800-861-7261 • www.KGC-Qualitative.com Info@kgc-

qualitative.com

Qualitative Healthcare Marketing ResearchIn Person … Online … Mobile

Pharmaceuticals | Medical Devices | Diagnostics Biotech | Hospitals | Long-term Care

Kendall GayQualitative Research Consultant

800-861-7261

2KGC – Qualitative Healthcare Marketing Research

What Makes KGC Different?• Old school values, new school methods –

dedicated to continuing education and professional development

• PRC Expert Certified

• Greenbook Health Certified

• Early Adopters of Technology

• Everywhere - Global Capabilities

• Specialized - Exclusively in Healthcare

3KGC – Qualitative Healthcare Marketing Research

Key Consultants

• 20 years qualitative research experience• Over 9,000 interviews and focus groups

Kendall GayPrincipal Kendall Gay Bio

Simon EastonSr. Qualitative Researcher

Global Director• 25 years quant & qual research experience• Over 9,000 interviews and focus groups

Simon Easton Bio

4KGC – Qualitative Healthcare Marketing Research

Key Staff

• 25 years experience in organizational development & growth management

• Specialist in aligning market research data with strategic business plans

Tim WhiteConsultant

Mary Ellen MotylDirector of Operations

• Oversees all project management, administration, accounting and compliance

Mary Ellen Motyl Bio

Tim White Bio

5KGC – Qualitative Healthcare Marketing Research

95% - Repeat & Referral Business

• Exclusively qualitative

• Global & Domestic Capabilities

• 20 Years of Knowledge & Experience - from Providers to Patients

• Reputation, Respect, Integrity

• Seller–Doer & Team Models

• Skilled, Trained, Experienced Moderators

• Expert Interpretive Analysis

• Technologically Advanced Methods

• Fusing Traditional Methods with Innovative Techniques

6KGC – Qualitative Healthcare Marketing Research

It all revolves around Qualitative

In-Person

Providers

Mobile

Qualitative

OnlinePatients

Caregivers

7KGC – Qualitative Healthcare Marketing Research

Full Suite of Services• Design to report• Domestic & Global

• Full Service Qualitative Research – Methodology– Data collection– Interpretive analysis and reporting – Presentations

• Moderation, Facilitation, Interviewing– In-person, observation, telephone, online, video, mobile

8KGC – Qualitative Healthcare Marketing Research

Some Current Clients• Allergan• Baxter Healthcare• Boehringer-Ingelheim

• Centocor• 21st Century

Oncology• Ethicon

• SkinMedica• ChemoFrance• Ameritox

Experience• Pharmaceuticals• Biotech• Medical Devices• Hospital Equipment & Supplies

• Imaging & diagnostic• Chronic disorders• Surgery• Long-term Care

20 years and over 70 different therapeutic areas, including:

9KGC – Qualitative Healthcare Marketing Research

Areas of Research• Pre-launch strategy

development

• Positioning & messaging

• New product assessment & development

• DTC promotion/ advertising

• Licensing & acquisition

• Product placement & evaluation

• Ad concept & detail aid testing – Normative database

• Image & awareness

• Sales force issues

• Packaging design & development

• Observational methods

10KGC – Qualitative Healthcare Marketing Research

Innovative Technology & Online Methods

• We use audio and video to capture the true voice of your customer – be there when the behavior occurs!– Video Diary, Flip Video/ Bloggie, Smartphones,

Tablets– Digital Audio Diary

• Tablet PC – capture text and drawings electronically

• Bulletin Boards• Text Message Research

11KGC – Qualitative Healthcare Marketing Research

Go Mobile! Be where your respondents are! Real-time vs. Recall - great when you need

to understand what respondents are thinking when a behavior occurs

Rich content - Text, audio, video, photo Instant Responses + the ability to probe Standalone or complimentary to other

methods Global reach – capture responses from any

mobile or smartphone in 63 countries iOS, Android, Blackberry, WindowsPhone Perfect for busy HCPs & Consumers Low impact on your schedule and budget NO TRAVEL

12KGC – Qualitative Healthcare Marketing Research

Video & Audio DiariesWe use personal video cameras and digital audio recorders for “self ethnography” – respondents record their thoughts about a condition, medication, device or anything! Capture them in the moment, when it occurs.

Voice of the Customer – share with your team, sales and senior management

It’s EASY for people to record, upload & share We supply the tools and detailed instructions Easy to do! Cameras are used as honoraria Perfect for busy Healthcare Providers &

Consumers Low impact on your schedule and budget Multi-media reports NO TRAVEL

13KGC – Qualitative Healthcare Marketing Research

Virtual Facility Interactive, synchronous platform designed

for research Real-time collaboration = Higher engagement We share anything but lunch! Back room interaction – breakouts with your

team or chat with your moderator LIVE! - Groups, IDIs, Ideation, Co-creation Marry phone conversation with webcams and

stimuli Perfect for busy HCPs & consumers – you truly

get the voice of your customer Test any stimuli - Video, audio, images and text

– or any combination Global– reach respondents anywhere NO TRAVEL

• Backroom Chat

• Participants

• Stimuli

• Webcam

• Poll

14KGC – Qualitative Healthcare Marketing Research

Global Coordination

• Country-specific fieldwork, moderation, analysis & reporting yields culturally relevant insights

• KGC actively manages every global project

• Coordinated analyses among countries to arrive at global findings with clear recommendations

• Standardized processes and templates for quality control

• Time-tested partnerships with proven value

15KGC – Qualitative Healthcare Marketing Research

Professional Affiliations & Ethics

We are active in these organizations and adhere to their ethical standards

800-861-7261 • www.KGC-Qualitative.com Info@kgc-

qualitative.com

Our Mission: We strive to provide high quality, high value insights that enable clients to make more informed business

decisions for a competitive advantage