katiemccamleyfilmandtv16.files.wordpress.com · Web viewI will be recording my decision making in a vast variety of different ways. For example I will make sure to document my progress

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Figure 1 - Remember to personalise this picture, it is your folder, it needs to reflect your project

Canterbury College

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Katie McCamleyYear 2 – Film and Television Unit 13 – Extended ProjectAcademic Year 2017-2018

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CONTENTS

CONTENTS.........................................................................................................................................2

LIST OF FIGURES.............................................................................................................................5

LIST OF TABLES...............................................................................................................................5

DEFINITION OF TERMS...................................................................................................................5

Project Action Plan and Timetable.......................................................................................................8

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CHAPTER 1...........................................................................................................................................10

Introduction........................................................................................................................................10

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The Background of my Project........................................................................................................10

Who am I?...................................................................................................................................11

What did I learn on my course?..................................................................................................11

What is my project about?.............................................................................................................11

Why my project is important?........................................................................................................12

My Research Plan............................................................................................................................12

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CHAPTER 2...........................................................................................................................................14

Literature/Resources Review.............................................................................................................14

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Introduction....................................................................................................................................14

Practioners Report..........................................................................................................................15

Literature Review............................................................................................................................15

Media Product Review....................................................................................................................15

Conclusion.......................................................................................................................................16

CHAPTER 3...........................................................................................................................................17

Research Design..................................................................................................................................17

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LO 2.1 2.2 3.1 3.2

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Introduction....................................................................................................................................17

Research Questions........................................................................................................................17

Research Design..............................................................................................................................19

Target Audience Research..............................................................................................................19

Skills and Techniques Research......................................................................................................20

Production Research.......................................................................................................................20

Conclusion.......................................................................................................................................20

CHAPTER 4...........................................................................................................................................22

Research Findings...............................................................................................................................22

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Findings/Data analysis....................................................................................................................22

Conclusion.......................................................................................................................................23

CHAPTER 5...........................................................................................................................................24

My Project...........................................................................................................................................24

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Introduction....................................................................................................................................24

Pre-Production................................................................................................................................24

Production.......................................................................................................................................24

Post-production..............................................................................................................................24

Presentation....................................................................................................................................24

CHAPTER 6...........................................................................................................................................25

MY EXTENDED PROJECT – FINAL PRODUCT........................................................................................25

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CHAPTER 7...........................................................................................................................................26

Project Evaluation...............................................................................................................................26

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APPENDICES........................................................................................................................................27

Extended project in creative media production Learning Outcomes and Assessment.................27

1. Be able to initiate and develop a creative media production project proposal.......................27

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2. Be able to use research, analysis and evaluation to develop solutions for creative media production project.......................................................................................................................27

3. Be able to solve practical, theoretical and technical problems in a creative media production project.........................................................................................................................................27

4. Be able to plan, organise and produce a creative media production project..........................27

5. Be able to use practical methods and skills in a creative media production project................27

6. Be able to use evaluative and reflective skills in the production of a creative media product.27

7. Be able to present a creative media production project..........................................................27

REFERENCES........................................................................................................................................28

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LIST OF FIGURES

Figure 1 - Remember to personalise this picture, it is your folder, it needs to reflect your project......1Figure 1 - mood board created by myself............................................................................................12Figure 2 - comparing my two mood boards.........................................................................................13Figure 3 - my updated mood board.....................................................................................................14Figure 4 - Who am I video - (Mc, 2016)...............................................................................................15Figure 5 - my family - a mood board by myself....................................................................................16Figure 6 - Skills Timeline - Katie McCamley..........................................................................................17Figure 7 - Skills Timeline - Katie McCamley..........................................................................................18Figure 8 - Skills Timeline - Katie McCamley..........................................................................................19Figure 9 - Skills Timeline - Katie McCamley..........................................................................................20Figure 10 - Skills Timeline - Katie McCamley........................................................................................21Figure 11 - Skills Timeline - Katie McCamley........................................................................................22Figure 12 - Skills Timeline - Katie McCamley........................................................................................23Figure 13 - Skills Timeline - Katie McCamley........................................................................................24Figure 14 - Skills Timeline - Katie McCamley........................................................................................25Figure 15 - Skills Timeline - Katie McCamley........................................................................................26Figure 16 - Skills Timeline - Katie McCamley........................................................................................27Figure 17 - Skills Timeline - Katie McCamley........................................................................................28Figure 18 - Skills Timeline - Katie McCamley........................................................................................28Figure 19 – lighting task - (mc, 2017)...................................................................................................29Figure 20 - Short film 1 - (Mc, 2017)...................................................................................................30Figure 21 - Short Film example 2 - (mc, 2017).....................................................................................30Figure 22 - Green Screen - (Mc, 2017).................................................................................................32Figure 2- What is Research..................................................................................................................40Figure 3- How to ask good questions...................................................................................................40Figure 4 - My exercise 1.......................................................................................................................41

LIST OF TABLES

Table 1 – Project Proposal.....................................................................................................................7Table 2 - Project Action Plan and Timetable..........................................................................................8Table 3- My Research Plan..................................................................................................................12

DEFINITION OF TERMS

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EP – Extended ProjectUAL – University of the Arts London

Candidate Name

Katie McCamley

Candidate Number

This is available from Jenni – she will provide you with it.

