Key Emerging Social Media Trends 2013

Google + goes mainstream for brands

Google + is now the second largest social media network with 342 million users worldwide

In a cluttered social media space, Google + circles and hangouts offer the opportunity for brands to curate bespoke content & interactive social experiences for different key target audiences.

A strong Google + presence will increasingly help with Google search page rankings.

Dr Martens Google + brand page has 782 followers their Facebook page has 601,000. The only way is up!

All about image!

Photos receive the most comments, shares and likes on Facebook

2012 was the year of Pinterest, people are becoming increasingly comfortable sharing their life in images. Expect this to continue.

Despite problems since being purchased by Facebook, Instagram users levels have increased and stand at 42 million per month

New photo sharing social tools like Eye Em and the re-emergence of Flickr will keep current market leaders innovating.

The continued rise of the community

Increasingly the general public will make social media as their default choice for contacting brands.

Brands who fail to listen to customers on social media will be punished. See the Climate Rush/Greenpeace ‘Waitrose #DumpShell campaign.”

Community Managers will increasingly be seen as essential for all brands with aspirations of online customer service.

Expect more social media first announcements from brands and public figures.

Multi platform social engagement

Broadcast media will increasingly look to embed social media specific activities into shows and news broadcasts.

Expect to see an increase in people tweeting during popular live sport events.

Increasingly brands will use broadcast media to flag social channels, using incentives to drive viewers to brand social media channels.

Expect brands to maximize broadcast media appearances with live tweeting, bespoke content and offers for those engaging with the broadcast.

Who are we?

We are a collection of digital professionals based in the artistic hub of Hackney, London.

Despite only launching in April 2012, we’re already trusted by leading charities & high streets brands to deliver tailored social media campaigns which make a difference.

If you’re interested in finding out more please visit: http://socialchicagency.com or follow us on Twitter @SocialChicUK