Kerrin MacPhie Head of Sales, ACC Liverpool

Making Sense of Social Media

Presentation Contents

• ACC Liverpool - overview• Twitter• Linked In• Facebook• Success to date

Global Green AllianceACC Liverpool

About ACC Liverpool

• Opened in 2008

• Convention Centre for Meetings and Events

• Arena for Concerts, Sport and Large Events

• World-class Venue and Facilities

• International Destination

• Competing for Business

• How could we stand out from the crowd?

•……………………………………….Social Media

The Marketing Challenge

What is Twitter?

• Mini blog - nearing 35 million worldwide tweeps (people)• Tool to raise profile - enable followers to get to know you and your business• You need to follow to be followed, tweeps will reciprocate • Instantly promotes news, information, websites and blog entries • See what is being tweeted about you! Brand reputation is in the hands of the community

What is LinkedIn?

• The biggest professional network• 60 million registered users worldwide• Individuals use it• Excellent for networking online• Can be recommended by colleagues• Introductions can increase your contacts• Join relevant groups for discussion • Create your own group – create discussion• Create a Company page to share updates• Update your status, clients will check!

What is Facebook?

• More consumer focused• 200,000,000 users worldwide• People generally keep for personal use• Can be used effectively for 121 business discussion • Can be incredibly powerful with appropriate campaign – delegate numbers/ concerts • Often banned from office environment

Success

• LinkedIn Group – Global Green Alliance

• Twitter - @GGreenAlliance

@GGreenAlliance

Global Green Alliance Group

Groups to Join on LinkedIn

Success

Twitter• Convention Centre has 1057 followers• Received 3 enquiries • Arena has 1493Facebook• Arena has 5000 profile fans• Arena has 10,498 business page ‘likes’

LinkedIn – K MacPhie• 234 contacts• Connecting me to 2,275,763• 3,372 new contacts since 22nd October!

LinkedIn page 23rd Oct

DrumsSuccess - Tweet Up North

• Tweet to Meet at ACC Liverpool

• Putting a face to a name

• Cemented online relationships

• Showcased venue facilities

• Positioned ACC Liverpool as an innovator

• Generated 2 enquiries

Top Tips for Customer Engagement

• Develop an integrated strategy, not just online e.g. Tweetups

• Plan how you will build a followingTwitter - Search and Follow (Hootsuite)Use Tweetdeck – key wordsReTweetLinkedIn – profile, research groups, set one up!LinkedIn and Twitter combinedAdd links to emails, shortcuts on webpage, newslettersBe professional – obviously Use your blog/ website! You need to send followers somewhere to keep them engaged.

More sites……

If that wasn't enough, here are some more social media sites………

• Google Buzz• Google Wave• Foursquare• Myspace• Viadeo• Xing• YouTube

What is Twitter?

Erik Qualman - @equalmanThe Social Media Revolutionhttp://www.youtube.com/watch?v=lFZ0z5Fm-Ng

Watch This Space!