Pathway Film and Television

Project Title ‘Perfection’

Section 1: Rationale (approx. 150 words)My project is an experimental, documentary style film discussing societies fixed definition of what it means to be ‘perfect’. The overall area of concern of my short film is the outdated views surrounding the word ‘perfect’, and how the meaning of this word is changing dramatically. To show this: I will use footage from catwalks, articles from magazines, adverts on the street and combine it with my own footage.

I will capture the interest of my audience because the subject matter is so relevant today. It is so hard to accept yourself for who you are due to everything you see plastered on social media but this is all fabricated, highly edited and planned.

Throughout my diploma, I have been taught a range of technical skill and have put them into practice by creating a variety of different short films and scenes of different genres and themes. This will help me greatly throughout this project.

Section 2: Project Concept (approx. 200 words)My main media format is video. I want to use found footage mixed with my own to convey the overall aim of my project. To specify, I will create an informative piece that will make my target audience feel as though they don’t have to change themselves to replicate exactly what they see in the media.

My influences for this project are my peers. I see so many of my friends getting upset because they don’t look a

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certain way, and I feel like making this short film could help them in some way. I am also inspired by Director Michael Apted for his ‘Up’ series.

I will research short films that think about society’s definition of perfection and use a variety of media products to research the history of perfection. I also want to experiment further with editing and sound.My target audience will be, predominantly women, between the ages of 15 and 25. This is the age where most women get into social media, and understand society’s expectations of women. It could also interest any person who is fascinated by society’s idea of being ‘perfect’. My roles within this project will include: Director, Producer, Script Writer, Cameraman, Editor and Narrator.

My Projects technical requirements will be mainly surrounding editing on Avid and creating crisp and clear voiceover.Section 3: Evaluation (approx. 150 words) I will be recording my decision making in a vast variety of different ways. For example I will make sure to document my progress throughout each week within my progress tracker. Also, after each task, I will be completing peer reviews to get a detailed insight from my peers as to how I did within each part of the project. I will also make sure to complete a detailed production diary throughout the production of my project. This is going to help me when looking back and evaluating my work. I will also make sure to document any changes to my initial intended idea within each chapter of my work in my progress tracker and production diary. After completing and uploading my project to my chosen platform, I will be critically evaluating my finished media project against the agreed requirements and parameters. This will help me to get the most out of the project as I possibly can.

Proposed Research Sources and Bibliography (Harvard Format)

Table 1 – Project Proposal

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Project Action Plan and Timetable

Project Action Plan and Timetable

Week Date WeekBeginning

Activity / What you are intending to do - including independent study

Resources / What you will need to do it - including access to workshops

1 w/c26/02/2018

I will be completing my presentation this week, as well as working on my chapter one work, including my ‘Who am I’ task, my skills timeline and my skills focus. As well as this I will be completing the first draft of my project proposal. By the end of the week I will have completed a variety of peer reviews. This work will be done through both college hours and independent study.

Microsoft Word Microsoft PowerPoint WordPress YouTube Google Pen/Paper My hard drive with

previous work

2 w/c 05/03/2018

I will be working on a second draft of my project proposal and finish all of my chapter one work. After this I will move onto chapter two, doing research into my literature review, practitioners report and media product review, making sure that my points are well researched, analysed, summarised and illustrated. By the end of the week I will have completed a variety of peer reviews. This work will be done through both college hours and independent study.


previous work All of my sources for my

literature review, practitioners report and media product review which could include:

Articles Websites Books Journals Interviews Film and television

programs Podcasts

And many others3 w/c

12/03/2018Throughout this week I will be working on my research design. This includes target audience research, skills and techniques research and production research. I will make sure to plan my research thoroughly, and conduct my experiments professionally, making sure

Technical equipment such as a camera, tripod and a three point lighting setup.

Microsoft Word Microsoft PowerPoint WordPress

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to use reliable sources for my research. By the end of the week I will have completed a variety of peer reviews. This work will be done through both college hours and independent study.

YouTube Google Pen/Paper My hard drive with

previous work All of the sources from

my previous work4 w/c

19/03/2018This week I will continue working on my research and complete any experimentation that I have planned. I will make sure that all of my research so far is well illustrated and referenced. By the end of the week I will have completed a variety of peer reviews. This work will be done through both college hours and independent study.



previous workAll of the sources from my previous work

5 w/c 26/03/2018

For this week, I will be analysing all of research and experimentation that I have completed over the previous weeks. This will include talking about what I have learnt, and how this will help me moving forward. By the end of the week I will have completed a variety of peer reviews. This work will be done through both college hours and independent study.


previous work

6 w/c 02/04/2018

This week is the first week of our Easter break, I will be all about completing my pre-production paperwork, this will include:

Location recce Risk assessment Treatment Script Budget Schedule Storyboard Shooting script

I will also be Analysing my target audience. Investigate the target demographic and record the type of media or entertainment they consume. By the end of the week I will have completed a variety of peer reviews.

