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A powerful overview and intro to social media marketing for business, Presentations and workshops at www.meetup.com under Denver Social Media Marketing
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An Introduction to Social Media Marketing
By Ken Gibson Gibson Enterprises
TWITTER WHAT ?
Want to learn how to promote your business with facebook and LinkedIn and Twitter?
(Business) GOALS of Social Networkingfacebook, LinkedIn, Twitter
Help People Find You Online
Encourage others to KNOW, LIKE and TRUST you.
(even if they’ve never met you)
PEOPLE DO BUSINESS WITH PEOPLE-PEOPLE THEY KNOW, LIKE & TRUST
Brand You as an Expert –The “Go-T0” Person for what you do
Lead People to your Products and Services
So they can contact you or visit your website
MAKE A SALE!
JUST SOLD
Or Just Improve Your Relationships!
Leading Viewers to Your Website
Your WEBSITE
Social Media StrategiesDIY Online
Marketing StrategiesArticle MarketingBlogsEvent PostingNewslettersViral MarketingWikisFlickriTunesYouTube
SEO Search Engine OptimizationCodingDesignOrganizationKey WordsSite MapRegister w/ Search Engines
SEM Search Engine MarketingPay per clickPaid advertisingSEO (Search Engine Optimization)
SEM (Search Engine Marketing)
Remember when fax machines arrived ? Your first cell phone ? Your first Email account? The Worldwide Web These technology innovations changed our world – how we communicate, how we market our business
Social media is even bigger-more, faster Bill Gates’ book – Business at the Speed of
Thought
A Point of View from a Veteran
What’s Changed ?
Statistics of who’s using it: Facebook : over 300 million, over 22
million on it at this moment – doing what ? LinkedIn – over 18 million professionals
and business people - connecting Twitter – over 18 million now, less than ½
million last year, every mid to large company is either on it, or getting on it, most in the last 6 months – why ?
Over 300 million people using these sites
Some Statistics
Where’s the Action ?
MySpace
Where’s the Action ?
Where’s the Action ?
Who’s Talking Online ?
Do Buyers Use Social Media ?
More than 300 million users More than 120 million users log on to
Facebook at least once each day More than two-thirds of Facebook users
are outside of college The fastest growing demographic is those
35 years old and older
Facebook Stats
Average user has 120 friends on the site More than 5 billion minutes are spent on
Facebook each day (worldwide) More than 30 million users update their
status at least once each day More than 8 million users become fans of
Pages each day
More than 1 billion photos uploaded to the site each month
More than 10 million videos uploaded each month
More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week
More than 2.5 million events created each month
More than 45 million active user groups exist on the site
Profile – business casual, real people Network – those connected to you here Friends - connections on personal page Fans – connections on business page Status – what you’re doing News Feed – the activity posts Wall-your posts and others Pages – personal and business/fan pages Groups-targeting again by keywords Events
Facebook Lingo
Overview of LinkedIn Your profile-they’ll go here to check you out What are groups and why should you join?
◦ Groups are a key to using LI Target groups by keywords Join, listen, learn, share
LinkedIn – Your professional credibility page
Overview of Twitter – a messaging platformand a Business Driver
Your profile – brief but engaging How to target and search and why should
you join? (Twellow) An internet domain in your name, for free,
forever ? How to manage the info (Tweetdeck or
Hootsuite) More tools – tinyurl.com
Leads groups Business Networking Groups Chambers of Commerce Why bother ? It’s all about relationships
Real- life Networking
10 Steps to Build Business
Make sure you are positioned with a good website.
Have a strategy and action plan.
Target your market.
Get registered on the top 3 social networking sites (Facebook, LinkedIn and Twitter).
Develop a suitable profile for each.
Search contacts and groups.
Join, listen and learn.
Follow, invite.
Contribute
Get a coach and evaluate, expand
How much time do I need to spend
Now Get Out There and Build Your Network and Market!
There is Help !
1. Two-hour hands-on workshops - LinkedIn, Facebook, Twitter all in one
◦ Details at www.meetup.com, search Denver Social Media Marketing
2. Two-hour hands-on –Each Site
3. One-on-One coaching
This help is available in person on-site or by webinar
Social Media Marketing Workshops
