Khushi Credentials

Your search for ambient media ends here

www.khushiadvertising.com


Khushi Team

20

04 • Began with Off-screen ads in

multiplex & malls in Ahmedabad

20

06 • Expanded footprints within Gujarat in

Baroda, Rajkot and Surat

20

08 • Acquired 1st mall ad rights outside

Gujarat in Nagpur

20

09 • Entered in cinema onscreen business

with slide rights. Offices opened in Mumbai, Hyderabad & Kolkata

20

10

• Started acquiring Ad Film rights

20

13 • Khushi Advertising became

“Khushi Advertising Ideas Pvt Ltd “

20

14 • Transformed into ambient media

solutions provider with a clients base of 300+ & 26 offices in India

20

15 • Forging on to become a leading

ambient media agency in India. 28 Offices

1No. 1 Cinema

Advertising agency in India

175+175+ Head-Count. 60+ Operations &

Execution team

2828 offices in India to

service national / regional campaigns

300+Currently working with 300+ Leading

Brands

Khushi - At a glance


Footprints


1. MUMBAI2. PUNE3. AURANGABAD4. NAGPUR5. NASHIK6. GOA7. AHMEDABAD8. BARODA9. SURAT10. RAJKOT11. DELHI12. CHANDIGARH13. AMRITSAR14. LUDHIANA15. LUCKNOW16. KANPUR17. JAIPUR18. JODHPUR19. BHOPAL20. INDORE21. RAIPUR22. KOLKATA23. BHUBANESHWAR24. HYDERABAD25. VIZAG26. VIJAYWADA27. BENGALURU28. CHENNAI

What we do


• Across 2000+ multiplex screens & 6000+ single screens in India

Cinema Advertising

• 100+ unavoidable branding spaces across best ambient avenues in IndiaBranding

• We create memorable brand experiences across targeted ambient avenues

Experiential Marketing

• We ideate & execute impressive innovations to leave a lasting impressionInnovations

Cinema AdvertisingOver 2000 multiplex screens & 6000 + single screen cinemas to choose from

ADD HUGE REACH & IMPACT IN YOUR MEDIA PLAN

CINEMA AS A MEDIA-MIX• Target all big block buster movies first on cinema

• Grab 100% attention from captive audience

• Target all Tv ad avoiders on cinema

• Biggest Impact medium

• Target & captivate regional or national prospects

• No spend wastage as you can target your audience by choosing specific multiplex or single screens in your targeted universe

• Target English, Hindi & local language movies in cinemas & add effective reach to your plan

• Connect & Engage with the target audience

• Low CPT & Good cost per conversion on cinema

Onscreen Ad Options• Mute Slide: 10 seconds

• CineRadio: 10/20 seconds

• Ad Film: 20/30/45/60 seconds

BrandingOver 100 ambient spaces to choose from

Shopping Malls


Branding Options in Malls

• FAÇADE HOARDING.

• FRONTLIT

• BACKLIT

• DROP DOWN

• GLASS FAÇADE

• STEP BRANDING

• ESCALATOR BRANDING

• LIFT DOOR BRANDING

• FLOOR BRANDING

• PARKING BRANDING

• SCROLLERS

• BACKLIT STANDEE

• FLEX / CUTOUT STANDEE

• REST ROOM BRANDING

70% of affluent adults visit malls twice in a monthOn an avg, shoppers spend more thanRs. 5000 per visitAverage time spent per mall: 75 minutes Long dwell times gives active shoppersextended exposure time to advertisingdisplays.Target consumers who are in the“buying mode.”Mall displays are typically positionedat eye level, in a clean & goodambience

Shopping Mall Advantage

“Influence and engage with the affluent shopper’s throughout the year with best shopping malls across India.”

Facade - High Impact media

DROP DOWN

LIFT DOOR BRANDING

PARKING BRANDING

Other spaces in malls

ESCALATOR BRANDING BACKLIT

SEAT BRANDING

POPCORN CONE BRANDINGREST ROOM BRANDINGFLEX / CUTOUT STANDEE

TICKET JACKET

Branding options in Multiplexes

LIFT BRANDING


Target millions of affluent flyers

Bang-on positioning of the media ensures eyeballs

Regular Business travellers: 20%

Tourists: 60%

Local HNI’s & affluent: 10%

Others: 10% (NRI & Foreign tourists)

HNI’s & affluent: 75 % are aged 18 to 50

Flexible booking periods from 30 days to one year

Exclusive rights of Amritsar Airport

Discover the multi-faceted branding units at major airports

Branding options at airports

Outdoor Options:

• L.E.D Backlit Hoardings

• Size: 30 x 10 – 4 units

• Size: 20 x 10 – 11 units


Exciting LED Spaces located at the Arrival & Departure routes

Exciting LED Spaces located at the Arrival & Departure routes

CUTOUT / STANDEES SENSOMATIC

PILLAR BRANDINGTENT CARDSPROMOTION SPACE

FLOOR BRANDING

Branding Options in Hyper-Markets & Departmental StoresAdvertise & swing the shoppers purchase decisions to your favor


Trail Rooms

Washroom Door Branding

DanglerStandee Latte art Wall Visuals

Tent Card Product Display / Activation Tray Mat

Branding Options in Coffee Shops

Experiential Marketing


Result / ROI Deployment Our Plan Ideation Our Insight Brief

Raise Complete Awareness

Build Interest

Ignite Desire

CreateAction

CONNECT, ENGAGE, ACTIVATE & CREATE A LASTING BOND WITH YOUR TARGETED CUSTOMERS

= = Process = =

MEDIA VEHICLE

SEE HEAR FEEL SMELL TOUCH LIVE ENGAGEMENT WITH TG

TARGETED REACH

Frequency Detailing

PRINT J L L L L L J J J

TV J J K L L L J J L

RADIO L J L L L L J J L

OUTDOOR J L L L L L J J L

ONLINE J J K L L K J J J

CINEMA J J J J J J J J J

EM J J J J J J J L J

Experiential Marketing & Cinema clearly wins over all media vehicles with an overall ability to raise awareness & impress

Media Vehicle Strength Analysis


Achieve results with the most powerful media-vehicles

“CINEMA & Experiential Marketing”

Product Sampling at multiplex

Promotion Activation

Product Sampling at multiplex Product Sampling at Crossroads

We chat Activity in Multiplex Foot Ball Activity in Mall

CONNECT, ENGAGE, ACTIVATE TO CREATE MEMORABLE EXPERIENCES

Product Display Multiplex

Car Display in Mall

Product Display Mall Product Display Multiplex

Car Display in Multiplex Car Display in Mall

CONNECT, ENGAGE, ACTIVATE TO CREATE MEMORABLE EXPERIENCES

EXPERIENTIAL AVENUES


Departmental Stores

Book Stores

Hypermarkets

Gyms

Airlines/Cabs

Entertainment Zone

Cafes / QSRS / Restaurants

ATM

Innovations

Huge Logo Cut-out

Huge Mobile Entrance Cut-out

Huge Cut-out InnovationSTILT WALKER INNOVATIVE ACT

Innovative Experiential for Uttran Kite Thread awareness

Khushi team consists of highly qualified, trained & experiencedprofessionals from the advertising & media industry.

Khushi has more than a decade of experience in ambient mediaadvertising & activations

Our own 60+ supervisors to execute & monitor campaigns across our28 offices in India

Major clients & media agencies prefer Khushi for authentic &prompt service of their ad campaigns

Trust Khushi


Direct Corporate Clients

Education & Healthcare

Automobiles

Direct Retail Clients

Education

Travel & Hospitality

Thank


Documents

Khushi Credentials