Location recce document Risk assessment

document Budget document Schedule document Storyboard document Microsoft Word WordPress

7 w/c09/04/2018

For the last week of the Easter break, I will be revisiting each chapter of my

Microsoft Word

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work. I will make sure that every chapter is well illustrated, with each figure captioned. I will also make sure that every source has been Harvard referenced and that all of my work makes sense and flows nicely. I will also prepare for my formal presentation. By the end of the week I will have completed a variety of peer reviews.

8 w/c 16/04/2108

At the beginning of this week I will be completing my formal presentation of my final idea, discussing everything I have learnt so far appropriately (effectively; imaginatively) and with suitable (relevant; purposeful) media conventions to suit the target audience. After I have completed this, I will collect any equipment that I need and begin the filming process. By the end of the week I will have completed a variety of peer reviews. This work will be done through both college hours and independent study.


Microsoft Word Microsoft PowerPoint

9 w/c 23/04/2018

This week is a filming week. I will be looking through all of the footage I got last week, in both college hours and my own time, and reshoot anything that I need to. If I haven’t finished filming I will continue. Once I am happy with all of my shots I will make my way into college and begin editing. By the end of the week I will have completed a variety of peer reviews. This work will be done through both college hours and independent study.


Avid media composer YouTube All of my footage

10 w/c 30/04/2018

This week is a week made for editing, because of my idea, my short Film is reasonably edit heavy, this means that I will need a lot of time to perfect my short film. By the end of the week I will have completed a variety of peer reviews. This work will be done in college hours and when my computer is available to edit on throughout the later part of the week.

YouTube All of my footage

11 w/c 07/05/2018

This week is a week made for editing, because of my idea, my short Film is reasonably edit heavy, this means that I will need a lot of time to perfect my short film. By the end of the week I will have completed a variety of peer

YouTube All of my footage

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reviews. This work will be done in college hours and when my computer is available to edit on throughout the later part of the week.

12 w/c 14/05/2018

This week will consist of researching, discussing and preparing for the end of year show.

My classmates Pen/paper Google youtube

13 w/c 21/05/2018

This week I will be completing all of chapter 7. This means that I will be critically evaluating my finished media project against the agreed requirements and parameters. By the end of the week I will have completed a variety of peer reviews. This work will be done through both college hours and independent study.

Microsoft Word WordPress YouTube Google Pen/Paper My hard drive with

previous work My final project

Table 2 - Project Action Plan and Timetable

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CHAPTER 1

Introduction

Introduction to the Chapter - This opening section’s main function is simply to get the reader into the chapter somewhat gradually rather than jumping directly into the first substantive division. It can be as brief as one paragraph; it can be as long as three or more pages. If you prefer a briefer introduction, then begin with a paragraph something like this:

This project portfolio is a report of my Extended Project for my second-year UAL Extended Diploma in Creative Media Games Film and TV pathway. The project is a short film about an unemployed young girl who struggles to find the money to pay the rent to a landlord who threatens her with eviction from the room she rents. This first chapter of the project portfolio presents the background of my project starting with writing about myself, what I learned on my course and who or what inspired me for my project. This is followed by explaining what my project is about and why it is important. The chapter concludes with my research plan.

The Background of my Project

This section is intended to provide a context for your project. It answers this question:

“What special factors were at work that might have influenced the conceptualisation and execution of your project?”

Here you can take some of your previous work, from earlier units, to address some of the following questions. You can use any medium (Videos, photos, audio, sketches, etc.) to answer these questions

Answer the following questions using your Project Proposal to help you, but this is an opportunity to develop your rationale in more detail.

What is it that makes me do my project? (Refer to your Who am I Task and your previous work over this academic year)

My personal experiences that influence my choices for my project(Your Idea for the project, my role in the project, how it relates to my future career)

What is the basic premise of my project? (What is the idea for the project?)

What do I seek to achieve? How does my project relate to my target audience?

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Who am I? Who am I? This is one of the most important questions, not only in this course but of all time. Who I am moulds and shapes my opinions and views, as well as my likes and dislikes and the very core of my personality. This will, of course, effect the media that I consume and what I choose to create. Throughout this chapter I will be discussing the ‘me’ that I know at this time, as well as looking back and reflecting upon the ‘me’ at the beginning of this course.

Who WAS I?

At the beginning of the course last year I made a mood board to represent and show exactly who I felt like I was at that time. I then discussed why I had chosen these images. Last year, this is who I was:

Figure 2 - mood board created by myself

I really enjoyed this task as it gave me the creative freedom to express myself completely in my own way. I have included many different types of images in my mood board. One of the images that stands out most to me personally is the picture of the girl in the flowers. This picture represents how I feel like an individual in society that wants to break free and be creative without boundaries. Sometimes I feel like society just wants us all to act the same way, and be robots in their world of money hungry beings. But I feel like I want to be able to blossom as a creator. I want to be able to stretch to my full potential.

Another one of my favourite images from my mood board is the television with ‘Walt Disney’ inside it. This image represents my inner child. Disney is something that I would watch literally everyday when I was younger. Now I am older I never seem to have to time to sit down and just watch a classic Disney movie. This image represents how we all have an inner child, and we have to watch how much we show it to others and how often we let it free.

