Digital Media Capabilities

Media Tools

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• Over 16+ clients currently running AdWords & Bing Ads Campaigns• 4 in-house Google AdWords certified buyers• Average CTR of 1.63% between all

accounts running

Search Engine Marketing Overview

• Link Google AdWords to existing Google Analytics for a more in-depth look at website metrics

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How We do SEM

In-Depth Analysis of Dealer Website mirror SEM campaign layout to the layout of the dealer’s website

Ad Group Organizationgroup car models into ad groups that will have specific keywords, ad copy, and landing pages

Keyword Researchdevelop a list of individual keywords for each campaign based on what car intenders are searching

Ad Copy Writingdifferent ad copy with call to actions for each ad group - copy can change at any time

during the month to reflect changing sales incentives

Daily Maintenance campaign is monitored everyday by our team to ensure your budget is being spent to yield the best possible results - keywords and ad copy are optimized every week to ensure your ads are

being seen by those car intenders searching for information online

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Display Site Re-Targeting

Serve Ads to users who have visited your website, after they exit and are on a new webpage

Joe visits Toyota.com and searches Camry

Network identifies him as a Camry Shopper

Future web surfing delivers Toyota Camry Ads

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Display Behavioral Targeting

Demographics Data Purchase Data Lifestyle DataHealth Data

Use consumer data to identify qualified new customers within a radius of a dealer. Use offline and online data to better

redefine your audience- via mobile & desktop

Targeted BEHAVIORALLY to reach the right audience & eliminate waste

Targeted GEOGRAPHICALLY so that the impression is served precisely where we intend

Targeted CONTEXTUALLY to put your ad in and around the best content to maximize action

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Pandora offers great targeting options to reach your audience

effectively withZERO WASTE

Ads can be served based on age, gender and location.

Less than 2 minutes of ads every hour on Pandora versus 9 minutes average on

terrestrial radio.

1,000+ Pandora compatable devicesReach consumers throughout their day

at home, at work & on the go

Benefits of Pandora• Uncluttered Environment• Higher Recall• Positive Brand Associations

Ads can be served based on age, gender, location and music genre.

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How We do Pandora

* Triton Digital May 2013

Geographic Areas that Can be Targeted:• State• DMA or MSA• County

Spots can Run :15s or :30sIntermark Recommends :15s

based on message retention and listener engagement

Purchasing Only:Web Audio w/ Display

Mobile Audio w/ Display

Audio Everywhere can be played where

Pandora is Streamable- in the car or through a

TV, where a listener cannot click on your ad

Our Nielsen Scarborough Research Data can figure out

what percentage of your target like A25-54 living in

Columbus, GA have listened to Pandora in the past 30 days

versus the DMA

74% of all internet radio happens on Pandora*

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Users spend more time on Facebook than other sites.

Generates higher brand resonance that other online ad campaigns.

Source: Nielsen Brand effect norms, May 2012

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How We do Facebook

Desktop Newsfeed

Sponsored Ads

Mobile Newsfeed

Sponsored Ads

We only buy premium ad position- sponsored posts in Desktop Newsfeed & MobileLike for a 15% frequency, reach potential consumers 15 times a month with a message

Targeting Options: Gender, Age, Education, Ethnicity, Generation, Life Events, Interests, Behaviors

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Pre-Roll In-Stream Ads

Recommended for You

Next Video Suggestions

Only pay when someone chooses to watch your ad- don’t waste money advertising to people who aren’t

interested in purchasing a car

Zero in on the right people based on who they are, where they’re located & what

they’re interested in

Show Up Across Devices- desktop, mobile, and tablets. Wherever

the consumer is, your video ads can reach them

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How We do YouTube

Video LengthRecommend :15s videos to ensure a user will watch the entire video message

Targeting CapabilitiesGender, Age, Geography, Interest

Placement TargetingTarget specific YouTube channels or videos for your ad OR negatively target specific YouTube

Channels and videos

Create a YouTube channel to generate positive brand awareness across your target audience.

A free and simple way to share footage of the dealership, it’s inventory & employees

A great way to showcase the dealer’s amenities & services offered.

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PromotedTrends

Promoted Tweets within Feed

PromotedAccount

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Twitter uses advanced targeting capabilities to reach your target audience. Advertisers can target by:

Interests GenderGeographyKeywords in tweets

How We do Twitter

• Promoted Tweets cause stronger message association.

• Promoted Tweets cause stronger brand favorability.

OF AUDIENCE IS 18-49AVG AGE 39

25-54 AUDIENCE AVG HH INCOME 31% HHI OVER $100K

How We do HuluTargeting

Reach 18-49 “cord cutters” while they watch their favorite TV shows

Video LengthRecommend :15s spots to keep view interested and engaged

Video Options Ad Selector, :15s or :30s Video Commercials, :07 Short Form Commercial, Custom Video, Slates

Lots of advertising options for various budget sizes

Anything Else?

Email Newsletter Display Network

Advertisements inside e-NewslettersHundreds of newsletters in the network

Buy the Person, not the Newsletter“Opt In”- Subscriber wanted this letter

In-App Mobile Advertising

Advertising in already downloaded Apps on a user's smartphoneTargeting based on Interests & Lifestyles and Apps downloaded

LinkedIn Display

Targeting based on Location, Job Title, Company Size, Degree Received

Negative targeting based on same factors