Value Creation in the Creative IndustriesDr Lorraine WarrenUniversity of Southampton

Researcher in Entrepreneurship & Innovation

Value creation

Engines of innovation๏ Ideas for new products and services

๏ Services as inputs to innovative activities of other endeavours

๏ Intensive users of technology, often demand and create adaptations, new development, take technology forward

- Muller et al 2009

Value?

Artistic Value?

Cultural value?

Social value?

Technological value?

Reputational value?

Value?

Complexity theory

Emergence

Business models

Capture value

Challenges๏ Loosely connected networks

๏ Traditional modes of monetisation

๏ High uncertainty

๏ Values clashes

Attractor (amplify)

Stabilise

Realise

Articulate