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There is a fine line between liking something and having something that makes you who you are. This is why, to some people, having an image of Tyler Oakley on my mood board may seem confusing. Although it is true that I really like Tyler, that is not the reason this image is present on my mood board. Tyler is there to represent the LGBTQ+ community, and what can be done when you have some sort of platform to talk from. I think this represents me as I have very strong feelings regarding the LGBTQ+ community. Everyone deserves the right to be equal, regardless of sexuality, gender, religion and where you come from. Also, I think this image makes me who I am because I have always felt a need to try and inspire. It is a part of me that has, I think, defined who I am. I have a YouTube channel that (as of right now) has nearly 1000 subscribers, and the thought of being able to connect with and support and talk to all of these people has been something I have always wanted and aspired to do. There is just something in me that wants to talk and inspire and make people laugh.

Finally, I decided to use a picture of one of my favourite quotes; ‘creativity is the ability to make or think or see or hear something that did not exist before.’ I decided to use this particular quote as I feel it sums up my mind-set and my passion. Creativity is what keeps me going. Even when everything around me isn’t going great, I can focus of my energy on something creativity. The feeling of creating something completely new is inspiring, and something I never want to stop doing.

Who was I? (6 Months On):

Figure 3 - comparing my two mood boards

Six month later I decided to create another mood board to represent ‘Who I am’. In this short period of time you can honestly see that I have changed so much. As you can see, in this short time period my mood board has changed so much. Here is a bigger version of my ‘6 months on’ mood board:

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Figure 4 - my updated mood board

A Movie Scene That Impacted Me:

Figure 5 - a movie scene that has impacted me - (Frej, 2013)

Link just incase:

https://www.youtube.com/watch?v=pjZnK_yKetg

(Frej, 2013)

The Scene I have picked is from an animated movie called “The Land Before Time.” I watched this movie a lot when I was younger and I always remember how much this scene would stick with me throughout the movie.

In the scene before this one the mother of Little foot, the main dinosaur in the movie, saves Little foot and his friend from a Sharptooth, which is another dinosaur, but in the process they get separated and the mother dies in a really emotional and powerful scene.

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Although this scene was really moving, the scene I actually decided to pick was the one after that, where Little foot finds another dinosaur and talks to him about what happened.

Although I didn’t fully realise this when I was younger, this scene tackles grief in a way that children can understand. Watching it now I can see that it actually shows some of the different stages of grief like anger, bargaining, depression and acceptance. I feel like this scene was actually in some ways more powerful than the death of the mother figure, as it shows something I think a lot of people can relate to.

I honestly think everything about this scene is perfect, from the amazing 80’s animation, to the music, to the incredible script that tackles grief in such a delicate way.

A One Minute Video Describing Who I Am:

Figure 6 - Who am I video - (Mc, 2016)

Link just in case:

https://www.youtube.com/watch?v=UJ_IhMa_aFM&feature=youtu.be

Filming the ‘Who Am I’ video was a really interesting experience. Because I have a YouTube channel, I am used to filming in one long take and editing the vast majority out. Making a video without any cuts or editing I found to be quite difficult, but now I have done it once, I would be interested in doing it again.

I feel like the video I made came out how I wanted it to because I wanted to represent and show that I am not defined by how I look. I am not defined by how I move my hands a lot when I talk. How I see the world and how I share my passion is what defines me.

I found a suitable location to film, there weren’t many people around and there was an incredible contrast between the sharp edges of the towering buildings and the subtle, baby blue sky. By doing this I was trying to represent the harsh reality of life and society compared with what I want to define myself as. As a species humans are obsessed with routine and order. Everything has to be ‘inside the lines.’ But as an individual I want to step out of the lines and explore. I want to be able to let my creativity blossom. This is why I decided to pan down to my feet at the end, showing that these ideas are in my head are what I wish for, and that I have not yet accomplished everything I have set out to do to make me yet.

My Family:

As I said in the ‘Who Am I?” video: my family make me who I am. They have shaped my opinions and my personality and I couldn’t be more thankful. Every single picture in this mood board means something incredible important to me.

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Figure 7 - my family - a mood board by myself

One example of a picture that means a lot to me is the picture of my Grandad with my cousin. This picture is extremely important as unfortunately my

Grandad passed away before I was born, and so having pictures like these show that even though some family may not be present any more, they are still a really important part of me and my life.

Another one of the most significant photos on this mood board is the picture of me and my friends when we were in Italy. To me personally, my friends are part my family and so going to Italy with my school was one of the best experiences of my life: we had so much freedom to just explore and find out even more about the country and ourselves as people. My friends and I have become even closer due to the Italy trip and have formed memories that will never forget.

I really enjoyed this task as it gave me a chance to show how important my family are and how much they mean to me. I’m so thankful to have people around me that have been able to help me in the journey to pursue my passion to go into film and television. They always encourage me to follow my dreams and this mood board shows all of the positive things that we’ve been through together as a family.

Who Am I Now?

After looking back through my previous ‘Who I am’ work, I have been inspired to delve deeper, and to question who I am on a more precise level. Throughout the rest of this chapter I will be discussing a variety of different things that make me who I am. One example of this is that I will be producing both a skills timeline (which will details the skills I joined the course with, and the skills I have now ) and a skills focus (which details and explain the skills I am considering developing and working on for my Extended Project.) As well as this I will also be discussing one of my favourite media practitioners. I hope that this task will help me to develop my understanding of not only this skills I want to develop for my Extended Project, but also Who I Am.

