Case Study Corporate Publishing

Made with loveKempinski Magazine Print & App

Brand, editorial concept, design. Over two decades experience providing communication expertise means we know how important it is that a magazine reflect brand values. As a corporate publishing agency, we utilise this discipline like a Trojan horse to intelligently and subtly transport brand values to readers.

Brand communication can be this gorgeous.THE PERFECT CHANNEL.

ATTENTION TO DETAILHigh journalistic standards and creative design competence, intuitive understanding of client requirements and a passion for the extraordi-nary form the foundations of our work.

INTERNATIONAL ORIENTATIONA worldwide network of journalists, authors and translators ensure the originality and the quality of the texts.

PREMIUM CONTENTFrom planning the subject matter the final edition, every article is created in accordance with the highest standards.

Telling a good tale is one of our passions: exclusive, authentic and always tailored to meet reader interests.

REPORTS WITH EXTRAORDINARY INSIGHTS.

NO BEATING AROUND THE BUSHStraight-to-the-point interviews with strong characters provide target groups with the kind of entertainment they can relate to.

A THOUSAND WORDSThe right visual language, intelligent image orchestration and creative layouts make each article an eye-catcher.

PRODUCT PLACEMENTAppealing product pages – as an editorial feature or as a discreet product placement.

We tell the stories behind the brands, behind the products and behind the people.

ENTHRALLING INTERVIEWS OFF THE BEATEN PATH.

MORE THAN JUST WORDSReadability, font weight, space requirements and visual impression – skilled typography both emphasises and enhances the content.

Tailor made photo productions lend the magazine individuality and character.

PERFECTLY STAGED.

PROFESSIONAL PHOTO SHOOTINGSCaptured in the studio for perfect, individual editorials.

INSPIRATION AND CREATIONExtraordinary sets, exceptional photos and attention to detail.

THE RIGHT MIXPassion and inspiration for unusual subjects and rare impressions.

THE RIGHT FIRST IMPRESSIONSThe courage to include unconventional themes that surprise and stimulate.

EYE-CATCHINGSimply letting the images do the talking.

Stories about newcomers and trendsetters from the worlds of art, fashion, gastronomy and architecture provide an harmonious balance to reports covering the latest from traditional and renowned luxury brands.

ART, CULTURE AND THE WORLD OF BEAUTIFUL THINGS.

AWARD-WINNING BRAND COMMUNICATION.We’re proud of the fact that of the many publications out there, ours is one of the best. How it’s done? By investing heart and soul into every single issue.

Editing, layout, production and distribution – we take care of it all: print and app, paper and digital, staff publications and client magazines. App and online measures represent the perfect extension of printed media. They exist in a team of modern, integrated media technologies.

From the idea to the presses then the servers.THE PERFECT MATCH.

INCREASED CONTENT.INCREASED INTERACTION.INCREASED VALUE.

In addition to providing all of the content to be found in the printed magazine, the numerous functions built into the digital version afford readers extra images, improved colour contrast, more themes, expanded article-relevant information and complementary audio/video contributions.

To complement and expand content marketing measures accessible through the iPads Kempinski is increasingly making available in its rooms and suites, the Kempinski Magazine’s new app was especially developed for Apple’s iOS and download from the iTunes Store. An Android version is also due to be released soon.

Simple and intuitive to use All of the app’s functions are intuitive and satisfyingly simple: swiping, tapping and dragging make all of the digital magazine’s content available. Multiple entertaining multimedia extras add to the reader experience.

The new Kempinski Magazine’s iPad app invites readers to embark on a digital journey of discovery through a world of beautiful things.

MENUA fingertip placed on the lower edge of the iPad’s display opens a menu with a compact overview of all content, making it possible to quickly and easily jump to the selected article.

LAYOUTThe magazine’s layout has been additio-nally developed and adapted for the app without diminishing the design relationship with the printed version. Reading is possible without having to continually rescale the text.

MULTIMEDIAThe digital nature of the Kempinski Magazine app makes it possible to perfectly blend text, image galleries, music, videos and links into a sensuous and tangible magazine experience.

