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Emerging trends, tools, technologies that are influencing our behaviors and influencing how we market brands. With information and data from multiple sources, the trends offer a topline review of 9 1/2 trends emerging now.
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EMERGING
TRENDS
TE
CH
NO
L OG
I ES
, T
OO
L S &
BE
HA
VI O
RS
@cloudspark#yallconnect
real-time
visual
mobile
integrated
personalized
LIVING IT
people don’t think in silos.
@cloudspark#yallconnect
tools and tech enable
people and behavior create
@cloudspark#yallconnect
3 timetrustconnectivity
@cloudspark#yallconnect
PERCEPT
ION O
F
TIME
TO
OL
S &
TE
CH
NO
LO
GI E
S H
AV
E S
HI F
TE
D A
SE
NS
E O
F T
I ME
@cloudspark#yallconnect
WHO D
O WE
TRUST
DO
I K
NO
W Y
OU
?
CONNECTIVIT
Y
MO
RE
TH
AN
YO
UR
SM
AR
TP
HO
NE
9 ½ T
RENDS
WH
Y? W
HY
NO
T .
@cloudspark#yallconnect
1. PRESUMERS
ST A
TU
S S
TO
RY
WI T
H A
N E
MO
TI O
NA
L RE
TU
RN
@cloudspark#yallconnect
PUSH, FUND, PROMOTE, SHARE
@cloudspark#yallconnect
EMERGIN
G TREN
DS presumers
clean slate
guilt-free consumption
sympathy pricing
more smart, less phone
nanny me
one-touch
internet of caring things
data as currency
the makers
2. CLE
AN SLA
TE
BRANDS
HE
RI T
AG
E I
S N
O L
ON
GE
R R
EQ
UI R
ED
@cloudspark#yallconnect
@cloudspark#yallconnect
@cloudspark#yallconnect
EMERGIN
G TREN
DS presumers
clean slate
guilt-free consumption
sympathy pricing
more smart, less phone
nanny me
one-touch
internet of caring things
data as currency
the makers
3. GUILT
-FREE
CONSUMPTIO
N
SO
CI A
L , E
CO
, F A
I R,
TR
AN
SP A
RE
NT
@cloudspark#yallconnect
@cloudspark#yallconnect
EMERGIN
G TREN
DS presumers
clean slate
guilt-free consumption
sympathy pricing
more smart, less phone
nanny me
one-touch
internet of caring things
data as currency
the makers
4. SYM
PATH
ETIC
PRIC
ING
I N T
HI S
EC
ON
OM
Y,
WE
AL L N
EE
D A
BR
EA
K
@cloudspark#yallconnect
@cloudspark#yallconnect
@cloudspark#yallconnect
@cloudspark#yallconnect
EMERGIN
G TREN
DS presumers
clean slate
guilt-free consumption
sympathy pricing
more smart, less phone
nanny me
one-touch
internet of caring things
data as currency
the makers
5. MORE S
MART, L
ESS
PHONE
Y OU
HO
L D Y
OU
R P
ER
SO
NA
L CO
MM
AN
D C
EN
TE
R
@cloudspark#yallconnect
IT’S A UNIVERSAL REMOTE
http://youtu.be/SU8PDySrKok
@cloudspark#yallconnect
IT’S A HUB OF PERSONAL HEALTH DATA
@cloudspark#yallconnect
A PORTABLE COMPUTER - EXTENDED
@cloudspark#yallconnect
EMERGIN
G TREN
DS presumers
clean slate
guilt-free consumption
sympathy pricing
more smart, less phone
nanny me
one-touch
internet of caring things
data as currency
the makers
6. NANNY
ME
RE
MI N
D M
E,
HE
L P M
E,
OR
GA
NI Z
E M
E
@cloudspark#yallconnect
@cloudspark#yallconnect
@cloudspark#yallconnect
@cloudspark#yallconnect
EMERGIN
G TREN
DS presumers
clean slate
guilt-free consumption
sympathy pricing
more smart, less phone
nanny me
one-touch
internet of caring things
data as currency
the makers
7. ONE T
OUCH
MA
KI N
G O
F MI N
DL E
SS
CO
NS
UM
PT
I ON
@cloudspark#yallconnect
@cloudspark#yallconnect
@cloudspark#yallconnect
@cloudspark#yallconnect
EMERGIN
G TREN
DS presumers
clean slate
guilt-free consumption
sympathy pricing
more smart, less phone
nanny me
one-touch
internet of caring things
data as currency
the makers
EMERGIN
G TREN
DS presumers
clean slate
guilt-free consumption
sympathy pricing
more smart, less phone
nanny me
one-touch
internet of caring things
data as currency
the makers
8. INTE
RNET OF
CARING
THIN
GS
CO
NN
EC
TI V
I TY
TH
AT
ME
ET
S B
AS
I C N
EE
DS
@cloudspark#yallconnect
NOT THE INTERNET OF THINGS
@cloudspark#yallconnect
WHAT DO CONSUMERS CARE ABOUT?
Physical health
Mental wellbeing
Safety and security
Connection to loved ones
@cloudspark#yallconnect
@cloudspark#yallconnect
@cloudspark#yallconnect
@cloudspark#yallconnect
@cloudspark#yallconnect
EMERGIN
G TREN
DS presumers
clean slate
guilt-free consumption
sympathy pricing
more smart, less phone
nanny me
one-touch
internet of caring things
data as currency
the makers
9. DAT
A IS T
HE NEW
CURRENCY
AN
D Y
OU
’ RE
TH
E B
AN
K
@cloudspark#yallconnect
@cloudspark#yallconnect
@cloudspark#yallconnect
EMERGIN
G TREN
DS presumers
clean slate
guilt-free consumption
sympathy pricing
more smart, less phone
nanny me
one-touch
internet of caring things
data as currency
the makers
9 ½. T
HE MAKERS
WE
VA
L UE
TH
E W
OR
K O
F HU
MA
N H
AN
DS
@cloudspark#yallconnect
EMERGIN
G TREN
DS presumers
clean slate
guilt-free consumption
sympathy pricing
more smart, less phone
nanny me
one-touch
internet of caring things
data as currency
the makers
WHAT
DO YO
U DO?
AC
TI O
NA
BL E
IN
F O >
IN
F O
@cloudspark#yallconnect
ASK ME A
NYTHIN
G
I M
I GH
T JU
S T AN
S WE R
.
@cloudspark#yallconnect
thank you.
jenny schmitt@cloudspark
jschmitt(at)cloudspark(dot)comlinkedin.com/in/
jennyrebeccaschmitt