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What did I learn on my course? Whilst completing my extended project at the very end of last year I created a detailed timeline of my skills and how they have developed throughout the year. I truly believe that this detailed skills timeline is still completely relevant now, and really shows my development throughout the past year:

Figure 8 - Skills Timeline - Katie McCamley

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Further Development:

Although I do believe that this skills timeline shows basic skills that I have gained throughout the first year of this course, I do think that I have developed these skills to a higher level throughout this last term. Here are some examples:

Lighting:

Another thing that I have definitely worked on a lot on throughout this year is lighting. In one of my favourite tasks, we were given the chance to represent different situations using simply lighting and sound. This task forced me to think in detail about how to use different types of lighting to represent different situations. Overall I think that this was one of the most successful and educational tasks that I have completely so far. Here is my reflection of the task in greater detail:

Teamwork:

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Overall, I am incredibly inspired and positive about the way our team came together today. This is by far my favourite task that we have worked on as a crew, and I am incredibly proud of the shots that we have shot throughout today. We worked extremely successfully as a team, communicating well between each other. We also tried to rotate roles throughout the production of these shots, so each person got a chance to work in role throughout the day.

One really positive element of our teamwork is that we all acted professionally, and communicated well between each other if we felt as though a shot was not successful. One example of this is the shot set ‘in front of the television’. At first we used a dark blue gel on the key light to represent the television screen. When we all watched this back, some of our team felt as if the dark blue gel was too dark, and not representative of the TV set. This is why we decided to use a light blue gel instead. Looking back, this definitely looked a lot better. If we didn’t have honesty and good communication within our group, we would never have experimented with different gels, and found a shot that was far better than our original.

Shots:

Sitting by the fire:

The first shot that we had to create, was using lighting to represent siting by the fire. Overall, I am really happy with how this shot turned out. One of the most successful elements within the lighting composition is the way that we flickered both the key light and the fill light to create the illusion of a fire flickering.

The television set:

I am also incredibly happy with this shot as well, I think that the added Foley Sound helps to add even more emphasis to the fact that the character is sitting, staring at her television screen. Reflecting upon this shot, I do feel as though we could have changed the tones of the colours coming from the ‘Television set’ slightly more, just to suggest that the scenes and shots of the television were changing slightly. This would have added a slightly more realistic effect, but overall I am still incredibly please with this shot. The added prop of the gaming controller has also really helped to the illusion to the character being in front of a Television set/ computer.

Driving in a car:

The final shot that we had to create was a shot of a character driving in a car. As you can see in the short, we used different tones of lights to create the illusion of streetlights going past the character. I really think that using the different tones of light, for example using a plain LED light with a diffuser and another LED light with a light orange gel, to create the most realistic lighting possible.

Final task:

Figure 21 – lighting task - (mc, 2017)

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Link just in case:

https://www.youtube.com/watch?v=OZDsZSeyIjI

Short Films:

Throughout this term I have also had the opportunity to create a variety of different projects including these two short films below. Producing a variety of different productions and taking on a variety of different roles has allowed me to develop and improve as a creator.

Figure 22 - Short film 1 - (Mc, 2017)

Link just in case:

https://www.youtube.com/watch?v=9uiOQj4Cmz0

Figure 23 - Short Film example 2 - (mc, 2017)

Link just in case:

https://www.youtube.com/watch?v=Lkbq_PzIRjo

Green Screen:

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https://www.youtube.com/watch?v=Lkbq_PzIRjo

https://www.youtube.com/watch?v=9uiOQj4Cmz0

https://www.youtube.com/watch?v=OZDsZSeyIjI

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Green Screen Setup - Clarine, B. (2015, December 31). DIY Green Screen Complete Setup Guide

One thing that I learnt a lot about this year is greenscreen. This was an amazing opportunity for me, as it is something that I have always wanted to learn more about.

After we set up the Green Screen for the first time, we then had the opportunity to shoot our own scene. Our group decided to make a short, 30 second clip of our Actor talking about Planet Earth. This is because of the fact that we all loved the idea of using the Green Screen to make it look like there were different animals in the background, as this would be something we, as students, would not be able to budget and do in a small space of time. We curated a short script for the Actor so we would have some video footage to experiment with in Post-Production.

After Filming, I came back up to complete the editing of the project. Editing green screen is actually incredibly simple. All you have to do is:Add the green screen video to one video track, and the video you want to replace the green screen in another video track. Use the effects button, and drag and drop the ‘Spectra Matte’ effect onto the clip with the green screen. Go to the ‘effects mode’ button, and specify a key colour by using the paint tool to select the green of the green screen.You can now click onto the 3D effects button to scale, crop and manipulate your Actor or object within the green screen to how you would like it.

Here is my first attempt at greenscreen:

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Figure 24 - Green Screen - (Mc, 2017)

Link just in case:

https://www.youtube.com/watch?v=StGB0LS0oIY

Confidence:

Confidence is something that I have always struggled with slightly. Although I have confidence in terms of talking about Film, I often struggle when trying to have confidence in my own. Throughout this term I feel as though I have developed in this respect. I am now trying to pick out positives within my work instead of focusing on all of the negative points that I find. I am also making sure that I learn from any negatives that I find within my work and grow and improve by finding solutions to any problems or difficulties I may have encountered.