ALWAYS AT HANDOnce the app has been downloaded, it can be read anywhere and at any time the users chooses, offline as well.

BOOKMARKSBookmarks can be applied to individual pages so the reader can jump straight back into an article they haven’t finished reading, or mark anything of particular interest.

OPTIMAL USER CAPTIVATION The interactive nature and increased fun factor are designed to result in intensified reader usage.

Article content is complemented by interactive features that enrich the magazine experience by affording genuine additional benefits.

DISCOVER MORE.SLIDESHOWImage galleries that have been included as slideshows can be viewed with a swipe of the finger.

SMOOTH SCROLLINGAccurately navigating to the next/previous section of an article requires nothing more than a short up or down swipe of the finger.

THEME TRANSFERENCEOut of the magazine onto the touch-screen – with more content, especially as it pertains to images.

MULTILAYEREDImages and information are located on dif- ferent layers, enticing the user to discover in their own way what the app has in store.

+A simple touch returns the user to the primary image.

A single image can transform into a whole story.

EXPERIENCE MORE.

The information can be simply returned to the background once it has been read.

TANGIBILITYIn addition to fitting sounds, the reader is provided with further information within a slideshow including designer and photo- grapher backgrounds.

MORE MOVEMENT.While image size and functionality are restricted in printed materials, the app is the ideal platform to implement lots of large format photos and digital add-ons.

SOUNDMusic and sounds enhance the multimedia experience.

SLIDESHOWFascinating images in captivating resolution.

Ads, advertorials, sponsoring, product placements. As a full service provider with strong sales partners, we’re happy to take on the challenge of marketing your publication. The revenues can cover the production costs, or part thereof.

From partial to complete financing.THE PERFECT DEAL.

REACH FURTHER.An appropriate marketing concept – backed by an organised network that stretches across Europe – plays a crucial role in revenue generation.

PRODUCT PLACEMENT Product portraiture can appear as a bonus to an ad, or booked as a paid placement.

TRADITIONAL AD FORMATSEvery issue is designed to inspire its readers with the perfect combination of interesting topics and enticing images.

SPECIAL ADVERTISING FORMATSAdvertorials, competitions, promotions and theme specials are valuable measures that can subtly catch the attention of potential buyers.

THE PERFECT RETURN.Image, customer loyalty and sales promotion.

Every year, companies located within German-speaking countries invest around 4.7 billion Euro in corporate publishing and branded storytelling. Driving this increasing trend is the proven positive effect they have on image, sales and customer loyalty. No other communication discipline brings so many KPIs to the table.

MORE IMPACT.The unfolding momentum of corporate publishing accompanies customers throughout their journey.

We acquire new clients through CP.

CP enables consistent brand presence with our clients.

CP increases demand and increases our revenues.

CP has been successful in improving our corporate image.

CP aids us in our customer loyalty endeavours.

60,5 %

83.3 %

50,4 %

79,7 %

78,5 %

Source: EICP basis study 2013 conducted on behalf of the Forum Corporate Publishing Association.

MORE COVERAGE.85% of the companies within German-speaking countries engage in corporate publishing. 69% of these rely upon cross-media content marketing (print and digital).

6 % Print media only

9 % Digital media only

15 % No CP

69 % Print media and digital media

Source: EICP basis study 2013 conducted on behalf of the Forum Corporate Publishing Association.

MORE PERFORMANCE.Specialists in classical brand communication and corporate publishing, balleywasl* provides the development and execution of corporate publishing measures as an integrated component in the communication mix. We trust this case study has proven useful and we look forward to answering in more detail just what our agency can do for you.

THE KEMPINSKI MAGAZINEThe Kempinski Magazine can be found at www.issuu.com/balleywasl

VIDEOThe app video can be seen at www.youtube.com/balleywasl

KEMPINSKI APPThe Kempinski Magazine app is available free of charge from Apple’s App Store.

balleywasl* stands for competent consulting and efficient performance: Tel. +49 89 38 19 20 or mail@balleywasl.com

Thank you for your attention.The corporate publishing team at balleywasl*