectivity?
i) Ambia
Conclusions:
When in the survey it was asked how they see Kingfisher Airlines in
terms to different services, written above, they measured Jet as –
Overall 50% people say that either Kingfisher Airlines provides
the best services or it is going towards the best.
30% people say that the services of Kingfisher Airlines are
average.
Only 20% people say that a Jet airway is not providing quality
services and they should try more hard to serve their customers.
8. Have u availed the different schemes and packages offered by Kingfisher
Airlines from time to time?
Conclusions:
When the people were asked whether they are timely know the different schemes
and packages offered by Kingfisher Airlines, it was a very surprising fact that
85% people answered negatively and only 15% people said “YES”.
9. Do you find the scheduling of flights convenient when it comes to
Kingfisher Airlines?
Conclusions:
As it is known that in punctuality and scheduling Jet has its own
reputation in the market and the survey supported this fact. When the
people were asked whether they are satisfied with the scheduling of
flights of Kingfisher Airlines, near about 73% people answered in “Yes”
and only 27% people could say “No”.
Chapter – 4
Conclusion & Suggestions
4.1 Conclusion
After doing a study of this project representing on Kingfisher Airlines, I have come to a
conclusion that Kingfisher Airlines is one of the largest and most widespread airlines of
the country providing its services not only in India as well as outside India also. It has
alliance with many other airlines in this sector.
Kingfisher Airlines offers world class services to the customer at a
nominal rate. The national carrier takes immense pride in having successfully played a
pivotal role in making various facets of India popular with the people of the world and
acting as the country’s cultural ambassador. The airline uses the services of one of the
advanced plans been operated in the world.
To sum up I would like to say that Kingfisher Airlines is serving its
customer in an appreciated way and going to be in the list of best services providers in
coming years.
4.2 Suggestions
In this extremely competitive environment suggestions are extreme
importance. Kingfisher Airlines with rich Human Resource should look
forward to such suggestion and reward individual whose suggestion were
actually beneficial for the organization
Kingfisher Airlines can introduce Late bird / Night bird flights between
metros
Kingfisher Airlines should schedule more number of flights to and from
station like Delhi, Mumbai, Chennai, Collate, Bangalore as these sectors
account for high payload
Kingfisher Airlines needs to undertake aggressive Marketing
Kingfisher Airlines should undertake customers satisfaction survey
Kingfisher Airlines should make provisions to add up more financial
benefits for its passenger
Flight status should be made available through SMS
New approaches should be identified and rewarded so that it serves as
example for others.
Chapter – 5
Limitations
5. LIMITATIONS
The data could be gathered from secondary source thus any error in the
information would have also got replicated in this report.
As the data was gathered from the secondary sources, the validity of the data
could not be tested.
Time constraint was the major limitation faced by the researcher.
Another problem was knowledge constraint and this report was an attempt to
gather as much of relevant data as possible.
Another constraint was the lack of information regarding proper route map by
the organization due to which it could not be included in the project report.
However, every effort is made to ensure that these do not in any way adversely affect
the results of the study and inject an element of objecting in the report.
Chapter – 6
Bibliography
6. Bibliography
Books & Magazines –
1. Kothari, C.R., “Research Methodology”, Wishwa Prakashan, Delhi, 2004
2. “King of Good Times”, Outlook Business, December 20, 2006
Websites –
1. www.google.co.in
2. www.flykingfisher.com
3. www.theubgroup.com
4. www.kingfisherair.in
5. www.wikipedia.com
6. www.iloveindia.com
7. www.coolavenue.com
8. www.airtravel.about.com
9. www.businesswireindia.com
10. www.thebusinessedition.com
11. www.toyota-f1.com
12. www.findarticles.com
13. www.mapsofindia.com
Chapter – 7
Annexure
7. Annexure
PRESS RELEASES
ATR Delivers First Turboprop Aircraft with In-Flight Entertainment System and Light
Emitting Diode
04th January 2007
Kingfisher Airlines, India’s fastest growing airline, and ATR today announced the
delivery of the world’s first turboprop aircraft facilitating In-flight entertainment system
(IFE).
The aircraft is the sixth ATR 72-500 delivered to Kingfisher Airlines. All the ATR
aircraft delivered to the airline will be equipped with this system. This aircraft is also the
first turboprop to be equipped with Light Emitting Diode in the whole cabin.
Now the Indian air traveler flying between smaller cities connected by Kingfisher
Airlines’ ATR aircraft service can also enjoy unlimited in-flight entertainment. The new
ATR aircraft being inducted into the fleet on 4th of January will have 17 LCD colour
screens spread throughout the cabin. The TV screens operate on a drop down mechanism.
No headphones or earphones are required since the audio comes through overhead
speakers.
Added Mr. Hitesh Patel, Executive Vice President, Kingfisher Airlines Limited,
“Kingfisher Airlines has several firsts to its credit since its inception. We have always
believed in providing the best to our guests. Kingfisher Airlines connects several smaller
cities across the country with its ATR72-500 aircraft fleet. The initiative of facilitating
IFE onboard our ATR fleet has also been made possible due to our conviction as well as
the technical prowess of both the Kingfisher Airlines team as well as that of ATR. It is a
landmark achievement, and we are proud to be the owners of the first ever IFE equipped
ATR aircraft in the world. Now guests flying the Good Times with Kingfisher Airlines
on the ATR routes also will be able to enjoy fabulous IFE service.”
The new IFE, proposed as an option both in ATR 42-500 and ATR 72-500, was certified
last November and can be installed on new aircraft during production or also retrofitted
on aircraft already delivered. The LED was certified in December and becomes standard
in the new aircraft delivered by ATR. Responding to the airlines needs, ATR will offer
the highest standards of quality and service to passengers according to the ATR
principles of high comfort.