Overall, in the last year I have developed in such a wide range of different ways, on both a personal level, and a technical level and I am excited to develop even further whilst completing unit 13.

Skills Focus:

Whilst delving deeper into who I am, I realised that one of the main skills that I want to work on throughout my project is lighting. I love the fact that focusing on lighting can really add another layer of detail to a production. Adding to this, I also want to focus on colour correction, adding to the depth and realism of each and every shot. I also want to work on my camerawork, to ensure that I am using a variety of different shot types to ensure each shot unique and important.

What is my project about?

Explain the subject matter for your project, and why it is important. When defining your interest and or topic and or theme, define it regarding some observable event.

Also add your role in the project

For example:-

“Today more and more teenagers are completing their education without real prospect to find a job which will pay bills and offer a decent start in life. Facing the challenge of not being employed and having to pay the bills, Maria a 23-year-old veterinary nurse has decided to look for alternative ways of earning money. The film I have created for my FMP is

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a story about Maria’s struggle to earn money to pay the rent and not be evicted from her home by the landlord who gave her 24 hours’ notice to find the money. Faced with the deadline and not heaving job or someone to borrow the money, Maria in desperation turns to crime. She decided to rob the local shop.

My role in this project is Writer/Producer and Film Director.”

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Why my project is important? Describe this in general sense as a statement of why you wanted to do the project. For example, as a desire to improve something or a desire to understand something, to entertain, inform, educate, to develop skills and knowledge in given media industry context, etc.

Write a short version of this chapter straight into your Research Plan.

My Research Plan

Table 3- My Research Plan

EXTENDED PROJECT - RESEARCH PLAN No of Words

Interest/Topic/Theme 150

• This should include researching existing similar media products.• Anything and everything that is already written and done about your

interest/topic in the form of written work, video, audio, interactive elements such as websites, blogs, Facebook, Twitter, Instagram posts, etc.

• Make sure that your research does not include internet based sources only. You should include at least two books, the range of magazines and other non-online sources.

Why is it important? - Importance 100

This is a short version of the chapter above.

My research question(s) 100

What am I trying to find out?

Research Design 100

Here you have to introduce the design of the research. What you have going to research and how data was collected (research methods).You have similar chapter later in this report. Here you should write a short version of what you write in the report.

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Subject you are going to research Target audience Skills and techniques to be used Production research

Refer to your research methodologies and methods in Unit 12.

Literature (Proposed Sources – Harvard Format)

Please, copy this part straight into your Project Proposal.

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CHAPTER 2

Literature/Resources Review

Here

Introduction

The introduction should be relatively brief, simply providing an overview of the chapter

For example

“A large body of resources (films, web pages, literature, magazine articles, etc.) exist on the short film, roles of writer, producer and film director, the topic of unemployment and youth crime, professional skills and practices provide a basis for my Extended Project and final short film.

This chapter will present a review of different literature and resources I have consulted for this project and how it influenced my further research, study and development of the final idea for the project. The chapter will start with my Practitioners Report looking at two prominent film directors It also looks at the magazines and web sources relating to unemployment and youth crime. The chapter concludes with ideas and key conclusions of all the resources used in this chapter. “

Here is some guidance for the structure and completion of this chapter.

Tell the reader what you have learnt from previous work/literature/resources and how you position yourself in relation to previous work in chosen discipline/theme/topic/interest, within which your project is located.

Provide evidence that you are well informed.

Answer questions (What? Why? /How? /Look for specific problems and issues (theoretical and practical)/how media product communicates with the audiences/background of the artist and the project).

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Practioners Report

Place your Practioners Report here.

Literature Review Examine and explore existing media products, practices and ideas in spirit of creativity and imagination

A Literature Review starts with your research question – What are you trying to find out? Once you have your research questions, you can start. A Literature Review enables you to gather information, knowledge ideas etc from existing media sources, such as books, articles, journals, podcasts, web sites, documentaries etc. As you gather this information, it will either support your original research question, or provide you with new areas to research, or even make you consider an alteration in your research plan, and a change to your research questions. As you read and analyse the different source material, you will start to synthesis (Look at the Literature Review PowerPoint to remind you of what that is) the information you are acquiring. Your analysis and synthesis is what you detail in your Literature Review. It allows you to clearly and academically demonstrate that you have researched and analysed the existing sources relevant to your media product.

Media Product Review

In this section you need to examine and explore existing media products, media practices and ideas in the spirit of creativity and imagination. Identify different media projects related to your media project. Record and analyse findings.

What are similar media products and how is my work related to them? (position yourself and your project in relation to similar media products)

How have similar media products influenced my project?

How have they shaped my project?

What did I learn from similar media products? (compare similar media products, how it influenced your perspective and ideas for the project)

Conclusion

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Answer the following questions: -

Who or what was my inspiration for my project? Refer to Chapter 1, and your “Who am I?” task to help you answer these questions.

Contextualisation of my study – this is, “What was your motivation to do your project?” Refer to Chapter 1 and your Project Proposal to help you answer these questions.

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CHAPTER 3

Research Design

IntroductionThis chapter is ‘How-to’ section of your EXTENDED PROJECT. In this chapter you have to introduce the design of the research, how data was collected.

The introduction should be relatively brief, simply providing an overview of the chapter. For example:

This chapter explains research design for my EXTENDED PROJECT. It starts with research questions and follows by the description of the research design and research methods used in my project.

Research Questions

Start with stating the intent of your Extended Project – what are you trying to achieve?

Outline the key characteristics of your project. Write about your overall research aim. Ask yourself: “What do I want to find out?”

You have to base your research design on your research questions Write clear research questions, detailing what you wanted to find out and why?

Each piece of resarch needs to have a question, before you can start. The research activity should be supportive and relevant to the type of information you are trying to find out.

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Figure 25- What is Research

Figure 26- How to ask good questions

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Figure 27 - My exercise 1

Research Design

In this part of the chapter, you will expand on what you wrote in your project proposal. Write about what you researched and how you collected your information/data (research activities).

Remember, in this chapter, you will only write what you have researched and what research activities you used. In the next chapter, you will write about your findings, analysis and conclusions

This primary research is anything done by you, such as:- Online questionnaire – you could ask your Facebook friends to comment on your

project idea and give you some additional ideas how you can make it better. Get the feedback from your Lecturers and peers and reflect on it in relation to your

journey. You can contact companies, the council, artists, depending on what your project is

about to get their opinion on your project idea. You can use your phone or tablet to research, take photos of possible locations and

places that you can use in your project. Practical activities such as creating models, drawings, recording, filming, working in

Photoshop. Experimentation

Target Audience ResearchAsk yourself questions: Who? What? Where?

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Who is your target audience? Who are you aiming your product at? What type of audience is it? Investigate the target demographic and record the type

of media or entertainment they consume. Where can you find this out? You can use, ‘YouGov Profiles’ site to find out about

your target audience demographic. (secondary) You can set up interviews or record a ‘Vox Pops’ (primary) to find information about

your audience. Skills and Techniques Research

Come up with the plan of what skills and techniques you will need to research to produce an effective, original and to near professional standard project.

For example, you can watch tutorials or read about how to achieve specific skills and techniques that you will need for your project (secondary) (cross reference)

Experiment with range of skills yourself (primary) (cross reference)

Production ResearchExplain what and how: o People needed for the production/availability (how: emails, Facebook, Skype

conversation, etc.) o Research production roles that you will need to carry out and how to do it

successfully (how: the internet, media books, etc.) o Production schedule (how: create your own) o Budget (How: secondary internet, primary ask yourself) o Recce research/location needed (how: take images, contact individuals for

permission, etc.) o Health and safety research ( How: take images, check locations yourself, ask for

permission) o Visual ideas (storyboard optional) (How: take images, create sketches, get

inspired by other people ideas, etc.) o Props (how: make a list, ask to borrow, make it, buy it, use what you have)o Production (techniques, hardware, workflow) (how: research what you need /

how: try it yourself) o Post -production (Edit, colour correction, VFX, etc. (how: read, watch how other

people/professionals do it, try it yourself)

Conclusion

List all research activities

What activities did you conduct to answer your questions and collect the data? Write about the information and data you collected; your choice of data presentation and how you structured your information.

The research activities should be identified such as:

Observations (observational drawings; using photography, video and audio to collect data)

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Documents analysis (written, but also video and audio documents) Workshops Interviews Focus groups Surveys (visual, audio, etc.) Experiments Tests and measurements Experimentation

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CHAPTER 4

Research Findings

In this chapter, you will summarise the collected data and the statistical treatment, and/or mechanics, of analysis. You should start this paragraph by briefly restating the topic/theme of your project (take it from Chapter 1).

Explain the object of each question, research activity, point out results, and present those results in a chosen form of summarised data. Select method of presenting data carefully.

In a quantitative study, the results usually begin with a description of the sample (e.g., sample size, description of participants who were excluded and why, handling of missing data). Next, descriptive statistics (e.g., frequencies/percentages for categorical variables, means, standard deviations, and ranges for continuously measured variables) are presented.

In a qualitative study, the results often include many quotes from participants who were interviewed. Here you should also present your non-textual elements such as photos, videos, audio files, maps, tables, charts, mind maps, SWOT (strengths, weaknesses, opportunities and threats) analysis, etc.

Findings/Data analysis What did you learn from your research and how did it inform our project?

Present, explain and contextualize findings

Background and context of the work (refer to work produced in Chapter 1) What is it that makes me do my project? My personal experiences that influence my choices (idea for the project, my role in

the project, how it relates to my future possible career) What is the basic premise of my project? What do I seek to achieve and how it relates to my target audiences?

Use Findings to contextualize my Project. Present and Discuss Findings. (refer to work produced in Chapter 2)

What are similar media products and how my work relates to them (position yourself in relation to similar media products)

How do similar media products include my project? How they shaped my project? (thought and action) What did I learn from similar media products? (compare similar media products,

how did they influence your perspective and ideas for the project – talk about both script and techniques)

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Organise and express your idea (ideas from week 1) Originate a range of ideas – list all ideas you had and explain how you chose the

final idea Analyse each idea for viability - use focus groups and lecturer to support Map and analyse your Ideas (Mind mapping, SWOT analysis - strengths,

weaknesses, opportunities and threats).

Conclusion

How did the research help me with my project?

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CHAPTER 5

My Project

Introduction In this chapter you should present the level of self-direction, personal initiative and commitment necessary to progress ideas and find solutions, and the practical, theoretical and technical comprehension, appreciation, knowledge and proficiency necessary to achieve identified goals. The ability to plan and organise work within a given timeframe and the efficient production of outcomes both individually and collaboratively.

Pre-Production Produce Pre-Production Portfolio which will formally define your project (location

survey; risk assessment; treatment; script; budget; schedule etc.). Pitch your proposal to the production board (video recording of your production

board presentation)

Analyse your target audience. Investigate the target demographic and record the type of media or entertainment they consume

Production Project management techniques, (notes of team meetings; production and post-

production schedules; call sheets, etc.) Team and individual performance monitoring (weekly check against schedule)

Development – Demonstrate development (photos from the shoot, screenshots from computers). Keep daily production and post-production diary and reflect on your production process.

Post-production Describe post post-production of your project.

Assess your production and post-production process. Describe, and critically analyses any production problems and the solution you experienced.

Presentation In this part of chapter, you should demonstrate ability to be able to present a creative media production project to a specified audience. Your EXTENDED PROJECT has to be presented appropriately (effectively; imaginatively) and presented with suitable (relevant; purposeful) media conventions to suit the target audience.

You have been given the showcase of the Summer Shows (see calendar for dates). You need to explore the different strategies needed to present your Extended Project.

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Your presentation will very much depend on the medium of your Extended Project. In the Summer Shows, there will be the possibility to screen your films, exhibit your photos, or display your scripts and Pre-production Planning Documents. You need to:-

Decide what medium is most relevant for your project and target audience, and detail why you think it is the most relevant approach.

Design your presentation, paying particular attention to your target audience. If you are producing a horror video, a screening at 3pm in the main street is not appropriate. You need to detail and plan all elements of your presentation, from the physical exhibition space to the supporting promotional material and supporting paperwork such as a programme.

Write about what influenced your decision to present your work in a certain way. You should look at other events which have showcased productions similar to yours, such as Trailers, Art Galleries, and Festivals.

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CHAPTER 6

MY EXTENDED PROJECT – FINAL PRODUCT

Here present your final EXTENDED PROJECT media production.

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CHAPTER 7

Project Evaluation

Critically evaluate your finished media project against the agreed requirements and parameters.

Answer the following questions: Introduce the project in your words List five strengths and five weaknesses in your final design Was there a theme for the design ideas? Can you describe it? Can you reference any

influences here? - art movements, designers, media companies/campaigns, etc. What experiments and exploration did you do (what happens if). How did it affect your

development? Find a similar type of design publication - place it next to your own - what

comparisons/difference can you identify? What were the key areas of development in this project? - use your daily reflections to

help you with this Review your proposal - what changed, what developments did you make, did you manage

to complete everything you set out to achieve? What did the client think of your concept? How did that make you feel? What could you do to adapt the work produced to improve and develop it? Is the final work appropriate for the needs of the project? Does it sufficiently answer your

brief? Reflect on your pitch to the board; how did you feel about it before? Did it go better or

worse than you expected? What was the feedback from the client/lecturer? What do you think you could improve next time?

Did it go better or worse than you expected? What was the feedback from your lecturer? What do you think you could improve next time?

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APPENDICES

Extended project in creative media production Learning Outcomes and Assessment

1. Be able to initiate and develop a creative media production project proposal.

1.1. Use critical and contextual perspectives to initiate a creative media production project proposal.

1.2. Use analysis and evaluation to clarify and develop ideas for a creative media production project proposal.

2. Be able to use research, analysis and evaluation to develop solutions for creative media production project.

2.1. Use research to support the development of a creative media production project.

2.2. Use analytical and evaluative skills to develop creative solutions to realise a media production project.

3. Be able to solve practical, theoretical and technical problems in a creative media production project.

3.1. Solve practical and technical problems within a creative media production project. 3.2. Solve theoretical problems within a creative media production project.

4. Be able to plan, organise and produce a creative media production project.

4.1. Demonstrate the ability to plan, organise and produce a creative media production project within an agreed timeframe.

5. Be able to use practical methods and skills in a creative media production project.

5.1. Demonstrate the exploration, adaptation and application of practical methods and skills in the realisation of a creative media production project.

6. Be able to use evaluative and reflective skills in the production of a creative media product.

6.1. Maintain evaluative and reflective records of the development and production of a creative media project.

6.2. Use evaluative and reflective skills to make decisions for a creative media production project.

7. Be able to present a creative media production project. 7.1. Explore strategies to present a creative media production project.

7.2. Present a creative media production project to a specified audience.

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REFERENCES

Make sure you use Harvard referencing. The bibliography should be continuously updated as the project progresses.

Chapter 1

Chapter 2

Chapter 3

Chapter 4

Chapter 5

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